With the end of the year quickly approaching, it’s time to start thinking about how you can reach out to your audience and share your appreciation for their support all year long.

While many retail marketers can do this with a few words and some special promotions, nonprofit organizations have little to work with, besides their words.

That’s why crafting subject lines for thank you emails and messages that truly show your adoration for your subscribers is so crucial.

Why should nonprofits be using thank you emails

While all marketers should be making use of thank you emails in their email marketing strategy, it’s especially important for nonprofit organizations as the end of the year approaches. The fall months and holiday season tend to see the most charitable giving.

Donating is an emotional act. People give to others because they want to feel as if they’ve done something good, so you need to play your part and make sure they feel appreciated for going out of their way to donate to your cause. The best way to do this is by sending them a thank you message.

 Tinker Watches thanks their customers for helping them have a great year.

Source: Really Good Emails

Crafting a quality thank you email to send to donors

During a time when consumers are constantly being bombarded with messages to “download,” “buy,” or “get,” it can be quite refreshing to open a message that’s nothing more than a thank you for helping a good cause.

Due to the unusually high number of emails landing in their inboxes at the end of the year, many consumers suffer from email fatigue. So, while you may be looking for that last donation to push your nonprofit over their annual goal, make sure you’re taking the time to truly appreciate your current donors by sending them a genuine thank you email.

Deliver only the most compelling message.

When crafting your thank you email to your donors, you want to make sure you’re still delivering only the most compelling messages. Remember, donating is an emotional act made by donors, so you want to match or exceed that emotion to not only make them feel appreciated, but to keep them coming back as returning donors.

In this message from charity: water, they thank donors for participating in the Giving Tuesday efforts and thank them for being a constant inspiration in creating “a perfect picture of the world we believe in.”

This message from Charity Waters is compelling on multiple levels and thanks readers for donating and always being a constant source of inspiration.

Source: Really Good Emails

Humanize your message with your design.

Design plays a more significant role in your nonprofit email messages than you may think. The right image can be more impactful than your best copywriting, so humanizing your message with the proper use of imagery, typography, and layout can make or break your nonprofit’s thank you email.

A fitting design is crucial to stir up the right emotions. Just take this example from UNICEF. They make use of smiling, happy children playing in the water to help cement the idea of water = happiness into the reader’s mind.

UNICEF even uses blue layering over the image and in the text to create an emotional experience. In fact, blue colors are often associated with feelings of calming and soothing, which is great for this image. These are kids that are suffering from lack of water, so adding the calming and soothing tones to the image helps to bring that emotion to the surface. If this example were used as a thank you email campaign, the imagery would compel readers to feel as if they did some good.

Imagery can be more impactful than your best copywriting

Source: Really Good Emails

Focus your attention on your reader.

Finally, you want to turn the attention to your readers. Throughout the year, they hear plenty about your cause. So, instead of making the focus of your email your cause, how much you made, or how much you still need, focus the attention on the donor.

In this example from charity: water, they focus solely on the reader and the fact that, thanks to their contributions, they’re now able to help bring water to those in need in Rwanda. They still get to bring up their cause, but they’re focusing on the reader and what they did for the cause, nothing more.

Charity Waters makes their message all about the reader and their efforts.

Source: The Balance Small Business

4 tips for crafting subject lines for thank you emails that get noticed

While crafting a compelling and emotional message is an essential part of your nonprofit’s campaign, crafting the right subject lines for thank you emails is of the utmost importance. If you don’t have the right subject line, your readers are simply going to skip over it, and your message will go unseen.

Keeping these four tips for crafting subject lines in mind is crucial when designing and testing your thank you email campaign.

1. Get personal.

Personalization is vital for any email marketing strategy; however, it’s particularly important when it comes to nonprofit email marketing. Consumers have come to you to fulfill their emotional need to give back, so, in return, they want to be recognized for their efforts.

When creating your subject lines for thank you emails, consider incorporating their name, donation amount, or any combination of information you have on them, such as their habits or whether they’re viewing, sharing, or donating.

The more personal you can make your subject line and accompanying message, the better.

Unsplash uses personalization in their thank you email

Source: Really Good Emails

2. Spark emotion

The ability to spark emotion plays a significant role in whether your email message will be overlooked or opened. Take this example from a political campaign:

Email subject line: A leader the world respects

Joe Biden's marketing team sparks emotion with their email subject line, playing to a community that’s preparing for the next presidential election.

Source: Gmail

During a time when a country is preparing for the next big election, playing into your audience’s emotions can and will determine your ability to get readers to open your message. The subject line in this example stands out, thanks to tension created in the news, ensuring readers are going to click and learn more.

When it comes to nonprofit thank you emails, you can spark emotions by using words such as:

  • Thank you
  • Grateful
  • Gratitude
  • Thankful
  • Appreciate 

3. Keep it short.

As with your email message, you want to keep your subject line specific and to the point. More and more people are using their mobile devices to view their emails, which means that longer subject lines are truncated. An ideal subject line is five words or less—around 50 characters in total.

4. Use emojis.

Thanks to emojis, your email subject lines can be more expressive than ever.

A few examples of subject lines for thank you emails include:

  • We appreciate your contribution 💕
  • You Did It! 🎉
  • Thank You >Name< 🤗

Nonprofit thank you email subject line examples

Need some extra help crafting a subject line for your thank you emails? Here’s a list to help get you started:

  • Thank you for your donation!
  • Thank you from >Organization<
  • Thank you for your gift >Name< 💕
  • 😍 Thank you for your generosity!
  • Thank you for supporting >Organization<, >Name<
  • >Name<, Your Donation Means A Lot 🤗
  • >Name< Your Gift Means The 🌎 To Us
  • We thank you for your support >Name<
  • Thank You! 💕
  • It’s Thanks to You, >Name<

Wrap up

Crafting a thank you email campaign takes time and creativity, especially for nonprofits. However, if you keep these tips in mind, you’re sure to make your readers feel appreciated enough to return to your organization:

  • Create a genuine thank you
  • Make it about your reader and their contributions
  • Use your subject line for thank you emails to spark emotion
  • Personalize your message to your readers

Need a little more help with your nonprofit’s email marketing? Then be sure to check out our Ultimate Guide to Email Marketing for Nonprofits.

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Email marketing is a unique combination of low cost and high returns.

If you’ve taken some interest in email marketing, it’s unlikely you’ve missed this fantastic piece of statistics: email marketing offers an ROI of 4400%.

The big question, however, is what’s your own email marketing ROI?

If you’re nowhere close to the magical figure of 4400%, congratulations, you’ve got a lot of room to improve your results.

How you can improve your email marketing performance

Instead of trying to improve your email marketing as a whole, it’s better to break it down into important components and improve each component separately.

There are two advantages to working this way:

  • You pay more attention to details
  • You know which change produced what results

Let’s break down email marketing into four distinct areas. Each of this area, when improved, contributes to the success of your email marketing:

  1. Better landing pages
  2. More subscribers
  3. Clean mailing lists
  4. Pre-send testing of emails

Now we’ll take up each of these four areas to discuss how you can work on them to achieve a better ROI.

1. Build better landing pages

Landing pages can be a huge topic to fit into just a handful of paragraphs. However, here’s the minimum you need to know when designing or improving your landing pages.

How well your landing pages perform will largely depend upon your answer to the following questions every visitor has:

  1. I’m interested in ‘X’. Does your website have ‘X’?
  2. Lots of sites have ‘X’. Why should I use your ‘X’?

This ‘X’ is your product offering: a course, a pair of shoes, an e-book, the trial version of a software, a pack of herbal tea, a certain piece of information… anything.

Your landing page is the visitors’ first impression and interaction with your brand, so make sure you please your visitors. Make sure they see your best side – in all likelihood you won’t get a second chance.

Landing pages can also be pop-ups you place on your website or email links. It’s important to keep your landing pages and pop-ups jargon-free, convincing and direct for your visitors.

Here’s why.

Let’s say you run an online store for kitchen appliances, one of which is a knife. You know what exactly a utility knife does. Your visitors don’t.

Don’t make it difficult for them to find the knife by asking them convoluted questions or asking them to tick off eleven uses of the knife before you can show them what they’re looking for. Make it easy for them to easily locate the product.

Next comes the question of pop-ups: how will you use them?

There are different types of pop-ups and each pop-up has its own unique strength. Understanding pop-ups in detail will tell you how to use pop-ups on your website.

Pop-ups are mostly used to build a mailing list. It’s important you give your visitors a good reason to sign up.

Example: Neil Patel

Provided you use pop-ups in a non-intrusive, helpful manner, they can bring you wonderful results. The key, as always, lies in testing what works and what doesn’t.

2. Work on getting more subscribers

To many marketers believe that the subscribers are only needed for more traffic – and hopefully more business.

That’s half the story.

You need more subscribers to a wide range of reasons. One of which is for your email success.

Growing your email listing helps to increase your chances of leads. Leads are potential customers that can become short or long term buyers of your brand. More subscribers aren’t just a number you get to brag about, it the opportunity to see potential revenue and a community of people to build brand loyalty with over time.

Here are some of the many ways you can attract more subscribers:

  • Create free-plus-gated content: Create great content and keep a part of it gated. Have readers subscribe to your newsletter (or course, or whatever) in exchange of the gated content.
  • Design a quiz: Invite your visitors to answer a quiz and offer to share the results and explanations to those who subscribe.
  • Add a CTA to your podcasts: At the beginning and/or at the end of your podcasts, invite listeners to sign up so that they don’t miss anything you offer.
  • Offer a trial period: Let visitors try your product in exchange of their email address.
  • Keep your sign-up form short: You don’t need any information beyond their name and email address. Check out the below image of the signup form that QuickEmailVerification uses.

Need more help with growing your email list? Try these 25 Easy Tricks for Creating Email Lead Generation Campaigns You Need to Know.

3. Maintain clean email lists

Having a big mailing list is good, but seasoned marketers will tell you that’s not enough.

A mailing list with poor quality email addresses hurts your deliverability – many of your emails will land inside the Spam folder instead of the regular inbox. Your Sender Reputation suffers because of the email ecosystem begins suspecting you’re a spammer.

The ideal solution to this problem is to clean your mailing lists regularly. An email checking tool will remove expired, disposable or otherwise undeliverable email addresses from your mailing list. If you’re wondering why verify email addresses, remember clean list is one of your surest bets to improve deliverability.

At the end of the email verification, you get a clean list that is not only safe to send but will also give you a much better inbox placement and practically zero hard bounce.


As mentioned earlier, many email addresses die each year when people quit jobs or move to another organization and so on. As a result, it’s a good idea to clean your list of email addresses every year.

4. Test emails before you hit Send

Even if your mailing list is as small as 100, you can’t afford to make mistakes. That’s because just one slip ends up being visible on 100 screens!

In other words, every mistake you make on the email gets multiplied by the number on your mailing list. That’s why you simply can’t afford to make mistakes in your email. This is where you want to check and double-check your emails before you hit Send.

Here are some of the important things to check before you send emails:

  1. Do images (if any) render properly?
  2. How does the email render on different email clients?
  3. Are all links within the email working right?
  4. Is the copy of the email spammy?
  5. Are there any issues when you view the email on hand-held devices?
  6. What’s your sender IP reputation?
  7. Do you have your SPF and DKIM records in place?
  8. Is the CTA button or link easy to locate?
  9. Does the CTA button work right?
  10. How good is the Subject line?

Before you hit send here are 7 Things To Test Before Sending An Email.

Try A/B Test your emails, it allows you to see what’s working and what’s not. For example, if your test results say headline option 2 is better than option 1 there’s the likelihood that your readers would prefer that option. You must use your own judgment regarding how to use the results.


Just like all other marketing channels, email marketing involves experimenting, measuring and improving. That’s why the details matter when you’re trying to improve your email marketing campaign performance.

Begin by focusing on building better landing pages and improving your pop-ups. Your next goal is to get more subscribers without forgetting the fact that the quality of your email list will be critical. Make sure to regularly clean your mailing lists. Finally, test your emails before you hit Send.

About the Author

Mayank is Partnership Manager at QuickEmailVerification. In addition to the exciting world of email and email marketing, he enjoys solving math puzzles.

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Customers who shop online and in-person spend on average 4% more on each in-store trip and 10% more online than shoppers visiting only one channel, according to the Harvard Business Review. Coordinating online and offline marketing requires following omnichannel best practices—including being mindful of your budget and resources, keeping consumer data uniform, and offering a seamless, experience to customers.

Whether your business is reaching a customer through in-store signage, social media, or face-to-face interactions, the experience you provide should be positive, consistent, and meaningful. As you consider running a business with both a physical and digital footprint, read on to learn how to develop a singular, coordinated promotional strategy.

Develop a Cross-Channel Strategy

Documenting your cross-channel strategy helps define what success looks like offline and online, describes the reasoning behind your omnichannel marketing approach, and reduces issues that may arise (like the duplication of efforts or spending time on the wrong channels).

Start by creating a one-page plan that outlines your existing goals, target personas, and marketing initiatives—they’ll need to be expanded upon to account for online activities. Here’s what the plan should include in more detail:


Outline three to five marketing goals for your business, like generating awareness or increasing engagement with customers. Next, pair each goal with three to five key performance indicators (KPIs) that account for how it’ll be measured online and offline. For example, generating awareness as a marketing goal could be monitored by the number of page views on your website and the number of in-store visits from neighborhood foot traffic.

Target Personas

Beyond what’s known about your existing customers (like their job, age, income, education, etc.), add online behaviors to your profiles of each persona. This will inform your approach to marketing to them across digital channels. These might include their preferred methods of online communication, social networks they’re active on, topics they most often search online, blogs and digital publications they read, or other places they like to shop online.

Marketing Channels

Avoid spreading your promotional efforts too thinly by focusing on two to three marketing channels that will allow you to reach your target audience online and offline. List the channels you’ll test to see if your customers respond to your offerings and messaging, which should then inform where you’ll invest further. Whether that’s focusing on direct mail, Instagram or both, it’s important to achieve your goals and provide value to your target personas with these channels.

Use Online Channels to Drive Attention to In-Store Events and Experiences

With an understanding of your marketing priorities, it’s time to execute your cross-channel strategy by making use of the distinct qualities of both online and in-store retail.

Beyond promoting your products, use online channels like email and social media to draw attention to events and experiences offered in-store. While driving purchases is a practical focus, the best way to have a memorable interaction with customers is to get them to visit your retail location.

Since you’re able to control more of the experience in person, host in-store events related to your product offerings and promote them consistently online. This matters, as 49% of consumers surveyed said they visited stores more often due to the introduction of food and entertainment options.

For example, Lululemon, the apparel brand that specializes in yoga and running gear, regularly hosts free yoga and workout classes, as well as running clubs at their stores. Many of their stores have their own email newsletters and Facebook pages to alert their regional customers of upcoming events, which help to drive consistent in-store traffic.

In addition, use social media, articles, or video to highlight service experiences that provide value to customers, relate to your products, and are only available in-store.

For instance, TuxMat is a company that produces custom car mats designed to match the specific dimensions of any vehicle make or model. When customers make a purchase at their retail showroom, their team will also install the custom car mats for them at no additional charge—streamlining the experience for in-store visitors. The company promotes its custom installation options on Instagram and Facebook, highlighting one of the key benefits of visiting its retail store.

Sync Your Communications Efforts Online and In-Store

To grow your business, all your communications efforts online should support your in-store activity and vice versa. What’s advantageous about your online presence is the ability to communicate with your customers long-term over email, a loyalty program, or social media.

Ongoing communication with customers matters, as 81% of U.S. small and mid-size retailers surveyed found email marketing to be their top source of customer acquisition and retention.

Building an email list, social media following, or loyalty program online can help your business:

  • Promote exclusive in-store offers and sales.
  • Highlight articles and videos created by your business that provide relevant advice or showcase your products.
  • Alert your customers to in-store services and seasonal events.

At the same time, your ability to interact with customers face-to-face in-store is an opportunity to expand your list of online customer contacts, and provide your business with a channel for consistently encouraging more in-store visits.

To sign up customers in a nonintrusive way in-store:

  • Ask for their emails at checkout to support your email marketing.
  • Alert them to the benefits of your loyalty program.
  • Draw attention to the ongoing offers shared on your social media accounts.

The goal is to be purposeful when talking with customers to drive sales, but ensure you’re able to communicate with them again by supporting your online efforts.

Measuring Omnichannel Marketing

To understand if your organization’s efforts across channels are succeeding, identify a more balanced mix of KPIs that highlight success online and in-store.

While your business and sales goals will remain the same, the KPIs paired with each goal should reflect customer activity online and in-store. Depending on where you’re active, here is a range of KPIs to consider:


  • Website page views (Online)
  • Website users (Online)
  • Social media impressions (Online)
  • Video views (Online)
  • Retail visitors (In-store)


  • Pages per session (Online)
  • Average session duration (Online)
  • Average stay time (In-store)
  • Social media interactions (Online)
  • Email sign-ups (Both)
  • Redemption rate of coupons and gift cards (Both)


  • Monthly revenue (Both)
  • Revenue growth (Both)
  • Sales per square foot (In-Store)
  • Conversion rate (Online)
  • Customer acquisition costs (Both)
  • Gross margin (Both)
  • Cost of goods sold (Both)


  • Lifetime customer value (Both)
  • Customer retention rate (Both)
  • Net promoter score (Both)
  • Repeat purchase rate (Both)

Since there’s no such thing as a one-size-fits-all KPI, it’s important to choose metrics that align with your business performance goals. Determine which measurement tools are the most effective for accurately tracking and reporting on the metrics you’ve identified.

KPIs about your website (like average session duration or page views) can be calculated with measurement tools like Google Analytics, Kissmetrics, or MixPanel.

For KPIs associated with in-store interactions (like the number of people visiting your retail locations or sales per square foot), use tools like Square Analytics or Springboard Retail.

Creating target KPIs for your marketing goals will help you understand which online and offline tactics are working and which tactics need to be optimized (or abandoned all together). By keeping a pulse on performance metrics you can optimize and reinvest in initiatives which drive the most revenue for your business.

Get the expert advice you need to launch your online store. Weebly’s intuitive design tools and 24/7 support demystify eCommerce, so you can focus on running your business and reaching new customers. Sign up today and bring your small business online.

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Engagement is the holy grail of your email marketing communication. This article will help you focus on the most popular engagement drivers. And, a cool brand new GetResponse feature will help you improve your email marketing results.


What is engagement in email marketing?

Engagement is one of the most critical metrics in email marketing. By engagement in this context, we mean if our contacts actively open and click the links in our emails. Following engagement as a key metric makes sense. When people open and click the links in your emails, it probably means that they find your emails relevant – interesting and useful.

If you want to find out what’s a good email open or click-through rate or check how your email marketing and automation campaigns stack up against others in your industry, here are our regularly updated Email Marketing Benchmarks.


What drives email marketing engagement?

There are a lot of factors contributing to contact engagement. The more time you have, the more you can dive into details. However, I’d recommend focusing on the following three:

  1. Relevance: do your contacts find your emails valuable? Why should people subscribe to your email marketing communication?
  2. CTA: do your contacts know what you expect them to do? Do you plan each email with a clear call to action in mind?
  3. Frequency: do you aim at sending the right amount of information? Are you in the sweet spot between not too few and not too many?


clear call to action in an email.

A fragment of an email from School of Calisthenics with a clear call to action.


Look at your email marketing program from these three angles, and you’ll be on track towards an engaging marketing communication.


What is a segmented email campaign?

The mission of effective email marketers is to send the right emails to the right people at the right time. Sending one email blast to all the contacts on your list doesn’t bring the best business results. Today, with all the marketing technology available, this approach is simply not good enough.

One of the techniques that offer a huge leap towards engagement is segmentation. Segmenting a contact list is grouping your contacts based on their characteristics, needs, and preferences.

Careful segmentation allows you to diversify your email marketing communication and send emails relevant to particular groups of contacts.

Take a look at the following example from Movement – a fashion ecommerce brand:


an email using segmentation.


Depending on the behavioral data (clicks), you can determine contact category preferences and create segments accordingly. You can automatically identify and group contacts who are active, e.g., interested in women’s watches or men’s jewelry.


How to segment an email list based on engagement

There are several ways to track contacts’ engagement. If you use a professional email marketing platform, you can add or subtract scoring points based on user behavior (e.g., opens and clicks).

GetResponse automatically identifies and scores the activity of your contacts based on their interactions with your emails. This feature is called Engagement Score. Based on real-time data, we put contacts on a certain Engagement Level, choosing from a 5-step scale:

  • Not engaged – not interested in the sent content at all
  • At risk
  • Neutral
  • Engaged
  • Highly engaged – actively reacting to messages, opening them, and clicking the links.

The Engagement Score will be displayed in the form of a bar under the Search contacts tab, in the column with your contacts names:


search contacts in getresponse, engagement score display.


You can use this 5-step scale to create engagement-based segments.


What can you do with contact segments based on engagement?

Looking closely at the engagement level allows you to find out what’s right and what’s wrong about your email marketing. Dig for insights, and align your communication with your contacts’ needs and preferences.

You can then create emails for each contact group to increase their engagement in a way that will be the most relevant.

  • Not engaged: run a reactivation campaign. Remove contacts that don’t respond for a long time in order to maintain a proper contact list hygiene.
  • At risk: ask them for feedback. Maybe they’d like to change something in your email marketing program.
  • Neutral: find out what makes them click. Maybe you could personalize your communication even more.
  • Engaged: check out why your email communication resonates with these people so much.
  • Highly engaged: some of these folks are your best customers and advocates. Think of how you could reward them (and don’t forget to ask them for testimonials).


competition for the most engaged email contacts.

Running a competition among the most-engaged contacts can be a nice form of saying thanks.


If you want to learn how to reactivate your contacts, here’s a step-by-step guide.


What are the benefits of engagement-based segmentation?

There are many benefits of tracking engagement and engagement-based contact segmentation. Here are three benefits that I find particularly noteworthy:


1. Greater relevancy: draw conclusions from your engagement. What content seems to resonate more? What products are the most popular? Is there anything you can do to improve your communication and target your audience more precisely?

Making hypotheses and running A/B tests to prove them is a great way to improve the efficiency of your email marketing communication.


A while ago, we created a case study with Submission Technology – one of our customers, whose primary goal is to increase member engagement through relevant content. With a high-volume contact list, even tiny details might have a huge impact on the overall performance.

Here’s how Submission Technology’s agile email marketing team runs A/B tests to maintain top performance and deliverability.


2. Increased engagement and loyalty: sending the right messages to the right people is a win-win approach. Your contacts are more likely to open your emails and follow the CTAs. They’re also more likely to stay longer on your email list. These factors directly translate into business results.


3. Better deliverability: the engagement ratio impacts your email deliverability. In other words, if your contacts open and click the links in your messages, it means that they find your content engaging and valuable. In such case, your emails won’t have problems reaching the inbox.


Try out the engagement score yourself

I’m sure that after reading this article, you know exactly what to do to track and use engagement in your email marketing. If you are a GetResponse customer, here’s a link explaining what engagement score is and how you can use it.

If you don’t have a GetResponse account yet, you can start your free trial now and try out all the cool features.

Good luck with increasing the engagement-score!


Using Engagement for Contact List Segmentation.

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GIFs are more than just fun images to look at — they can drastically increase your marketing results, too.

That’s because eye-catching visuals boost engagement. For instance, Facebook posts with images see 2.3 times more engagement than those without images. Tweets with visuals garner 150% more retweets than tweets without them. And GIFs in emails can increase click-through rates by 42% and conversion rates by 103%, and have a positive effect on revenue.

So adding a GIF to your upcoming fall newsletter or promotional email is a smart move. To create awesome GIFs, you can tinker around with GIF-making websites and apps (but that’ll eat up a lot of your time). Or you can hire a designer to make them for you in Photoshop (but that’ll cost you some hard-earned cash).

The solution: Use these FREE brand-new, fall GIFs created by AWeber’s talented brand designers. Download your favorites from the 8 below, and then add them to your emails, social media posts, or your website! From Labor Day to back to school to Halloween to Thanksgiving, AWeber has you covered this fall season.

Not an AWeber customer yet? Try us risk-free for 30 days and see how simple it is to connect with your audience and accelerate the growth of your business. Sign up for your FREE AWeber account today.

Related: 2019 Summer GIF Guide

How to Download Your Fall GIFs

Step 1: Find the fall GIF below that you want to use in your email.

Step 2: Save it to your computer by either right clicking the GIF and selecting “Save Image,” or by dragging the GIF to your desktop.

Step 3: Upload the GIF into your email template.

New! 2019 Fall GIFs

Labor Day GIF

Back to School Fall GIF

Related: Valentine’s Day GIF Guide

Fall Leaves GIF

Autumn GIFs

Halloween GIF

Happy Thanksgiving GIFs

Related: Winter Holiday GIF Guide

Create your free trial account with AWeber today. AWeber has been a market leader helping 1,000,000+ entrepreneurs and small businesses accelerate their growth through powerfully-simple email marketing tools and expertise for more than 20 years.

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Back-to-school season is right around the corner, so it’s time for educators to get their welcome emails ready for parents and for businesses to take advantage of the end-of-summer momentum.

Read on to discover a variety of back-to-school newsletter ideas and templates for both educators and businesses that will up the excitement and have everyone ready to sport their school colors.

Why you need a newsletter

With over four billion active email accounts worldwide, it’s no wonder people prefer to communicate via email. Both schools and businesses are taking advantage of this by supplying the public with more opportunities to communicate through email, and one way is by providing them with newsletters.

An email newsletter is more than an efficient way to communicate with the public. Newsletters are intended to keep your audience updated on current events, helpful tips, and other relevant information, like upcoming sales and links to event calendars.

Newsletters are typically sent out on a regular schedule. Remember, these email newsletters are designed to keep your subscribers engaged, connected, and informed, so don’t spread them out too far.

Email marketing is big in the education industry, which sees some of the highest open rates overall.

Email marketing benchmarks for the education industry.

In fact, we broke down billions of emails sent worldwide in order to discover averages for the most important metrics by industry and day.

Back to school: a time to celebrate

For businesses, back-to-school season means consumers looking to buy.

While some newsletters are geared toward encouraging purchases, back-to-school-season newsletter ideas need to revolve around information, not sales.

However, that doesn’t mean you can’t make product suggestions.

Back-to-school templates and ideas for educators

It’s essential to give educators an idea of how they can work newsletters into their regular communications with students and parents. Consider some of our free templates that can easily be edited and used for educators during the back-to-school season.

Back to school: technology parents and students need for the year

Technology is a must in the classroom these days. Many schools are now giving their students laptops and tablets to ensure they have the necessary technology both at home and during school to get the most out of lessons and resources that teachers include in their lesson plans.

This back-to-school season, why not create a newsletter that centers around the technology that’ll be used both in and out of the classroom? These newsletters could introduce physical products, specific programs, or even share links to find the best deals, should a technology-related purchase be made.

A Campaign Monitor template that can be easily customized to inform parents and students of new technology that’ll be used throughout the school year.

Check out the free email template builder to see what you can create for your students here.

A letter from the teacher

Letters from the teacher are often used just before back-to-school season, but they don’t have to stop there. In fact, letters from the teacher can be an excellent newsletter idea for weekly or monthly updates on how the kids are doing in class or what the class is preparing to do or study in the days to come.

These options are completely customizable and give the educator free rein to encourage regular communication between themselves and their parents or guardians.

A Campaign Monitor template that can be easily customized to welcome parents and students to the classroom and express excitement for the year to come.

Classroom newsletter

Much like the letter from the teacher, a monthly classroom newsletter is a great way to keep parents and guardians informed on what’s going on in the classroom.

Material for these newsletters could include links to classroom calendars, updates on what students are learning in the classroom, and reading suggestions for parents or students for outside classroom hours.

A Campaign Monitor template that can be easily customized to give both students and parents an idea of what’s to come in the school year.

Source: Campaign Monitor

Hot lunch menu

School lunch menus are an important piece of information, and parents can now receive these updates via a hot lunch newsletter.

These newsletters can be sent out weekly or monthly, and they can include more than just the menu for the time period. Other topics could include curated information on recipes to make at home, healthy diets for active schoolchildren, and more.

A Campaign Monitor template that can be easily customized to parents and students on the weekly school lunches available to students.

Source: Campaign Monitor

Back-to-school newsletter ideas for businesses

The key to creating a back-to-school newsletter for businesses outside of the education sector is to think outside the box. Besides shopping for new school supplies and dorm room accessories, back-to-school season means:

  • Fall favorites are back
  • Keeping a more consistent schedule
  • Preparing for the holiday season, and so much more

Consider the following examples, all of which are great for attracting business during the back-to-school season.

Wirecutter Weekly

Email newsletters are more about providing information to readers than selling to them. However, Wirecutter Weekly does an outstanding job of both in their fall email newsletter.

Not only does it suggest warm recipes to try, but also popular items that fit along with the topics at hand. Instead of pushing these products on readers, they’re making quality recommendations based on the topics presented throughout the newsletter.

Wirecutter Weekly email newsletter suggesting fall favorites.

Source: Really Good Emails


With back-to-school season comes more downtime for some parents—downtime that can be filled with learning of their own. Skillshare’s newsletter is a curated list of online classes that can be taken by anyone and include a variety of different subjects, ensuring that there are different options to suit multiple interests.

Skillshare Classes newsletter curates options for those looking for an online class that suits their interests.

Source: Really Good Emails


Back-to-school season is one of the busiest retail seasons of the year. Not only are there consumers out there looking for stellar Labor Day deals, but there are plenty of people shopping for their school and office supplies and furnishings to build their perfect dorm rooms.

Firefox’s newsletter update on protecting yourself while online shopping is an ideal way to ring in the back-to-school season without having to push promotions. It’s purely informative, which fits into the newsletter niche perfectly.

Firefox’s email newsletter shares safety tips for online shopping. These tips are essential for those doing back-to-school shopping online.

Source: Really Good Emails


Everlane’s newsletter is another example of showing off curated items as part of a gifting guide, focusing on recommending ideas for those looking to give gifts this season.

The items in this newsletter are clearly fall-related, and they range from stationery, backpacks, and even clothing suggestions.

Everlane’s email newsletter offers up options to help shoppers “Knock out that gift list,” and is full of fall favorites curated for both him and her.

Source: Really Good Emails


Booking.com does an outstanding job of putting together a bucket list of last-minute destinations that can be booked and enjoyed on the fly.

This newsletter contains a blurb of information to entice subscribers and allows them to book immediately so they can take full advantage of their many travel options. This would be a great campaign for those looking to fit in one last summer trip.

Booking.com’s email newsletter offers readers with a variety of last-minute travel destinations for those looking for one last adventure before back-to-school season officially begins.

Source: Really Good Emails

Wrap up

Back-to-school newsletter ideas are aplenty, and nearly every industry can benefit from them. While many businesses will focus on the back-to-school sales, more and more educators are turning to email newsletters to increase communication with their students and their family members.

Keep these pieces of information in mind when designing your next email newsletter:

  • Stick to your niche: To keep organized, you’ll want to stay on topic.
  • Make use of eye-catching graphics: This helps to keep readers engaged longer.
  • Make use of different design principles: Utilizing the reverse pyramid can help guide a reader to a given call to action.

Need a little more guidance on what an email newsletter is and how it can benefit your brand? Check out our piece on what content marketers need to know about email newsletters and feel free to contact us for more information.

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Published on August 27th, 2019