Eighty percent of marketers agree that contests are proven to capture your target audience attention and generate leads when compared to other forms of content. That’s why it’s important that you add Facebook contests to your marketing strategy.

But once you’ve sorted out the details for your Facebook contest and it’s ready to go, what’s the best way to promote it?

The answer: a Facebook contest ad! Granted you’ll have to pay to play, but when it’s done right the results will be worth it.

But before you go on clicking in your Facebook Ads Manager, here are 12 Facebook contest ad examples you can steal that are proven to get you more clicks.

Let’s get started.

Go Golfing knows their audience. For their Facebook contest they offered golf gear valued at $1,279 to encourage their followers and potential golf lovers who might be interested to participate.

This Facebook contest post/ad engagement got 125 likes, 27 comments, and 18 shares. This type of engagement proves how much it’s resonated with their fellow golfers.

Go Golfing Travel decided to go with an image instead of a video. They placed their contest details along with and nice product image so the viewers could see exactly what they could win.

They did a great job keeping the copy very simple.

Pro tip: For any successful ad, keep your Facebook contest copy short and sweet, for most people reading long copy can feel like a chore..

Need help with your contest ads?

Book a free call to learn how our team of contest experts can help you create high converting contest ads today.

Meadow & Marrow is a bone broth company in Australia that prides itself on its ingredients and health conscious community. They decided to give their fans a chance to win a six months supply of their delicious bone broth. That’s a whole lot of broth.

This contest ad got a total of 111 reactions, 18 comments, and six shares since going live for five days. Not too shabby!

Meadow & Marrow used an image showing off their delicious broth along with benefits and features entering the contest.

The copy for this ad was fairly long, but it works because it appeals to people looking for products with health benefits, their target audience. Listing the benefits helps users to understand why it’s worthwhile to win a 6-month supply.

One popular marketing trick is stating the value of the product.

People naturally love to save, but more than that people love to win free things. When Meadow & Marrow added the value of the product, it encouraged people to enter to win $180 of free products. This sales technique is called “value selling”.

When it comes to sales and marketing you can put a price on happiness.

The best Facebook ads always add a sense of urgency to get people rushing to enter. This add used the phrase Hurry; this contest ends soon!

Main Takeaway:
* List your contest prize’s benefits and features (give people a reason to enter)
* Add a dollar value to your product
*Try to foster a sense of urgency to encourage people to enter (i.e. by adding countdown timers, and stating the contest end date).

3. Facebook Contest Ad Example: The Barre Code

Barre Code is a cardio fitness gym backed by a loyal community of women who love to work out. Barre Code has a Facebook ad to promote their free gym membership contest to three lucky winners.

They received more than 14 shares and five comments along with 196 post reactions, including likes.

Barre Code uses a variety of images for its Facebook contest ad campaign. All of the images include real members of Barre Code exercising.

What we’ve found is the most engaging contest ads generally include images or videos of real people using a product or services.

That’s one of the most effective ways to get more clicks on your Facebook ad.

The copy for this ad is not too long, not too short, just right. Using the power word “free” in bold caps. The CTA for the ad is also simple asking people to enter with a hint of urgency with the word “now.”

4. Facebook Contest Ad Example: Mary Lee

Marylee MacDonald hosted a giveaway for six people to win one of her six favorite books. Her Facebook contest ad raked up a whopping 182 likes, 37 comments, and 12 shares.

From the looks of her Facebook page, she engages a lot with her followers and persons who commented on the ad, which proves just how strong having engagement before running a contest can be.

Apart from the amazing contest engagement, I think it could have gotten more if they used a more enticing contest image — something with a bit more color and excitement. Here are some examples of 6 Best Practices for Facebook Ad Image that will Send your Click-Through-Rate to the Moon

I know, who wants to win a bag of poo? Well apparently the 33 people who liked this contest, 11 commenters and eight people who shared this Facebook ad contest.

Despite the name, The Original Bag of Poo is a tasty cotton candy company with a loyal following, which is why they received so much engagement when they decide to host a contest to give three lucky winners five free bags of their favorite original poo cotton candy.

They use an eye-catching graphic for their Facebook ad. If you notice most of these ads relay the same information in their copy. This is a good practice to steal for your own Facebook contest ads because 65% of people viewing your ads are visual learners.

The copy was short enough; they listed each flavor to clearly show what the winners would be getting when they completed sign up. The used “This is a limited time offer-enter today”, a marketer’s favorite line to push the fear of missing out on viewers.

Awaken the night published a Facebook contest ad where one winner and five of their friends would win free tickets to Sonic Bloom Camp Music Festival. Contests that include more than one winner tend to get more engagement, when compared to contest with a single winner, because more than one person get to benefit from winning.

On social media, people always want to share experiences (particularly millennials). When a brand allows followers to share an experience with friends, they’re 38% more likely to engage with that brand’s content or contest. Incorporating multiple winners into your contest helps to improve your chances of going viral. This could be why most of this contest engagement where mainly shares when compared to likes and comments.

If you look closely at the caption for this Facebook contest ad, they included a CTA like “click the link and win”. Adding a link to your caption may seem redundant to have especially when there’s already a clickable Facebook image, but it’s pretty smart.

About 60% of people on the internet skim content rather than taking the time to read it all properly, when you add a link to your caption you accommodate the people who skim over details of your copy, people who click first and read later.

This helps to increase your click-through rate because you’re giving viewers more than one way to enter your contest. The more clicks you get; the more likely people will enter your Facebook contest, ultimately the more potential leads you get for sales.

If you noticed Awaken the Night used an image with a few contest details and a colorful look to grab their target audience attention. This graphic is also perfect for skimmers who prefer pictures over words.

Just makes sure to follow Facebook’s 80/20 rule. Facebook’s ad guidelines state that image to words ratio should be 80:20. If you aren’t following this could be one of the reasons Your Ads Might Not Be Running or Approved.

Need help with your contest ads?

Book a free call to learn how our team of contest experts can help you create high converting contest ads today.

7. Facebook Contest Ad Example: Bumpboxx

Bumpboxx is a brand that loves music just as much as their fans. They create specialized personal home and outdoor audio equipment. For years they’re used contests and giveaways to grow their social media following.

Bumpboxx is known for hosting contest all year round which helps to bring in constant engagement. Adding that to well-written copy with emojis and a targeted audience and it’s no wonder this Facebook contest ad got 300 likes, 49 comments, and 55 shares.

The ad above is their go-to Facebook contest, enter to win a free Bumpboxx. The first line of their copy is an attention grabber and speaks to music lovers right off the bat.

The rest of the copy is to the point with a list of the product features to showing off it’s worth winning qualities. You’ll notice some music emoji were added in the caption. As simple as it sounds Facebook post with emojis can increase your number of likes by 57 percent and comments and shares by 33 percent. A smiley face emoji goes a long way.

At the end of the copy, there’s a hint of urgency with “Hurry, offer ends soon.” It’s always important to give people a little push to enter, if there’s no urgency there’s no need to click and enter.

As any good Facebook contest ad would have the image used for the ad shows the winning prize, a custom Bumpbox.

8. Facebook Contest Ad Example: Spacefoam

For Spacefoam, sleep is the name of the game. Space foam offers one of the world’s best pillows with researched and tested memory foam. To get the word out they hosted a Facebook contest giving away some of their sleep worthy products.

The majority of this Facebook contest ad speaks about the amazing products and features while the ad image is positioned to promote the contest CTA to enter, even more showing the value of the prize at $200.

Here’s something I’d like to point out that most people overlook when they’re creating their Facebook contest ads. The description text, this text appears below the headline and above your CTA button.

A description text acts as a simple way to expand on your headline. It also helps with re-informing anyone that skimmed over your previous copy or caption. It’s not a must have so you don’t overthink it but it can help to redirect your audience to your CTA.

For more in-depth detail on how each element of your Facebook ad contributes to its success, you can take a look at the Oneline Advertising School Guide on The Anatomy of a Facebook Ad.

9. Facebook Contest Ad Example: Juice It Up!

Juice it Up is a foodies paradise offering fruit & veggie smoothies yogurt bowls for a healthy lifestyle. So when they decided they wanted to collaborate with a brand to host a Facebook contest it only fitting that they partnered with Sambazon, an Acai fruit bowl company that raises funds for endangered species in the Amazon rainforest.

Before you’ve even read the text, the image for this ad jumps out at you with the question* “Want a free bike?”*, now that’s sure to grab anyone’s attention. Questions are one of the most clickable headlines copy, adding them to your images can be the difference between 100 clicks and no clicks at all.

Your Facebook ad image, headline, and caption can turn away people from clicking your contest ad. Juice it Up’s ad shows how you can perfectly balance all three. Wondering if your copy is turning contestants away?

Here are 5 Reasons Why Your Headlines are on Life Support.

The two brands decided to give the winner a custom purple beach cruiser. Purple to promote their #PurpleForThePlanet hashtag for a cause to help save 30 species in 30 days for Earth Day, it’s also the color that most fans of the two brands sport in with fashion or hair dyes.

Further analyzing the copy for the ad, it starts with a sense of urgency by stating that viewers only have ten days left to enter to win this contest. Again this is to inspire FOMO (Fear of Missing Out), people naturally don’t like to miss out on good deals, so adding this to your caption helps to drive some click your way.

Juice It Up added a few emoji’s to their caption (which we spoke about earlier that helps with driving engagement to your post), they tagged their contest co-host Sambazon and added a link to the contents caption for ease of access to the contes.

Need help with your contest ads?

Book a free call to learn how our team of contest experts can help you create high converting contest ads today.

The National Geographic came together with Omaze, an organization that allows people to donate money for a good cause for a chance to win a date with celebrities, travel the world, and more.

National Geographic decided to use a video for their Facebook contest ad rather than a static image. Using videos for your contest ads drives clicks and entries because people gaze five times longer and engage up to 40% more with video ads than Facebook ads with images.

If you’re thinking of adding video to your next Facebook ad use WordsStream Complete Guide to Facebook Video Ads to help you along the way.

11. Facebook Contest Ad Example: WooBamboo USA

WooBamboo is an eco-friendly oral health product company, selling bamboo brushes for adults, kids, and pets alike.

In fact they’re proud winners of the EcoExcellence Awards for Best Pet Products, so it should come to surprise that when they hosted an “Eco-Pawsome” Giveaway” pet, the engagement and entries were high.

The caption for this ad has an exciting opening to stop anyone from scrolling on Facebook; it includes clear and simple instructions so that anyone can enter right off the bat.

The image for this ad has touch humor, and it works because it connects with the target audience and pet loves. Funny enough pets are more popular than people. Having pets in your ads drives more clicks and engagement than real people. Brands saw up to 295% more engagment on content on pets when compared to other forms of content.

12. Facebook Contest Ad Example:PATH WATER

Path Water sells purified water in a reusable BPA-free aluminum bottle. Their eco-friendly with a mission statement to end plastic bottle pollution.

They’re known for promoting influencers, and celebrities like Hailey Bieber, Kyle Jenner and more that use their products, to grow awareness and sales.

For their Facebook contest/giveaway, they used the musical artist and influencer Just Dax during the Game of Throne season finale to promote their giveaway.

70% of millennial consumers are influenced by influencers. That’s why using influencers Facebook ads drives so much engagement and clicks.

Thinking of adding Influencers to your next Facebook contest? Here’s an Essential Guide to Getting Started with Influencer Marketing

Key Takeaways For Your Next Facebook Contest Ads

Majority of these Facebook contest ad examples were successfully created and managed by our amazing Wishpond Management services. They also had most if not all of the following below in common.

Here are the key ingredients to creating Facebook ads that drive more clicks for your contest:

  • Use images with visuals and graphics
  • Always use a CTA (call to action)
  • Add your contest link in the caption
  • Follow Facebook 80/20 Rule for images
  • List your contest prize’s benefits and features ( give people a reason to enter)
  • Emphases with power words
  • Place a sense of urgency in your caption
  • Engage with your audience before, during and after your Facebook contest
  • Use images of real people in your Facebook contest ad
  • Make use of your Facebook description text
  • Add value to your product
  • Keep your copy short and sweet
  • Incorporate influencers in your Facebook contest ads

Nede help generating leads with Wishpond Management services we’ll provide services tailored to your needs. Click here to get a FREE one-on-one webinar to learn what we can do for you.

Summary

It takes some hard work to fine tune your Facebook contest ads. At the end of the day you don’t just want contestants, you want an increase in sales and brand awareness. Don’t just create your ad and forget it. Monitor it, A/B test it and use what you’ve learned on the next one.

Are you Facebook ad pro with tips or a beginner with a few questions? Drop a comment below and let me know what you think.

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Performance marketing is moving to a more algorithmic and AI-based approach.

This is true for several ad networks, and even more for the 2 giants that are Facebook and Google.

Facebook has AEO (App Event Optimization) campaigns. With Google App campaigns (formerly Universal App Campaigns – UAC), the way to run mobile app campaigns with Google radically changed.

The change is a big adjustment. But some publishers have had their best performing campaigns on App campaigns since they’ve embraced it.

It also seems that Google has a few tricks up their sleeves, with recent announcements regarding video ads on the Google Play Store, similar audiences and playable ads.

Insights, advice and opinions on App campaigns from the industry

Google App Campaigns
The reach of App campaigns

For insights on Universal App campaigns and advices on running your own campaigns, here are some very interesting resources:

We’re putting together a detailed guide that summarizes the advice and best practices Google and advertisers have shared so far.

In the meantime, what you need to know for this post (but we encourage you to read the resources above) is that there are different types of campaigns:

  • Install volume – campaigns that optimize towards driving app install volume (can still factor in data from those who have completed target in-app actions)
  • In-app actions (“value-driven campaigns”) – campaigns that optimize towards cost for specific in-app event(s) post install (reaching X level, a sign up, etc.). For this you will need conversion tracking set up, either with Firebase or a 3rd party like Adjust
  • tROAS (target Return On Ad Spend) – you tell Google Ads the average value you want back for every dollar spent. Your budget is then used to get as much value as possible at the amount you set. This should become publicly available later this year.

It is also not recommended to run campaigns optimized for In-App Events straight from the start. This is something you want to gradually introduce so the algorithm can learn more about the type of users you should focus on and improve performance.

Universal App Campaigns strategy timeline
Google recommends to gradually go from installs to in-app events

Before optimizing for ROAS (tROAS bidding), you first want to make sure that your campaigns optimized for in-app actions are successful.

Why creative optimization is critical for App campaigns (formerly UAC)

Creatives optimization is one of the most important levers to play on for App campaigns, given that Machine Learning takes care of a lot of manual placements compared to the campaigns you could run before with Google (Google Search Network, Google Display Network or YouTube ad campaigns).

While App campaigns has taken away the manual placement and simplified bidding, it has enabled new bidding strategies like in-app action targeting or ROAS targeting. Making advertisers’ strategy more about engagement and what happens further down the funnel.

This also puts an emphasis on ad assets optimization, because this is what you have the most control on when starting your campaigns: ad text ideas, creative image assets and creative video assets.

Want to talk to one of our project managers so we can put together a proposal for your App campaigns creative asset? Contact us here!

By increasing the conversion rates of your ads, you can directly improve your performance in auctions and enable your campaigns to back out more efficiently to your target CPIs/CPAs.

This is why in this article we focus on App campaigns creative optimization.

UAC healthy mix creative assets
This is what Google advises. We’ll see that you can also play a bit with what you provide to limit to certain placements

In terms of creatives for App Campaigns, you want at least: a landscape video, a portrait video and a landscape image.

If you’re looking for inspiration or want to understand where other apps in your niche advertise and which creatives they use, check out our post on how to do a competitive analysis for app install ad creatives.

Leverage Ad Groups and group creative assets by theme

By the end of May 2019 you should be able to use ad groups in your App campaigns.

Ad groups give you the possibility to have different ad groups, with different marketing themes, within the same App campaign.

This allows you to have themes highlighting different features or benefits of your app.

Examples of different themes for a healthy meals app:

  • Focus on the most popular recipes
  • Focus on the variety of diets available
  • Focus on automatic shopping list
  • Focus on delivery options
  • Focus on social proof (testimonials, endorsements)
  • Special seasonal deal
  • Etc.

You can also upload different creative themes (gameplay vs. cinematic for example, lifestyle vs. app footage), both so you can get a sense of what works best and also because depending on the video placement some creative themes might resonate better than others.

There is unlimited ad groups you can create within a campaign, so technically you’ll have unlimited assets per campaigns (with a max per ad group of 4 text ideas assets, 20 image assets and 20 video assets).

Below are some slides from Google I/O 2019 where they made the announcement.

Ad Groups Creative Report UAC Ad Group example

Optimizing ad text ideas assets

The first part of the Ad assets in your Universal App campaigns dashboard are the ad text ideas.

Ad text ideas

You have to choose 4 short texts (max 25 characters) and value propositions that will be used in ads. This is different from how it worked in the past (Adwords app install campaigns) where you could set as many campaigns as you wished, so make sure you make the most of these text lines and refresh frequently to test what works best.

The feedback so far from advertisers is that texts that focus on benefits rather than technical features typically drive better performance.

When working on these ad texts, you want to keep in mind that they can be used on all types of inventory across the Search Network, Display Network and AdMob.

UAC AdMob Search Network Display NetworkSome users might be searching for your app on Google, others might be reading an article related to a keyword you inserted in the Ad text ideas.

In both cases, your App title will be displayed. So 2 things:

  • Your app title should be optimized (thought through) so it works both for organic users in the Play Store (App Store Optimization) and paid traffic (UAC);
  • There is no need to repeat the keywords that are in your app title: it’s best to find complimentary benefits of your app.

As mentioned your Universal App campaign optimization can be done either focusing on App Installs (Install Volume) or specific In-App Events (In-App Actions).

You need to adapt your Ad text ideas based on the kind of optimization you’re choosing. For example:

  • If a campaign is optimized for Install Volume, putting the focus on benefits that come quickly to users might be best. Something like “Free books & bestsellers!” for example. Note that there is already a download button on the ad so using a text line to ask to download would be redundant.
  • If another campaign is optimized for users that register/sign up, it makes more sense to have something like “Sign up for free today!”. Same here, keep in mind there is already an install button.

It’s also important to understand that the texts will be mixed and matched within an Ad Group. This means they should be able to work by themselves (provide a clear value proposition) but also when combined together.

Using punctuation (if number of characters allows) can help give more sense to the ads when the texts are combined. Example:

  • Ad text idea 1: “Healthy meals delivered.”
  • Ad text idea 2: “Easy and free sign up!”
  • Potential combinations (Google chooses those): “Healthy meals delivered. Easy sign up!” or “Easy and free sign up! Healthy meals delivered.”

Just know that Google won’t combine two text assets that have a “!” in them, as it would then violate Google’s editorial guidelines.

UAC Text Assets
Google’s recommendation for text assets

App campaigns Image assets tips

Google lets you upload up to 20 images that will be used to create ads for the Google Display Network. There are many possible image types and dimensions, because there are many placements possible. Google’s recommendation is to now focus on:

  • Landscape image: 1200*628, 600*314
  • Square image: 250*250, 300*300
  • Banner: 320*50
UAC Image Assets tips

Below are what were previously the most common ones.

UAC Image Assets Sizes

Here are a few other tips straight from Google regarding image assets.

App Campaigns Assets Best Practices

Optimizing your video creative assets for App campaigns

The first thing to know is that if you do not upload any video asset, Google will most likely automatically create a video using your Play Store or iOS App Store screenshots/elements. This results in a video where you do not control the messaging (or quality), and where the quality will most likely be lower than what you could create yourself (or have an agency specialized in video ads like us create).

Here is an example of an automatically created video asset:

By uploading your own video ad creative assets, you keep a better control over your messaging and how you present your app.

We might be biased…But both Google and the advertisers shared that videos are the ad creatives that tend to bring the most valuable users.

Videos indeed help better depict your value proposition and anyone who downloads the app after watching a video has a better understanding of your product and therefore will be more likely to be an engaged users.

So we of course recommend to create and use videos that target your audience, have the right messaging and have better chances to perform. Instead of relying on what is created automatically.

Where your App campaign video creatives can be displayed

Just like for the image assets, uploading different kinds of videos (in this case with different ratios) opens new placements.

For App campaigns, you can upload videos in any ratio between landscape 16:9 and portrait 9:16. For example:

  • Landscape 16:9
  • Square 1:1
  • Portrait 2:3
  • Portrait 9:16

The good news? The first 3 ratios above are also supported by Facebook so if you’ve been using video creatives on FB you can test them on App campaigns very easily.

Regarding the actual resolutions, Google does not share a best practice on this though. Here is what we typically use for our clients at Apptamin: 1920×1080 (landscape), 1080×1080 (square), 1080×1620 (portrait 2:3).

We tend to prefer videos in portrait 2:3 rather than videos in portrait 9:16 because the latter might be cropped when displayed on YouTube depending on user’s behavior.

App Campaigns YouTube Ads

What you therefore want to do if you go with portrait 9:16 (which might be good for the Display Network) is avoid having  core messaging in the top 10% and bottom 25% of the video.

YouTube Ad Vertical

So where are these videos displayed?

Want to talk to one of our project managers so we can put together a proposal for your App campaigns creative asset? Contact us here!

Admob

On the display network (via the AdMob ad network), all 3 ratios (16:9, 1:1 and 2:3) might be displayed.

If you don’t have all the ratios, the ads either “adapt” the creatives or they will just not be displayed at all. It’s important to understand because 70% of all video ad views on Admob are on devices held vertically.

In terms of adaptation two things can happen if you only provide a 16:9 video (landscape/horizontal) and the orientation of the user’s device is in portrait (vertical):

  • Google will show other information below the video

A UAC landscape video ad via AdMob

  • Google will use its “auto flip” technology to transform the landscape “original ad” to a portrait ad. It uses machine learning to turn a landscape video into a portrait video based on what it believes to be the main content of the frame.

    UAC Video Rotation
    UAC Landscape video auto flip

This is useful but it’s best to upload your own portrait 2:3 video ads: you are maximizing the chances of the ad being displayed. Because it is meant to be a portrait ad the user experience is also more immersive (and better) and should lead to better CTRs Installs (or post-install conversions).

Also, neither you or Google can ever know what the ad looked like when it is served using AutoFlip because it just shows as an impression against the landscape placement.

Square videos also tend to perform better than landscape video for the Display Network.

YouTube pre-roll ads

The other main place where your ads can be displayed is of course YouTube.

Just like your Google Play Store promo video, the ad video creative for YouTube ads should be a landscape video. If you do not have a landscape video, then your ad most won’t be displayed to YouTube users.

You can ask your Google account representative to make an App campaign video only, however there is no way to display on YouTube only or push more towards YouTube vs. Admob. To access the YouTube inventory, bidding higher is definitely necessary. In the past (pre-UAC), YouTube bids needed to be about 3 times higher than for the Search Network.

App Campaigns Square Video
An example of YouTube ad with a square video

If you use YouTube often, you might have seen two new placements that Google has launched recently:

  • YouTube Homepage ad – you are eligible to show app ads on the Homepage when you upload a landscape image asset. You don’t need to do anything else to benefit from this new placement.
    YouTube Homepage Ad
  • YouTube Full-Canvas in-stream video ads – the space below your video ad show additional app store information, including the first 3 screenshots. You are automatically eligible to show these ads if you upload a video (landscape or portrait)YouTube Expanded Ad

For users on iOS, they are of course shown the iOS App Store listing (see below).

YouTube Expanded Ad Example

YouTube bumper ads

YouTube bumper ads are unskippable 6s ads that are displayed during a video a user is watching.

At the moment App campaigns do not place any video as bumper ads and it doesn’t look like it’s going to become public this year (it is “whitelist” only for now). The methodology to measure engagement will be different (a bumper ad view corresponds to a click for example).

Google Play Store video ads

On March 15, AdMob/Google announced that they are beta testing video ads on the Play Store. This is something that will be available to developers (starting with game developers) via Universal App campaigns as well. As for the other placements, it will use machine learning to better target potential customers.

The ads are landscape and will be “click-to-play” (no autoplay). It of course does not need to be your Google Play Store promo video: it can be any videos that you upload as a video creative in UAC.

Creative considerations for App campaign videos

The advice Google gives below are pretty classic for app install ads. In other resources Google advises to grab attention in the first 2-5s: when users click within the first quarter of the video, conversion rate tends to be highest with lowest CPI. You get it: grab users’ attention.

App Campaigns Tips for Video
Some advice from Google on your video creatives

Different lengths

You also want to upload videos of different lengths while remaining between 15 and 30s. You can technically upload videos with shorter lengths however it is not advised until the bumper ad format is official.

The placements will not be different when you upload different lengths, but it is a way to test which creative works better.

For games, 15s videos generally work better but Google still recommends to upload different lengths.

For non-games, here too you should upload as many variations as possible. If your brand is less known, some extra seconds can help you better communicate what your app is about.

When your videos are longer, you should still start strong and quickly make clear what you’re expecting users to do via a call-to-action.

Video messaging in line with your campaign optimization (Installs vs. In-app actions)

Once you start allocating budget to in-app actions campaigns (optimized for in-app events such as reaching X level, signing up, etc.) keep in mind that what you eventually want new users to do is reach that action.

This is why you should adapt ad creatives to the actions you want them to do. Just like we talked about in the ad text ideas section. Talk about the benefits (or excitement) that they will get once they get there. Or a specific promotion for the in-app action you’re optimizing for (example: use code WINE10 for your first wine bottle purchase).

What we mentioned above about uploading as many variants as possible is especially true for UAC campaigns optimized for in-app events: you are giving more “input” to Google’s AI algorithm to optimize (hopefully, faster and at a lesser cost). Both advertisers that have had success with UAC and Google say that you should use all 20 video slots that you have.

Design for sound on and off environments

Google estimates that 95% of YouTube ads are watched with sound on.

Sound for YouTube Ads

So even if your videos will not only be placed on YouTube (cf. “Where videos display” section) it is highly recommended to leverage sound in your UAC video creatives. It improves significantly brand awareness, ad recall and consideration.

This is a major difference compared to what you might have been doing with your Facebook or Instagram ads.

That said, do not forget users that have sound off or on low volume (let’s say, playing a game on a subway). So make sure the video can also be understood with the sound off. Like for Facebook feed ads, use copy or subtitles.

Showing your brand early on

Despite your best efforts to keep them engaged, several users won’t stick around for the entire video. This is especially true when they’re given a way to skip the ad after 5s like on YouTube.

That’s why it’s important to show your brand really early on in the video. So within the first 5s, make sure your brand is shown in the video. It can be showing your app icon but also done through showing your brand in the app/product.

Using the App Campaign Ad Assets Creative Report to optimize

So what happens when you start running your campaigns?

First, you want to give some time (so yes, money too) to each of your campaigns. Less than a week is definitely not enough because the algorithm needs a bit of time to adjust and optimize (especially for In-app actions campaigns).

On the MobileDevMemo Slack group, Jorge Canga from Lab Cave said that “It takes the algorithm around 2 weeks for Android games and 4 weeks for iOS to show the best CPIs”. Others talk about waiting for at least 100 conversions before making any changes. The people we talked to at Google mentioned 3 weeks as often being the sweet spot (but it does vary depending on bids and budget: the more Google can front load bids and budget to test more and higher quality inventory, the better).

You can start seeing the performance of the different assets in your Ad Assets creative report.

Ad Assets Report
Universal App campaigns Ad Assets report

In there, you’ll find two main types of information for each asset:

  1. Performance grouping: Best, Good, Low, Learning;
  2. “Typical” conversion information like number of Clicks, Impressions, CTR, Average CPC, Cost, Conversion, Conversion rate and Cost per conversion.

When making your decisions, you can not only look at one or the other: the creatives are served on all different types of inventory that inherently perform different from one another. For example a video can show on Admob or YouTube, and those platforms convert very differently, so you can’t just compare CVRs or CTRS in isolation.

As Assets Metrics
The overall metrics for a creative matter, but don’t stop at that

In order to understand how different networks or conversion types contributed to the performance of each asset, click the segmentation icon pasted image 0 13 then “Network”.

Ad Assets per Network
Also look at the performance per channelSource: Google’s Ad Assets for App campaigns Course

Note: Google Display Network regroups impressions/conversions from the Google Display Network and the Google Play Store ads.

For performance grouping, the most important is to understand that the performance Google indicates is relative to the performance of all the other assets within each Ad Group (when available). And based on lifetime assets.

This means that you can have 3 creative assets that perform very well yet have one indicated as Best, one as Good and the last one as Low. So as long as you have not reached the 20 videos limit, be careful about discarding the Low assets.

This is why it’s of course also critical to look at the conversion metrics as well, so you can get a better sense of the assets’ performance (and compare with other UA channels). It allows you to remove creatives some with more confidence when they are not working well.

There is also something you can assimilate to the “less worse” ad asset for a specific placement. An asset optimized for a specific placement (example: short portrait video for Display Network) might not have a performance grouping and metrics as good as a landscape video ad does on YouTube for example. Yet removing it might lead to the landscape video ad being used for the Display Network placement and lesser performance then the initial portrait video. Here’s how Google puts it:

LOW performance grouping

That’s why Google recommends to replace assets categorized as Low only once you’ve reached the maximum number of assets for a specific format.

You should also look at post-installs insights for the events you’re tracking for each creative. For this, you have to add columns for conversion data in your ad assets report, and then segment > conversions > conversion action.

Note: asset reporting currently does not include the assets that were automatically generated, so you should not expect the sum of all asset spend to be consistent with your overall campaign spend.

Using YouTube Analytics to optimize App campaigns

Despite the fact that you can not get “advanced” insights for each video anymore, one additional source of information you can leverage is YouTube analytics.

The new videos that you add to your Universal App campaigns are YouTube videos. If you upload them as unlisted videos (which we recommend) then you can analyze different engagement metrics for each ad.

You can for example look at the audience retention for each video and understand when users drop off in the ad: the first few seconds, or later on.

YouTube Analytics RetentionWhat would be super interesting to know is of course when people convert the most during the video, but this is not possible.

Conclusion

App install ads are clearly evolving to take more into consideration what happens after the download, and that makes Facebook’s AEO and Google’s UAC really interesting.

It also changes the way advertisers work and approach their campaigns, including when it comes to creative assets.

It’s really important to understand where and how your assets are displayed, so you can optimize them to improve performance. Different placements lead to different creative considerations when producing your videos. With UAC your videos can be displayed on/via:

  • Admob
  • YouTube
  • YouTube bumper ads (upcoming)
  • Google Play Store video ads (in beta)

Once your campaigns are running, a critical part of the optimization you need to do as an advertiser is analyzing the ad assets creative report and updating assets based on performance. For video optimization (and future video productions), taking a look at the YouTube analytics of your creatives can also help.

Have you been running UAC campaigns? Share your insights and questions on best practices and creative optimization in the comments!

Sylvain Gauchet

Hi there, I’m Sylvain and I’m one of the co-founders of Apptamin. Apptamin is a creative agency specialized in app videos (video ads, app store videos, etc.) where we find engaging ways to present mobile apps and games so our clients can either increase their conversion rates or improve their user acquisition.

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So you nailed SEO, optimized your blog posts, and reached the first page of Google search results. Your traffic is growing gradually, but it still leaves much to be desired.

You keep looking for new ways of driving more visitors to your website, and the sudden thought strikes you… featured snippets!

Right, getting the so-called “Position Zero” would help you outrank your competitors and become more visible in search results. There is just one problem—you won’t win it overnight.

So, in an effort to figure out how to optimize your site for capturing featured snippets, you start reading various articles on the topic. But like any other subject, featured snippets carry certain expectations and misconceptions.

So I’m here to set the record straight.

In this post, I will:

  • highlight the most popular expectations that arise when you first face featured snippets
  • walk you step-by-step through the process of optimization for featured snippets

Expectation 1: Featured snippets will increase your site traffic dramatically

Website owners start bothering about featured snippets mostly due to the fact it could be a great source of traffic. But what if I told you that winning a featured snippet doesn’t necessarily result in sharp traffic increase?

According to Ahrefs, a regular #1 ranking page with no featured snippets above it drives ~26% of all clicks. When there’s a featured snippet in the search results, it gets ~8.6% of all the clicks, while the page right below gets ~19.6%.

Average CTR of the Featured Snippet

In the result, featured snippets steal clicks from the #1 search result, which is absolutely worth the candle if you don’t take the first position.

And what if your page is already ranking #1 in Google search results? Then, it’s worth optimizing for featured snippets to prevent your competitors from stealing your traffic… but don’t expect much of an increase.

Expectation 2: Once you win a featured snippet for one query, Google will rank you #0 position for other similar queries

Getting a featured snippet for a specific question doesn’t mean your page will become a featured snippet for the similar search queries.

For instance, here’s how Google somehow decided that a cheesecake made by Cookies and Cups’s recipe would be more delicious than the one by Allrecipes’s instructions:

Featured snippet for one keyword may not be the same as a similar keyword Featured snippet for one keyword may not be the same as a similar keyword

Expectation 3: Google will support your answer with a relevant image from your post

This issue is a subject of wide discussions among SEO experts and webmasters. The problem is that Google often creates featured snippets with the text from one website and the image from another site.

You can provide quality, eye-catchy images in your content, but there’s no guarantee one of them will be selected to illustrate your answer in the featured snippet.

Showing how a featured snippet image may be from a different source

However, this issue has a positive side as well. As Google adds other sites’ images to your answer boxes, it might place your pictures (with what’s most important: your link) in your competitors’ featured snippets.

Expectation 4: By providing clear content structure, you are most likely to win a featured snippet

Getting a featured snippet is 50% a matter of luck. Nobody can guarantee you winning one. With an increasing amount of quality content these days, the search engine can’t give every web page a featured snippet.

But you can increase your chances following these simple steps.

How to optimize for Google’s featured snippets

If you want to capture a featured snippet spot, this step-by-step instruction will help you reach your goal.

Step 1: Research the Opportunities

Studies claim that Google only features pages from the top 10 search results. So, start with identifying the queries your web pages are already ranking for on the first page of search results.

To quickly find these search queries, just use your preferred SEO tool. I’ll go with Serpstat. As it has the largest domain analytics databases, it provides me with the most comprehensive information.

(RELATED: Our Favorite Keyword Research Tools (17 Tools Every SEO Needs))

Enter your domain into its search field, select your country, and click on Search. When you see the Overview report, go to Positions. Apply filters “Domain’s position for a keyword > Between > 1 and 10” and “Special elements in SERP > Includes > Featured snippet.”

Showing how to research for opportunities for becoming the featured snippet

The report will show you the list of queries your domain is ranking in the top 10, positions, search volume, URLs showing up for these keywords, and more.

Once you identified the pages and keywords to target, it’s time to optimize your content.

(NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow.)

Step 2: Collect Question-Based Queries

Google creates featured snippets to provide a direct answer to users’ search questions. That’s why question-based queries are so popular when it comes to optimizing for featured snippets.

There are several methods that will help you collect question-based keywords for your content:

  • Search for your target keyword on Google and look through People also ask. These boxes provide questions related to the searcher’s initiate query:
Getting a featured snippet requires searching for what people also ask on Google

You can choose the questions you’ll target with your content to win more featured snippets.

  • Use Answer the Public The platform will show you all the questions people ask on search engines using the queried keyword.
The Answer the Public tool to help you find related questions so you can target them to get the featured snippet
  • Research with your SEO tool. Such keyword research tools as Serpstat and Ahrefs let you quickly find question-based keywords.
How to do more research for your keyword

Of course, I’m not saying you should optimize for question-based keywords only. Enlarge your list with generic keywords (including long-tail ones), comparisons, etc.

Step 3: Develop an Effective Content Structure

Your content structure affects your chances for winning a featured snippet a lot. Breaking your content into subtopics, you’ll help search crawlers extract the crucial elements on your pages and form featured snippets.

Here are a few recommendations that will help you develop a structure that could fit a featured snippet:

  • Analyze your competitors’ featured snippets to see which content structure works the best
  • Always use H1, H2, and H3 subheads in your posts
  • Utilize the following content styles:
  • Lists
  • Bullet points
  • Step-by-step guides
  • Charts
  • Tables
  • Add your target keywords and questions to your subheads

Step 4: Add Related Keywords and Synonyms

People use different word combinations to search for the same things. Consider it when optimizing your content for search engines.

To find related queries and synonyms that you could add to your content, research your target keyword with one of the above-mentioned tools.

With Serpstat, the pattern is pretty simple: enter the keyword into its search field, select your country, and go to the Related Keywords section. To collect the keywords that result in featured snippets, apply filter “Special elements in SERP > Includes > Featured snippet.” Here’s a list of search terms that are semantically connected to the queried keyword.

Here is how to find related keywords

Look through the list of related keywords and collect those you could add to your content.

PRO Tip: If the list is too large and you want to cover several subtopics with your content, I’d recommend trying keyword clustering.

Keyword clustering is a process of segmenting your target search queries into groups based on their semantic similarity.

To group your queries, you should:

  • export the list of related keywords
  • go to the Tools section
  • click on Keyword Clustering and Text Analytics
  • create a project
  • download the list of exported keywords and configure settings
  • wait for the results

Here’s what you could see if you clustered keywords related to the “content marketing” query:

Showing Keyword Clustering

Now you have all your potential keywords grouped. This step lets you provide a more effective content structure (you can divide your posts into paragraphs based on the names of different clusters) and understand which keywords would fit the specific paragraphs perfectly.

(RELATED: The Future of Content Marketing and How to Adapt: Trends, Tactics, and Tools)

Step 5: Be Concise

According to Moz, the average length of a featured snippet is 45 words. A pretty compelling reason to answer the questions concisely.

Of course, long-form content is still king, and you shouldn’t shorten your subtopics to fit featured snippets. Here’s a great tip by Ann Smarty on how to deal with this issue:

“All you need to do is to adjust your blogging style just a bit:

  • Ask the question in your article (that may be a subheading)
  • Immediately follow the question with a one-paragraph answer
  • Elaborate further in the article”

Such a simple tactic will help you increase your chances for capturing a featured snippet significantly.

To Wrap Up

Being featured in Google search results is an awesome opportunity to get greater organic search visibility and steal your competitors’ traffic. Optimizing for featured snippets isn’t rocket science, so get out there and use these actionable tips to reach the #0 position.

(NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow.)



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Email automation is powerful. It lets you connect with your audience around-the-clock, convert leads into customers, turn customers into superfans, and drive serious results. And it does all of this while you’re busy doing other important things, like running your business or watching Game of Thrones.

But there’s one big catch: Your email campaign needs to have the right emails in the right order if you want to reach your goals.

Wouldn’t it be nice if you could import a proven, tested campaign from an email expert into your AWeber account with just a few clicks?

Well, now you can!

New in AWeber! Shareable Campaigns

AWeber has added a new update: Shareable Campaigns. This tool gives you the ability to add another email marketer’s pre-built, successful email campaign into your account in seconds. Think of these automated campaigns like blueprints that you can easily tweak and customize before sending to your own audience.

On the other hand, you can share your best campaigns with the click of a button, too. For each campaign, AWeber’s platform will generate a unique code that you can hand out to others.

No more trying to replicate supermarketers’ email flows or wondering why your series isn’t working. AWeber’s Shareable Campaigns feature will help you automate your email marketing faster than ever before.

Here are some ways you may be able to use Shareable Campaigns

Marketing agencies and consultants: Easily pass along important and/or effective email flows to your client’s or team member’s account.

Franchises and teams: Share campaigns across accounts so all messaging is on brand. Emails will share a consistent look (the same templates, imagery, fonts, and colors) and voice and tone.

Marketing experts, bloggers, or educators: Do you teach others how to incorporate email into their marketing funnels? Share automated campaigns with your students or clients so they can get started with email automation.

AWeber Affiliates: Create a Shareable Campaign as an incentive to drive new referrals to AWeber. Simply share your Campaign code with your audience, along with an AWeber sign up link with your Affiliate ID attached. You’ll get commissions for anyone who signs up for an account using your link!

(Become an AWeber Affiliate, and receive a recurring 30% commission on any new account you refer to us!)

4 campaigns you can add to your AWeber account right now!

AWeber’s email experts are sharing 4 proven email campaigns below. Pick 1, 2, or all of them to import into your AWeber account.

  1. Copy the sharing code provided. (You can click the “copy” button to add it to your computer’s clipboard.)
  2. Paste the Shareable Code into a new Campaign inside your AWeber account.
  3. Fill in the blanks to personalize the content.
  4. Activate it. You’re done! It’s that simple.

Shareable Campaign #1: the welcome campaign

Use this automated email series to welcome new subscribers to your list and begin building a relationship with them.

Number of emails: 3

Welcome Campaign

Import code:

9605ee72-1c51-4007-bf57-ade68d5df807

Shareable Campaign #2: the lead magnet campaign

Do you offer a lead magnet — a.k.a. freebie or incentive — on your sign up form to entice people to join your list? This automated series will deliver it to your new subscribers immediately after they join your list.

Number of emails: 1

Lead Magnet Campaign

Import code:

bcdb6dcc-75cf-4d5b-87e3-776a278f0872

Shareable Campaign #3: the blogger campaign

Want your audience to fall in love with your blog content? This automated campaign will show off your best blog posts so subscribers keep coming back for more. Plus, it will welcome people to your email list and promote your product or service (if you have one).

Number of emails: 3

Blogger Campaign

Import code:

c1768039-86d8-4948-b23c-bdc67098312b

Shareable Campaign #4: the mini-course campaign

If you’re a course creator, a free email mini-course is the perfect way to show off your expertise, build a relationship with new subscribers, and then promote your paid course at the perfect time. This campaign will help you do just that!

Number of emails: 5

Mini-Course Campaign

Import code:

8532ec68-b8c4-40d8-84ec-f9ccd1d322a0

How to import a Shareable Campaign into your AWeber account

1.Go to the Campaigns page and choose the list where you’d like the Campaign added.

2. Click the “Create a Campaign” button. In the dropdown menu that appears, select “Import Campaign.”

3. Paste the Shareable Campaign code into the portal window, and select “Import.” (Your series will load after a brief delay.)

4. Once the Campaign loads, you can customize the content if you’d like, and then activate the series.

How to create a Shareable Campaign code inside your AWeber account

1.Under the Campaign you’d like to share, select the “Sharing Options” button.

2. In the window that appears, click the toggle labeled, “Make this campaign sharable.” This will generate a Shareable Campaign code that you can pass along.

That’s it!

For more information and details on copying and sharing Campaigns, check out our Knowledge Base article.

Get started today

Log in to your account to try out Shareable Campaigns.

Not using AWeber? Get started, free for 30 days. Our email experts are available 24 hours a day, 7 days a week from our Pennsylvania headquarters to help you set up your account.





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There are so many tools at a marketer‘s disposal.

With all the options, it can be come a little overwhelming — to the point that a lot of these powerhouse, unicorn tools get lost in the shuffle.

That’s why I rounded up the marketing  tools you actually need.

Every tool on this list is a tool I stand behind, and use in my day-to-day work life.

Read on to discover the 15 tools I can’t live without!

Facebook Messenger messages earn an 80% average open rate an 20% open rate — and those numbers blow email marketing out of the water.

If you want those impressive levels of engagement for your own brand, then the first thing you need to do is a build a Facebook Messenger chatbot.

MobileMonkey is the best Facebook Messenger chatbot builder out there — and did I mention it’s free?

With this MobileMonkey, you can build your first Messenger chatbot easily, with no coding required.

You can use your bot to send out messages (a.k.a. chatblast), answer questions, interact with contacts, conduct surveys, and so much more.

It can help jumpstart your Messenger live support and marketing campaign.

Use your MobileMonkey-powered chatbot to attract leads and drive engagement!

Good content marketing involves having high quality images to go with your text.

Having a source of those high quality images is necessary to deliver the best content possible.

VisualHunt is a great source of free high quality images pulled from many online sources.

Their photos have Creative Commons Zero license, making them free for commercial use.

They also have Creative Commons and Public Domain photos you can embed on your content directly from the website.

Just search the keyword or theme you’re looking for and you should find the images you need.

Nothing beats infographics for delivering information in a visually engaging way.

They’re often better than text, video, and photographs alone, making them a must-have in your content marketing.

With Venngage, you can create amazing infographics for your content in three easy steps.

You can choose a template in Venngage, add your data into charts and visuals, and then customize your design.

With over a hundred templates to choose from, Venngage is one of the best places to create infographics quickly and easily.

If you’re looking to get serious with your digital marketing, then you need an all-in-one SEO platform you can depend on.

Serpstat was designed for professional marketers who are looking to gain that extra edge.

You can get that by having all the data before you to make decisions on any online business marketing plan.

Serpstat has research tools with advanced analytics for you to learn about your audience.

It keeps record of historical data over time, giving you a bird’s eye view of your performance.

You can also group keywords by tags while also gathering insights in your traffic distribution.

That lets you know where you’re getting results from and what needs improving.

This service is great for those looking to add more juice to their content marketing efforts.

Contentful boasts a new, more flexible approach to content management, promising to make blogging and content creation a breeze.

It’s an API-driven content management infrastructure designed to create, manage, and distribute content to any platform or device easily.

Basically, it’s like WordPress, but has a lot more bells and whistles that make it more secure and does your content management for you.

Companies like Spotify, Urban Outfitters, Red Bull, and so on make use of Contentful for their websites.

Running your website on Contentful lets you be steps ahead of everyone else with your content marketing.

Being able to understand how your audience behaves when they view your website can give you tremendous insight.

Hotjar lets you see where your visitors tend to click with its heatmap, letting you know what catches their attention.

You can then adjust your web design and content to encourage more clicks and engagement with your content.

It can also give you recordings of where their mouse cursors tend to go, how fast they scroll, and so on.

You also get to see your conversion funnel, showing how much of your audience goes from landing page to actual conversion.

With the information you get from Hotjar, you can fine-tune your website to bring in more customers and increase your revenue.

Having a Facebook Messenger-powered chat widget on your website is a surefire way to take your engagement and time on page to the next level.

The WP-Chatbot plugin adds a Facebook Messenger widget on your website.

It has complete integration with Messenger and your Facebook business page.

Visitors can then engage with your business easily without having to leave your website.

Since chatbot is integrated with Facebook Messenger, every person who interacts with you on the site will be added to your ever-growing Facebook Messenger contact list — which means you’ll be able to follow up with your chat participants after that initial site chat.

No doubt about it, adding a MobileMonkey chat widget to your site will increase engagement, provide new leads, drive conversions and boost revenue.

Adding an app to your business can be quite an upgrade, letting you reach even more users who use mobile devices.

Buildfire lets you build your own app from simple templates with no coding required.

If you know how to build stuff like websites, chatbots, and so on with templates, then you should be able to build an app here.

It’s almost like MobileMonkey, but for mobile apps on iOS or Android instead of chatbots in terms of what you can do with it.

Of course, building apps involves a lot more than just setting triggers and tasks for a chatbot.

Buildfire helps you throughout that process, letting you create an app that works for your business as you like it.

The best thing about it is it’s free to build an app in Buildfire by yourself, and you can also choose to hire Buildfire to do it for you.

If you’re looking for more help on your content and social media marketing, then this app may be for you.

DrumUp is a free and easy-to-use app that lets you manage multiple social media accounts more easily.

You can curate top content in your niche easily and save time on managing all your accounts by up to 90%.

It can even help you do more and reach out to more people with its great features and compatibility with many platforms.

DrumUp also lets you measure the social media engagement you’re getting through its analytics.

Keeping your profiles updated need not be such a big chore anymore thanks to DrumUp.

Artificial intelligence has made digital marketing even more convenient in recent years, and BrightEdge takes advantage of it.

It lets you do SEO and content marketing more effectively through its AI to power organic search performance.

BrightEdge lets you track and use deep data and context to better your search engine optimization.

It also helps you run a high-performing website through its data intelligence.

You can then create high-quality content that satisfies customer demand through BrightEdge.

The rigors of day-to-day digital marketing work can bog you down over time, making it seem like you’re no longer in control.

Todoist can help you take that control back by doing things like give you reminders on things you tend to forget.

You can enter your tasks for the day and have a list that lets you remember what to prioritize.

But Todoist isn’t just like any other productivity service as it’s designed mostly for business.

This lets you use a sleek interface for tracking your own thoughts, work tasks, errands, and so on easily.

Todoist can definitely help organize your work life with greater deal of clarity.

Visual storytelling is an art on its own, as it’s all about showing instead of just telling.

Visage is a visualization platform that lets content marketers create on-brand visual content easily.

This relatively new app features enable data visualization without all the finangling and hair-splitting.

You just need to enter your data and choose how it can be best shown, and you can edit it there like in Canva.

It also has additional features that makes it great for collaboration, which makes for seamless for group work.

Visage enables seamless ideation, design, distribution, and analytics for your visual content.

Managing all your social media activities can be tedious over time, especially for businesses.

Oktopost makes that easier for B2B enterprises, combining three separate solutions into one.

You get social media management, social employee advocacy, and social media promotions in one tight package.

If you’re looking to up your social media game for your B2B business, Oktopost is worth looking into.

Videos can be some of the best content you can make to increase engagement and conversions.

Vidyard is a tool you can use to make personalized videos easily without having to be an expert at video editing.

It lets you customize your video with ease, and you can then embed it anywhere you want.

With videos you make with Vidyard, you can maximize your first impressions and endear your business more to the people.

Making content is one of the more daunting tasks in marketing, but also one of the most crucial as it’s the meat of the campaign.

But it does get tedious over time and it may seem like you’re no longer in control of your time when you’re in the thick of it.

ContentCal can help you take back control with its visual calendar designed for planning and auto-publishing your social media content.

It’s used by many big companies and agencies for their content and social media marketing needs.

You can learn more on how to go about your content and social media through its analytics.

It also lets you customize your setup so you can tailor-fit ContentCal for every sub-brand, client, or company you work with.

Victory loves preparation, and you too can taste success every single day with a plan laid out in ContentCal.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.



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Whether you own a food truck, a boutique guest house on the beach, an outdoor adventure shop, or a pool cleaning business, you’ve likely experienced the challenges of the dreaded “off-season.” Once the peak season ends, a slow period begins, where many businesses come to a halt. But don’t let seasonal slumps get you down. The off-season is the perfect time to concentrate on your marketing efforts.

Why off-season marketing is important to your business

Building your brand isn’t achieved overnight. Once you’ve established a name for yourself in the industry, it is important to maintain and grow your audience for future success. If you want continued success during your next peak season, an off-season marketing strategy is key for two particular reasons.

It creates top of mind awareness.

Consider brands like Coca Cola, Apple, or Rolex. One thing they all have in common is strong brand identity. This was achieved by creating a product and a brand that are captivating, inspirational, and memorable. Think about what sets your business apart from its competitors and use that as a hook in your off-season marketing strategy.

Creating this kind of memorability requires hard work and consistency. Therefore, it’s important to stay in touch with your audience, so you don’t completely drop off the map. The work you do to build your brand during the off-season keeps your company’s name in the mind of potential future customers.

It puts you ahead of the competition.

Building your brand’s image takes time, money, and hard work, so what better time to tackle a full-blown marketing strategy than in the off-season? To really understand your brand, potential customers must see your marketing everywhere.

By marketing off-season, you give yourself time to engage with your audience. You can also educate potential leads on what your company offers and what makes it better than your competitors. Once your peak season hits, you’ll have established a relationship with people who understand the benefits of your business. This puts you ahead of competitors who will wait until the peak season to reach out to their audience.

How to market your business during the off-season:

Wisely utilizing your off-season can benefit you in the long term and set your business up for success when the peak season hits. Read on to learn what you can do during the off-season to keep your business on people’s minds all year round.

1. Grow your database during the peak season.

While business is booming in the peak season, this is a good time to grow your database. Gather a list of past customers as well as potential customers who have shown interest during your peak season. Once the season ends, you can use this fresh list to engage and connect with your customers and keep your business top of mind. With your list of potential customers, use email marketing to reach out. If done correctly, your email marketing efforts can convert these new leads into customers by the time the next season hits.

Make sure your website is also up-to-date, especially if you want customers to take your business seriously. Your website needs to be well managed, while your content should display plenty of calls to action. A good tactic is to promote offers and specials that past and potential customers can redeem during the off-season. This shows that you value your customers and also gets feet through the door during those quiet months.

2. Customer reviews matter.

In today’s information age, potential customers have access to almost anything on the internet, and that includes reviews of your business. Customer reviews play an integral part in a customer’s buying journey, with many basing their decision on other people’s experiences. During peak season, gather customer reviews (in whichever way you see fit) and use this to promote your product or service. By using these reviews when they are still new, customers will have a better idea of what to expect.

Use these positive reviews on all forms of promotional material you have, including your website, social media pages and updates, your email marketing, blog posts, and more. Social media platforms like Instagram are great for posting reviews, images of customers enjoying your product or service, or any promotions throughout the off-season. By styaing active online, customers will remember your business when the time is right.

By being active online, customers will remember your business when the time is right.

Sources: Really Good Emails

3. Continue to create good content.

Just because it’s the off-season, does not mean your content has to suffer. You may not have time to create good quality, relevant content while business is buzzing, so use this time to get to work updating the content on your website, social media pages, email marketing, and any other promotional material. Even in the off-season, you can still create compelling content that your audience will love. This helps to add credibility to your brand, set your business up as an expert in the field, and build good relationships with your target audience.

 

4. Get social.

You should stay connected to your customers and leads throughout the year—not just during the peak season—and social media is one of the best and easiest ways to do it.

On top of your website, potential customers browse your social media feeds to get more information on your business, from your updates to your photos and general engagement with the audience. This means that your business should start taking social media platforms like Facebook, Twitter, Pinterest, YouTube, and LinkedIn very seriously—after all, these platforms are where most customers get their information.

Use your social media platforms to engage with followers, promote special offers, show off reviews, share exciting content, run competitions, and generate hype for the next season.

Use your social media platforms to engage with followers, promote special offers, show off reviews, share exciting content, run competitions, and generate hype for the next season.

Sources: Really Good Emails

5. Don’t forget email marketing.

While email marketing can be successful year-round, do so with caution during your off-season, as your recipients may not be in the mood to engage with off-season promoters. Use email marketing during this period, but not as frequently as you would during peak times. When you do send out emails to your database, be sure to deliver high-value content that piques the interest of potential customers when the season picks up again.

6. Generate hype for the peak season.

Just because your product or service is not necessarily relevant during the off-season, it doesn’t mean you can’t generate interest and excitement about your business. Generate hype around your business by delivering cool, fun, and unique content to people’s inboxes, on your website, and through social media platforms.

Combine all the previous pointers to generate the right kind of interest and excitement for things to come. Use this time to advertise early bird specials, off-season discounts, fun promotions, and more. These off-season specials put you top-of-mind to your audience and also get feet through the door during a time when you need the business the most.

These off-season specials can not only put you top-of-mind to your audience, but can also get feet through the door during a time when you need the business the most.

Source: Really Good Emails

7. Consider the locals.

Never forget about the locals. If your business is tourist-driven, it means that you could only be targeting out-of-towners looking for a unique experience or product that only your business can provide. But what about the locals? Once the visitors leave, you will have to depend on the locals to keep things going until the peak season hits once more.

By offering special sales and discounts to locals, you expand your target audience and bring in some business after the majority of the crowds leave. In this way, you maintain a good relationship with customers who are there to support your business throughout the year.

8. Tend to your backlog.

Perhaps you have a lengthy to-do list that you haven’t had a chance to get to because business has been good. The off-season is the perfect time to tackle things you’ve been putting off. This can include cleaning up your database, revamping your website, boosting your social media profiles, and researching potential new leads. Instead of closing up shop during the off-season, use this time to improve your resources that will free your time during the busy season and boost your marketing arsenal and profits when peak season comes around.

9. Consider your niche audience.

Sometimes working with a smaller target audience is more effective for your business. Instead of targeting the masses, take the time to focus on the smaller, dedicated audience you know will come back. Trying to grab everyone’s attention can be counterproductive, as your efforts can go unnoticed. However, your niche audience will appreciate the attention if you find unique ways to generate interest and drive purchases. Engage with your niche audience to make them feel valued and they may quickly convert into regular customers.

Wrap up

Just because the season is over, does not mean your marketing has to be. By using this period to your advantage, you can build your brand while engaging with past customers and encouraging potential customers.

Key takeaways:

  • The off-season may not be bringing in much business, but it is the perfect time to concentrate on your marketing efforts
  • If done correctly, off-season marketing can boost your sales and profits for the next season
  • Off-season marketing creates top of mind awareness and gets you ahead of the competition
  • There are many considerations and avenues you can implement to develop a successful off-season marketing strategy

Email marketing is a good way to generate interest and keep your brand top of mind during the off-season. Check out this guide that lets you create your email marketing plan and build completely branded, customized emails automatically—perfect for launching your email marketing campaigns during the off-season.



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So, you’re ready to build your social media empire?

You’ve come to the right place.

From the title of this article, you know you’ve stumbled upon 19 golden eggs of social media marketing tools. What you may not realize is these eggs were found, tried, and tested by Roland Frasier. He’s the CEO of the War Room Mastermind. That means that he’s the head honcho of helping million-dollar marketers… become better marketers.

He’s one of the most popular speakers at the annual Traffic & Conversion Summit and after each presentation the audience usually just
stares wide-eyed, unsure of what to do with all the new information.

This article will help you automate, optimize, and analyze your campaigns on Facebook, Instagram, Twitter, LinkedIn, and Snapchat using a top-dog’s social marketing tools.

Here are the 19 social media marketing tools you shouldn’t live without.

Linked Helper

Paid: $

Linked Helper Social Media Marketing tool

Linked Helper is a LinkedIn marketing tool. Their goal is to make your LinkedIn marketing strategy as automated as possible. Linked Helper costs $15/month maximum and has automation options for connections, messaging, and endorsements. They also have an email list builder and a list manager, so you can build a marketing funnel.

Linked Helper:

  • Sends personalized messages
  • Auto-responds to messages
  • Automatically exports visitors’ profiles to a CSV file
  • Endorses your contacts automatically to better your chances of being endorsed in return
  • Automates following and unfollowing

Agorapulse

Paid: $$$

Agorapulse Social Media Marketing tool

This is a social media management tool for Facebook, Twitter, Instagram, LinkedIn, and YouTube. With Agorapulse, you can run all of your social media accounts and your social media team from one platform. You can create a content calendar that publishes to every social account, learn about your audience, stop trolls from leaving negative comments, export your social media stats, and communicate with your social media management team.

Agorapulse:

  • Let’s you reply to all of your social media messages in one place
  • Finds relevant social conversations that your audience would be interested in
  • Measures your follower growth, engagement, and conversions
  • Posts content based on your schedule
  • Helps communicate with your team and manage each member’s task access

Hypegrowth

https://hypegrowth.com

Paid: $$

Hypegrowth Social Media Marketing tool

Hypegrowth was created for businesses and social media marketers who are growing an Instagram or Twitter account. They’re a follower growth service that gives their customers real and engaged followers. There are 2 plans, an Instagram growth plan and a Twitter growth plan. They also have Instagram analytics and a Twitter unfollow tool.

Hypegrowth grows your following by interacting with other accounts. None of the followers are fake or forced to follow you—they’re organic followers. They say that you’ll see results within 2–3 days of starting the service.

Dux-Soup

Paid: $

Dux-Soup Social Media Marketing tool

Dux-Soup is another LinkedIn marketing tool that finds, attracts, and engages with prospects for you. Their motto is that you should be building relationships with your prospects, not chasing them. To do this, you’ll create a relationship on LinkedIn with them via Dux-Soup’s features.

Dux-Soup can:

  • Message prospects at scale
  • Send follow-up messages to 1st, 2nd, and 3rd connections
  • Organize your prospects to see who is the most likely to convert to a customer
  • Create micro-targeted sales campaigns from uploaded profiles

Socialmonials

Paid: $$

Socialmonials Social Media Marketing tool

Socialmonials makes social media campaigns for businesses. Their automated campaign builder self optimizes to increase your ROI. They’ll give you a pixel code to place on your website so you can track your ecommerce revenue and leads, as well as automatically put anyone who enters or shares your campaign into a CRM so you can retarget them later.

Socialmonials lets you:

  • Create a content calendar, preview posts, and add pictures and links
  • Integrate user-generated content into your social media schedule
  • Launch social campaigns to social media and your website
  • Make a personalized share button
  • Track data and compare analytics

PowerAdSpy

Paid: $$

PowerAdSpy Social Media Marketing tool

PowerAdSpy spies on your competitors Facebook ads and tells you what’s working and what isn’t. Imagine if Buzzfeed’s Top Performing Headline article turned into a social media marketing tool that showed you the Facebook ads relevant to your niche. They’ve put millions of ads from 15 countries under one hood and give you the opportunity to search through them by top performer, keywords, shares, likes, comments, and calls to action.

Using PowerAdSpy, you can:

  • Search ads with your keywords and find precise data about the ad
  • See the live ad directly on Facebook
  • Bookmark the best ads to your personalized ad swipe file
  • See the geo-targets of your competitors

(NOTE: Want to make sure your social media strategy is helping to grow your business? Download our FREE Social Media Scorecards and you can quickly find out what’s working and why, so you can do more of it! Learn more here!)

Social Media Scorecards

Anyleads

Paid: $$$

Anyleads Social Media Marketing tool

Anyleads is a lead generation software for small and large companies. Their platform covers a lot of digital marketing bases, serving customers with needs that range from a sales chatbot to a personal content writer.

Anyleads features:

  • A sales chatbot that captures visitor data
  • A social proof widget that shows notifications on your website
  • An artificial intelligence personal content writer that creates daily content
  • A prospecting tool for finding and capturing emails and sending campaigns
  • A YouTube subtitle extractor
  • A community of influencers you can choose to collaborate with

Rev

Paid: $

Rev Social Media Marketing tool

Using Rev, you can upload audio files and get a transcription, add captions to videos, and translate documents. It’s one of the most necessary social media marketing tools for businesses who rely on videos for conversions. What’s unique about Rev is that they also offer foreign subtitles. Their service is great for business owners, but it’s also used for legal, academic, and personal needs.

Rev can:

  • Transcribe audio or video for $1 per minute
  • Caption videos for $1 per minute
  • Translate and transcribe videos into subtitles in foreign languages for $3–7 per minute
  • Translate documents into 35+ languages for $0.10 per word

AdEspresso

Paid: $$

AdEspresso Social Media Marketing tool

Marketers can use AdEspresso to make ads for Facebook, Instagram, and Google and then optimize them as they’re running. The campaign builder manages all of your ads and analyzes how well they’re doing. They also have a built-in communication platform (like Slack) that lets you collaborate with yo
ur team.

AdEspresso features you’ll like:

  • Create campaigns for Facebook, Instagram, and Google
  • Manage all campaigns in one platform
  • Analyze campaign insights
  • Communicate with your team and approve campaigns/have campaigns approved

Catvertiser

Paid: $$$

Catvertiser Social media Marketing tool

Catvertiser is one of the social media marketing tools that is specifically for Facebook. It’s an ad campaign builder and optimizer. It’s similar to AdEspresso, but totally focused on Facebook. They have campaign templates and creative files, a Google Analytics integration, and an automated boost feature for advert
ising your best content.

Catvertiser uses a cost per action (CPA) bidding model so you only pay for your ads when an action is taken by a user. You can choose the action that makes the most sense for your campaign or A/B test actions to see which one has the best ROI.

Driftrock

Paid: $$

Driftrock Social Media Marketing tool

Driftrock is a sales and lead generator for Facebook, Google, and LinkedIn. The social media marketing tool platform will connect all of your lead generation sources and track leads from the first click all the way to offline purchases.

Driftrock syncs with:

  • Facebook custom audiences
  • Google customer match
  • Facebook lead ads
  • LinkedIn lead generation
  • Local Facebook ads
  • Facebook marketplace
  • Lead analysis and segmentation

Facebook Pixel Helper

Free 

Facebook Pixel Helper Social Media Marketing tool

This Facebook social media marketing tool is a feature of Facebook. It’s designed to ensure that your pixel is working and optimized. For example, if your pixel is too far down on your website page, you won’t be getting data to retarget visitors on Facebook.

You can find all of the information you need about Facebook Pixel Helper on Facebook’s developer page.

(NOTE: Want to make sure your social media strategy is helping to grow your business? Download our FREE Social Media Scorecards and you can quickly find out what’s working and why, so you can do more of it! Learn more here!)

Social Media Scorecards

Followerwonk

Paid: $$

Followerwonk Social Media Marketing Tool

Followerwonk is a Twitter analytics tool. Using the social media tool, you can search Twitter bios, compare users, track followers, and sort followers. This is a social media tool for businesses, agencies, and marketers focused on growing their Twitter following.

Using Followerwonk, you can:

  • Search Twitter bios to find people that you should connect with
  • Compare accounts so you can find follower overlaps and target new influencers
  • Analyze followers by location, bio, who they follow, etc.
  • Compare your relationship with your followers to your competitor’s
  • Find the content that your followers like the most

Meet Edgar

Paid: $$

Meet Edgar Social Media Marketing tool

 

Meet Edgar is a content organization tool that gives marketers a place to schedule, share, and recycle posts. Their main competitor is Hootsuite—but Meet Edgar offers category-based content libraries, schedule flexibility, and an auto-filled queue.

Meet Edgar is a tool for businesses, marketers, and agencies who want to:

  • Create social posts quickly with a browser extension
  • Make custom, color-coded content schedules
  • Automate publishing and reshaping content
  • A/B test social posts
  • Have a weekly report of their social media insights
  • Use short links to track clicks

Sprinklr

Paid: $$$

Sprinklr Social Media Marketing tool

Sprinklr is a social media management tool for enterprises. Within their cloud, they offer social and messaging suites, advertising, marketing, and research.

  • Their social platform lets you find, engage with, and listen to your customers
  • Sprinklr Advertising creates campaigns for your target audience that get published at the best time across all social platforms
  • You can improve your content by using planning tools, workflow automation, and AI insights
  • Get data on your target demographic

Make Me Reach

Paid: $$$

Make Me Reach Social Media Marketing tool

Make Me Reach is a campaign builder, optimizer, manager, and reporter. It’s the first social media marketing tool on this list that also works with Snapchat.

Here’s what you can you with Make Me Reach:

  • Create campaigns for Facebook, Twitter, Instagram, Snapchat, and Google ads
  • Automate and optimize campaigns based off objectives
  • Manage over 1,000 campaigns
  • Custom analytic reports for mobile and desktop

Tweriod

Free

Tweriod Social Media Marketing tool

Tweriod is a social media marketing tool for Twitter users who need to know when the best time to tweet is. They analyze your tweets and your followers’ tweets and send you a full report on the best times for you to post.

Qwaya

Paid: $$$$

Qwaya Social Media Marketing tool

Qwaya is a Facebook advertising scheduler. It lets you set your own bid rules and tracks your conversions. They charge a flat rate of $149/month instead of basing their rate off of your Facebook ad spend, like other social media marketing tools do.

Qwaya lets you:

  • Build, schedule, rotate, organize, and split test ads
  • Make multi-product ads
  • Make campaign rules based off of performance
  • Make URLs
  • Analyze your data on Google Analytics
  • Add coworkers to your account for collaboration

StitcherAds

Paid: $$$

StitcherAds Social Media Marketing tool

StitcherAds is a Facebook and Instagram ad tool for ecommerce and brick and mortar stores. They offer a personalized campaign builder based off consultations with their Facebook and Instagram experts. One of the most unique features of StitcherAds is they help you outsource campaign management to qualified freelancers.

Using StitcherAds, you can:

  • Use their solution engineers for any campaign tech hiccups
  • Get a personalized campaign strategy
  • Build an image or video campaign
  • Outsource campaign work
  • See product-specific data to improve your ads

A social media strategy that grows your following, gets you engagement, and creates conversions can be automated. Using Roland Frasier approved tools, you can automate most of your social media strategy, optimize it, and then analyze it so you’re growing your empire.

Regardless of what social media platform you’re trying to take over, there’s a social media marketing tool waiting to get to work.

(NOTE: Want to make sure your social media strategy is helping to grow your business? Download our FREE Social Media Scorecards and you can quickly find out what’s working and why, so you can do more of it! Learn more here!)

Social Media Scorecards



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Avidly, Digital 22, IMPACT, Revenue River, SmartBug Media, and other HubSpot digital marketing and sales agencies have partnered with Vidyard as their top video platform of choice for clients

KITCHENER, Ontario – May 21, 2019 – 10 of HubSpot’s top Diamond Agency Partners have partnered with Vidyard as their top video platform of choice to help grow their businesses, fuel growth and deliver exceptional results through video for themselves and their customers.

As the leading video platform for business, Vidyard has teamed up with agencies Avidly, Digital 22, IMPACT, New Breed, SmartBug Media, Penguin Strategies and others to deliver video strategies and programs that attract, engage and delight customers throughout the entire customer journey.

Today, it’s harder than ever to get engagement from prospects

HubSpot’s State of Inbound 2018 Global Report found that while salespeople are focused on closing more deals, prospecting is getting harder and harder. Salespeople say they’re sourcing most of the leads themselves, showing a potential rift with marketing who should generate the most leads for sales teams to work. Meanwhile, the report also found that marketers are investing more in video channels, social networks such as Instagram, and messaging applications such as Facebook Messenger, in a bid the reach customers and prospects where they prefer to be online. This is why many clients turn to top HubSpot Diamond Partners to develop and implement video marketing strategies that are driving leads cross-functionally.

“Video is powering the inbound marketing strategy of the future, so we’re building a powerful, dependable, and reliable partner ecosystem now. Not only does video help you stand out, but it also helps skyrocket response rates, improve prospect engagement rates, and close more deals today,” says Annette Iafrate, VP of Alliances and Partners at Vidyard. “We’re thrilled to be partnering with HubSpot’s top agencies. Together, we believe each and every client can realize outsized revenue results that are powered by video.”

HubSpot Diamond Partner agencies turn to Vidyard as their video platform of choice:

  • Avidly: As one of the world’s largest inbound marketing agencies, Avidly help companies in the Nordics achieve inbound success.
  • BabelQuest: Your HubSpot Service Provider, 100% HubSpot, Diamond certified and all-in on Inbound. We’ll help you grow with full-flywheel services for the world’s best marketing, sales, and service software. HQ Oxford, UK – serving the world.
  • Digital 22: As the largest UK 100% HubSpot Diamond agency and winner of HubSpot’s 2018 Partner and 2018 Sales Enablement Grand Prize Winner, Digital 22 are specialists in inbound marketing and thrive on seeing companies reach their full potential.
  • IDS Agencia: HubSpot’s 2018 Agency Partner of the year in Latam is here to help you grow and scale your business better by providing award-winning Inbound strategies.
  • IMPACT: As HubSpot’s 2017 and 2018 North American Agency Partner of the Year, IMPACT empowers hundreds of companies to achieve inbound success through its agency services, education, annual conference, and community.
  • New Breed: As a top HubSpot partner, this strategic B2B marketing and sales partner focuses on optimizing the entire customer acquisition lifecycle for some of the fastest growing SaaS companies.
  • Penguin Strategies: Penguin Strategies combines technology and marketing know-how to align sales and marketing for B2B Tech companies. With innovative campaigns and purposeful marketing experiments, they increase sales velocity and drive revenue.
  • Revenue River: A true full-stack services agency, they’ve won six HubSpot Impact Awards in four categories, including 4 annual grand prize wins for inbound growth, sales enablement, and integrations.
  • Six & Flow: A Manchester-based growth agency that works across a range of current and emerging digital channels, Six & Flow helps businesses grow their brand, audience, and their revenue.
  • SmartBug Media™: As the highest-rated HubSpot partner and most decorated Intelligent Inbound™ marketing agency in the world, SmartBug™ also won HubSpot’s 2018 Global Partner of the Year.

HubSpot partners with thousands of service providers in their global community who work with their clients to implement successful inbound strategies. This may include education on the latest production tool recommendations, gaining a stronger understanding of video marketing best practices, implementing sales enablement techniques and video-selling solutions, and powering video hubs to create custom channels.

“Video has become democratized across businesses, and marketing and sales teams are now more than ever expected to create, manage and measure its success. Today, while having an effective video strategy can support the full customer lifecycle, the actual video strategy deployment can be a challenge,” says Digital 22 Director, Mark Byrne. “We’ve partnered with Vidyard because they understand how our clients can get the most out of their video content. We’ve seen a 20/1 return in our inbound video investment over the last 12 months.”

“In the first three months after partnering with Vidyard, we’ve felt and seen such positive impact with how we are able to transform our video marketing efforts for our clients,” says Tom Burgess of Revenue River. “Our relationship is focused on growth and support for our agency to confidently move the needle for our clients and our agency, which has helped us grow several of our full stack retainers by 40% or more.”

Agencies interested in harnessing video to grow their business are encouraged to learn more about the Vidyard Agency Partner Program by visiting www.vidyard.com/partners.

Additional Information:

About Vidyard

Vidyard is the leading video solution for businesses looking for new ways to engage their audiences and drive more revenue. Make video a seamless part of your marketing and sales outreach, create interactive and personalized video experiences that drive more engagement, and track video engagement directly within your HubSpot solutions. HubSpot Diamond Agency Partners, including IMPACT, New Breed Marketing and BabelQuest, and Vidyard customers, including ExperiencePoint, Paradigm Learning, Symbility Solutions, ABC Packaging and Deputychoose Vidyard to power their marketing and sales strategies and turn viewers into customers.

Media Contact:

Sandy Pell, Head of Corporate Communications and Public Relations, Vidyard
press@vidyard.com

10 of HubSpot’s Top Diamond Agency Partners Select Vidyard to Power Video Platform Service




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SEMrush is a popular competitive intelligence platform used by search marketers. The company, recently infused with $40 million in funding to expand beyond Google, Bing and Yahoo insights, has launched a new product called Sellerly specifically for Amazon sellers.

What is Sellerly? Announced Monday, Sellerly designed to give Amazon sellers the ability to split test product detail pages.

“By introducing Sellerly as a seller’s buddy in Amazon marketing, we hope to improve hundreds of existing Amazon sellers’ strategies,” said SEMrush Chief Strategy Officer Eugene Levin in a statement. “Sellerly split testing is only the first step here. We’ve already started to build a community around the new product, which is very important to us. We believe that by combining feedback from users with our leading technology and 10 years of SEO software experience, we will be able to build something truly exceptional for Amazon sellers.”

How does it work? Sellerly is currently free to use. Amazon sellers connect their Amazon accounts to the tool in order to manage their product pages. Sellers can make changes to product detail pages to test against the controls. Sellerly collects data in real time and sellers can then choose winners based on views and conversions.

Sellers can run an unlimited number of tests.

Why we should care. Optimized product detail pages on Amazon is a critical aspect of success on the platform. As Amazon continues to generate an increasing share of e-commerce sales for merchants big and small, and competition only increases, product page optimization becomes even more critical. Amazon does not support AB testing natively. Sellerly is not the first split test product for Amazon product pages to market. Splitly (paid), Listing Dojo (free) are two others that offer similar split testing services.

This story first appeared on Search Engine Land. For more on search marketing and SEO, click here.


About The Author

Ginny Marvin is Third Door Media’s Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.



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