Typically the topics are discussed from a more macro view vs. tactical, and each episode is thought-provoking and inspirational.
Here are a few episodes our team has enjoyed:
We are HUGE fans of Digital Marketer at IMPACT Their content is top-notch, and their podcast is no exception.
Bob and I just drove to a meeting together the other day and listened to the UPSYD episode. A lot of our inspiration and growth comes from the insights of this team, especially their content on Facebook advertising.
Here are my top episodes that I think everyone should listen to:
Voices of Search is an excellent tool to help you stay on top of all the latest changes the search engine overlords place upon us. I enjoy this podcast because it definitely helps keep you informed, but the best part is it dives deeply into what you can do about the latest changes to stay on top of your rankings.
Here’s a taste of how helpful this show is:
As a HubSpot Diamond Partner, I have to give a shout out to HubSpot’s The Growth Show, which tackles business growth from every angle with interesting stories and guests.
One thing I appreciate is how the interview-style and overall podcast format focuses on the how. Each episode is a bite-sized 20-30 minutes and is jam-packed with insightful and valuable information you can implement in your own business.
Here’s a taste of some of the more popular episodes that deal with a variety of topics:
Scale or Die is brought to you by Dave Rogenmoser, Founder of Proof, and gives you an inside look (or listen…see what I did there?) at how some of the most influential tech companies we know today got their start.
Not only do you learn the strategies behind these companies’ growth, but also the personal development techniques some of the most well known founders around.
Some episodes I’ve fan-girled out about:
Being a content writer, or even someone who writes consistently, can occasionally be a struggle. Thinking of what to write, how to write it, and who the audience should be may have you hitting a roadblock — but the CopyBlogger podcast hopes to solve that.
In this podcast, Sonia Simone talks to a cast of rotating experts whom she discusses tips and tactics for writing, conversion optimization, mindfulness, email marketing, and more.
As someone who may not consider themselves a copywriter, but does find myself writing daily, I enjoy listening to many of their more tactical podcasts which leave me with information I can begin implementing immediately.
Here are a couple of my favorite episodes you should check out:
Here’s a fun fact: I write as if I’m writing in rhythm. Oftentimes, I rework sentences if they don’t fit the song I’m creating in my head. It’s how I’ve always remembered grammar (by how it “feels” in my sentence tempo) and probably why I found myself in journalism school.
That’s why I like the Copy Chief Radio podcast. It steps outside of specific tactics (although it does dive into that too) and has a few episodes that have a more holistic view of how to improve your writing. Here are some episodes resonated with me the most:
I do A TON of hiring for our marketing roles at IMPACT, and it isn’t easy to find top talent without making mistakes along the way
#WorkTrends is a show that helps me be a more efficient marketing leader and bring on the best people to our team.
Here are some episodes that have been especially helpful:
When trying to get your footing in social media marketing, it really is easy to find yourself in a jungle, as Michael Stelzner calls it.
So in a world of cat videos, ads for
As a consistent reader of Social Media Examiner’s blog, I love knowing there is another resource they have for those looking to hone their social media skills.
Some must-listen-to articles from the podcast include:
Although this is a more sales oriented podcast, I do not find the techniques this podcast shares to be solely for those who consider themselves in a sales role. There are still many client-facing marketers
With that in mind, I believe The Salesman Podcast is an excellent audio resource that gives you actionable tips every week from topics around closing more business, influence techniques, sales leadership, challenger sale, and goal setting.
Will Barron, the host, also interviews leading sales experts such as Tim Ferriss, Bill Burr, and Gary Vaynerchuk.
If you’re looking to jump right in, these episodes are great to start with:
No podcast should be classified under the ‘marketing’ keyword solely because they talk about topics such as conversion rate optimization, email marketing, increasing leads, etc. Creativity and design are also important characteristics that can help fuel new ideas and innovations, ones that could take your strategies or products to the next level.
In the Killer Innovations podcast, Phil Mckinney, former CTO of HP, dive into the ways to harness your creative genius to help propel yourself, and your careers, to success. Each guest on the podcast come sharing real-world advice from their own experiences to reveal the secrets to their innovative
Here are some episodes to get your brain pumping with ideas:
If you don’t already spend your nights watching at least one TedTalk video a night, then you have to at least get yourself subscribed to their iTunes podcast.
But, for those of you new to TED Business brand, they specialize in bringing some of the world’s most influential entrepreneurs and business enthusiasts to the stage to give their tips, real-world experience, and advice for those looking to succeed.
If your looking to listen to what some of the most famous innovators have to say, then start diving into some of these notable episodes:
I’ve got a few podcasts on this list that study how businesses have found success. Each have their own spin, and what I like about The GrowthTLDR podcast is it not only talks to founders, but also dives deeper into specific challenges companies face.
For example, they have an entire episode about managing remote employees, something we work very hard to figure out too. It’s relatable and a fun listen.
Check out some of our favorite episodes:
What Are You Listening To?
As quickly as marketing evolves, podcasts have seriously improved my ability to stay on top of things. Some of the team listen in their car on the way to work (I personally like singing to my steering wheel), while others listen while doing laundry, or hitting the gym.
With most of these ranging 20-30 minutes, you can totally carve out a little extra time to always be improving, and who knows, you may even gain valuable insight into how to start your own podcast.
Are there any other podcasts I should check out? What did I miss? Head to IMPACT Elite to share what you’re listening to!