Sales have dropped, and traffic is slowly dwindling, it looks like you might have a problem on your hands.

It sounds like you might need help with your website marketing strategy?

Your website is one of your most important marketing tools today. The more you promote your website, the more clicks from potential customers can come your way.

With over 1.8 billion websites, including your competition, you’ll need a game plan to get the most results from your website marketing strategy.

Let’s get started, here are 30 proven website marketing strategies to help you get more customers today.

1. Improve Your Website’s SEO

Having a strong SEO presence online isn’t an option anymore; you either fight for Google’s first-page ranking, or you’re doomed to obscurity (aka the second page).

When most people hear the word SEO, they start to overthink the complexities of SEO, and might even think that it’s only for trained experts.

That’s where they’re wrong. At its core, SEO isn’t complicated. It just takes consistency, a sound strategy, and time. You can’t tighten up your website’s SEO in one day and expect results in the next.

Whether you’re an expert or beginner here are some helpful facts to get you up to speed with SEO.

You also have the option of learning from SEO experts like Neil Patel, Brian Dean from Backlinko and Rand Fishkin, or skip the learning curve and hire an SEO specialist to optimize your website.

But here are some simple tips you can use on your own to improve your website’s SEO:

Five Website SEO Tips Every Beginner Should Know

  1. Optimize Your Images for SEO: Use High-Quality Images with specific or relevant keywords words in the file name or ALT Text.
  2. Keywords Everywhere: Add specific keywords on each website page or URL
  3. Check Your Website URL: Ensure that your website URL is your (brand) name, so it’s easier for people to find you
  4. Optimize Your Website Pages: Write detailed and keyword heavy meta titles and descriptions for your website or blog articles.
  5. Add Keywords To Your Content: Whether it’s a video, blog, or your about page ensure that you add industry-specific keywords, so Google knows what your content is about helping your ranking online and make it easy for people to find.

2. Google My Business

If you haven’t done it already, you should claim your business on Google My Business.
Google’s business feature includes showing essential information people need to know about your business on Google Maps, Search, Mobile, and other Google properties.

You can also add your contact details and website so that potential customers can find everything they need to know about you on the first search.

3. Add & Use SEO In Your Blog

You’ve probably heard this a thousand times, but having a blog is a great way to promote your website and increase your brand’s online presence.

Here’s why.

Brands who blog receive 97% more links to their website. That means other brands or bloggers can referencing your products and articles to their audience, expanding your online reach. Add that to the fact that 57% of marketers say they’ve gained customers specifically through blogging.

At Wishpond we practice what we preach. Our marketing blog receives more than 200,000 views a month and traffic from our blog helps to convert readers into paying customers. This is partially due to the fact that 95% of B2B buyers see content as a primary factor in determining trustworthiness for a company when evaluating it’s products and services.

Need I say more?

You can always be or hire a content writer for your marketing team or hire a freelancer to do the writing for you. I find the first option usually works best.

Whatever option you decide to go with you’ll need to Build a More Complete Content Marketing Strategy.

4. Create YouTube Channel

Over a billion hours of YouTube content is consumed each day. So you might not be surprised when I tell you that Youtube is the second largest search engine on the internet right now.

Youtube isn’t just a platform to post videos, it’s also a great way to promote your blog, products, and earn credibility with potential customers. In fact, 73% of consumers are more likely to make a purchase after watching a Video.

Check out these cool video stats by Tubular Insight

Unlike other social media platforms, YouTube videos have a longer shelf life because their growth isn’t solely dependant on instant engagement, but over time because they’re available to people via search.

If you’re thinking about growing a YouTube channel, check out these 18 Powerful Ways to Grow Your YouTube Channel Today.

5: Use Email Marketing

In 2017 Statista reported that there were over 3.7 million email users, and that number is set to grow to 4.3 billion users by 2022 (Statista, 2019).

That’s half of the world’s population.

And emails aren’t just limited to welcoming your new customers, it can also help to push customers to your website with promotions, deals, discounts, and contests.

Email marketing is now the norm so much, so that Oberlo’s Email Marketing Stats found that some subscribers want to get an email from their favorite brands, deals, and all.

But as great as emails are, the problem is you’re not the only one who’ll be sending to your prospective customers. As someone who receives up to 50 emails a day, standing out in the inbox is important…and difficult.

If you’re already sending emails but no one’s opening them, there could be one or more reasons your email marketing strategy isn’t working.

Need help with your email marketing?

Book a free call to learn how our team of email marketing experts can help you create high converting email campaigns today.

6. Keyword Research

I can’t stress enough how important keyword research is especially if you’re doing content marketing to drive traffic to your website.

When it comes to keyword research, you have to be in it for the long game.

Keyword research isn’t just for your blog; it’s for your Google ads, promotions, social media ads, and overall website optimization. You can find keywords organically or use paid keyword searches, at times you’ll have to do both.

Powered by Search shows how you can easily do Keyword research best:

If you need to SEO & keyword ideas, you can use Google’s Keyword Planner and search for related keywords that show up in your Google Analytics Acquisition reports.

5 Keyword Research Tools To Improve Your SEO

Here are five keyword research tools experts swear by that can help you to improve your SEO:

  1. Wordtracker
    Use Wordtracker to Reveal high performing keywords in minutes with their online keyword research tool.

  2. Moz Analytics
    Moz Analytics automatically audits your site, tracks your rankings and link metrics, and shows you what your competitors are up to. A great way to highlight useful and actionable insights.

  3. Keyword Discovery
    Keyword Discovery is a keyword research tool that can help you in search engine website site optimization, managing pay per click keywords, and achieving top search engine rankings.

  4. WordStream
    A pay-per-click advertising tool to help you get more from your marketing budget.

  5. Keyword Eye
    Keyword Eye is a fast and visual keyword research tool that can help with your PPC and SEO campaigns.

7. Contribute Articles to Expert Sites

Find blogs or websites that are thought leaders in your industry, then submit articles that can put in front of their audience. This is also a great way to build backlinks and drive organic traffic to your website.

But know that contributing articles takes work, you’ll have to ensure that your current blog has quality work and the article you contribute has 10x more quality even to be considered. If you’re aiming to contribute to websites like Forbes or Huffington Post, you’ll also have to build up your credibility a writer online before you reach out to be a contributor.

If you’re ready to start contributing articles, you can start with one or more of these 54 Guest Posting Sites You Can Submit To For More Organic Traffic.

If you’ve been writing content you can also check out sites like [Business2Community] that reshares high traffic articles for experts in the industry.
To apply to get your content syndicated through Business2Community, check out their contributor page.

8. Create an Affiliate Program

Affiliate programs are an easy way to get people clicking to your website to learn more about your company. To date, 81% of brands have adopted an affiliate marketing program.

An affiliate program is a long term investment; you’ll have to build a program people will want to join, try to get and manage quality affiliates so you can get the fruits of your labor.

When Shout Me Loud started their affiliate program, they found that 80% of affiliate sales came from 20% of the affiliates because 80% of the affiliates will do very little, or nothing at all that contributes to sales. So you’ll have to engage with affiliates via email or social media to keep the program going.

But once it’s up and running, you’ll have thousands of people placing, sharing and promoting your website and products, bringing traffic and clicks to your website.

I found The Daily Egg’s article on How to Start an Affiliate Program That’s Actually Successful to be the best one so far if you’re interested in giving affiliate marketing a try.

9. Use Guest Bloggers

Around 62% of people consider blogs that have multiple authors to be more credible. So if you’re the only one who writes your articles, you might want to consider accepting guest post.

At Wishpond, a lot of marketing and e-commerce content writers reach out to use to guest post on our blog. Some of which are so popular with our readers, they bring organic traffic, conversions, and help with our blogs SEO ranking.

Keep in mind with guest posts, you’re in control. To get the full benefits of having a guest post, you can select from high-quality articles, and reject low-quality articles. I find it best not to Accept Guest Posts Unless You Follow These 7 Rules.

10. Start An Online Course

It sounds like a tall order, but having an online course pays off big time when it comes to promoting your website and brand. Hootsuite is known for their Hootsuite Academy where they help social media marketers brush up on their skills.

An online course, along with your blog is also a quick stamp of approval that you know your stuff.
You can host your online class in several ways:

  1. You can do an email campaign teaching people via email. Sending a course once a day until completion.

  2. You can host classes on video platforms like Facebook Live, YouTube and now IGTV.

  3. You can sign up for platforms like Teachable, Thinkific or SkillShare, all platforms where you can host a paid online classes.

Online classes come with their pros than cons, mainly you’ll have to work hard to maintain a community of students who’ll be looking to you for answers. You’ll also have to create a platform that has a good user interface, or students will get frustrated and leave.

If an online course is done right (paid or free), you’ll have a large community of students and fans who will advocate and promote your brand for free on or offline.

Does an online course sound like something you might try for your business? Here’s a guide on 10 Steps To Creating A Wildly Successful Online Course to help you get started.

11. Add Your Website Link To All Your Platforms

Adding your links to all your platforms allows you to optimize your website for more clicks.

When you forget to add your website to your social media platforms, you miss out on customers who might be actively or curiously seeking you out. Today and counting attention spans have shrunk by 50% over the past decade. Having your link right there and waiting helps to grab people who might get distracted while looking for your website.

What makes it worse is that the attention span shrinks even further to a whopping 18% due to stress, which means if your viewers have trouble finding your website they’re more likely to be quickly and go somewhere else. You can also ask employees to share your website link on their work profiles and social media.

12. Use Your Google Analytics Reports

Google Analytics allows you to access detailed information regarding your online store’s traffic and sales.

When it comes to measuring website traffic for e-commerce stores, Google Analytics is the undisputed champion. It gives detailed information on how many people have visited your online store, what pages they’ve been on, demographic details of users, and various traffic sources.

You can use your Google Analytic reports learning about your website traffic sources.

You can compare different website site traffic sources and periods (i,e 30 days or last seven days) to see if your website traffic is declining or increasing. This can help you to track:

  • Where on your site or landing pages might be affecting your sales
  • How well it’s performing, what links are providing the most traffic
  • If you need to focus heavily on link building
  • Notice any pages with errors that need fixing
  • Create a better sales or marketing funnel for your online store

13. Have a Backlink Strategy

You can drive more clicks to your website with a strong backlink strategy.

Google’s search engine uses links as one of the three most important search engine ranking factors for a website. It’s a known fact that the first page of Google always captures most of web search traffic. Google’s first result gets 36.4% more click-through rates than any other result page.

Believe it or not, you can improve your website’s SEO by backlinking your website in the article you contribute as a guest writer. But that’s just the tip of the iceberg when it comes to backlinking.

Once you have a strategy in place, you’ll begin to see your website’s click-through rate increase and traffic coming your way.

Feel like diving into the world of backlinking? Check out Backlinko’s The Definitive Guide for Backlinking.

14. Host a Giveaway on Your Website

Hosting a giveaway on your website is a sure way to promote your website. Giveaways pack more of a punch for your business than you think. In fact giveaways do the following:

Brand awareness:
If your goal is brand awareness, then you can ask contestants to use your products in the images or incorporate a creative concept that resonates with your brand’s message.

Increase Subscriptions:
Allow contestants to give their email address to enter or subscribe to your email subscription to generate leads.

Drive Traffic:
If you want to drive traffic and increase conversions on your website, then allowing your audience to sign-up on your website or be directed back to your site to sign up for your giveaway can help.

Need help planning your next giveaway or contest?

Book a free call to learn how our team of contest experts can help you create a high converting giveaway today.

15. Feature Industry Experts in Your Content

Incorporating experts in your industry in your content or on your website is a great way to promote your website. It also adds credibility and builds trust with your audience.

Reach out to experts in your industry have them do a guest post, video, or highlight their work in a way that compliments the content on your website.

Let’s be honest, sometimes experts busy, and attempts to reach out get unanswered. Don’t worry, there’s a simple way around it. Try to reach out via email or add some of their expert advice to your online content.

For example when I wrote this post: 15 Digital Experts Share Their Best Marketing Advice by looking at the tips and quotes, little gems that each expert had shared with others or directly from their own online content.

16. Create a Referral Program

People are four times more likely to buy when referred by a friend that’s because 71% of consumers are more likely to make a purchase based on social media referrals.

A referral program is different from an affiliate program. A Referral Promotion allows your customers or fans to earn a reward in exchange for referring their friends to sign up or complete an action for your business.

Referral programs are a powerful way to grow your business by leveraging your current fans. Instead of trying to do all the heavy-lifting on your own, it allows your fans to do it for you.

Once your promotion is complete, you can use it to promote your website further.

17. Respond to Online Reviews

92% of consumers view online ratings and reviews before buying something, and 40% of them form an opinion of your business before contacting you.

Whether it’s a positive or negative review, you can use it to improve your SEO and promote your websites and services. Online reviews are seen on places like:

Google Online Reviews

Social Media Comments

Need to know where to start with your own online reviews Marketing Land can show you How to turn negative online reviews into marketing wins.

18. Use Influencers To Market Your Website

Influencer Marketing has been in the top five marketing tools and strategies for the past four years and counting.

Adweek reported that Influencer marketing would become a $10 billion industry by 2020. That’s how invested marketers are in influence marketing. You can use influencer marketing to drive traffic to your website.

That’s what lifestyle influencer did when she posted for SmartyPants Vitamins.

You can use influencers in a wide variety of ways. One way is to partner with an influencer for a do co-promotions like a giveaway, a special discount, or prize package.

Not sure where to start? Here’s An Essential Guide to Getting Started with Influencer Marketing.

19. Partner With Brands

Co-branding is a fantastic strategic marketing and advertising that can help to promote your overall brand.

You would have to pick a brand that has a service or product that compliments your own for it to work. If done right it’s a win-win for everyone.

When they say that two heads are better than one, it’s true, you have double the audience and double the manpower to do digital promotions, social media contest, giveaways, and promotional projects.

For example Uber & Spotify, two unlikely brands came together for their “Soundtrack for Your Ride” marketing campaign allowing fans of Uber and Spotify alike enjoy better experiences thanks to the app.

90% of all marketers say social media marketing has increased their business exposure?

Back in 2013, it was estimated that 67% of consumers use Facebook and Twitter for customer service, and that was five years ago! Now over 8 billion messages are exchanged between people and businesses on Facebook Messenger each month alone.

The thing is people love positive interactions with brands on social media. It organically allows you to promote your website and products without coming off as a sell-all robot.

A perfect example is an Instagram favorite Peel; with each post, they ensure to comment and engage with their fans.

21: Fix Broken External Links & Errors

Broken external links, just as the states, are links that lead nowhere or give users an error.

Maybe your busy sharing other links from your site or there are some old content or web pages you forgot you deleted. Over time you’ll be losing potential traffic and clients if you forget to audit your site to find broken external links.

You can easily find these broken external links using tools like Ahrefs or Google Tag Manager.

Use this detailed guide to help you find & fix broken external links (the right way) so you can start promoting your website without any hiccups along the way.

22. Use Facebook tp Generate Leads

Facebook found that up to 78% of consumers using Facebook to find products and services, from business owners like you.

Facebook is still seen as an online business directory. You can create a business profile and add your business relevant contact information, most of all, a link to your website.

The first and most natural step you should take is creating a Facebook page for your brand if you haven’t already. From there you’ll have to optimize your Facebook page to get the most out of it for your business because believe it or not.

You can use Facebook to promote your website by sharing content that links directly back to your website or prospecting page. Feel free to try these 45 Best Facebook Business Page Tips, Tricks, and Optimizations to get your lead generation started.

23. Use YouTube Ad Campaigns

YouTube ads campaigns are an effective way of generating leads for your brand; earlier I stated that it was the second largest search engine online, well it’s also one of the top three social media with people worldwide watching over 150 million hours of YouTube every day.

Wouldn’t it be great to place an ad there for everyone to see?

Add that to the fact that 60% of people prefer video platforms to live television.

Get started and Setup a YouTube Ads Campaign in 10 Easy Steps. that leads viewers back to your website.

You can connect your Google Analytics account with your YouTube Ad campaign to monitor your progress.

24. Put Your Website On Your Business Card

Business cards still have a place in the business world, particularly at live events, seminars, and for local clientele.

You can also use your email signature as a virtual business card so every time you send an email, your leads know where just to find you if they need you.

Offline or online cover your basis when promoting your website. You can use Canva to easily create professional business cards in seconds.

25. With Instagram Stories

Instagram stories are images or videos that you can upload on your account that disappear after 24 hours. Just like that it’s gone.

If you have more than 10,000 followers, you can add a ‘swipe-up’ link to your story and direct viewers to your website. You use this guide to learn How to Add a Link to Your Instagram Story.

You can incorporate Instagram Stories to your social media marketing plan. Shopify’s step by step guide on How to Use Instagram Stories for Marketing (And Why You Should) can point you in the right direction to get started.

About 400 million people use Twitter every month; that’s why Tweeting about your blog can be an incredible way to reach out and connect with your consumer. With over more than half of the tweet population ready to retweet content for you it’s time to drop a link to your blog or website in your tweet and let the world see what you’re made of.

If you use Twitter well, it can drive tons of traffic back to your blog. But simply tweeting the title of your blog post with a link back to your site will not work.

You need to be pro-active on twitter at all times or you’ll lose momentum with readers. Try not to make these 9 Most Common Mistakes on Twitter along the way.

27. Use LinkedIn Profile for Your Business

If you’re a B2B business, LinkedIn is the ideal place for you to connect with your market, develop relationships, and drive traffic back to your blog. With over 500 million users worldwide LinkedIn is your go-to social site for business networking.

If you want to drive traffic to your website from LinkedIn, then you need to be active, and frequently post on the site.

  • Post status updates a few times a week. The more you’re seen by your connections, the more trust you build, and the more likely they will click through to your blog. Additionally, this trust can develop into potential clients or partners.

  • Don’t spam your network. Use your judgment (or analytics) to determine how many times a week, you should be posting.

  • Post article links to your blog. Use LinkedIn to nurture relationships further, by inviting your contacts to connect with on your business blog too.

  • Post links to other articles. If you don’t have two or three articles in a week to post, post links to other articles too — for example, post articles about news in your industry, or from well-known industry leaders.

To help you off on the right start, you can try these 6 Experts Advice to Develop an Engaging LinkedIn Content Strategy to have your profile driving sales and traffic to your website.

28. Create an Online Webinar

Online webinars are one of the most popular and effective ways to capture and nurture highly engaged buyers. You can use webinars to promote your products, teach a class, or build relationships with new leads. The choice is yours, just ensure it’s engaging and it’ll capture the attention of your target audience.

Maybe you’ve tried doing a webinar but didn’t get the results you wanted. It’s time to Turn Your Webinar One-Night Stand Into a Relationship with this easy 3 step formula.

Need help promoting your webinar?

Book a free call to learn how our team of marketing experts can help you setup a high converting webinar campaign today.

29. Automate Your Marketing

Think about it, automation is the way of the future. We’ve come a far way from 2011. According to recent studies, marketing automation on average drives up to 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.

More than 11x more companies are using marketing automation these days than back in 2011.

You can automate your email, chat, ads and social media cutting your workload in half and allowing your marketing efforts to be active while you work on other projects.

Here is Wishpond we offer marketing automation for a business like yours. From emails to ads and then some. Click here to see what our marketing experts can do for you.

30. Review Your Website Marketing Strategy

One of the most important things to do to ensure your online presence is growing is to review your digital and website marketing strategy. Take time out to see what’s working and what needs improving as you invest more time and money into your strategies.

So how do you review your website marketing strategy?

You check your analyze your website traffic and data along with your brand’s keywords and SEO placement. The best place to start is Google Analytics.

If you’re completely new to Google Analytics and need help from start to finish, here’s a step by step guide to help you set up Google Analytics in 10 easy steps.

Summary

There you have it 30 proven website marketing strategies to get more clicks. If I’m honest, choosing one method just won’t cut it, you might need to use as many as you can if you want to start making a dent online.

There is a lot of competition online. Your website isn’t the only one of it’s kind, which isn’t to say it’s impossible it just takes consistent action to keep driving clicks and traffic to your website.

You’ve got this.

Are you currently promoting your website? Comment below what’s been working and what you might need help with your website marketing strategy. I’d love to know.

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Between trying to keep up with your monthly sales and following through on your marketing plan, generating leads can feel a bit overwhelming. You’re not alone, 65% of businesses say generating traffic and leads is their biggest marketing challenge.

But there’s more than one way to skin a cat, which means they are more than one way to get the leads you need for your business.

In this article, I’ll be showing you 60 epic ways to get more leads today.

Let’s get started.

1. Generate More Leads With Your Business Website

According to the eCommerce Foundation, 88% of consumers will research product or service information on your website before they make a purchase online. This means if you don’t have a website, you’re missing out on getting a huge chunk of leads for your business.

Don’t take it for granted, there is a lot of business out there that either have no website or a poorly designed one.

If you don’t have a website, I’ve reviewed the ten best website builders you can use along with their pros and cons, so you decide which one works best for you.

Maybe you already have a website up and running, but you’re not getting any leads. The truth is a well-designed website may get leads, but a poorly designed website design will prevent it altogether.

It only takes 0.05 seconds for new visitors to form an opinion about your website that determines whether they’ll stay or leave.

First impressions do matter. The old saying of don’t judge a book by its cover doesn’t hold water when it comes to your website design.If you’re worried you’re website design might not be up to par I found Crazy Egg’s article on the Best Website Layouts for User Experience and Conversions to be helpful.

2. Generate More Leads With Live/Online Chat

Having a live or online chat service for helps to generate more leads for your business because unlike an email that can take hours if not days, a chat conversion takes seconds to turn your visitors into leads.

You can even go as far as qualifying leads directly with (automated) questions and evaluating their current needs with a chatbot service like Botsify.

You can also use chat to discover information your website might lack or bury from first-time visitors who might not know how to navigate through your site as well.

Online Chat can benefit as listening tools so you can learn about the pain points of your current customers or common questions to add to your FAQ new visitors might have. Ultimately this can not only help to bring in more leads but upgrades.

Here are the top 10 best chat software services you can use for your business today:

  1. Chatfuel
  2. Drift
  3. Nextiva
  4. Bold360
  5. Sequel
  6. LivePerson
  7. PureChat
  8. ClickDesk
  9. Botsify
  10. Comm100

3. Generate More Leads With Custom Chat Messages

In April 2019 the Wishpond Marketing team tapped into the power of chat marketing.

At Wishpond, when we started using chat, we had one message that would pop-up and ask people if they needed help with anything. We noticed that most of our chat interactions came from people reading articles on our blog; each chat inquiry was specific to the topic they were reading.

We made some notes and decided to go the extra mile to make each chat message customized to the blog article it would show up on.

So for instance, if there was a Facebook article on how to run a Facebook contest, the chat message that pop-up would ask them if they need help with planning their next Facebook contest.

This simple change of customizing our chat messages instantly brought more conversions
leads when compared to our “one size fits all” message.

Now we have a lot of articles so customizing the chats did take time, it was a team effort but as soon as we started making changes to only a fraction of our articles we started to see the results instantly.

It was a labor of love that brought in some qualified leads. Have a chat message on your website, why not give custom chat messages and try and see what happens.

4. Generate More Leads With Lead-Generating Landing Page

With the right landing page, you can get more leads for your company with just a few clicks.

But a landing page can only generate leads if it’s adequately designed to do so. Maybe you currently have a landing page that isn’t bringing as many results as you’d like. Try to see if you’re making one of these [7 Landing Page Mistakes that are Costing you Conversions.]
(https://blog.wishpond.com/post/67761781022/7-landing-page-mistakes-that-are-costing-you-conversions)

With Wishpond we’ve helped to generate over 75 million leads with our features and software. Namely our Wishpond landing page templates.

Create beautiful, high-converting landing pages for your business with mobile-responsive templates designed to fit any industry. Click here to get started.

5. Generate More Leads With SEO Keywords

Optimizing your content with SEO is key to bring more leads your way. The right keyword can put you directly in front of the right audience looking for your products or services.

The trick to using the right keywords so that you can get better searches and clicks is to find lower search volume keywords, so you don’t have to compete with high keywords that are being used by almost everyone. Because you’re competing with a wide range of other business locally and globally, you want to take every chance you get to stand out and grab potential customers attention.

Here are the top 5 tools to find keywords for your online platforms:

  1. Google Search Console
  2. Ahrefs Keywords Explorer
  3. SECockpit
  4. Google Keyword Planner
  5. KeywordTool.io
  6. Moz Keyword Explorer

6. Generate More Leads By Updating Your Website

You can generate more leads with an updated website. If visitors make it to your website, congrats they’re considering your services, but if your website information is out of date then, you might have just lost a potential customer reaching out to you.

That means no appointments, no sales, and no new customers. Your website is once again blocking the door to new leads.

The little things matter, take the time to update your website with the following:

  1. Store hours
  2. Name, address, and phone number
  3. Products (descriptions)
  4. Testimonials
  5. Promotions
  6. Parking availability
  7. Google Maps attached to each location page
  8. Images and videos
  9. Client Portfolio
  10. New products and services

7. Generate More Leads With A Mobile-Friendly Website

Sweor reported that about 57% of internet users say they won’t recommend a business with a poorly designed website on mobile.

If your website doesn’t have a seamless experience across all devices, especially when more than 52.7% of global Internet users access the Internet using mobile, you’ll not only miss out on getting leads from your website’s mobile designs, you’ll also lose recommendations and referrals as well.

Take the time to optimize your website for mobile. Most website builder’s allows you to see your website design on tablet and mobile so just as you like reviewing the desktop version, you can do the same for the mobile and tablet version.

Instead of clicking around to see what kind of mobile design works for you can use Quick Sprout’s guide to a Mobile Friendly Website to help you get it right the first time.

8. Generate More Leads With Local SEO keyword strategy

Generate more leads for your business with the help of local SEO keyword strategy. This means optimizing your local SEO for more website traffic, leads, and conversions aimed towards local customers in your area or location.

Having a local SEO keyword strategy can be as simple as creating content based on local news stories or events in your blog or online platform so that locals can find out who you are and the services your offer easily.

9. Generate More Leads With Update Your Google My Business Account

Have you ever search for a company or service in Google and then you see a little sidebar with all the relevant information like this:

This is one of the many things having a Google My Business Account can offer you. It allows online users to find everything they need about you with just the click of a search button.

You can sign up for free anytime. Plus you’re added to a Google My Business listing when you create a with a Google Account.

10. Generate More Leads With Google AdWords

If you’re looking for a powerful paid tool in marketing to get more leads, Google AdWords is the best way to go. With it, you can run highly-targeted, low cost, high conversion campaigns on the world’s most popular search engine, Google.

However, if you don’t know what your doing it can cost you more money than results, you might end up making one of these 10 Avoidable Google AdWords Mistakes Only Beginners Make. So be sure to know the in’s and out’s of Adword campaigns or hire an expert before you start.

If you’re ready to tap into the power of Google Adwords, you can use this guide to Create a Google AdWords Plan in 10 Easy Steps.

11. Generate More Leads With Online Directories.

A physical directory might not get you many leads, but an online one will work just as well, if not better.

Placing your business in an online directory helps to increase visibility because they’re one of the first places today’s buyers look when they need to find a supplier/partner/provider. It can also help you with your local SEO strategy.

If you’re not sure which online directories would be the right fit for your brand you can use Hubspot’s Ultimate List of 57 Online Local Business Directories.

Website pop-ups are a great way to get emails from visitors so that you can retarget and turn them into customers.

Sumo Analyzing 2 Billion Pop-up Examples found that if you get even 150 visitors per day to your site, you’d have 418 signups in a month. That’s 418 visitors you can turn into qualified leads and customers.

But as useful as pop-ups are if you don’t construct, timed properly or worded right then well you’ll end up losing conversions on your site instead. Try to avoid these 7 Website Popup Mistakes That Are Hurting Your Conversion Rate.

If you don’t have a website pop-up, you can easily create on with Wishpond’s Pop-Up Builder in minutes and start gathering leads.

Get started with Wishpond and create your popups, welcome mats, slide-in popups and opt-in bars for your website, e-commerce store, or blog.

13. Generate More Leads With an Exit Strategy

If your first attempt didn’t work, you could increase your chances with an exit strategy intent popup strategy.

You can use an exit strategy to as your last chance to grab your visitor’s attention and turn them into a possible lead before they disappear and go to a competitor’s website instead.

Online shoppers are just like offline shoppers. People are always on the lookout for the best offers, deals, and product quality. Sometimes they just want to shop around to see what works best for them.

That’s why having an exit strategy is essential. Simply put, an exit strategy is based around providing a piece of value to a user as they attempt to leave your site.

This might include adding:

*Follow up emails
*Discounts
*Free shipping offers
*Downloadable content

14. Generate More Leads With Discounts & Deals

Online visitors are always looking for the best deals and discounts they can use to save on their purchases. Convince and Convert found that 93% of Shoppers use a coupon or discount.
You can place discounts everywhere, on popups, website banners, and sidebars. Never wait until after a user reaches the checkout or leaves to give them a special promotion.

Offering a discount doesn’t always mean lowering your price or quality; there are a few smart ways to offer discounts, so you’re not losing money. You can use this helpful guide I found on How To Use Discount Pricing Strategies to Make More Sales.

15. Generate More Leads With Free Shipping

Admit it, when your shopping online and you see that free shipping option you’re excited.
That’s because offering free shipping (if you have an e-commerce store) can help you to generate more leads and purchases.

Four out of five consumers are more likely to purchase if you offer free shipping. Shopify listed offering free shipping as one of the top 19 ways to increase sales.

Thinking about offering free shipping? Great! Learn about The Psychology Behind Free Shipping and how to use it to make more sales.

16. Generate More Leads With Positive reviews

Reviews have so much power when it comes to swaying buyers purchasing decisions. 22% of online users won’t buy your product or service after reading even just one negative review, not to mention four or more bad reviews can take up to 70 percent of a business’s potential customers away.

So that one-star review you’re ignoring on your website or e-commerce store could be the deciding factor for potential leads.

If your customers are reaching out to you via email or social media, and excited about your products, feel free to show them off on your website. You can also use these 7 Ways to Display Business Reviews on Your Website.

17. Generate More Leads With Email Marketing

Hubspot reported 73% of millennials to prefer when businesses communicate with them via email and with 99% of consumers check their email every day it allows your brand to generate leads through email marketing.

Increase your leads by sending emails with:

  • Discount & Deals
  • Product updates
  • Blog Articles

You can use “email drip campaigns” and “marketing automation” to drive leads your way. Get started with Wishpond Email Campaigns, so you can send emails and nurture leads into sales.

If your e-commerce store is suffering from shopping cart abandonment, it’s the perfect opportunity to turn those abandoned carts into paying customers.

Studies show that almost 70% of purchases are left unfinished. And if you’re not taking this number seriously, chances are, you’re losing more money and leads than you thought.

Recover your leads with 10 Expert Ways to Reduce Shopping Cart Abandonment.

19. Generate More Leads With Webinar

Webinars have always been one of the top ten ways to generate leads for your business; maybe it’s because 72% of online users are willing to give contact information for a webinar. With that information, you’re able to turn attendees into qualified leads for your business.

You can have a pre-recorded webinar or a live webinar though I found that live webinars attendance and engagement are 46% more when compared to other webinar methods.

Marketers know lead generating webinars take work, there’s no way around it. In the end, the results you get outweigh massively outweigh the effort it takes to create them. So if you’re on the fence, give it a try.

If you’re up to the task with hosting a webinar, you can use Neil Patel’s Guide to Running Successful Lead Generation Webinars

20. Generate More Leads With Content Marketing

Bill Gates once said that “Content is king,” but expert marketer Lee Odden says it’s not “King, it’s the Kingdom.”

Content marketing can Improve brand reputation by building trust through your online content. Content marketing has proven to effectively generate leads, in fact, after reading recommendations on a blog, 61% of online consumers in the U.S. then decided to make a purchase.

For more tips on getting started with content marketing, check out 6 Types of Content We Used to Grow a 250,000 Reader Blog.

#21. Generate More Leads By Including Alt Tags In Your Images

Image search is still on the rise despite Google 2019 update to remove search by image; with the new update, users can now only view images through the “Visit” button, which takes them to the webpage that contains the image.

When you add ALT tags to your image, you’re expanding your brands SEO so that you can be easily found or considered by your lead across the board, from your website to your blog and now the images you use as well.

It may seem like a simple task, but these little SEO trick pay off over time and helps to bring in leads for your business in the long run as your business grows.

22. Generate More Leads With Guest Posting

Guest posting is inviting or allowing someone who is outside of your business to write an article that will be featured on your blog and promoted on your platform.

Guest posting isn’t just great for SEO; it helps to build credibility for your brand. When your readers see an influencer, they trust writing for your brand or about your services you have a traffic of potential leads.

Guest posting works both ways; you can also guest post on other popular blogs as well to increase brand awareness and opens the door for networking with other brands for future projects.

23. Generate More Leads By Sharing Your Content

Digital Influencer Gary Vee once said, “What you do after you create content is truly what counts.” He’s right; most businesses think that once they publish their blog articles, traffic will come rushing in to read. I’m here to tell you it doesn’t matter how good your SEO or topic is you need to get the word out.

Strategically plan how you want to promote your content ahead of time helps to amplify your brand, target audience, puts you in front of the audience you want to convert into buyers.

Looking for the right place to start sharing your blog? I found this article on 101 Effective Ways to Promote Your Content in 2019 that’s sure to get you off on the right foot.

24. Generate More Leads With CTA’s Your Blog Posts

Congrats you’re getting a steady flow of traffic to your website and blog, now what? Capture leads with in-line CTA’s in your blog post.
Here are two of the best examples of CTA’s for blogs:

Wishpond

Hubspot

You can add them at the beginning, middle or the end of your article. Just like a landing page, you’ll have to test out your CTA’s position and copy to see what works best to generate the most leads.

To quickly and easily test out different CTA’s on your blog, check out Wishpond’s CTA builder.

You can use the sidebar of your blog or website to capture leads for your business. You can use calls to action like free trials, free consultations, or a simple mailing list opt-in form.

If you really to increase your lead generation adding downloadable content, forms or reports for your opt-in bar is an excellent place to start as well.

Social Media Today uses an opt-in form for email subscriptions and downloadable content so that they can grow their list and later send sales or content emails.

26. Generate More Leads With With a Referral Program

What’s better than offering free content to capture leads for your business? Offering more free content to anyone who brings you more leads.

When word-of-mouth referrals make up 20-50% of most purchasing decisions, a referral program is sure to bring leads your way.

Ask people to enter your affiliate program or sign up a friend for a chance to get discounts and products. Just ensure that your referral program rewards are enticing enough for your customers to go the extra mile.

Here are ten referral programs you can integrate with your business:

  1. Wishpond

  2. Post Affiliate Pro

  3. AdvocateHub
  4. Refersion
  5. ReferralHero
  6. Viral Loops
  7. RevenueJump
  8. Ambassify
  9. Social Seeder
  10. PayKickstart

27. Generate More Leads With A Giveaway

Having a giveaway is a great way to boost engagement and leads for your brand. There have been a lot of brands out there that have gained a massive following and loyal customers just by hosting giveaways.

You can choose to have an online giveaway with a landing page or host your giveaway purely on social media.

Ready to start your giveaway? Wishpond offers Contests & promotions features that make it easy to get the most out of your contest and giveaways.

28. Generate More Leads With Video Content

Create video content centered around a specific keyword or popular topic. When you start thinking about what type of keyword you want your video to be about, it helps viewers to see and know what your video is about without a second thought. Optimizing your video content with SEO helps to boost its visibility.

You can use video content in a wide range of ways to generate potential leads:
* Behind the Scene
* Products Updates or Uses
* DIY’s or How-To
* FAQ
* Customer reviews

29. Generate More Leads With Keywords In Your Video Filename.

Yes, your video file name does make a difference. It can be the difference between your video’s ranking in Google search engine.

For example, if you upload your video with a change your video’s default name from “18877613.mp4.” to “howtolose_weight.mp4” Google will automatically focus on the keywords in your video’s title. Doing something as simple as this can bring a dramatic jump in your video’s ranking.

It’s also important that use long tail keywords in your video titles. You can still use long, detailed video descriptions and titles so Google can find your video for relevant and highly-specific long-tail phrases. Just don’t go over overboard, so your titles cut off.

The easier your video content is to find, the easier it is to outdo your competition and be front and center before your potential customers.

30. Generate More Leads With Backlinks & Links in Your Video Descriptions.

Tubular Insights found that 52% of shoppers agree that watching product videos makes them more confident about making a purchase.

Add that to the fact that 46% of shoppers said they would be more likely to seek additional information about a product after watching an online video about it putting backlinks and links in your video description increase your chances of increasing leads.

Link building isn’t just for websites. It’s another great way to let Google know what your video is about in the description, so you rank for the keyword in Youtube and Google better.

31. Generate More Leads With Seasonal Sales

Holiday sales are one of the best ways to capitalize on getting new paying customers. Host a seasonal sale for your services or products with a discount, holiday bundle, or offer seasonal products at a good price.

That’s what the Dollar Shave Club did with their Holiday Shave Set.

32. Generate More Leads With A Podcast

Podcasts help you to reach out to new leads for your business. Podcasts can help in building familiarity with a wide range of audiences. At least 51% of U.S population listen to podcast, imagine how many people listen to podcasts on a global scale.

Listeners usually subscribe to the series and regularly listen. As long as the audio series continues, your audience is quite likely to keep listening, which provides the perfect opportunity to talk about how your products and services can help customers.

For example, Buffer has a podcast called The Science of Social Media where they talk about everything social media and from time to time Buffers amazing social media management features.

33. Generate More Leads With Backlinks in Your Blog

Simply put, a backlink, also known as an external backlink, is when another site owner links to your website somewhere in their content. This could be on a blog post, a service page, or on any other page on a website.

Backlinks are important for SEO because it helps to boost your content’s keywords; it also authentic, when you use high-value backlink it backs up the quality of the content on your website.

34. Generate More Leads With Infographics

Educating your audience is the key to content marketing, and infographics can be one of the easiest ways to do it. They’re also shareable content that bring engagement your way, with engagement comes the possibility of generating quality leads.

Infographics work well because people are 30x more likely to read an article with more visuals than words. It also allows viewers to break down complex information.

If you interested in creating infographics Canva provides free templates and customizable designs you can use.

35. Generate More Leads With Instagram

Instagram has more than 500 million daily active users, with 83% of them discovering new products and services on Instagram.

With an audience ready to discover your brand and services, you can use Instagram to generate leads and sales. The key to generating leads on Instagram is consistency. To do that you’ll need a Winning Instagram Marketing Strategy.

36. Generate More Leads With Instagram Stories

Instagram stories are images or videos that you can upload on your account that disappear after 24 hours.

If you’re able to, you can add a link to your story and direct viewers to your website, offer or landing page effortlessly converting them to leads. You use this guide to learn How to Add a Link to Your Instagram Story.

You can incorporate Instagram Stories to your social media marketing plan. Shopify’s step by step guide on How to Use Instagram Stories for Marketing (And Why You Should) can point you in the right direction to get started.

Around October 2018, Instagram launched a new feature, Instagram Nametags. Essentially this allows you to create and customize a name tag that can be scanned by other people so they could find your account easily on Instagram.

Likewise, you can scan other people’s Instagram Nametags if you need to find them. Your Instagram Nametags allows people to quickly find and connect with you without having to type in your name in the explore page.

Five Creative Ways to Use Your Instagram Nametag:
*Print your Instagram Nametag on your business cards
*Place your Instagram Nametag in your store
*Add your Instagram Nametag to your videos
*Add it to your blog or website
*Share your Instagram Nametag at events

For more creative ways to here are 30 Ideas, Tips & Examples to Market on Instagram.

Never underestimate the power of hashtags, they can be your driving force for engagement and the key to being discovered by your target audience.

If you’re promoting your brand on Instagram then it’s best to use hashtags that are related to your business. For example, the Preview App uses hashtags that it’s customers use or their potential leads usually follow on Instagram.

For help getting started with Hashtags, check out 150 Best Hashtags to Get More Likes.

39. Generate More Leads With LinkedIn Connections

LinkedIn is the perfect place to find B2B leads for your business. It’s one of the most popular business social media platform, next to Behance.

You can find potential leads by taking a look at your LinkedIn contact connections you’d like to prospect. You can also find more leads when you join LinkedIn groups.

Word to the wise, avoid spamming or appearing spam-like when you reach out to people, this can sour any possible future relationships or leave people with a bad impression of your business.

Try these 9 Best Ways to Grow Your Network on LinkedIn and use LinkedIn to grow your lead list.

40. Generate More Leads With LinkedIn Articles

Writing articles on LinkedIn doesn’t just prove your credibility as a professional in your field, but it also helps with SEO and lead generation. Just like your blog, you can rank in content, use CTA’s, and drive traffic to your website and products and services.

Not a writer? Don’t worry; you can try these 5 Must-Read Tips for Writing a Killer Linkedin Article.

41. Generate More Leads With Twitter

Twitter is still alive and well, with over 326 million monthly Twitter users every month. You can use Twitter to promote your social media content, contests, giveaways, blog post, or new updates.

Twitter may not have the longest content shelf life, but it makes up for it with its ease of engagement with a global audience with just the click of a tweet.

Twitter hashtags and search is also useful for finding a person interested in niches, hashtags or topics related to your brand that way you can find influencers, leads and new customers to engage and connect with on Twitter. You can try these guides on How to Rapidly Grow Your Twitter Following.

42. Generate More Leads With Facebook

Having a Facebook account for your business isn’t just essential for leads, but it’s important for ads, customer service, and even acts as an online directory for any looking for information on your brand.

You can use Facebook to generate leads by sharing content that links directly back to your website or prospecting page. Feel free to try these 45 Best Facebook Business Page Tips, Tricks, and Optimizations to get your lead generation started.

43. Generate More Leads With Facebook Live

Since it was launched in 2016, Facebook Live has grown to be one of the most powerful marketing tools on the world’s largest social network. With viewers spending over six hours a day watching Facebook Live video since 2018, you can expect to grab an audience along the way.

Going live on video isn’t as scary as it sounds, it’s just like making a YouTube video for your brand, only well..it’s live.

Don’t worry, try reading Hootsuite guide on The Complete Guide to Facebook Live-Streaming for Business before you start to get the hang of things.

44. Generate More Leads With Facebook Pinned Post

When you pin a post on your Facebook page, you allow viewers to see this post at the top of your page before they even start scrolling. The pinned post puts your content in the spotlight and typically results in higher engagement rates since it’s the first thing visitors see.

If you have a link, promotion, or discount going on, then it’s the best thing to do if you want to generate leads for it.

Target decided to pin a Valentine’s Day post on their Facebook business page to promote their sales for a holiday. This V-day pinned post got over 22,000 likes, 1000 comments and 1000 shares since being posted on February 1st.

45. Generate More Leads With YouTube

Not to brag, but YouTube is technically the second largest search engine in the world.

YouTube is one of the best places to place your content because it has such a long shelf life, which means you can still grow in views and subscribers even years after you publish your video content.

For example, popular YouTube Channel 5-Minute Craft, they post fun and creative DIY projects that anyone can try. They place links to sell products, get subscribers, and more in their video description.

If you’re going to use YouTube to get leads you’ll need the right content strategy to get growth instantly. You’ll have to be in it for the long haul if you want to see consistent leads coming your way.

46. Generate More Leads With YouTube Cards

YouTube cards are interactive “panels” that slide in and out when your video is almost done playing; the aim is to encourage viewers with content that might be interested in. You can add up to 5 cards, which include images, text, or clickable links.

Here’s an example of YouTube Card by Buzzfeed’s Worth It

You can push videos you want viewers to see that can lead them to your website or landing page.

Adding social media plug-in on your website, contest pages, or blog helps to share your content around.

The more people view your content, the more chances you have of getting more leads your way.

You can either of these guides to finding the right social media plug-in for your platform:

10 Best Social Media Plugins for WordPress

150 Best Shopify Apps (Paid & Free) To Increase Sales for 2019

Here are the top five social media plug-in’s you can use today:

  1. Mashshare
  2. Social Warfare
  3. Sumo
  4. Shareaholic
  5. Social Pug

48. Generate More Leads With Influencer Marketing

Influencer Marketing has been in the top five marketing tools and strategies for the past four years and counting.

Adweek reported that Influencer marketing would become a $10 billion industry by 2020. That’s how invested marketers are in influence marketing. You can use influencer marketing to generate leads for your business.

You can use influencers in a wide variety of ways. One way is to partner with an influencer for a do co-promotions like a give away a special discount or prize package.

That’s what lifestyle influencer Darina did when she posted for SmartyPants Vitamins.

49. Generate More Leads With Google Analytics

Google Analytics is your secret weapon when it comes to finding and keeping leads for your marketing strategy.

If you’re new to Google Analytics or you’d like to create an account you can use this guide to help set up Google Analytics in under 15 minutes. to follow along better in this article.

Use Google Analytics to track and capture any potential leads that might have visited your website, landing pages, or campaigns.

If you’re losing or not getting enough leads, you can monitor and track your lead’s path and see which pages or CTA’s they tend to fall off from so you can make changes.

You can create a lead path to generate more leads for your business with social media ads like Facebook and Instagram. You can create tailored ads with a custom audience to narrow down your chances for more click and more leads.

Need help running your social media ads?

Here are social media ads guide to help you to get more leads:

The Anatomy of a Perfect Instagram Ad

How to Generate Qualified Leads with Facebook Advertising

51. Generate More Leads With Online Engagement

Having content is great, but if you’re not striking up a conversation with the people, it’s tailored for then how can you convert them into leads. Companies with the strongest omni-channel customer engagement strategies retain an average of 89% of their customers.

Online engagement includes replying to comments, replies, direct messages, and even repost/retweets. The more comments and engagement a post has means the more people will be drawn to it to join in as well.

When you foster engagement, you more likely to build loyal customers and a stronger fan base for your business.

52. Generate More Leads With a YouTube Ad Campaign

YouTube ads campaigns are an effective way of generating leads for your brand; earlier I stated that it was the second largest search engine online, well it’s also one of the top three social media with people worldwide watching over 150 million hours of YouTube every day.

Wouldn’t it be great to place an ad there for everyone to see.
Add that to the fact that 60% of people prefer video platforms to live television.

Get started and Setup a YouTube Ads Campaign in 10 Easy Steps.

53. Generate More Leads With Google Ads

Google Ads can be a hugely successful tool for driving traffic, marketing your product, and getting leads.

AdWords gives you location targeting options. So if you’re a locally based business or even an e-commerce site, you can geo-target to get seen by your customers.

The downside to Google Ads, like any advertising platform, is that to get real results, you do have to pay to play. It’s best if you have a Google AdWords Plan to help you along the way.

If you have a brick and mortar store, you can do in-store promotions, deals, and discounts to get sales for your business.

If you want to make it even more enticing you can offer exclusive deals only in store customer received when they visit to make a purchase.

United By Blue is one retailer that has hosted brands that it sells for in-store pop-ups. For the Oxford Pennant pop-up that they hosted in April 2017, they drove 250 people to the event and increased month-over-month sales by 155%.

55. Generate More Leads With Network Events

Don’t just in front behind your desk online all day, go to network events or seminars, and meet new people.

You never know you just might meet. A handshake could turn into a brand collaboration or a new high paying client.

In reality, budgets won’t always allow us to go to every event. You’ll have to choose which events you’d like to budget and plan for this year.

  1. If you want to know which event(s) you should attend, ask yourself what is your most important business or the professional goal you’d like to accomplish.

  2. What do you want to walk away with from the event?

Maybe you just want to network with like-minded people or to get new insights to bring home. Or maybe you’re looking for new leads or strategic partnerships. Whatever you want, decide ahead of time to make sure you can get the most out of your conference experience.

  1. Take a look at the speakers at each event, are these people you want to learn from? Are they in your field or the expert specifically in your industry? Don’t just go to a conference because

56. Generate More Leads With Business Cards

Business cards still have a place in the business world, especially for your older demographic. You can hand out business cards at events and seminars.

You can use your email signature as a virtual business card so every time you send an email, your leads know where just to find you if they need you.

57. Generate More Leads With Brand Collaborations

Co-branding is a strategic marketing, and advertising that can help to generate leads for both brands.

You would have to pick a brand that has a service or product that compliments your own for it to work. If done right it’s a win-win for everyone.

When they say that two heads are better than one, it’s true, you have double the audience and double the manpower to do digital promotions, social media contest, giveaways, and promotional projects.

For example, GoPro & Red Bull for their Stratos marketing campaign that showed the two brands were a match made in heaven.

58. Generate More Leads With Employee Advocacy

Getting leads isn’t a one-man job, I don’t mean your sales or marketing team, why not include the entire company with employee advocacy.

Ask your employees to promote your brand on social media platforms like LinkedIn or follow your social media pages like Instagram to help with engagement or comment.

Starbucks has an employee advocacy program on various social networks enabling employees to make posts – pictures, stories, and discussions all about Starbucks.

.

Be proud of your brand’s awards so much so that show your potential leads why they should trust and buy from your brand and not competitors.

Talk about your success on your about page, if you’d like to take it a step further post them on social media and celebrate with your fans.

Sponsoring an event, digitally or offline, has massive benefits for your company. With each event, you’ll be getting brand visibility in front of new clients, customers, and businesses.

Based on your event speakers and the topic, you’ll not only bring credibility, but your services will receive them as well.

But new leads don’t just magically appear from sponsoring the event or by standing in your booth. You need to get out there, talk with the crowd.

If your still not convinced here are 7 benefits of sponsoring an event for you to consider.


The Summary

There you have it sixty ways to get more leads for your business you can use to increase sales today.

You can use all these to get leads, but the real work begins when you have to turn that lead into a loyal customer.

Don’t make the mistake of collecting leads and leaving to fend on their own. So here are Four Things You Need to Do After a Lead is Generated.

Have you had success with getting leads for your business? Share your trade secrets below for us all to see.





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Eighty percent of marketers agree that contests are proven to capture your target audience attention and generate leads when compared to other forms of content. That’s why it’s important that you add Facebook contests to your marketing strategy.

But once you’ve sorted out the details for your Facebook contest and it’s ready to go, what’s the best way to promote it?

The answer: a Facebook contest ad! Granted you’ll have to pay to play, but when it’s done right the results will be worth it.

But before you go on clicking in your Facebook Ads Manager, here are 12 Facebook contest ad examples you can steal that are proven to get you more clicks.

Let’s get started.

Go Golfing knows their audience. For their Facebook contest they offered golf gear valued at $1,279 to encourage their followers and potential golf lovers who might be interested to participate.

This Facebook contest post/ad engagement got 125 likes, 27 comments, and 18 shares. This type of engagement proves how much it’s resonated with their fellow golfers.

Go Golfing Travel decided to go with an image instead of a video. They placed their contest details along with and nice product image so the viewers could see exactly what they could win.

They did a great job keeping the copy very simple.

Pro tip: For any successful ad, keep your Facebook contest copy short and sweet, for most people reading long copy can feel like a chore..

Need help with your contest ads?

Book a free call to learn how our team of contest experts can help you create high converting contest ads today.

Meadow & Marrow is a bone broth company in Australia that prides itself on its ingredients and health conscious community. They decided to give their fans a chance to win a six months supply of their delicious bone broth. That’s a whole lot of broth.

This contest ad got a total of 111 reactions, 18 comments, and six shares since going live for five days. Not too shabby!

Meadow & Marrow used an image showing off their delicious broth along with benefits and features entering the contest.

The copy for this ad was fairly long, but it works because it appeals to people looking for products with health benefits, their target audience. Listing the benefits helps users to understand why it’s worthwhile to win a 6-month supply.

One popular marketing trick is stating the value of the product.

People naturally love to save, but more than that people love to win free things. When Meadow & Marrow added the value of the product, it encouraged people to enter to win $180 of free products. This sales technique is called “value selling”.

When it comes to sales and marketing you can put a price on happiness.

The best Facebook ads always add a sense of urgency to get people rushing to enter. This add used the phrase Hurry; this contest ends soon!

Main Takeaway:
* List your contest prize’s benefits and features (give people a reason to enter)
* Add a dollar value to your product
*Try to foster a sense of urgency to encourage people to enter (i.e. by adding countdown timers, and stating the contest end date).

3. Facebook Contest Ad Example: The Barre Code

Barre Code is a cardio fitness gym backed by a loyal community of women who love to work out. Barre Code has a Facebook ad to promote their free gym membership contest to three lucky winners.

They received more than 14 shares and five comments along with 196 post reactions, including likes.

Barre Code uses a variety of images for its Facebook contest ad campaign. All of the images include real members of Barre Code exercising.

What we’ve found is the most engaging contest ads generally include images or videos of real people using a product or services.

That’s one of the most effective ways to get more clicks on your Facebook ad.

The copy for this ad is not too long, not too short, just right. Using the power word “free” in bold caps. The CTA for the ad is also simple asking people to enter with a hint of urgency with the word “now.”

4. Facebook Contest Ad Example: Mary Lee

Marylee MacDonald hosted a giveaway for six people to win one of her six favorite books. Her Facebook contest ad raked up a whopping 182 likes, 37 comments, and 12 shares.

From the looks of her Facebook page, she engages a lot with her followers and persons who commented on the ad, which proves just how strong having engagement before running a contest can be.

Apart from the amazing contest engagement, I think it could have gotten more if they used a more enticing contest image — something with a bit more color and excitement. Here are some examples of 6 Best Practices for Facebook Ad Image that will Send your Click-Through-Rate to the Moon

I know, who wants to win a bag of poo? Well apparently the 33 people who liked this contest, 11 commenters and eight people who shared this Facebook ad contest.

Despite the name, The Original Bag of Poo is a tasty cotton candy company with a loyal following, which is why they received so much engagement when they decide to host a contest to give three lucky winners five free bags of their favorite original poo cotton candy.

They use an eye-catching graphic for their Facebook ad. If you notice most of these ads relay the same information in their copy. This is a good practice to steal for your own Facebook contest ads because 65% of people viewing your ads are visual learners.

The copy was short enough; they listed each flavor to clearly show what the winners would be getting when they completed sign up. The used “This is a limited time offer-enter today”, a marketer’s favorite line to push the fear of missing out on viewers.

Awaken the night published a Facebook contest ad where one winner and five of their friends would win free tickets to Sonic Bloom Camp Music Festival. Contests that include more than one winner tend to get more engagement, when compared to contest with a single winner, because more than one person get to benefit from winning.

On social media, people always want to share experiences (particularly millennials). When a brand allows followers to share an experience with friends, they’re 38% more likely to engage with that brand’s content or contest. Incorporating multiple winners into your contest helps to improve your chances of going viral. This could be why most of this contest engagement where mainly shares when compared to likes and comments.

If you look closely at the caption for this Facebook contest ad, they included a CTA like “click the link and win”. Adding a link to your caption may seem redundant to have especially when there’s already a clickable Facebook image, but it’s pretty smart.

About 60% of people on the internet skim content rather than taking the time to read it all properly, when you add a link to your caption you accommodate the people who skim over details of your copy, people who click first and read later.

This helps to increase your click-through rate because you’re giving viewers more than one way to enter your contest. The more clicks you get; the more likely people will enter your Facebook contest, ultimately the more potential leads you get for sales.

If you noticed Awaken the Night used an image with a few contest details and a colorful look to grab their target audience attention. This graphic is also perfect for skimmers who prefer pictures over words.

Just makes sure to follow Facebook’s 80/20 rule. Facebook’s ad guidelines state that image to words ratio should be 80:20. If you aren’t following this could be one of the reasons Your Ads Might Not Be Running or Approved.

Need help with your contest ads?

Book a free call to learn how our team of contest experts can help you create high converting contest ads today.

7. Facebook Contest Ad Example: Bumpboxx

Bumpboxx is a brand that loves music just as much as their fans. They create specialized personal home and outdoor audio equipment. For years they’re used contests and giveaways to grow their social media following.

Bumpboxx is known for hosting contest all year round which helps to bring in constant engagement. Adding that to well-written copy with emojis and a targeted audience and it’s no wonder this Facebook contest ad got 300 likes, 49 comments, and 55 shares.

The ad above is their go-to Facebook contest, enter to win a free Bumpboxx. The first line of their copy is an attention grabber and speaks to music lovers right off the bat.

The rest of the copy is to the point with a list of the product features to showing off it’s worth winning qualities. You’ll notice some music emoji were added in the caption. As simple as it sounds Facebook post with emojis can increase your number of likes by 57 percent and comments and shares by 33 percent. A smiley face emoji goes a long way.

At the end of the copy, there’s a hint of urgency with “Hurry, offer ends soon.” It’s always important to give people a little push to enter, if there’s no urgency there’s no need to click and enter.

As any good Facebook contest ad would have the image used for the ad shows the winning prize, a custom Bumpbox.

8. Facebook Contest Ad Example: Spacefoam

For Spacefoam, sleep is the name of the game. Space foam offers one of the world’s best pillows with researched and tested memory foam. To get the word out they hosted a Facebook contest giving away some of their sleep worthy products.

The majority of this Facebook contest ad speaks about the amazing products and features while the ad image is positioned to promote the contest CTA to enter, even more showing the value of the prize at $200.

Here’s something I’d like to point out that most people overlook when they’re creating their Facebook contest ads. The description text, this text appears below the headline and above your CTA button.

A description text acts as a simple way to expand on your headline. It also helps with re-informing anyone that skimmed over your previous copy or caption. It’s not a must have so you don’t overthink it but it can help to redirect your audience to your CTA.

For more in-depth detail on how each element of your Facebook ad contributes to its success, you can take a look at the Oneline Advertising School Guide on The Anatomy of a Facebook Ad.

9. Facebook Contest Ad Example: Juice It Up!

Juice it Up is a foodies paradise offering fruit & veggie smoothies yogurt bowls for a healthy lifestyle. So when they decided they wanted to collaborate with a brand to host a Facebook contest it only fitting that they partnered with Sambazon, an Acai fruit bowl company that raises funds for endangered species in the Amazon rainforest.

Before you’ve even read the text, the image for this ad jumps out at you with the question* “Want a free bike?”*, now that’s sure to grab anyone’s attention. Questions are one of the most clickable headlines copy, adding them to your images can be the difference between 100 clicks and no clicks at all.

Your Facebook ad image, headline, and caption can turn away people from clicking your contest ad. Juice it Up’s ad shows how you can perfectly balance all three. Wondering if your copy is turning contestants away?

Here are 5 Reasons Why Your Headlines are on Life Support.

The two brands decided to give the winner a custom purple beach cruiser. Purple to promote their #PurpleForThePlanet hashtag for a cause to help save 30 species in 30 days for Earth Day, it’s also the color that most fans of the two brands sport in with fashion or hair dyes.

Further analyzing the copy for the ad, it starts with a sense of urgency by stating that viewers only have ten days left to enter to win this contest. Again this is to inspire FOMO (Fear of Missing Out), people naturally don’t like to miss out on good deals, so adding this to your caption helps to drive some click your way.

Juice It Up added a few emoji’s to their caption (which we spoke about earlier that helps with driving engagement to your post), they tagged their contest co-host Sambazon and added a link to the contents caption for ease of access to the contes.

Need help with your contest ads?

Book a free call to learn how our team of contest experts can help you create high converting contest ads today.

The National Geographic came together with Omaze, an organization that allows people to donate money for a good cause for a chance to win a date with celebrities, travel the world, and more.

National Geographic decided to use a video for their Facebook contest ad rather than a static image. Using videos for your contest ads drives clicks and entries because people gaze five times longer and engage up to 40% more with video ads than Facebook ads with images.

If you’re thinking of adding video to your next Facebook ad use WordsStream Complete Guide to Facebook Video Ads to help you along the way.

11. Facebook Contest Ad Example: WooBamboo USA

WooBamboo is an eco-friendly oral health product company, selling bamboo brushes for adults, kids, and pets alike.

In fact they’re proud winners of the EcoExcellence Awards for Best Pet Products, so it should come to surprise that when they hosted an “Eco-Pawsome” Giveaway” pet, the engagement and entries were high.

The caption for this ad has an exciting opening to stop anyone from scrolling on Facebook; it includes clear and simple instructions so that anyone can enter right off the bat.

The image for this ad has touch humor, and it works because it connects with the target audience and pet loves. Funny enough pets are more popular than people. Having pets in your ads drives more clicks and engagement than real people. Brands saw up to 295% more engagment on content on pets when compared to other forms of content.

12. Facebook Contest Ad Example:PATH WATER

Path Water sells purified water in a reusable BPA-free aluminum bottle. Their eco-friendly with a mission statement to end plastic bottle pollution.

They’re known for promoting influencers, and celebrities like Hailey Bieber, Kyle Jenner and more that use their products, to grow awareness and sales.

For their Facebook contest/giveaway, they used the musical artist and influencer Just Dax during the Game of Throne season finale to promote their giveaway.

70% of millennial consumers are influenced by influencers. That’s why using influencers Facebook ads drives so much engagement and clicks.

Thinking of adding Influencers to your next Facebook contest? Here’s an Essential Guide to Getting Started with Influencer Marketing

Key Takeaways For Your Next Facebook Contest Ads

Majority of these Facebook contest ad examples were successfully created and managed by our amazing Wishpond Management services. They also had most if not all of the following below in common.

Here are the key ingredients to creating Facebook ads that drive more clicks for your contest:

  • Use images with visuals and graphics
  • Always use a CTA (call to action)
  • Add your contest link in the caption
  • Follow Facebook 80/20 Rule for images
  • List your contest prize’s benefits and features ( give people a reason to enter)
  • Emphases with power words
  • Place a sense of urgency in your caption
  • Engage with your audience before, during and after your Facebook contest
  • Use images of real people in your Facebook contest ad
  • Make use of your Facebook description text
  • Add value to your product
  • Keep your copy short and sweet
  • Incorporate influencers in your Facebook contest ads

Nede help generating leads with Wishpond Management services we’ll provide services tailored to your needs. Click here to get a FREE one-on-one webinar to learn what we can do for you.

Summary

It takes some hard work to fine tune your Facebook contest ads. At the end of the day you don’t just want contestants, you want an increase in sales and brand awareness. Don’t just create your ad and forget it. Monitor it, A/B test it and use what you’ve learned on the next one.

Are you Facebook ad pro with tips or a beginner with a few questions? Drop a comment below and let me know what you think.

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People are now watching 150 million hours of YouTube every day. Add that to the fact that 60% of people prefer video platforms to live television, placing your ads on Youtube is a good place to start.

Setting up a YouTube Campaign for your ads isn’t as complicated as you think. It’s actually quite easy, that’s why today I’ll be showing you how to setup a YouTube ads campaign in 10 easy steps.

Create a Goal For Your YouTube Ads Campaign

Before you get your ad up and running you first need to decide what the goal is for your campaign.

Without a solid goal in mind, you can end up with either no results or worse… with heaps of wasted ad spend.

So to prevent this, think about what you want to accomplish with your ad. This will help you to choose the right campaign objectives to get the results you want from your YouTube campaign.

Goals can range from building brand awareness, influencing the buyers decision, increasing sales, or increasing brand loyalty.


Step 1: Link Your Google AdWords Account to Your YouTube Channel

If you haven’t created a Google AdWords account, you can click here to get started. If you already have an account log in.

Once you’re in your Google AdWord account (or My Client Center, if your agency managing AdWords) click the “tools” icon. You should see a drop down options, look for “SETUP” on your far right. Under “SETUP” select the option “Linked accounts”

Action: Tools> Set up >Linked accounts

You’ll be brought to a page with a variety of Google products and services. Just keep scrolling until you see “YouTube”, click “Details”. From there you’ll be taken to a page asking you to add your YouTube channel.

From there type in the name of your YouTube channel in the search bar.Once you see it just click on it.

This step is very important, once the channel is yours you can select “I own this channel”. But if the YouTube channel belongs to someone else then you’ll need to enter the email of the owner to request access before you can move forward.

If your working for or with an agency never state to own the channel because unlinking it in the long run will be a hassle.

Pro Tip: If you want to track conversions from your Youtube ad on your website, you can enable Google conversion tracking either before or after you start you campaign. Typically it’s best to get it out of the way first, but I’ll leave that up to you.

Use this to learn how to set up conversion tracking for your website.

The Most Important Part of Your YouTube’s Ad: The First 10 Seconds

Decide which video you’d like to use for your YouTube ad campaign then upload it directly on YouTube.

The video you use for your YouTube ad campaign has to grab your viewers attention 20% of users will leave a video if it hasn’t peaked their interest in the first 10 seconds. That means the first 10 seconds of your ad is the most valuable part of your video.

So you have to make the most out of it. So here are three things you need for a great YouTube Ad campaign to make the most out of your first 10 seconds:

1.Use Strong Emotions: We know that ads that bring up emotions are the most effective and can be highly impactful. This could be speaking to an issue that your target audience can relate to or something your brand can fix for your audience.

WordPress Youtube ad campaigns did this best. They focused on the fact that they had an easy interface to help not so tech savvy business owners to create their website to help their business.

2.Use the Power of Nostalgia: Bringing back feelings of nostalgia is a great way to create an instant connection with your viewers. It also makes your brand feel and look relatable.

Wish’s YouTube ad campaigns connect it’s viewers with the feeling of finally getting a package days after ordering.

3. Add an Element of **Surprise: Shocking your viewers, in a good way, can easily grab their attention no matter how short their attention span. This doesn’t mean that you’ll be clickbaiting them, but putting a twist or spin on your video’s intro can go a long way.

GoPro captured this when they did an ad including Didga: The Skateboarding Cat. The add captured a subtle element of surprise. You’re busy figuring how this cat learned how to skateboard that you’d almost forget that your watching an ad.

Step 2: Select a YouTube Advertising Campaign Objective

Once you have your video fully uploaded it’s time to create your campaign. To your right in your Google Ads dashboard, you’ll see the “Campaign” tab, select it.

After you’ll be taken to a page where you can create your first YouTube ad campaign. Look for a blue circle with a “+”. Click on it and you’ll see the option to create a new campaign.

From there you’ll have to select a goal to determine what would make your campaign successful. Similar to Facebook ads, your goal determines the type of ads you’ll be running, the placements available, and information you’ll need to fill out.

You do have the option to creating several campaign types, based on your ultimate campaign goal.

I find that these three goals are always the best to start with choose one of the following options for your YouTube video ad:

*Leads and Website: This goal helps you to drive traffic to your website for lead generation from your YouTube ads.

*Product and Brand Consideration: This goals is centered around brand consideration and putting your products/services in front of a global audience of potential buyers.

*Brand Awareness and Reach: This goal, as the name states, is focused on giving you more brand awareness and reach to create some buzz around your brand. This is good for new brands that aren’t well known or want to extend their audience reach.

After selecting your campaign goal, you’ll be brought to a page showing the list of recommended ads that match your campaign goals. Select “Video” as the campaign type. Then click continue.

Step 3: Choose Your YouTube Ad Campaign Format

There are three types of Youtube Ads you can choose from on your campaign:

  • TrueView Ads
    *In-Display ads
  • Non-Skippable In-Stream Ads

I’ll be going through each one so you can select the one that you think works best with your ultimate goal, video length and ad budget.

YouTube Ad Campaigns: TrueView Ads

TrueView ads are the most commonly used video ads on YouTube. If you decide to run this type of ad you would only pay for the viewers who watch at least 30 seconds or the entire video, as well as users who interact with your ad (click the call-to-action). TrueView ads can be easily customized and shared across a wide range of platforms.

If you decide to use the skippable version of a TrueView ad your video length has to be between 12 seconds to 6 minutes in length whereas non skippable TrueView ads have to be 15-20 seconds in length.

YouTube Ad Campaigns: In-Display ads

If you’ve been on YouTube, you’ve probably seen this type of YouTube ad the most. In-Display ads show up on the YouTube homepage, search results pages, and as related videos that appear on the right-hand side of your video recommendations on YouTube video watch pages.

YouTube Ad Campaigns: Bumper instream ads

Unlike TrueView ads that normally plays before someone watches a video, In-stream ads let you customize video ads with different CTAs and overlay text, giving you the option to personally A/B test which design or text works best for your YouTube ad campaign. This ad can be skippable or unskippable.

These ads also appear anywhere in the Google Display Network (GDN) or sites that have purchased Google video ad space. Giving you a wider reach and awareness in spaces where your viewers main are.

YouTube Ad Campaigns: Non-Skippable In-Stream Ads

This type of YouTube ad is best used for campaign goals centered around audience reach. In order to use Non-Skippable In-Stream ads your video has to 6-15 seconds, any longer and you’ll get an error message.

Just like TrueView ads, non-skippable ads run before, during, or after the video content. The pros of using this type of ad is that you’re viewer are sure to see your entire video for better conversions.

This ad type also comes with a few cons. It can be annoying to most viewers because their forced to watch your content, whether they like it or not. My suggestion is to try it. If you see more conversions than complaints then keep it up. This type of ad is also one of the most expensive ads out there
.

Step 4: Set Your YouTube Ad Budget and Bid Strategy

Now that you’ve selected an ad format, you’ll have to name your campaign, set a budget and choose your YouTube ads campaigns end and start date.

You don’t have to bid high when it comes to YouTube advertising but the rule of thumb still stands, the higher the price the higher the impressions and vise versa.

When selecting your bid strategy it’s always best to start with Maximum CPV (the most expensive bid strategy) or Targeting CPV. If your new to Cost-per view (CPV), don’t worry it isn’t as complicated as it seems. Bids for CPV advertisements work in the same way as other pay-per-click style bidding](https://blog.wishpond.com/post/78758375513/how-do-i-optimize-budgeting-and-bidding-in-google).

Typically a business creates “bids” within Google’s advertising system targeting specific keywords, which are often further refined based on a searcher’s physical location. If more than one marketer has put in bids for that particular keywordmetric combination, the highest bid dictates which ad is displayed for the searcher. So your bidding has to be competitive.

Step 5: Customize Your YouTube Ad Campaign

Once you’re done with step 4, we’ll be choosing where you’d like your YouTube ad to be seen. Where and what type of content you place your YouTube ad on is important.

You should be seeing a page showing you three options:

*Network
*Inventory Type
*Excluded Content

YouTube Network

Network options determines where your YouTube ads will be placed, such as:

*YouTube Search Results: This option will only available if your running discovery ads. Reminder to uncheck this option for all other types of ads.

*YouTube Videos: This option has the perfect price point and exposure and the best option most YouTubers choose.

*Video Partners on Display Network: If you select this option you’ll be able to run your ad on sites of partners outside of YouTube. The cost is typically less but keep in mind the exposure is typically less as well.

As you continue down the page, you’ll see the option to choose which locations and languages you want to target.

YouTube Inventory Type

Inventory type gives you control over what type of content you want your ad to run in, before and after. This gives you the chance to avoid videos you don’t want your ads to be associated with. The last thing you want is to put your ad on a video that reflects badly on your brand image. Inventory options include:

Expanded Inventory: This option will help you maximize your YouTube ads potential but your ad will run on ads considered to have sensitive or mature content like videos that viewers need to be 18 and older to watch.

Standard Inventory:This is the most recommended option by YouTube and most marketers. Your ad might still show up on content that might have violence or mature. If that doesn’t work with your brand then you can opt for the next option.

Limited Inventory:This is the safest option if you want to be really careful about your brand image and the content you ad will be associated with.

Now it’s time to exclude any mature or sensitive content you don’t want your ad to be associated with.

You can add excluded types and labels to filter the type of content your ad will show on. Each filter you choose increases the cost of you ad and decreases the reach, so try and limit the number of filters.

You’ll have to experiment along the way to find the best combination of cost and results.

Set Your YouTube Ad Frequency Cap

Before you move on be sure to set your Frequency Cap.

It’s important that because your frequency cap manages your overall cost better, especially if your audience is small. Unlike Facebook ads where there’s a default setting, Youtube actually leaves this option blank. If you don’t control your frequency you being showing your ad to frequently or too little to your audience.

Click “Additional Settings” you find “Frequency Capping” and add your impressions cap and frequency.

Step 6: Choose Your Target Audience For Your YouTube Campaign

Now it’s time to define your YouTube campaigns target audience. Remember that your restrictions you placed earlier can improve the quality of the audience, but can also increase your CPV (cost per view). So for your first round ads try to avoid being too specific.

You’ll have three options when it comes to grouping your targeting like: Demographics Targeting, Affinity and Custom Affinity Targeting and lastly Affinity and Custom Affinity Targeting.

Go through each to see which targeting options will help you to reach your target audience. You don’t have to select all of them, again the more filters you have on your audience the higher the cost of your YouTube ad.

You may want to consider creating a buyer persona so that you can understand exactly who and what your audience interest or lifestyles are like. If your not sure what or how to create a buyer persona, I found Smart Bug Media’s 3 Examples of Buyer Personas as a foolproof guide to help create your own.

You can also use Google AdWords for Remarketing and Audience Targeting for your YouTube ads.

7 Add Keywords and Topics, and Placements to Your YouTube Campaign

After you define your audience, you can choose from these three settings to narrow your reach.

Choosing the right keywords for your YouTube ad campaign is essential but here’s the twist. You’re not going to add keywords that your target audience is looking for rather you’re looking for keywords that will appear in the YouTube videos where your ads will be seen.

How it works is that once you add your keywords YouTube will analyze keywords from the titles, tags, and descriptions of the video content, match them against the keywords you’ve selected, from there insert your ads into the most relevant content.

You can use tools like Keyword tool or Google trends. Maybe you want to take your SEO a little deeper, take a look at Search Engine Land Guide to YouTube SEO: How to find the best traffic-generating keywords.

Choose the Right Topics

When choosing your topics the same approach to keywords applies. When you choose a topic what it does is show your ad on videos related to the topic you’ve selected. So if your ad is about food, you’d want to select topics surrounding food so your ad can appear on video content centered around food, cooking, and snack DIY’s.

Select Placement Targeting

After you’ll need to select your YouTube placements. This is detailed step is allows you to hyper-target your videos for better conversions. You can choose the exact channel (or even exact video) to place your ads on, keep in mind that the more placements you add the more cost will be added to your YouTube ad.

Pro Tip: YouTube lets you prevent your competitors from running ads on your channel or in your videos. Go to the Advanced channel settings in Creator Studio. Go in and select “Disable Interest-Based Ads” checkbox is selected. This may cause an issue if you’re monetizing your YouTube channel.

Step 8: Set a Bid Amount for Your Campaign

Now it’s time to set your bidding strategy. I’d advise you to go back to step 5 and double check to make sure you set your Frequency Cap because this along with your bidding strategy affect the results of your YouTube ad campaign.

If you decided to choose Maximum CPV as your bidding strategy earlier I’d recommend not bidding too low or your ad might not run. It’s always best to calculate your maximum CPV before placing your bid.

CPV is calculated by dividing the total cost by views in Youtube. This is the formula to calculate CPV:

CPV = Cost divided by Views

Pro Tip: Just like any bidding strategy the higher the bid the better your ad performance will be, the same can be said for Target CPV bidding. Most marketers recommend that you set your Maximum CPV at 3–5x the average.

Step 9: Select the Video for Your YouTube Ad

We’re almost at the finish line to complete your YouTube Ad campaign. All you need now is to choose the video you want to use as your ad. You can find it using the search box, as shown below, or you can just copy and paste the YouTube video’s URL. Click “continue” and your ad should be up and running as soon as YouTube processes it.

Step 10: Monitor Your YouTube Campaign Results

Congrats, you just published your YouTube ad, but it doesn’t stop there. Here are some key tips to do after you’ve published your ad:

Monitor your ads performance in Google AdWords, YouTube Creator Studio, and if you linked your Google analytics account during step one, take a look at that as well.
Check to see if your getting the results you want, if your ad is fairly new, give it a couple of days 5-10 days to let you know if your campaign is starting to bring results. If not, take a look at your bidding strategy. Consider increasing it if you’re not getting enough traction.
Nurture your leads. If your YouTube is doing well, bringing traffic, leads and new subscribers. Your ad only opened the door for them to meet you, it’s up to you to create connect and a marketing funnel to keep them in your corner. If you’re not sure how you can use this Step-by-Step Guide to Creating a Digital Marketing Sales Funnel.
After your ad is finished, take notes and see what you can take away for your next YouTube ad campaign. Experiment with different features, keywords, placements and filters to find out which combination brings in the best leads. Doing the same old same isn’t always going to cut it.

You might be feeling like you’re going around in a circle or that creating a YouTube ad seems like a long process but when you create your first YouTube Ad it can feel that.

All these little details are to make sure that you’re ad is in the right place at the right time, on the right video content so you can see better conversions. That’s why YouTube campaigns do so well compared or just as effective as other forms of social media advertisements.

Summary

Here’s a quick recap on how to setup a YouTube ads campaign in 10 easy steps:

Step 1: Link Your Google AdWord Account to Your YouTube Channel
Step 2: Select a YouTube Advertising Campaign Objective
Step 3: Choose Your YouTube Ad Campaign Format
Step 4: Set Your YouTube Ad Budget and Bid Strategy
Step 5: Customize Your YouTube Ad Campaign
Step 6: Choose Your Target Audience For Your YouTube Campaign
Step 7: Add Keywords and Topics, and Placements to Your YouTube Campaign
Step 8: Set a Bid Amount for Your Campaign
Step 9: Select the Video for Your YouTube Ad
Step 10: Monitor Your YouTube Campaign Results

Remember to take it slow when since it’s your first time using YouTube ads, it’s a bit of a learning curve but the more you try the more you learn along the way.

Have more questions or own tips for creating YouTube ad campaigns? Comment below and let me know.
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Google Analytics allows you to access detailed information regarding your online store’s traffic and sales.

It doesn’t matter what type of business you have or what your selling, Google Analytics is a staple component of your marketing strategy that will allow you to monitor and grow online conversions.

Google Analytics can seem a bit confusing at times even for a seasoned analyst. Sometimes it’s hard to know which metrics or reports are relevant to your e-commerce store, and which ones are just fluff.

In this article, I’ll be showing nine ways to use Google Analytics for your e-commerce store to help you get started today.

If you’re new to Google Analytics or you’d like to create an account you can use this guide to help set up Google Analytics in under 15 minutes. to follow along better in this article.


1. Use Google Analytics to Track Your Marketing campaigns.

With the power of Google Analytics, you can track any of your store’s online marketing campaigns (with or without Google Adwords/AdSense).

Track which landing pages and sources of the campaigns people interact with to complete a purchase. Giving a detailed data to see which funnels are the most effective and which aren’t so you can do A/B testing.

Maybe you already have a landing page running and your not sure what to do? Why not try these 7 Step from a Conversion Playbook To Quickly Optimize Your Landing Pages to point you in the right direction.

If you have a video or youtube channel included in your campaign you can use Google Analytics to track how many people watched your video or completed a purchase because of that video.

If you’re looking for amazing landing pages to use with your market campaigns or contest to host, Wishpond provides all the tools and features you need from start to finish with an easy Google Analytics integration so you can measure your results.

You can also use Google Analytics to help you know which channels to retarget customers to bring back lost sales.

I said it before, and I’ll say it again when it comes to conversions and sales. Google Analytics is your partner in crime.

2. Use Google Analytics to Track Your Sales and Revenue

For any business owner tracking revenue and sales is important. You want to know if your meeting your financial goals or see where you’re falling short.

So how do you use Google analytics to track your website’s revenue accurately?

First, you have to ask yourself the following questions:

  1. What are the landing pages that are getting the most conversions?
  2. How do people arrive on these pages?
  3. Which products represent the highest value to your customers in your store?
  4. How do you track your online revenue?

Stop yourself from diving into endless reports, and try to answer the questions above, from there best action to take after would be to set up a goal in Google Analytics. based on your answers. Your goal can be tailored to track completed transactions, which allows you to track your landing pages and products customer make on purchases.

The second step would be to set up your Google Analytics E-commerce tracking, which we’ll get to further in this article, on your website to help you accurately track your sales. From there you can use the “Conversion” tab to view your “Goals”, “Sales Performance”, and “Transactions” reports.

3. Use Google Analytics to Track Your Website Traffic

When it comes to measuring website traffic for e-commerce stores, Google Analytics is the undisputed champion. It gives detailed information on how many people have visited your online store, what pages they’ve been on, demographic details of users and various traffic sources.

You can use your Google Analytic reports learning about your website traffic sources. Google Analytics shows you can show you detailed reports on:

*Organic Traffic
*Referral Traffic
*Social Traffic
*Direct Traffic
*Email Traffic

You can compare different website site traffic sources and time periods (i,e 30 days or last 7 days) to see if your website traffic is declining or increasing. This can help you to track:

  • Where on your site or landing pages might be affecting your sales
  • How well it’s performing, what links are providing the most traffic
    *If you need to focus heavily on link building.
    *Notice any pages with errors that need fixing.
    *Create a better sales or marketing funnel for your online store.

For example, you’re running a giveaway contest on your website, but you see more traffic coming from your email newsletter when compared to other traffic sources, which would naturally be a cause for concern.

Your website traffic reports can tell if people are having problems accessing your giveaway from other platforms or you might need to promote your giveaway as heavily as your emails to get the same results.

To view your website traffic click on the “Real-Time” tab and check each report to learn about your traffic. With it, you can understand who and where your potential customers are coming from, which brings me to my next point.

4. Use Google Analytics to Understand Your Target Audience

Use Google Analytics data to get a clear picture of who your potential customers really are.

You can leverage Google Analytics to discover the following about your website visitors:

Gender

Compare data to see if your traffic is mainly made up of male or female visitors. This report can guide you to see if you’re attracting the right gender(s) to your store or how you can use it to tailor your content. You can find this report under Audience > Demographics > Gender.

Age Range

Take a glimpse at your audience age range so you can understand which age ranges are most likely to visit your site. You can find this report under Audience > Demographics > Age.

Devices

See what devices (even the OS system) your visitors are using the most to visit your store. Now more than ever online shoppers are turning to mobile devices compared to desktops. This means having a mobile-friendly store is an essential part of the buyer’s journey and capturing sales.
You can find this report under Audience > Mobile > Devices

Interest
Interest Reports in Google Analytics will tell you your users’ interests on other parts of the internet. This will help you identify a more specific target audience, cross or upselling opportunities, better blog content ideas.

You can find this report under Audience > Interest > Overview.

If you’re not satisfied with the demographics basics, you can learn more about your customers by taking a look at their shopping behaviour. Learn about the type of products they view, click on, and add to cart all while tracking checkouts and transactions.

To find this report go to Conversions > E-commerce> Shopping Behaviour.

Use the “Shopping Behaviour” report and the Behaviour tab in Google Analytics to understand your buyer’s journey for both new and returning customers on your site.

You’ll only see this report if you enabled your E-commerce setting for your Google Analytics. From there you can find it with Conversions > E-commerce > Shopping Behaviour.

6. Use Google Analytics for Specialized SEO & Keyword Search

The Google Analytics “Site Search” report gives an overview of the terms, keywords and pages customers are searching for the most on your website.

Instead of relying heavily on Google Keyword Search you can get insight from visitors coming to your page. Site Search helps you to optimize your website so that you can rank higher in search for topics, features or products that customers are actually looking for.

To find this report go to Behaviour > Site Search.

Combine your “Interest” report from the Audience tab, and your “Search Site” report as an excellent way to gather the right keywords and phrases to optimize your e-commerce stores specifically for future customers.

Shopping cart abandonment is a problem for all e-commerce sites, big and small. It’s been estimated over the past nine years that more than $260 billion in sales were recoverable through better checkout systems.

Studies show that almost 70% of online purchases are left unfinished. And if you’re not taking this number seriously, chances are, you’re losing more money than you thought.

Using Google Analytics to track your online store’s shopping cart abandonment can help you to catch the problem before it becomes worse.

To track your shopping cart abandonment with Google Analytics, first, you’d need to create a Google Analytics Goal, where a visitor needs to complete an order/purchase. If you’ve just created your goal for the first time, you’ll need to give GA some time to populate the report first.

After that you can view reports like “Goals” and “Funnel Visualization” in the “Conversion” tabs to track which pages customers fall off short.

8. Use Google Analytics with Google AdWords & AdSense for Better Ads

Linking you’re Google Analytics account with your AdWords accounts allows you to access powerful information to create PPC campaigns and Google Ads that convert. Because the data from Google Analytics data is specialized to your online store, you can find keywords that result in better conversions.

Combined this with your AdSense account, you can find useful data results including the ability to view your online store’s earnings based on how many users visits you have/ or had instead of relying on page impressions.

If your interested in seeing it in action you can use this guide to Link AdSense with Google Analytics to Track Earnings Per Page, it’s pretty easy to do.

How Connect Google Analytics with your Ecommerce store

I’ve listed the best step-by-step guides you can use to connect Google Analytics to your e-commerce store. If you have more than one e-commerce store, you choose to link it to one or two different Google Analytic accounts.

Google Analytics isn’t just for your website, it’s can also be used for your website’s social media. Here’s a list of the best ways to use:

Top Google Analytics Reports for E-commerce Stores

In order for you to see some of these reports or gather the data you need for them, you’ll have to set up Google Analytics e-commerce tracking.

Set up E-commerce Tracking in Google Analytics in 3 Easy Steps

Step 1. After creating your Google Analytic, go to the “Admin” Section which is shown on the top right side. Under “View” select “E-commerce Setting.”

Step 2. In the third column on the right side, you can see the “Ecommerce tab,” click on it and set it to “YES.” Now you are allowed to see the information about transactions. You can also add funnel steps to get more detailed reports.

Step 3. You can view your e-commerce reports under the “Conversion” tab on the left-hand side of your page. You might not see your reports fill up as yet so give Google Analytics some time to gather the data from your website.

Pro Tip: It’s essential that you add your E-commerce tracking code to your website or Google Tag Manager for more accurate data collection and reports.

Here are the following reports that you should check for your e-commerce store:

  • Shopping Behavior Report

  • The Checkout Behavior Analysis Report

  • The Product Performance Report

  • The Sales Performance Report

  • Product List Performance Report

Summary

Here are nine amazing ways to use Google Analytics for e-commerce:

  1. Use Google Analytics to Track Your Marketing campaigns.
  2. Use Google Analytics to Track Your Sales and Revenue
  3. Use Google Analytics to Track Your Website Traffic
  4. Use Google Analytics to Understand Your Target Audience
  5. Use Google Analytics to Learn About Customers Shopping Behavior.
  6. Use Google Analytics for Specialized SEO & Keyword Search
  7. Use Google Analytics to Track Shopping Cart Abandonment
  8. Use Google Analytics with Google AdWords & AdSense for Better Ads

Knowing how to use Google Analytics for your e-commerce store is only half the fight. It’s what you do with the data that matter the most.

Take the information and make actionable steps to optimize your ecommerce store for better conversions and buyer experience.

Are you currently using Google Analytics for your online store, which tip(s) do you think you’ll try today? I’d love to know.



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YouTube is technically the second largest search engine in the world. With over 1 billion people visiting YouTube you have the chance to put your content in front of a global audience ready to buy.

Maybe you have a YouTube channel, but it doesn’t seem to be growing. Or if we’re being honest, you might not be putting enough effort in to grow it.

Let’s change that.

In this article, I’ll be showing you 18 powerful ways to grow your YouTube channel so you can see your subscriber count go up.


1. Grow Your YouTube Channel with Giveaways

Hosting a giveaway is a quick way to gain subscribers for your YouTube Channel.

Your giveaway can vary based on what your channel’s niche is about. For example, if you’re a fitness YouTuber, you can host a fitness gear giveaway. But if you’re a business consultant, you can give away a service or ebook to your viewers.

Youtuber Renée from Gothamista uses giveaways to engage and grow her YouTube subscribers.

Regardless of what your giveaway prize is, it has to be something worthwhile for it to gain traction and bring subscribers your way. You’ll have to come up with a few creative ideas. Don’t worry you can use these 10 YouTube contest ideas for massive engagement no matter your niche or industry.

If you already have a contest or giveaway in mind you can use Wishpond to mange, monitor and engage with your contest.

Here’s an example of one of our easy to use and beautiful giveaway page landing designs you can use like Kadee Botanicals

2. Grow Your YouTube Channel With A Video Series

Create a video series on your YouTube channel to turn one time viewers into full-time subscribers.

In order to create a compelling video series, it has to be around a specific keyword or topic, so you can optimize your content for search on YouTube. Video series also help you to establish yourself as an influencer or thought leader in your niche all while growing your YouTube Channel.

If a video series seems like too much or something you’d want to consider later on, you can organize the videos you already have in a typical playlist so that people can easily search for your content.

Whether you decide to do a YouTube video series or make a playlist of your videos, it’s important to keep in mind that you’ll need to use relevant keywords.

Having the right keywords gives your playlist more potential for ranking on Google and YouTube search. But we’ll talk about SEO later in this post..

Drew Scott is a lifestyle blogger, which means his video topics can vary based on what’s trending so he creates various playlist so that his viewers can choose the videos they’re interested in watching.

If you have a website, you wouldn’t just leave it on its own to bring in new readers; you’d promote it on all your social media channels and online platforms. The same rule apply when promoting your YouTube channel.

Here are 3 effortless ways to do cross promotion on your social media platforms for your YouTube videos:

  1. Video teasers to build up anticipation

  2. Behind the scenes takes so your followers/subscribers can see the work and effort you put into making your videos.

  3. Alert your followers when you have a new video out

Doing cross-promotion can make your brand look more uniformed and professional. You never know how many subscribers you can get just by promoting your videos /channel on Facebook, Instagram and even Pinterest.

Micheal Khare uses her YouTube channel to show behind the scenes and new video alerts so her followers can stay up to date with her YouTube Channel.

4. Grow Your Youtube Channel with Video Colabs

Co-hosting with a fellow YouTuber can help you to grow your YouTube channel because it helps to double the audience.

This is because you have two YouTube channels subscribers watching your video which means more viewers, subscribers and reach.

The key to hosting collaboration videos is that you’re a co-host, or guest has to fit your niche. You two should either have the same number of subscribers to support each other but preferable it helps if your co-host is coming with a bigger audience to boost your channel.

Nick Nimmin’s video on “How To Collab With Other YouTuber” breaks down the steps and pro’s and con’s perfectly if your thinking of giving video collabs a try.

Feel free to do a video collaboration with multiple YouTubers in one video or for an entire video series. Lily Singh does a video series of video collabs with other popular YouTubers during the holiday season, which is a great idea to drive more subscribers and viewers for the holidays.

Promoting your YouTube videos isn’t the only thing you need to grow your channel. Actively being apart of the YouTube Community helps as well. It allows you to network, gets feedback, shares interest with people who have the same goals as you.

Choosing not to engage with your community is just like selling lemonade inside your house hoping someone will break in and buy the whole bottle. Go outside, engage and comment on other Youtubers content. Go to events like Vid Con or Content Marketing World to meet other creators like yourself and find the perfect people to connect within your niche.

6. Grow Your Youtube Channel with Uploading Consistently

If there’s one thing that’s all successful YouTube channel have, it’s consistent video uploads.

When you upload regularly or follow your “Tube Ritual”, you increase your chances at gaining regular viewers.

You can also push notifications so when you upload your subscribers will be alerted when you have new content up.

Commit yourself to uploading a new video once a week or once a month (depending on what works for you) and stick to it. If you’re inconsistent with your uploads you can actually lose subscribers and viewers during your video dry spells.

Still asking yourself the age-old question, “How often should you upload to YouTube?” I found Kate’s article from Filmora about how consistent posting gets views as a helpful guide to point you in the right direction.

7. Grow Your Youtube Channel by Uploading Your Videos on Facebook

Placing your YouTube videos on other video platforms like Facebook can help you to reach a wider audience that could be interested in your content. When 68% of marketers have published video content on Facebook, and out of those, 87% found it to be effective.

Though most marketers still say they prefer YouTube over Facebook (87% vs. 68%), when combined for video and marketing efforts the results speak for themselves.

When you have a collection of your videos on Facebook, it allows your viewers to access your content easily without the hassle of changing platforms. You can place a link to subscribe in your description/caption so you can grab some subscribers along the way.

The best practice to optimize your videos and SEO on Facebook don’t share videos to Facebook or Instagram to Facebook. Instead upload your YouTube videos with Facebook’s video uploader.

You can also try these 4 Simple Ways to Use Videos on Facebook to help boost your engagement.

8. Grow Your Youtube Channel By Embedding Videos On Your Blog

Apart from uploading videos and dropping a few links here and there, YouTube doesn’t provide you with a lot of options to give your viewers more information which is why having a website for your brand is so important.

Having a detailed blog to coincide with your YouTube channel can give people the option to learn from reading, watching, or both.

If you already have a blog up and running, then you should try to embed your YouTube videos on your blog and promote them to your audience. You can also add a YouTube widget to your website or blog.

5 Best YouTube Widgets You Can Use Today (Paid & Free)

  1. Yottie: Best for Shopify
  2. YouTube + Vimeo Video Slider: Best for Shopify
  3. Power.io: Best for WordPress and Wix
  4. Tint Up: Best for any platform
  5. YourChannel: Best for WordPress

9. Grow Your Youtube Channel With Interesting Thumbnail Images

YouTube thumbnail image should never be clickbait, that’s the easiest and fast ways to lose subscribers.

Your video thumbnail is the first impression viewers have of your video and your channel so it should be eye-catching.

When you’re creating your YouTube thumbnail, try to check these three questions off your list, so you know you’re on the right track:

  1. Does your YouTube thumbnail accurately portray what the video is about?

  2. Would your audience get excited about your video just from your YouTube thumbnails image?

  3. Will your thumbnail appeal to your target audience?

10. Grow Your Youtube Channel With SEO

SEO isn’t just for your website or blog articles, it’s a powerful tool when it comes to growing your videos ranking on YouTube.

Funny enough, this is one thing most new YouTubers forget to do which is why their videos hardly rank in search or outside of YouTube.

In order for you to get subscribers and grow your channel, you need to be seen. SEO is the best way for it.

5 Full-Proof YouTube SEO Tips to Grow Your Channel

  1. Create video titles centered around a specific keyword. When you start thinking about what type of keyword you want your video to be about it helps viewers to see and know what your video is about without a second thought.

  2. Use keywords in your video file name. Yes, it does make a difference. For example, if you upload your video with a change your video’s default name from “18877613.mp4.” to “howtolose_weight.mp4” Google will automatically focus on the keywords in your video’s name. Doing something as simple as this can bring a dramatic jump in your video’s ranking.

  3. Put backlinks and links in your video descriptions. Link building isn’t just for websites. It’s another great way to let Google know what your video is about in the description, so you rank for the keyword in Youtube and Google better.

  4. Keep your video titles to 50 characters or less. The longer the title, the less of the title viewers will see when they are searching for content on YouTube.

  5. Use long tail keywords in your video titles. You can still use long, detailed video descriptions and titles so Google can find your video for relevant and highly-specific long-tail phrases. Just don’t go over overboard, so your titles cut off.

To learn more about how SEO can help you can try these 5 Advanced SEO Tips to Boost Your Organic Traffic.

11. Grow Your Youtube Channel Using an Intro Trailer

Before you go off making your first round of YouTube videos, do an intro video introducing yourself, your brand and what your channel’s about.

Your intro video is almost like a mini trailer of what’s to come so when non-subscribers arrive on your YouTube channel’s homepage you can play it to convince them to stick around and even subscribe for more of your content.

Even if you’ve already started your YouTube videos and have a few videos out you can still do an intro video for your channel. It’s never too late to have one.

Doctor Mike’s intro video is the perfect example of what you can do to create your own if you aren’t looking to make something too fancy. It’s straight to the point, personal, and engaging.

12. Grow YouTube Channel With Trending Content

Maybe you already have a set of videos in mind to do for your channel, but if your videos aren’t centered around what people are looking for your content can get lost in a sea of videos no one wants to watch.

The truth hurts but for you to grow your channel you have to start with content that interests viewers, and that can mean making videos based off trending content.

This can be content trending online or in your niche, as long as it aligns with what your channel, you’ll be on track to attracting the right audience and subscribers.

Don’t make this a strict rule when it comes to content creation. My advice is to create trending videos as well as videos you’d like to see on the channel. Having that balance can bring in short and long term viewers which increases your chances of growing your channel and staying true to your YouTube channel’s brand.

13. Grow YouTube Channel With More Channel Engagement

Now that you have the content creation, SEO and videos down, you need to start engaging with your subscribers and commenters.

Replying to your video comments is a good place to start, even the negative comments. It shows new and current viewers that you’re active and listening to your audience.
If you’re using YouTube for business, it’s a great place to turn viewers into potential leads for your products or services.

14. Grow YouTube Channel With Ads

Using Organic growth for your YouTube channel is great but adding a bit of paid promotion can speed things up a bit.

Creating a YouTube ad campaign helps to drive viewers and subscribers to your page. Create an ad within your budget, like only paying when someone watches your video ad or clicks on your link. Similar to Facebook ads but tailored for YouTube.

. Three types of YouTube Video Ads You Can Try:

  1. TrueView Ads
    TrueView ads are the standard video ad type on YouTube. Advertisers only pay for TrueView ads when viewers watch or interact with their ad (for example, by clicking on a call-to-action), and videos can be easily customized to share a variety of content.

  2. Video Discovery Ads (Previously Named In-Display Ads)
    Video discovery YouTube ads show up on the YouTube homepage, search results pages, and as related videos on YouTube video watch pages.

  1. In-Stream Ads
    TrueView in-stream ads play before someone watches the video they’ve selected on YouTube. Viewers sometimes have the option to skip the ad after watching it for five seconds. You can also make them play anywhere in the Google Display Network (GDN) — or sites that purchased Google video ad space.

Before you start clicking and pushing ads it’s important that you create a YouTube campaign road, so you have an idea of the results you want, the goals you want to meet and the best way to get there.

I found Hubspot’s YouTube Ads for Beginners Guide on how to launch & optimize a YouTube Video advertising campaign, very helpful and detailed, so you don’t have to figure it out alone. From there you’ll start seeing the growth in your YouTube channel in no time.

15. Grow YouTube Channel With Email Newsletters

Yes, you can use email to grow your YouTube channel. Combined with your websites email subscribers, you can get up to date subscribers and promote your videos with the help of emails.

You can send embedded videos or links to fresh content to create a channel to bring more traffic to your YouTube videos.

You can also put an email subscription link and mention it in your YouTube video description as well so you can grow your email listing both ways, on YouTube and your website.

If your thinking of using email marketing or trying it out for the first time here’s an article on how to effortlessly Use YouTube Subscribers in Email Marketing

16. Grow Your Youtube Channel with YouTube Analytics

Use YouTube analytics and reports is crucial to your channel’s success. Your analytics is tailored to your channel that you can use to see where there’s an opportunity to improve and see if your efforts are paying off.

Some people stay away from their Creator Studio (where your YouTube analytic are located) because it can feel overwhelming. But avoiding it won’t help you to understand it.

6 Most Important YouTube Analytics to Track

Watch time: This report shows how long are viewers watch your videos.

Audience retention: This report shows how consistently people are watching your videos, if they’re interacting with your content and a hint of why they stopped watching.

Demographics: This report shows you age range and countries of your viewers.

Playback locations: This report shows where precisely people are playing your videos.

Traffic sources: This report shows what devices viewers are using to discover your video content.

Devices: This report shows what percentage of my views come from desktop, mobile, or elsewhere.

Looking to go a little deeper into your YouTube metrics? Without falling too far down the rabbit hole, check out Hootsuite’s Simple Guide to Tracking the Right Metrics.

17. Grow YouTube Channel With YouTube Cards

What are YouTube Cards?

YouTube cards are interactive “panels” that slide in and out when your video is almost done playing; the aim is to encourage viewers with content that might be interested in. You can add up to 5 cards, which include images, text, or clickable links.
Here’s an example of YouTube Card by Buzzfeed’s Worth it

Use this guide to discover how to create and use YouTube cards in your business videos.

18. Grow YouTube Channel With Authentic Branding

Last but not least, one of the most important tips you’ll need for a successful YouTube channel is authentic branding.

It doesn’t matter how good the content is if the person delivering it isn’t “real” or “genuine” it can come off as fake and affect how viewers see you and your YouTube channel.

When YouTubers or brand representative take the screen the best way to connect your viewers is to be authentic. Be who you are or what your brand stands for because it will attract the right people who want to subscribe to your channel.

Subscribers who like your content will always sticks around for the long run because they genuinely love who you are.

Need help adding your personal touch to video’s Mashable’s guide on How to Build Your Personal Brand on YouTube can help you to do just that.

Not only am I going to show you 18 best ways to grow your Youtube channel but I’ll also leave you with a list of the top 10 Tools you need to grow your YouTube channel.

1.Canva: Use Canva to create free YouTube thumbnails with free templates and designs easily.

2.Keyword Tool: Use
Keyword Tool to help you find specific keywords that rank on Google and Youtube so you can optimize your content for SEO.

3.VidIQ: The go-to YouTube analytic tools to help you to reach your goals and learn what you need to improve your channel.

4.TubeBuddy:: This is a YouTubers best friend, it helps you to streamline your daily workflow on YouTube as well as editing and manage your content in bulk.

5.Social Blade: Social Blade gives access to data-driven YouTuve ranking and analytics for not just your YouTube channel but others as well.

6.Bitly: You’ll be using this tool a lot when it comes to sharing your YouTube video links. Bitly helps you to take a long URL and turn it into a short and simple link.

7.Google Analytics:: YouTube Analytics and Google Analytics make a powerful duo when it comes to tracking your YouTube and website metirc to see the results of all your promotion and actions.

9.Camtasia: Use this app for professional screen and video editing when you need it the most.

10.Social Media Management Tools: Use social media management tools like Buffer or Hootsuite to better manage and promote your YouTube channel and videos on social media consistently.

Summary

Here are 18 proven ways you can grow your YouTube channel:

  1. Run Giveaways
  2. Create a Video Series
  3. Do a Cross Promotion
  4. Co-Host Videos
  5. Upload Guest Videos
  6. Make Sure to Upload Consistently
  7. Upload Your Videos on Facebook
  8. Embed Your Videos on Your Blog
  9. Add an Interesting Thumbnail Image
  10. Leverage SEO
  11. Add an Intro Trailer
  12. Make Content Based on Trending Content
  13. Foster More Channel Engagement
  14. Run Ads
  15. Send Email Newsletters
  16. Join the YouTube Community
  17. Add YouTube Cards
  18. Ensure You Have Authentic Branding

That’s a wrap!

What was your favorite tip in the list and what are you currently doing to grow your subscribers?
Comment below I’d love to know!





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Your landing page headline can be the first impression people have of you. Your headlines can either be a gateway to gaining new customers or a gatekeeper turning them away.

In fact, 80% of readers never make it past the headline and that can be deeply affected your landing page conversion rates. So, the better your landing page headline, the better your conversion and click-through rates. But the best headlines aren’t click bait or misleading; they’re easier to write than you think.

In this article, I’ll be showing you seven genius tips for better landing page headlines.

1. Write Clear Landing Page Headlines

The best headlines are specific and to the point. Viewers need a clear idea of what or why they should click on your landing page.

If a landing page headline is too ambiguous or vague, viewers won’t have a reason to convert on your call to action.

Save yourself the trouble of trying to come up with dramatic or mysterious headlines and instead focus on conveying clarity right from the start.

Landing Page Headline Example: Uber Eats

Take a look at this UberEats landing page. Right away you know right away that by entering your address you’ll be “discovering restaurants that deliver near you”.

Think of your headline as your 10 second elevator pitch that has to clearly communicate the value of why someone should convert on your page. It may help to write down 20 – 30 different headlines then filter down to see which ones are the most clear.

It’s a little more work at first, but it’ll make a big difference in the long run.

2. Write Landing Page Headlines that Focus on a Benefit

Headlines should call out to viewers looking to solve a problem or find a solution. Focusing on a benefit is key when writing a great headline. The more specific you are, the easier it is for your target audience to come to you.

Your landing page is a landing page sales funnel but your focus shouldn’t be about making sales. When you craft headlines that provide a benefit visitors are more likely to stay and convert on your offer. If your headline fails to impress, your visitors might abandon the page. Highlighting your benefits also allows you to position your services differently or even better than your competitors.

Landing Page Headline Example: Moz

There are a lot of SEO tools out there, but MOZ decided to position themselves as the solution to your SEO problem rather than purely focusing on selling their software.

The headline example for this landing page points out that there are over 5 billion searches performed every day, but with Moz SEO tools you’ll be able to be found. If you look at the landing page’s content, you see that they drive that point even further with added benefits.

One great example of features vs benefits is this example from Apple.

Now, Apple could have lead with the feature of “1 GB of MP3’s”, but that’s a technical specification that the average consumer might not get excited about.

But, by leading with the benefit of having “1,000 songs in your pocket”, suddenly Apple’s appealing to a much wider non-technical audience.

So ask yourself, what are your benefits? And how can you present those on within your headlines?

3. Write Landing Page Headlines That Match Your Message.

Consistency is always key. As stylish as your headline can be if it’s not consistent with the message or look and feel of your landing page it can be confusing for some visitors.

For example, if your headline says “Free E-books to Grow Your Business,” but your landing page content speaks more about your services rather than the ebook itself, then your headline can seem misleading or give the impression that you don’t know what you’re selling.

I see a lot of first time landing page creators make this mistake. Between working on each piece of content individually when it’s time to tie it all together things don’t always fit as well as you’d think.

One of the best ways to avoid this mistake, get a second pair of eyes to check your landing page. Sometimes it’s best to get feedback from people who aren’t as working as closely to the page as you are.

Landing Page Headline Example: Slack

Slack’s landing page headline and content is consistent across the board. From the content, images and even the call-to-action, everything follows the same message: Slack is the app to do to get work done and collaborate. That’s the same feeling you want your headline and content to give visitors.

4. Write Landing Page Headlines with Power Words

Power words are magic words that copywriters use to get a psychological or emotional response from readers to persuade them to read or do something. That’s why they’re called “power words.”

But power words aren’t just for copywriters. Anyone can use them to motivate people to take a specific action on their website.

If you’re interested to see the magic of power words for your landing page headlines? Why not try Wishpond’s list of 100 Powerful Marketing Words to Boost Your Brand (plus 75 words to Avoid Like the Plague)

Landing Page Headline Example: Wishpond

We created a landing page for our Shopify Marketing Tools Giveaway. We used power words like “Ultimate,” “Optimize” and “Convert” to peak interest and let our visitors have an idea of the massive value our prize can have for their business. Words as simple as these can be the difference between a successful campaign and a flop.

5. Proofread Your Landing Page Headlines

Yes, you read that right, proofreading your landing page headlines is a genius tip. When your busy working on content for your landing page sometimes your brain forgets to pick up simple typos or misspellings, so we end up glancing over them while trying to finish up.

To proofread your headlines use grammar tools like Grammarly, Pro writing aid and Wordrake or ask someone proofread your headlines for you.

The last thing you want to do is publish a landing page with spelling mistakes because it can make you look unprofessional and untrustworthy.

6. Use Headline Formulas for Your Landing Page

Having good copy for your headlines is crucial in getting more conversions.And one way to get that is by using headline formulas trusted by professional copywriters themselves.

What if I want to be original with my headlines?

Well, contrary to what you’d think the best headlines aren’t original or as creative.

WordStream found that in ‘99, 200 of the best ads that resulted in massive sales and gained global recognition from industry professionals were actually very similar to one another.

After taking a closer look about 89% of those ads could be classified into six headline formulas.

And the headline writers who didn’t make the list of 200 were the ones who created original or creative headlines outside of those six headline formulas. So really there’s no need to rattle your brain reinventing the wheel, stick to the trusted headline formula instead.

Six Landing Page Headline Formulas You Need to Steal

Here are examples of the six headline formulas you can steal to get better conversions and clicks on your landing page.

Headline Formula #1: To the Point Headline

This headline is straight to the point and direct, it says it all without the witty fluff. Sometimes people just want to know right away what your content is all about.

If you plan to use this headline, it’s best to know what your buyer’s persona is so you craft headlines for your landing page accordingly.

Headline Formula Example: Match Pool

Headline Formula #2: The Listicle Headline

People just seem to gravitate towards these headlines more; in fact, Neil Patel stated that it’s one of the top five characteristics of a headline that converts.

This is one of the most used headline formulas, and you’ve probably seen one today, for example, this blog’s headline ” 7 Genius Tips for Better Landing Page Headlines.”

If your no stranger to Buzzfeed articles, if not all, most of them are listicle headlines. Taking a closer look, you’ll also realize that most of them are odd numbers.

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23 Unpopular “Harry Potter” Opinions That’ll Have You Looking At The Entire Series In A New Light

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That because listicles headlines with odd numbers just seem to do better. In fact, Outbrain and the Content Marketing Institute did a study that showed listicle headlines with odd numbers did 20% better than listicles with even numbers. Going deeper Outbrain also found that a colon or hyper in your title can bring a 9% improvement.

With listicle headlines, the little things make a big difference.

Headline Formula Example: Drip

Headline Formula #3: The Cliffhanger Headline

One of the most popular headlines around is cliffhanger headlines. These headlines tend to be more on the clickbait side but for a good reason. Buffer analyzed popular words and phrases and one phrase that repeatedly showed up was “This” or “This is”. Which are usually how most cliffhangers start.

The best cliffhanger headlines are very specific while grabbing the reader’s interest to learn more. Most people also tend to click on cliffhangers with numbers or stats included, for example, “9 out of 10 people are guilty of this…”

Headline Formula Example: Netflix

Headline Formula #4: The Number Headline

A number or statistic headlines help you to attach some value to your product or services. This headline is a slight variation of a value proposition headline but tends to do better because people can see the value of the solution they need.

If you plan to use this headline with specific statistics, it’s important to use accurate numbers or show proof so people can validate the value of the service your providing. Don’t say “Get 85% Conversions”, when your overall report says otherwise. This can backfire with unsatisfied customers.

Headline Formula Example: Hourly Nerd

Headline Formula #5: The Testimonial Headline

Testimonial headlines are one of the easiest ways to start getting clicks on your landing page. These headlines can add to your credibility because you’re allowing a third party to refer your visitors to you.

It can be a bit tricky to use if you’re just starting your business or you’re introducing something new. On the other hand, even if you’ve been around for a while AMA found that 83% of clients are willing to provide testimony or referral, but only 29% of them follow through. So you can ask, but you might not get as much as you want.

Sometimes you don’t need a landing page filled with customer testimonies just the ones that are the most impactful or from influencers in your industry, because at the end of the day real customers bring real results.

One key takeaway is that your landing page should speak about your customers, there should be no “our” or “we” in your headlines, that’s what your website is for, your testimonial landing page should speak only about your customers, after all that’s why they click on your headline in the first.

Headline Formula Example: Shopify

Headline Formula #6: The “How To” Headline

According to Conductor “How-To” headlines are just behind cliffhangers and comes in third as the most engaging headline.

Similar to listicle headlines, but without the heavy reliance on numbers. This type of headline helps people to see the solution to their problems right away.

The good thing about this headline is that there are a lot of different ways to write “How-To” without using the actual words. For example, you can say “How to Set Up Your Google Analytics Account” in two very different ways, like:

  1. Easy Ways to Set Up a Google Analytics Account

  2. Beginners Guide to a Google Analytics Account

As long as your teaching the person how to do something you’re writing a “How-To” headline.

Headline Formula Example: Mix Panel

7. A/B Test Your Landing Page Headlines.

My final tip would be one of the most important, A/B test your landing page headlines. It may seem like a lot of work, but this practice can help you to find the headline that generates the most leads.

Sometimes it’s not that the headline isn’t good, but it just doesn’t grab your target audience but with A/B testing you can find out much faster and easier than guessing.

Don’t take the lazy route of solely relying on headline analyser like SumoMe’s Headline Generator and CoSchedule’s Headline Analyzer to test your landing page headlines. They’re great for helping you to find out your headline score, but they aren’t accurate to show you which headline works best with your target audience.

If you’re new to A/B testing, it’s not as complicated as most people make it out to be. A/B Testing is simply a marketing strategy were two versions, A and B (the control and the treatment) are tested against each other. At the end you can see which brings version offers the most results.

At Wishpond we offer A/B testing tools, and your test continues until one variation is more successful than the next, back by a 95% confidence level.

If you are still having problems getting conversions your landing page headlines could be suffering for these five reasons.

Summary

As a recap, here are seven genius tips for better landing page headlines you can start using today:

  1. Write Clear Landing Page Headlines
  2. Write Landing Page Headlines that Focus on a Benefit
  3. Write Landing Page Headlines That Match Your Message.
  4. Write Landing Page Headlines with Power Words
  5. Proofread Your Landing Page Headlines
  6. Use Headline Formulas for Your Landing Page

Have a genius headline tip or some landing page experiences you’d like to share? Drop them in the comment below; I’d love to hear them!



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You’re never too young or old to learn something new. What better advice to get then from the experts themselves. Marketing experts can give us priceless that can shift our outlook on the way we do things and who we are as a marketer. Allowing us to step back and see the big picture or innovate in a way we never thought of.

So in this article 15 digital experts will share their best marketing advice.

1.Rand Rishkin

Website: moz.com
Twitter: @randfish

Background: Rand Fishkin is a leading expert in SEO, entrepreneur, a renowned advisor, evangelist, content writer and product designer at Moz. His “whiteboard Friday” episodes have a ton of golden nuggets for you to apply.

As a digital marketer, we’ve all be guilty of doing of valuing conversions over our customer’s journey at one point or another. Rand may be an SEO expert but he knows that content, customers and conversions go hand in hand.

Expert Marketing Advice: Create a Buyer’s Journey or Map

Mapping out your buyer’s journey can help you to visualize what happens when someone interacts with your brand.

Understanding the journey is critical because it forces you to look at how your customers actually experience your brand versus how you think they do.

The trick is the better and easier the buyer’s journey, the better your conversion rates.

Funny enough our marketing strategies and data collection can affect our conversions. That’s why it always good to re-evaluate our buyer’s journey. If you’re ready to brush up, you can take a look at our guide: Buyer’s Journey 101: Steps to Selling Online.

2. Steve Rayson

Website: BuzzSumo
Twitter: @steverayson

Director of the app BuzzSumo, Steve Rayson informs the world about sharing behavior and trends online. He has teamed up with Moz to analyze more than a million online articles.

It doesn’t matter how great your brand is if you don’t have the right marketing team behind it, your success will always be on the fringes.

People who are passionate about digital marketing can grow your brand and place it in front of the right people at the right time — but hiring someone just because they affordable won’t get you there. At the end of the day you have to make sure they have more than the skills you need, they have the right mindset.

Expert Marketing Advice: Recruit Like a Marketer

Here are some things to consider if you’re thinking about finding the right person for your marketing team:

  1. Hire for Culture:
    Rather than hiring someone purely for skill, instead hire someone that fits your brand’s culture. Skill can always be taught but a positive attitude and the right mindset can’t.

  2. Experience over paper:
    The most skilled marketers have more experience than marketers who are just certified. Experience marketers can show that they can talk the talk and walk the walk. The last thing you want for your brands is a marketing team filled with people who are certified from the neck up and falls short on all your marketing projects.

  3. Make Your Brand Worth It:
    If you want the right people on your marketing team, you have to have a company that attracts the right people. If your business has a high turn over rate, unclear goals and task, bad employee culture, and catastrophic work environment you’re going to have a hard time keeping the right person, much less calling them to the doorway.

  4. Hire for Long Term:
    No matter how small or big a project maybe always hire someone as if your going to work with them for the long run, because that may be the case. The last thing you want is to rise, wash and repeat your marketing team members. Which means new hires have to be re-taught about company culture and workflow, setting you back to square one.

3. Elizabeth Marsten

Website: Commerce Hub
Twitter: @ebkendo

Listed as one of the top Digital Marketing Experts, Elizabeth Marsten is Senior Director at Commerce Hub, a PPC speaker at SMX, MozCon and PPC Hero and a ClickZ columnist as well as the author of “PPC Fundamentals and Google shopping.”

Digital marketing comes with a lot more specialization than we’d like to admit. As much as business owners want a jack of all trades marketer, wearing too many hats can do more harm than good. Things get overlooked; there’s not as much focus and burn out just as fast as you started.

Expert Marketing Advice: Specialize in Marketing

It doesn’t matter how old or young you are, or how many years of marketing you’ve have under your belt. Finding your marketing field is always possible at any stage:

Dive into everything digital marketing from Facebook ads to Google Analytics to content marketing and SEO of all forms. You never know what might stick.

Here’s a guide on the Pros and Cons of an All-Around Digital Marketer vs. Specialists to help you along the way.

4. Lindsey Anderson

Website: One Click Lindsey
Twitter: @oneclicklindsey

Better known as One-Click Lindsey, she’s one of the top digital marketing experts on the scene! With her book and method called The CLICK Technique. She also hosts a fun-filled podcast called Marketing and Marlot.

Expert Marketing Advice: Go Live & Use Video for Marketing

According to Renderforest survey, 78% of users got more traffic to their website after using videos. That’s probably why live video and video marketing has made the top three marketing strategies for the past four years.

If you haven’t added video content like; IGTV, Youtube, Facebook Live then you’re missing out on an audience just waiting to buy and learn from you.

Facebook Live is a good place to start, feel free to use these [Facebook Live Tips from One Click Lindsey](https://www.oneclicklindsey.com/blog/
) herself.

5. Jay Baer

Website: JayBaer.com
Twitter: @jaybaer

He is one of the top rated Digital Marketing Experts. He is a New York Times best-selling author and a digital marketing success story. If there was ever anything to say about digital marketing his name is one of the first to be there.

Don’t let your sales targets and KPI’s fool you, creating useful and helpful for your customers gets you further in sales than screaming “buy me” all over your website.

Marketing can be many things, but the most important is building trust and letting your customer know that you’re there to solve their problems or make them feel apart of a community.

Expert Marketing Advice: Use Marketing to Solve Problems Not Sell.

It’s key to have a brand mission that speaks to solving problems not just selling to customers. When your focus as a marketer is about providing better solutions for your potential customers, that’s why most brand now rely heavily on content marketing.

What’s the Value of Content Marketing?

Content marketing shows that you put your customers first, sure you can talk about your services and amazing features here and there but don’t shout “I’m the best,” show them why you’re the best for them. Show them that you care.

Luckily Jay Baer wrote a step by step guide on how to create a Content Marketing Strategy that works for you.

6. Neil Patel

Website: NeilPatel.com
Twitter: @neilpatel

Highly known for SEO expert advice and the Founder of Crazy Egg, Quick Sprout, and KISSMetrics. Neil Patel is one of the top Digital Marketing Experts who has mastered internet marketing like no other and is among the top 5 in the online marketing realm.

Creativity isn’t just a niche; it’s something all digital marketers need to have if they want they want to succeed.

It’s your secret weapon that allows you to outsmart the competition and create something that lasts.

Ultimately it’s what brands and clients look for when they come to us for their marketing solutions.

Expert Marketing Advice: Creativity Matters In Marketing

A perfect example of using creativity in marketing would be how Amazon’s marketed Alexa, a voice product, in a Super Bowl ad. In the commercial, Alexa “loses” her voice. The video was named the top viral video of 2018 and contributed to a 300% lift in sales for Amazon Echo during and after the Super Bowl weekend.

If you’re ready to get your creative juices flowing you can try Neil Patel’s Guide on The Scientifically Proven Best Time to Think and Write Creatively.
https://www.quicksprout.com/the-scientifically-proven-best-time-to-think-and-write-creatively/

7. Mike Alton

Website: The Social Media Hat
Twitter: @mike_allton

Mike Alton’s blog, The Social Media Hat is a wealth of knowledge, if you want to stay up to date with the most important news and updates in digital, this is the blog to read.

Expert Marketing Advice: Build Relationships in Marketing

Talk with the customers that love you, influencers that can work with you and funny enough sometimes your competitors can be friends.

Relationship building doesn’t stop on social media; it goes much further. It’s sending an email, going to conferences and having a one-on-one with a fellow expert in your field. Maybe that’s why Why Building Relationships Is the Marketing Secret No One’s Talking About.

8. Seth Godin

Website: Seth’s Blog
Twitter: @ThisIsSethsBlog

Seth Godin is takes digital marketing to another level. He’s established himself as an entrepreneur and blogger who doesn’t just think out the box, he cuts it wide open. He’s an expect for marketing in the digital age. He’s also written countless books that aid marketer today like Purple Cow and This is Marketing.

The most amazing marketing strategies and content don’t always follow the rules, they actually create them.

Expert Marketing Advice: Break Marketing Rules

Some marketing rules are commandments that should never be broken but for the other 90% of marketing rules, breaking them is worth the risk.

Marketers who are stuck in traditional digital marketing trends never make viral content; they make traditional content.

Sometimes it calls for being creative, going viral, building brand authentic or all of the above.

Check out this article of Seth Godin showing the Best Way to Avoid Mediocre Marketing.

Expert Marketing Advice:

9. Kristina Halvorson

Website: Content Strategy
Twitter: @halvorson

Kristina Halvorson is the CEO and founder of Brain Traffic, the coauthor of Content Strategy for the Web, the founder of Confab Events, and the host of The Content Strategy Podcast.

Making more content doesn’t get you better results. That’s why KPI’s exist on each monthly reports. They tell us what’s working and what’s not.

Expert Marketing Advice: Always Measure Your KPI’s

Don’t take these three letters for granted. They can be the difference between the failure or success of your campaign.

Scheduling time to measure and analyze your marketing (social media, content marketing, lead generation or ads) pay off in the long run. In fact, data-driven marketing helps you to narrow your target audience and attract quality leads.

If your thinking of doing Data-Driven Marketing here are the KPI’s You Can Use to Judge Marketing Success and Failure.

10. Brian Clark

Website: Copyblogger
Twitter: @brianclark

One of the easiest ways to build trust and credibility with your customers is to give away content for free, that includes expert advice, e-books. People buy from people they know, like, and have the answers to their problem.

Expert Marketing Advice: Giveaway Content For Free

Giving away your best marketing advice for free with content helps customers to connect the dots with what they care about and what your business has to offer. Free content is a significant part of any marketing funnel because it works at converting people into paying customers. Most qualified leads come from free content.

Keep in mind that your free content should mainly have what and why and not HOW. Share your best marketing tips but don’t exactly give them a detailed step by step guide to leave you out of the process.

Still not convinced about giving away your secrets for free? Here are a few reasons Why Giving Away Free Content Is a Money-Making Strategy.

11. Gary Vaynerchuk

Website: Gary Vaynerchuk
Twitter: @garyvee

Gary Vaynerchuk is a Social media marketing superstar. He has an awesome personality that’s magnetic and has helped 500 companies find their social voices and build their digital brand through story-telling.

A quote as old as time but true none the less. As a content marketer, we get a bit too caught up in creating the content and start to scramble when it comes to getting it out there to build traction.

Expert Marketing Advice: Promote Your Marketing Content

Strategically plan how you want to promote your content ahead of time helps to amplify your brand, target audience, improves your SEO for your content to be found.

Using tools like Buffer and Hootsuite can help you to schedule your content ahead of time so that you don’t feel overwhelmed with pushing out content on a timely manner.

Looking for the right place to start? I found this article on 101 Effective Ways to Promote Your Content in 2019 that’s sure to get you off on the right foot.

12. Mari Smith

Website: Mari Smith
Twitter: @MariSmith

Mari Smith is regarded the go-to marketing expert for Facebook. Mari was ranked the 4th out of 100 top social media influencer by Forbes.A thought leader in social media who is a frequent Columnist Bank of America.

What’s more – social media experiences are, by design, both public and easy to share. This creates a compounding impact on positive experiences, compared to say, email exchange or phone call.

Engagement is queen! The more engaged your followers are on all your platforms, the more influence you have in the digital space. Point blank: Genuine engagement also brings in more leads and increases sales. It creates a community standing behind your brand.

Expert Marketing Advice: Always Engage With Your Followers

Comment, share, like on social media and respond to comments on your blog. No matter how many followers you have, engaging with your followers is another key way to creating more leads.

You can also engage by helping customers with their questions or concerns. When brands take the time to answer comments, it shows your followers that you care about their concerns and thoughts.

When you engage with followers, you can naturally promote your product website or store as a suggestion without it seeming forced.

Check out this Hootsuite article on Why Social Media Engagement is the New Social Media Marketing.

13. Talia Wolf

Website: GetUplift
Twitter: @TaliaGw

Talia-wolf Wolf was previously the founder and CEO of Conversioner, and is the founder and chief optimizer at GetUplift, a boutique conversion optimization agency. She’s a guest blogger, keynote speaker, trainer, and advocate for using emotional targeting and persuasive design.

One of the keys to viral marketing is showing off your brands “Why”. It’s what makes each content and article worth a click. It’s what customers use to see when they look past the logo and price points.

Expert Marketing Advice: Start Selling Your Brands ‘Why’

Selling your Why is more important than selling you what, what your product is and what it does. Instead of selling Simon Sinek explains that the brands do it the opposite way: they start with explaining why they do what they do.

Start selling your vision with these 5 Tactics to Help Your Team Sell From the ‘Why.’

14. Ann Handley

Website: Marketing Profs
Twitter: @MarketingProfs

World-renowned bestselling author, keynote speaker, LinkedIn influencer, and chief content officer at MarketingProfs. A marketing expert doesn’t begin to cover Ann Handley’s position as a thought leader. Forbes named her the most influential woman in social media.

Nothing hurts a marketer more than seeing their work blend in with the sea of ads and content out there. We want our brand to be unique, stand-alone and amazing. That means creating a captivating brand personality and the tone to go with it.

Expert Marketing Advice: Let Your Content Stand Out

Finding your brands voice on is just as important as the content you put out. It’s the tone you use to write captions, content and connect with your followers. Ann Handley goes even further to say that it’s essential to use a consistent voice and tone across all channels and accounts to convey your brand.

To find your brand’s voice, ask yourself if my brand was a person who would they be, what would they say or even sound like?

You can also try these 5 Simple Ways to Define & Maintain Your Brand Voice to get started.

15. Andrea Fryrear

Website: Andrea Fryrear
Twitter: @AndreaFryrear

Andrea is a digital expert keynote speaker and the renowned author of “Death of a Marketer.” When she’s not teaching as a content strategist she’s leading the digital industry as the President and Lead Trainer for AgileSherpas.

Expert Marketing Advice: Don’t Just Market It, Be Passionate About It.

Changing the world sounds like a tall order but it’s actually not that complicated.

Admit it, you get so caught up with trying to making deals, boost sales and grow awareness and trying to meet our quarterly goals you overlook the impact that marketing has on people around us.

Forgetting the impact marketing has on people for better or worse. How people feel or think when they come into contact with our marketing. No matter what it is it matters. Why? AMC’s Don Draper said it best, “You Are The Product. You Feel Something. That’s What Sells.”

How you feel about yourself and the world around is important because it reflects itself in your work. Now we can’t always be passionate about what we sell or marketer but it should matter to you. That’s something all marketing experts know. but when it can, it matters.

Remember marketers are tech savvy magicians and you can change a point of view, you make something that seems hard, look easy, make the unsellable sold and turn sales into smiles. But it can’t be done unless you feel something about it.

Sometimes the thing you market fails because you don’t believe in it. Isn’t that how magic works. You have to believe in it before you can use it.

Summary

Let’s recap on 15 of the Best Marketing Advice from Digital Experts you can learn from today:

  • Create a Buyer’s Journey or Map
  • Recruit Like a Marketer
  • Specialize in Marketing
  • Go Live & Use Video for Marketing
  • Use Marketing to Solve Problems Not Sell.
  • Creativity Matters In Marketing
  • Build Relationships in Marketing
  • Break Marketing Rules
  • Always Measure Your KPI’s
  • Giveaway Content For Free
  • Promote Your Marketing Content
  • Always Engage With Your Followers
  • Start Selling Your Brands ‘Why’
  • Let Your Content Stand Out
  • Don’t Just Market It, Be Passionate About It.

Which advice resonated with you best and why? I’d love to know in the comments below.





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Having a website is an important marketing tool used to share information about your business and to generate sales online.

In fact, if your brand doesn’t have a website you could be losing out on great opportunities for your business.

According to the eCommerce Foundation, 88% of consumers will research product information on your website and social media pages before they make a purchase online.

But with no website to browse you may have just lost out on alot of potential customers. It’s time to make your own website or improve your current website for the better.

In this article, I’ll show you the 10 best website builders along with their pros and cons so you decide which one works best for you.

Best Website Builder #1: Wix

Starting at $24.50 /month

Best for Beginners

If you’re new to creating websites or if you want a website built with just a few clicks, Wix is the best site for that.

Wix is a hosted platform, so you don’t have to pay for hosting.

You’ll have the flexibility to build your website using over a hundred free and paid templates with a site builder that comes with an easy-to-use drag and drop editor.

Wix also offers a new feature that allows their AI program to create and select a website template, you can also tell the program what industry you’re a part of like fashion or business, the program will ensure to pick something that suits your need or goals.

Wix also comes with free and paid app integrations, a few created by Wix, other created by third-party apps like MailChimp or Google Analytics.

Cons of Using Wix Website Builder

Apart from templates and basic drag-and-drop options Wix has available, you won’t be able to do a lot of customization to your site unless you’re going to hire a developer or if you’re willing to add lots of code to your site.

Best Website Builder #2:SquareSpace

Starting at $16/month

Best Templates and Designs

Squarespace is another top website builder I’d recommend to both first time and veteran website builders.

Squarespace is a popular, hosted website builder, known for its great designs with sophisticated and it’s easy-to-use templates. It provides first class hosting for your website, so you don’t need to take time out to fix or make updates to your website.

You can select, customize and use a variety of website designs that easily allow you to add your information with ease with a point and click feature. You can start typing anywhere on your template so you have more control of your template. You can also use multiple templates for the same website all at once, that’s a perk most website builders don’t offer or allow for users.

Your average setup time can range from 30 minutes to 3 hours depending on what you’re using your website for and how much information needs to be added to it. The overall setup is smooth and straightforward without any hiccups.

Squarespace is e-commerce friendly site that allows you to add inventory, complete orders, accept payment, discounts and more.

You can also integrate e-commerce apps and tools to help transition your buyer’s online experience better.

Squarespace also holds it’s placed in the top five website builders with great SEO optimization and page speed.

Cons of Using Squarespace Website Builder

Squarespace offers third-party app and service integration, but it’s limited and can add more work on your side. My advice, fight through it if need be. If you intend to use payment plans, you’re only allowed to use Stripe, Apple Pay, and PayPal, with no option to add additional payment gateways like Visa or Mastercard.

There’s no free account so you’ll have to pay to play. You can preview your website, but it won’t be live until you select a paid plan to launch it.

Best Website Builder #3: Gator by HostGator

Starting at $3.84/month

Best Website Hosting & Price

HostGator is a well-known global provider as one the best hosting website since 2002, so it comes to no surprise that they went out and made their own website builder called Gator.

Gator comes fully hosted by HostGator, of course, so you don’t have to worry about managing software, updates or backups, which takes away a lot of headaches when building a website. Good hosting can make or break your site, when the chips are down you can bet on GatorHost to keep your website up and running.

Gator provides over 200 website design templates that are also mobile friendly; each is customizable with a drag and drop features for images from a stock image photo library or your own photos, text, columns and contact forms, all with the option to configure.

Gator has one of the lowest prices as a website builder; each paid account comes with a free custom website domain name which gives it an edge over other website builders that usually require you to pay.

The best thing about Gator hands down as to be that since it’s a paid product, your data won’t be sold or see any unwanted ads on your website.

Cons of Using Gator Website Builder

Gator’s blog or e-commerce templates aren’t as well designed or functional as other website builders. You may feel a bit stuck with designs and features because you can’t hire a developer to add or modify your site.

Gator doesn’t offer a free account or a free trial so you’ll have to pay to if you want to create your website, so if you decide after trying Gator that you don’t want to use it you’ll have to go through a refund process.

Best Website Builder #4: Shopify

Starting at $29/month

Best for E-Commerce & Sales

Shopify has been providing websites for customers since 2006 and has grown since with over 1 million active users and counting. Shopify is one of the most flexible and dare I say easy website builders to use, which is why it’s always listed in the top website builders year after year.

Shopify is an all in one website hosting solution with a 360 approach for managing and selling on your e-commerce website with inventory management solutions. Add unlimited products and third-party apps to optimize your store, like Wishpond.

If you need a wide range of free and paid store templates, by industry or aesthetic, what you can choose from shopify comes in neck and neck with Squarespace.

Shopify, unlike most websites allows you access customized marketing and sales analytics and storage.

You can track your orders and inventory in your Shopify dashboard and your sales reports are simplified without all the complex mumbo jumbo terms.

Your Shopify store comes with flexible payment options like Shopify Payments, which includes apple pay, stripe, VISA and MasterCard or you can add third-party payment gateways like direct bank deposits.

Shopify isn’t only good at e-commerce, they have great SEO features for blogging and online classes.

If you don’t like the website design or feel the need to add or change anything you can hire a developer.

I might want to add that Shopify has done a great job at providing customer service no matter what paid plan you decide to go choose. The turn around is usually between 2-10 minutes depending on the issue.

Cons of Using Shopify Website Builder

Shopify prices are a bit higher than other website builders, and they didn’t offer a free plan, but there is a 14-day free trial to try to see if the website works for you.

Best Website Builder #5: 1&1 IONOS Website Builder

Starting at $7/month

Best Multi-Lingual & Mobile Friendly

This website builder belongs to one of the biggest website host, 1&1. Like Gator after years of hosting websites, 1&1 created their own website builder.

Known by experts website builders, Ionos provides premium website designs that come at an affordable price, and you’ll get an amazing discount on your first payment.

Your paid account comes with a domain name and email address, so you don’t have to pay extra or go searching to find a domain or email host somewhere else. They provide industry-specific and mobile-friendly templates so you’ll find something no matter your niche.

What separates Ionos from other website builders is its ease in creating a multilingual website with a Ionos Business plan (for just $10/month).

No matter what your paid plan your website will have an SSL Certificate and access SEO tutorials so you can optimize even further for search engines like Google, Bing, and Yahoo.

Cons of Using 1&1 Ionos Website Builder

Ionos doesn’t allow third-party extensions or apps so you’ll have to move back and forth between your Ionos website and your third-party app. I don’t know about you, but that sounds like a lot of work.

The Ionos website builder and online store builder aren’t the same, and you can’t switch one from the other, so you want to start an online store, then you need to sign up for their online store builder, not a website builder.

There’s no free trial but feel free to use your money-back guarantee after, but I’ve seen a lot of reviews about Ionos poor customer service.

Best Website Builder #6: BigCommerce

Starting at $29.95/month

Best For Scalable Website

When it comes to e-commerce sites, BigCommerce comes in neck and neck Shopify for the top spot — used by brands like Kodak, Ben & Jerry’s and Skullcandy so you can trust that if you’re looking for a website that grows with you and your business, BigCommerce is the website builder for you.

Each BigCommerce website is fully hosted, with up-to-date secure servers and fast page loading speeds. Unlike Shopify, BigCommerce isn’t just for e-commerce, you create a website for events, downloading services, and blogs with drag and drop website templates.

If you want to use BigCommerce for e-commerce, you can access multiple sales channels. For instance, you can sell through Facebook, Instagram, Pinterest, eBay, Amazon, and more all from your website.

Customize your shipping, flexible tax systems, and drop shipping features to get your business up and running.

And great news if you’re a WordPress fan, you can integrate it with BigCommerce for e-commerce flexibility and twice the website speed and security no matter how much traffic you’ve got.

BigCommerce provides multiple payment gateways like Stripe, PayPal, Visa Checkout, Chase Pay, Apple Pay, Square, Amazon Pay and unlike other website builders BigCommerce doesn’t charge you a transaction fee no matter what payment method you use.

Cons of Using BigCommerce

For BigCommerce the interface from the back end, it can be more difficult to use than Shopify and other website builders. So you may have to click around a few times to get the hang of everything.

Best Website Builder #7: Strikingly

Starting at $8/month

Best Landing Pages

Compared to all the website builders listed here, Strikingly is like the new kid on the block compared to the older companies listed It launched in 2012 since then has helped brands like TribeWanted and OneHelping to host their websites. It’s easy to setup and doesn’t require coding if you’re new to website building.

Strikingly may be young but it falls in line with providing customizable and mobile-friendly templates. It has one of the easiest website editors compared to Wix and Squarespace.

Your site also comes with built-in analytics so you can track the traffic on your website and built-in HTTPS for added security for your website.

Unlike most of its website builders, it offers a free 14-day trial and a free account. Strikingly is also known for giving great customer service based on the reviews of new and old customers. Their customer support seems to have a fast turnaround for any problems or questions you throw their way.

Strikingly hosts your website for you, but offers the chance to change your hosting or add your domain name for paid accounts. You’ll also get 5 GB of monthly bandwidth so you can don’t have to worry about storage when you start your website.

Cons of Using Strikingly Website Builder

If you’re planning to create an e-commerce store, you must upgrade your account to add products, and depending on how many products you’ll be adding to your store you’ll need to keep upgrading.

You need to upgrade to get more than one page for your website or add up to 300 products to your site. However, the pro account is more affordable than other pro accounts from competitors like Squarespace and Shopify.

Some people find that Strikingly isn’t very SEO friendly because of the lack of metadata and alt-text features in some areas. Some reviews say adding an SEO plugin sometimes does more harm than good. I’d say try it and see it for yourself.

Best Website Builder #8: Weebly

Starting at $8/month

Best Easy Set-Up

One the easiest website builder around, Weebly is great for website beginners who need to have their site up and running in just a few clicks. It offers designed templates that allow you to customize without the hassle of learning code.

Weebly like most, if not all, of the website builder on this list, is a hosted platform, so they manage all your software and upgrades on the back-end, so you don’t have to think twice on your end.

You’ll also have access to an app center where you can add the apps you need to optimize your website.

Feel free to make your site multilingual, so your international visitors can browse with ease.

Unlike other website builders, Weebly offers a free plan you can try with unlimited bandwidth and sub-domain with helpful SEO guides.

Weebly is a must have for someone who isn’t as tech savvy and needs to create a DIY website.

Cons of Using Weebly Website Builder

For website speed and performances, it’s come in last against its competitors. Weebly isn’t as adjustable as Wix or Shopify, or as pleasing as Squarespace. But it’s still easier to use than all three.

There’s no restore option, so when you edit your template or website, you’re stuck with the changes unless you go through all the trouble of changing it back yourself.

Best Website Builder #9: WordPress.com

Starting at $4/month

Best For Website Customization

I’ve used WordPress for the past four years and can attest to its many pros and cons.
WordPress allows you to create your site with themes or templates free or paid. WordPress gives you the flexibility to add code in your theme, add over 50,000 (paid and free) plugins to optimize your site.

You have full control of your website allowing you to make it into an e-commerce store, membership course, community forums, online portfolio, simple landing page and more.

Keep in mind that WordPress.com and WordPress.org are two very different website platforms. The key difference between the two is that with WordPress.org you have to install the WordPress software on a web server.

Cons of Using WordPress Website Builder

To get WordPress customer support you must have a paid account if you have a free account you have to upgrade or the majority of your support will come from FAQ to guide yourself through the problems.

There is a steep learning curve but once you get the hang of everything you’ll be fine.

If you’re looking for a website to host your e-commerce store, I wouldn’t recommend WordPress because you must install and code your payment system in yourself or search for a (paid) plugin that won’t rob you with fees.

Best Website Builder #10: GoDaddy Website Builder

Starting at $$5.99/month

Best Domain & Hosting

One the most established and trusted website builders, domain and hosting site. GoDaddy has been hosting and creating websites before you even knew you needed one. It’s improved its website builder over the years with a few added features to keep up with updates and needs of their customers.

Before you even build your website, you can buy a custom domain or an email along with your GoDaddy Plan. Which cuts out the hassle of having to buy them or buy them at a far higher cost with other sites like Squarespace and Shopify.

Unlike other website builders, GoDaddy gives you step-by-step instructions as you build your website from start to finish even if you’re not a web building pro.

The website builder is great if you’re not a tech savvy and need something up and running for your business or blog.

You had over 300 template designs and added e-commerce tools like a built-in shopping cart, inventory management, online payment gateways and access to sell from third-party sites like Amazon or Etsy, so you can sell on your store right after you’ve designed it.

Website templates also come ready with a mobile, tablets, and desktop versions of each page.

You can show off your social media with simple integration right on your user dashboard.

You’ll always have access to 24/7 support via phone, chat or email so happens you can get help right away. Your site is SSL certified for security.

Your website will have an ad, but only one, in the form of a footnote it can easily be removed at an affordable cost.

Cons of Using WordPress Website Builder

Email customer support isn’t as reliable as chat or email so keep that in mind if you use GoDaddy.

The SEO settings are very basic and can affect your Google rankings if you’re not watching. My recommendation would be to install a third party SEO tool to help.

Even though GoDaddy has improved, its website builder the set up is nowhere as fast or sophisticated in design as the rest of the website builders on this list.

Summary

Here are the 10 best website builders ranked from highest to lowest:

  1. Wix
  2. SquareSpace
  3. Gator by HostGator
  4. Shopify
  5. 1&1 IONOS Website Builder
  6. BigCommerce
  7. Strikingly
  8. Weebly
  9. WordPress.com
  10. GoDaddy Website Builder

What about you? What’s your first pick when it comes to the best website builder?

Let me know in the comments below and show off your favorite website builder.



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