Each year we do an analysis of all the data in our system, over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. We look at how many videos they are publishing on a monthly basis, what sort of trends we are seeing in different industries, how long the videos they publish are, how long people are actually watching.

Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report. To help you understand what different people are doing with video, and to understand what benchmarks you can be looking at as you plan out your own video strategies.

We recently hosted an interactive, entertaining, and educational discussion focused entirely on the findings of our 2018 Video in Business Benchmark Report. We were lucky enough to be joined by Rene Lego, Director of Video at SolarWinds and Daniel Sendecki, the Director of Brand & Creative at Uberflip.

Together with Tyler Lessard, VP of Marketing at Vidyard the discussion covered all the benchmarks you need to know about, and how to put key insights from the data into practice within your organization to drive your marketing, sales, and overall video strategy forward in the years to come.

Check it out in the video below;

2018 Video in Business Benchmark Report Webinar

Don’t have time to watch the full discussion? No worries here are a few of our favorite moments:

Are you seeing things accelerate in terms of how much video you’re using, and if so, where’s this growth coming from, what types of  B2B video are you putting out there?

“We’re seeing a lot of increased production on our end across a wide spectrum of things. The real driver is that we’ve started to really shift our focus to more of an ABM approach. Which has the interesting causal effect of us creating more videos and more personalized videos that are more targeted to the accounts that we identify.”  – Daniel Sendecki, the Director of Brand & Creative at Uberflip

“At SolarWinds, I know there’s a big demand for video, so it just never stops. At any given time we have probably 50 to 60 video requests in our queue. The biggest uptick for us has come in social, and customizing video for social. So we will make a video specific to Facebook, and then we’ll make a separate video specific to Instagram or we’ll make a video only for Instagram, and then we’ll make a video and only release it on LinkedIn, and make something specific for Twitter, so that’s definitely a trend that’s different for us than had been in previous years.” – Rene Lego, Director of Video at SolarWinds

What’s the best approach for B2B video creation? Outsourcing vs internal, and what’s the trade-off that companies tend to look at there?

“Well, for us it’s important to remain agile, so what we focused on is developing relationships with a couple of key agencies that can help us move the dial when it comes to larger production needs. But we’re also improving our in-house capabilities as well so that we can be self-service. So ensuring that we have the right hardware and software to be able to empower the rest of the company to join us in video creation!” – Daniel Sendecki, the Director of Brand & Creative at Uberflip

“Depending on whether it’s a featurette or a product release we create it. It really works from an in-house standpoint. Whenever we have gone out externally it’s become a little dicey, we’ve had to micromanage that external production house, or freelance team because they didn’t understand our product, or us. So for us in-house works, for others, a mixture.” – Rene Lego, Director of Video at SolarWinds

Where is the B2B video demand coming from and how are you using video across your different programs?

“I would say email, e-learning, specific QA nurture program, whether that nurture program is a combo of email and landing page, or sales and support those would be the biggest. And then second would be any new landing pages that are driving our SEO specifically.” – Rene Lego, Director of Video at SolarWinds


So it’s clear that the debate about whether or not to use video is dead–90% of marketers already do. Instead, companies are asking themselves, “How can we use it better?”

Discover how businesses on the cutting edge are leveraging video in the 2018 Video in Business Benchmark Report and learn how you can take your video strategy to the next level.

Have additional questions of your own? Sound off in the comments below.




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Video is the New Norm for Today’s Business

In current years, the function of video clip has actually transformed considerably for lots of companies. When scheduled for brand name advertising and also social media sites, video clip is currently prospering as a far better method to enlighten customers, share client tales and also develop even more individual partnerships throughout the whole client lifecycle. Which is why everybody at Vidyard is so ecstatic for today’s announcement about the release of HubSpot Video powered by Vidyard!

Why are we thrilled concerning HubSpot Video?

Because we LOVE video clip.

It’s truly that basic, we have actually constantly been committed to aiding leading advertising, sales, and also client experience groups produce incredible experiences for their target markets with video clip.

So by powering HubSpot Video,  Vidyard we will certainly have the ability to aid power a lot more companies to accessibility, produce, share, and also track their video clips from within their preferred CRM, HubSpot. It will certainly enable them to quickly release the power of video clip throughout their whole organisation from advertising and also sales, to sustain and also client success.

It’s time to take advantage of video clip throughout your whole organisation

With the launch of HubSpot Video, we intended to aid display just how companies can utilize video clip throughout their groups. So we’ve gathered some incredible short articles, overviews, and also naturally video clips to aid motivate you with completely you can utilize video clip throughout advertising, sales, and also assistance.


Marketing Teams

Whether you’re simply dipping your toes right into video clip advertising, or have hundreds and also thousands of incredible video clips on in a video clip advertising system your top priority has to do with generating outcomes to excite your leaders, create leads, develop pipe and also aid shut offers.

Here are 3 crucial sources to aid you drive genuine organisation results with your video clip advertising:

1. Your Go-to Guide for Video Marketing Is Here!

  • We’ve assembled our Video Marketing Handbook as your one-stop-shop for whatever from video clip manufacturing to maximizing and also tracking your video clip’s efficiency.

2. The Most Effective B2B Video Types for Every Stage of the Funnel

  • You can not be a one-video marvel in today’s advertising landscape. Discover the 8 crucial B2B video clip kinds and also where to utilize them in your channel

3. Using Video for Better Demand Generation: Why, What, How?

  • We discover just how you can utilize video clip throughout a myriad of need gen programs to aid resolve your typical need gen difficulties head-on and also established on your own up for future success.

Sales Teams

Spammy methods and also spray-and-pray messaging vaporizes trust fund and also eliminates your reliability as a salesman. Leveraging video clip in your sales tempo is a game-changing method to develop trust fund, develop credibility, and also reinforce partnerships with your customers.

Here are 3 crucial sources to aid you drive genuine sales results with video clip:

1. Adding Video to Your Sales Cadence: What, Why and How?

  • John Barrows & & Morgan Ingram from JBarrows Sales Training cover ideal techniques for just how to utilize video clip in your sales cycle to enhance outcomes and also reinforce partnerships with leads.

2. 6 Mega Trends in Sales, SaaS, and Video from HubSpot’s Chief Sales Officer

  • After taking a seat with Hunter Madeley, Chief Sales Officer at HubSpot, for almost a hr by the cozy fire, there are 6 points he anticipates concerning sales that definitely blew our minds.

3. Prospecting with Video – Best Practices

  • In this episode of Vidyard Chalk Talks, we share the current ideal techniques for producing individual video clip messages, cam or selfie video clips, and also display capture video clips that are shown to transform for inside sales and also sales growth groups.

Customer Success and also Support groups

You can utilize video clip to present on your own, address assistance inquiries or demands, customize your follow-ups, and also send out thank-you messages after a client communication or trouble resolution.

Here are 3 crucial sources to aid you involve with your consumers and also support continuous partnerships:

1. Top 5 FAQ’s About Using Video for Customer Support

  • Top assistance groups around the globe have a not-so-secret tool– video clip. By including video clip to the post-sale client experience, companies have the ability to supply an individual touch and also involve far better with consumers throughout their whole lifecycle.

2. Crush Your Support Goals With Video

  • Marketers and also salesmen have actually long understood the informative power of video clip and also it’s due time client assistance companies captured up. Why is video clip so impactful? Due to the fact that it provides a greater informative throughput than tradition networks such as e-mail, phone, or live conversation.

3. How You Can Use Video To Enhance Your Customer Support

  • Find out just how you can utilize video clip for client assistance to boost your technique and also leave your consumers really feeling notified, completely satisfied and also equipped to obtain one of the most out of their experience with your services or product!

So what do you consider video-enabled companies? Are you thrilled concerning the launch of HubSpot Video? Are you presently making use of video clip throughout every one of your groups? Inform all of us concerning it in the remarks listed below and also allow us recognize!




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When it pertains to advertising and marketing and also sales techniques ” Good Enough” is no more mosting likely to suffice.

So exactly how will you attract attention to your target market and also potential customers in 2019?

Let us show you how at Fast Forward!

Fast Forward is our premier online occasion for video clip advertising and marketing, where over 2,000 advertising and marketing leaders and also specialists find exactly how the sector’s leading gamers prepare to make use of video clip to attract attention in 2019.

This is your possibility to discover …

  • What sorts of video clips are having the best influence in B2B
  • How to supply impressive interactive and also tailored consumer experiences
  • How to incorporate video clip right into your need gen programs for instant outcomes
  • What video clip modern technologies leading B2B business are accepting
  • Tips and also techniques for getting going with video clip manufacturing

But do not take our word for it– allow’s study what our keynotes and also panels are mosting likely to show to you:

For Sales Leaders:

Michelle Benfer, VP of Sales at HubSpot, is familiar with video clip. In her talk Selling with Video: The 3 Mistakes Your Sales Team’s Making, Benfer is checking out all points video clip. Individuals LOVE video clip. 1/3 of perpetuity online is invested enjoying video clip, and also it’s approximated that 80% of all web web traffic will certainly be devoted to video clip by2019 If you’re searching for brand-new means to get in touch with potential customers, buying video clip as a sales technique is a wise action– however it’s additionally a relocation that’s filled with false impressions. In this session, you’ll discover exactly how to conquer a few of the typical errors connected with utilizing video clip as a sales techniques. (We recognize due to the fact that we’ve made them.)

Jamie Shanks, CEO of Sales forever, additionally has a couple of points to claim concerning video clip. His talk 6 Proven Ways to Boost Response Rates and Customer Engagement with Video dives deep right into video clip. If you have not included video clip to your marketing tempo after that it’s time to begin! The good news is, we’ve done the hefty training learning exactly how leading sales groups are utilizing video clip to squash their allocations– in addition to their leading ideas and also finest techniques for you to replicate. Join this session to obtain influenced with details video clip use-cases you can make use of throughout the sales cycle from prospecting and also past.

For Marketers:

Video might be transforming the means marketing professionals are engaging with potential customers, however it’s not the only change that’s occurring. Clients are taking a lot more control of the discussion than ever before, and also marketing professionals that aren’t prepared will certainly be left. That’s why we’re thrilled to have Paulo Martins, Head of Digital Marketing, Marketo share his keynote Achieving MORE with LESS using Video for Digital and Demand Gen. See specifically just how his group utilizes targeted video clip material throughout their electronic buildings and also support programs to create even more enlightened leads and also to quicker deal cycles. See genuine instances of high carrying out demonstration video clips, on-demand webinars, assumed management, and also advertising video clips and also exactly how Marketo utilizes video clip interaction information to certify their most popular leads faster than ever before.

The discussion around video clip manufacturing can be immobilizing for several companies that in some cases assume video clip is as well pricey, frustrating, and also difficult to getstarted. This does not require to be the instance. Sign Up With Hannah Cameron, Content Marketing Manager at Vidyard, and also Mat King, Video Producer at Vidyard for their talk B2B Video Production Blueprint: In-House vs. Outsource (and how to do both well)!

For Vidyard Users:

This year we are thrilled to introduce that we are devoting a whole day to Vidyard individuals with our new Vidyard Master Class!

Sales and also advertising and marketing pros that are currently utilizing Vidyard recognize the power of video clip– so we wished to consist of a whole stream devoted to aiding you fantastic individuals get back at a lot more worth from your video clip initiatives. Whether you participate in Trends, Benchmarks, and Maximizing Your Video’s ROI to find exactly how SEO, shut captioning, split-testing, cross-channel posting, CTAs, interaction analytics, and also a lot more can aid you obtain one of the most worth feasible out of every video clip your organisation makes, or you pay attention to Advanced Video Experiences, Fast Forward has every little thing you require to improve your video clip success.

There more than 20 audio speakers to gain from at Fast Forward, and also you’ll be signing up with over 1,500 marketing professionals, sales experts, and also consumer success super stars for a complete day of online video clip knowing. So what are you awaiting? Register now!




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Hey [Name],

The vacations may appear away, however business are currently beginning to intend their vacation projects. So today we’re diving deep into holiday video campaigns, and also the outcomes they can drive for your company.

Grab some warm delicious chocolate, toss on the Elf soundtrack, and also study these joyful choices.

Happy analysis,

Hannah


Fresh from Vidyard

  1. How a holiday video increased our CTR 157%
    • How are you mosting likely to catch your target market’s focus this holiday? With individualized video clip! See exactly how we utilized a vacation video clip to boost CTR by 157%! Read More

  2. Get more leads in 2019 with the videos you already have
    • Join Vidyard and also Miovision to discover exactly how the Miovision advertising and marketing group squashed their allocation making use of video clip in 2018, and also why they’re currently considering 2019 Read More

  3. How to drive more sales-ready leads with personalized video
    • Buyers’ focus periods are decreasing and also the only method to attract them is to claim something genuinely individual. Like, showing-them-a-video-of-a-cake-with-their-face-on-it individual. Find out exactly how to drive even more sales-ready leads with a customized video clip Read More

Industry Updates

  1. 2018 is the year of holiday marketing with video
    • A brand-new record from Slidely discloses that video clip advertising and marketing has actually struck a crucial tipping factor introducing the 2018 holiday, with greater than 50% of services and also marketing experts reporting video clip fostering within the in 2014

  2. YouTube CEO calls EU’s proposed copyright regulation financially impossible
    • YouTube CEO Susan Wojcicki has once more decried the European Union’s suggested copyright regulation, suggesting in a brand-new post that it’s difficult for a system like YouTube to adhere to the recommended policies.

The message Vidyard Video Newsletter showed up initially on Vidyard.



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