As a marketer myself, now and then I need some email marketing stats to prove my point, whether it’s writing content or standing my ground with a marketing strategy.

I know all too well how hard it can be to find the exact statistic you need.

So for the next time any of you digital and email marketers need to explain your email marketing practices, methods, or ROI, take a quick look at these 10 email marketing stats to prove your point.

1. Email is the best funnel to distribute content.

To date, email still remains one of the most effective marketing funnels.

If the first stat wasn’t enough, you could tell them that 59% of customers say marketing emails influence their purchase decisions.

If you need convincing yourself, did you know that bloggers who earn over $50,000 per year are more than 2x as likely to focus on email marketing technology compared to less-successful bloggers?

Emails are now part of our daily lives. Marketo estimates that checking email is the #1 activity on the internet, with 94% of internet users getting online for this reason alone.

2. Email marketing’s greatest value: High ROI!

If you were looking for a stat that would prove that the power of email still exists, this is it.

We know that social media (ads) are a popular option for brands to generate revenue, but the fact remains that email is far from dead. According to the survey, workers between ages 25 and 34 spend 6.4 hours a day checking their email. Unlike social media, more than a third of this age group regularly check their email before they even get out of bed.

Let’s not forget that email marketing is 40 times more effective at acquiring new customers than Facebook or Twitter. This doesn’t mean throwing out social altogether. What it does mean is that using a mixture of social media and email can help to increase your lead generation and sales.

But using emails won’t guarantee a fast track to success. 29% of marketers look at ROI metrics to evaluate email effectiveness. You’ll need to put thought into your email design, copy and subject line, not to mention A/B testing to find your own secret sauce to email success.

3. Data collection makes or breaks your emails.

How you collect and store your data for future use can help your business to meet monthly KPIs target, drive sales, and retain customers. Without the proper set up to collect relevant information from your customers, it can put you at odds with how well your subscribers will receive your email.

When you send an email, you’re not face-to-face with a customer, the truth is you don’t know who is at the other end of that screen. With data collection, you’ll be able to build a buyer persona that helps you to create emails that your readers will actually want to read.

For example, you might be planning to send an email on how to take your multi-billion dollar company to the next level.

But hold on!

Your data collection shows that you have a list filled with mainly start-up SME companies.

How likely do you think your email click-through rate and conversions will be what you want them to be?

A few email subscribers might open and read it out of curiosity, but any product or CTA won’t get any attention because there’s a deep disconnect between the audience your content.

How Do You Collect Customer Data?

You can collect data about your email subscribers on a voluntary basis with opt-in forms placed on your website and content. This can range from:

  • Name & Email
  • Business titles
  • How many employees the company may have
  • Industry & Niche
  • Management level

Wishpond’s simple drag-and-drop editor makes it easy for any marketer to create amazing popups, without the need for design or programming knowledge.

As useful as popups are, if they aren’t well constructed, timed properly or worded correctly, then you may end up losing conversions on your site instead. Try to avoid these 7 Website Popup Mistakes That Are Hurting Your Conversion Rate.

4. Personalized emails help to increase sales

Personalized emails are emails tailored to the emails readers combining their data and needs. It can be as simple as adding {First Name} or as advanced as showing items they previously browsed online in a shopping cart abandonment email.

According to the Smarterhq Privacy report, 72% of consumers claim that they will ONLY engage with marketing messages that are tailored to their interests — making personalized emails crucial to your email marketing strategy. We live in an era where the customer wants to feel like the most important factor in your sales pitch.

If you’re still not convinced about the effects of using personalization in your emails, why not try creating personalized subject lines for your next email. Lifecycle Marketing found that emails with personalized subject lines generate 50% higher open rates.

5. GIF emails are the new norm

The percentage of emails containing GIFs rose from 5.4% in 2015 to 10.3% in 2016.

Using GIFs in emails is now a go-to tactic for experts in email marketing campaigns.


A GIF helps you to clearly and effectively deliver your content’s message without the use of heavy text or CTAs.

GIFs, in my opinion, tend to do better with a product and an exclusive offer email. They draw the eye’s attention and create a sense of urgency and engagement.

We’re so used to seeing plain text emails that when something as vibrant as a GIF pops up after clicking the subject line, it grabs the reader’s attention easily.

Key things to note when you’re adding a GIF to your email is that regardless if you reuse or create one of your own, the size of your GIF can slow down your email’s loading speed, especially on mobile. Try to reduce the size for your animated GIF to less than 0.5 MB or max 1 MB

Two tools that do an excellent job at creating GIFs, especially for beginners, are Photoshop and Canva.

6. Always consider mobile email marketing.

Adopting a mobile-first mentality can help to boost your open and click-through rates.

Any marketer knows that responsive design should always be considered when crafting an email for success. Litmus found that mobile opens accounted for 46 percent of all email opens.

And as of 2018 once you send an email around 49% of all emails are opened on mobile devices (PDF).

Here are five things to consider for a mobile-friendly email:

  • Optimize your subject lines for mobile. Most email providers cut off subject lines that are more than 35 characters. If your subject line is “Experts’ Tips to Boost Your Email Subject Lines,” your mobile subscriber will only see, “Experts’ Tips to Boost Your Email,”

Since subject lines are the gatekeepers of any email, you have to make sure that the first 35 characters persuade your readers to open your email within seconds.

  • Keep your email copy short and concise, even if it’s a heavily designed HTML email.

  • Have mobile friendly email templates (yes, these will differ from your desktop designs.)

Avoid using large images. This will affect your mobile email’s loading speed. People have shorter attention spans when using mobile when compared to desktop because mobiles are often associated with instant access and use.

Keep your CTA to about 44×44 Pixels. Remind your design team about this so that your CTA is easily seen and isn’t cut off in the mobile version of your email.

  • Add a pre-header: if it’s hard to avoid a long subject line, you can place the topic in the pretext to help the reader learn about the email.

7. Segmentation is worth the work.

Email segmentation is done by creating sub-list from your main list based on given criteria. Let’s say that you have a beauty email subscriber list; you can create a segmentation based on subscribers who only purchase mainly skincare products and subscribers who have only shopped once at your store.

Segmentation allows you to meet your marketing goals faster. According to marketing specialist Jordie van Rijn, 77% of ROI comes from segmented, targeted, and triggered campaigns.

But as good as email segmentation is, not many marketers take the time to create a comprehensive email listing and even fewer segment their lists.

Maybe you don’t want to sort through your long list of subscribers, but whether you’re thinking of implementing basic or advanced segmentation, starting now is better than never!

A good place to start is to differentiate between current and new email subscribers. Expert email marketers know that a brand should treat their new email subscribers differently from current email subscribers and inactive subscribers. Each needs messages tailored to their needs:

  • A new subscriber needs to be contacted immediately after subscribing. They need a welcome email and introduction to your brand.

  • Current subscribers need updates and regular emails. People get between 5-30 emails daily; brands, business, and even from your competitors. You need to be at the top of the list and forefront of their mind.

  • Inactive subscribers (people who haven’t opened an email or competed for action on your emails) need to be sent offers and deals to reel them back in. The last thing you want is to lose a potential customer in your email marketing funnel.

Email segmentation doesn’t have to feel like one big headache. Instead, use this Complete Guide to Lead Segmentation.

8.Email automation is a brand’s best friend.

Instead of sending off one email at a time, you can easily create an email marketing campaign with automation.

This means writing a series of emails that will be automatically delivered to your email list — going even deeper your email’s segmentation and email automation can work hand in hand.

With automation, you can also control what triggers the email, what time it should be sent, and time management, so you’re not writing emails daily.

Take a look at these 6 Best Triggered Email Marketing Campaigns and see how they successfully use email automation.

9. AI & Email Marketing is the future

As time goes along, more marketers are considering incorporating AI in some shape or form in their email marketing strategy.
Infographic: 4 Positive Effects of AI Use in Email Marketing | Statista You will find more infographics at Statista

If you’re new to artificial intelligence in marketing, it’s simply machine learning, pairing customer data with a marketing end goal.

AI relies on a substantial amount of data to be fully effective as it listens, learns, and responses. In email marketing, AI technology helps analyze consumer behavior and generate data-driven insights, allowing you to create customized emails that are tailor-made for each reader rather than a one-size-fits-all approach.

It’s pretty much A/B Testing on steroids. Instead of just testing to see what works, an AI email marketing software can pick up trends, email triggers and make predictions based on ROI and customer behavior, allowing you to see things you might have missed with A/B Testing.

This is just the tip of the iceberg; the more you use AI in marketing, the more your perspective on Artificial Intelligence’s Growth will begin to change.

Interested in sampling or finding AI tools that could work for you? Take a look at these 50 Must-Have AI Software Tools For Marketers

10. Email subject lines are your gatekeepers.

The defining factor that affects your open rate is your subject line. Before subscribers can read your email, your subject line needs to entice them to click on it.

You can break down subject lines into a precise science, but let’s not get too detailed. Here are four tips and stats that can help you to write better headlines:

*7 Words or Less. Sendgrid found that seven words is the most common subject line word length (14.0% of them), While three words (1.6% of them) gets the highest engagement rates.

*Emails with personalized subject lines are 26% more likely to be opened. Just adding your subscriber’s first name can help to increase your open rate, proving once again how simple yet effective personalization for email marketing can be for your brand.

*Treat your subject lines like headlines. To be fair, subject lines are a form of headlines; their main job is to attract attention to your content.

You can also try these 23 Email Copywriting Tips to Skyrocket Conversions.

The Rundown

Here are 10 email marketing stats to prove a point:

Each of these stats proves how crucial effective email marketing practices are for your email marketing campaign to get you the returns you need.

Think I missed a stat that should be up there? Drop it in the comments — I’d love to know.

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If you’re reading this, you either have a contest you want to promote for more entries, or you’re looking for a contest email example to get your own started. Whatever the case may be, you’re in the right place.

I won’t drag on and on about how email marketing isn’t dead or the fact that 99% of consumers check their email every day or that 59% of respondents say marketing emails influence their purchase decisions. Right off the bat, email is one of the best ways to promote, drive traffic and entries to your brand’s contest or giveaway.

That being said, you’ve probably seen a lot of content on your every day lead generation emails rather than emails specific to giveaway and contests. So, I wrote this article for anyone specifically looking for the best contest email examples and what you can use for your own!

Let’s jump right into it…

A well-designed email is a crucial factor to distinguish yourself from the ongoing competitions in the market.

The email design can reflect your brand. You might not be able to make your email look exactly like your website, but it can give a good reflection of your already established style.

Contest Email Lesson: Keep Your Eyes on the Prize

There are three key things to consider when creating your contest email: the message you want to bring across, the prize, and the (theme or) design of your email. Sure, other small details play a role in your email’s success, but before you even consider anything else, consider those three as your key pillars.

Most of the examples listed in this article are heavily designed emails (especially with images). Why? The answer is simple: they work!

MIT neuroscientists find the brain can identify images seen for as little as 13 milliseconds. Before your email subscribers even read the text on your email, their first focus is your images.

Joe Griffin, CEO of content creation software ClearVoice, once said, “We’re visual people, inherently drawn to content that contains rich, attractive images.”

The main prize for this giveaway is a gift card valued at $100. Gift cards are great incentives for giveaways because it allows winners to choose the prize they really want. RetailMeNot did a survey and found that two-thirds of consumers have “made a purchase they weren’t originally planning to make solely based on finding a coupon or discount.” Which means the winner of the gift card will most likely buy something of greater or equal value to that gift card.

The email can also be a reminder for loyal shoppers to take a look at what you have to offer (with hopes of winning the gift card) and might entice them to make a purchase along the way.

The Limited’s email design is heavily designed with products. As an eCommerce retailer, showing off your products in your email is a must, especially when you’re giving away a gift card instead of a specific item.

The layout of the email places the text at the center but also mimics the experience of a landing page a user could quickly shop on. Just before reaching the body of the email, the readers automatically understand what this email is for with the copy “Pin & Win …”

The body of the email clearly states how contestants can enter to win, how many winners will be selected, and a CTA at the end to seal the deal.

If you look closely, the color of the CTA button is the same as the header. This color selection isn’t just a coincidence, it matches the overall look and feel of the entire email (a warm tone to match the autumn collection) and it stands out just in case the reader is someone who skips the details (like several subscribers) and goes straight from the header to the CTA.

Actionable Takeaways: Looks Matter

The visuals you use for your email can make or break your readers’ first impression once they’ve made it past your subject line. Use product images and designs that help your emails to stand out, clearly, point out what your email is about and have an overarching theme to your design. Here’s a quick email design checklist to go over:

  • Use professional product images
  • Choose one email design theme and stick to it. It pays to be consistent
  • Use your colors wisely, including the colors for your CTA button and text. Pick a color that stands out or highlights what is important.
  • Don’t try to cram too many designs in one email.
  • If you add too many images in your email, your customer might get confused and forget your CTA.

Need help understanding and creating your own email designs? Here are 10 Examples of Winning Email Design And How To Make Your Own

Contest Email Lesson: Know Your Audience & Personalize Your Emails

You’ve heard this a thousand times, from email marketing experts and beginners alike. Well, they say a cliche is a cliche for a reason.

So what does knowing your audience to send a contest email to have anything to with well, your email?

When you send an email that speaks to a specific or your own target audience it shows that understand who is opening and reading your email. Consumers want to feel wanted, appreciated, and part of a community. The old marketing tricks that are focused on just purely selling in emails are outdated.

Once you know who your email is meant for you can move forward with personalization. Once you’ve got a couple hundred emails on your mailing list, there’s no excuse not to send personalized emails. The earlier you start to segment your list and customer data, the easier it is to build a customized email system will be in the future.

It can be as simple as {first name} to all your emails or as complex as showing specific products and sizes based on the person’s past purchase history.

Why am I pushing so hard for you to personalize your emails? Personalized emails generated six times higher transaction rates and revenue per email compared to emails that were not personalized.

For example, if an eCommerce store selling gym wear hosts a “Best Female Tuesday Transformation” contest, you shouldn’t be surprised that only sending it to female subscribers will improve their emails’ CTR.

Pull and Bear is a mega online retailer that sells a variety of clothing items and accessories. They decided to host a summer giveaway where a contestant would shop and win for a chance to win a free customized surfboard.

Before we go in the copy, layout, and design, let’s talk about the entry method for this contest. The entry method you choose giveaway contest entry should always be aligned with your overall marketing goals. If you want more followers or engagement center it around your social media pages, if you’re going to increase sales, you can follow Pull & Bear’s entry method of shopping or spending a specific amount for an automatic entry.

Shoppers simply had to make a purchase from Pull & Bear’s surf capsule collection to win the prize of a customized surfboard. The reward and the entry method complement each other perfectly.

The email is heavily designed with images of a model in the surf capsule collection and casual lifestyle imagery. Lifestyle photos tell stories, which helps to separate it from your usual generic product photos. It also allows the customer to envision what they would look like in the product or crave for the lifestyle that your images paint — in this case, surf, sun and fun.

The layout is simple with the brand logo at the top, simple text pointing out the CTA “+INFO” with instructions and the deadline for the contest. My only takeaway is that CTA seems almost blended in the images and could get lost. Try to add 2 or more CTA buttons when you have a long-form email layout and choose a color or text that helps readers to automatically pick up where they should click.

You can try one or two of Hubspot’s 31 Call-to-Action Examples You Can’t Help But Click.

Actionable Takeaways: Write for Them, Not You.

Before you start writing or designing, take the time to understand exactly who is receiving your emails. Add that to your overarching theme, and you’ve created an email that connects more authentically with your readers.

Add lifestyle product images showing off your prize, let your pictures tell a story or present a lifestyle that seems appealing to your shoppers.

Lastly, take into consideration that your CTA needs to stand out. Don’t get so caught up trying to make your email look beautiful that you forget about the functionality of its design.

Contest Email Lesson: Try Adding GIFs & Videos to Your Email

Companies have been using GIFs in emails for a long time, it’s nothing new. It has been proven that videos added to your email increase click rates by 300%. They add a fun and engaging element to your email designs, which in turn improves your email’s CTR.

However, not all GIFs are supported by emails, sometimes they don’t help emails to optimize as quickly as emails with images, which can affect loading speed. But with some test runs and a few frame compressions, you should be good to go.

Birch Box is an online service that sends subscribers monthly beauty boxes with four to five selected samples of makeup and other various beauty products.

Birch Box is known for its stunning email designs and CTAs. Taking a look at the email; the logo is prominent at the top of the email. You also see an offer for free shipping and the qualifications for it so that shoppers aren’t caught by surprise.

The header (“We see something awesome in your future”) is a great play on the GIFs element of suspense. The theme of the email is pink, fun, and playful. The CTA is placed in a simple box outline and dead center so that the reader’s focus is mainly on the header, CTA box, and the moving GIF. The layout complements each text without making the reader feel confused.

Actionable Takeaways:

Creating your own GIF is easier than ever, you can cut out the graphic designer and go straight to the design yourself. Below, I’ve listed the top tools and guides to help you below, see what works:

5 Best GIF Maker Tools

Top 3 Guides to Making GIFs

Contest Email Lesson: Gamify Your Contest & Giveaway Email

Radicati found that between 2014 to 2018, the average office worker received an astonishing 90 emails a day, a few of which were from retailers with offers, discounts and new products. Customers are accustomed to getting emails with offers, it’s almost guaranteed once they sign up for an email list or create an order.

So how do you get customers more excited about your giveaway and contest, while trying to outdo your competitors?

Try gamifying your contest email. When the Italian restaurant Zizzi launched a ‘roll a dice’ online board game, giving readers the chance to win restaurant vouchers and even a holiday to Sardinia, it came as no surprise when winners started booking at Zizzi’s for lunch and dinner.

The email campaign helped to drive bookings, social media awareness and allowed Zizzi to outdo its local competitors.

Your brand can get the same results. Coming back to the three key pillars of a lead-generating email: the message, the prize, and the (theme or) design of your email, all need to tie in with your email’s game. Trust me, readers can always feel the disconnect when it comes to these three, even more so if you add a gaming element.

Take a look at Cadbury’s contest email in honor of the Premier League with a “Match & Win” email marketing promotion. Participants had to buy a Cadbury product (again, the goal was increasing sales during the premier league season) and then click the link to enter the code associated with it.

Any chocolate lover knows that Cadbury’s brand colors are royal purple, and they went above and beyond to make sure the email represented it. Unlike the other emails, this has one image placed at the top introducing the contest.

We see a sense of urgency being used in the header, “Nearly Time For The Final Whistle,” and it also plays on the football theme.

The copy continues by telling the reader first that there are only two weeks left to win the contest, using the fear of missing out to drive readers to the CTA. The rest of the copy clearly states the contest details. At the end of the email, we see a simple CTA, again tied back to the theme, saying “Play Now.”

The pro of this email is that it’s practical and straightforward. The only drawback would be that readers would have to leave the email (make a Cadbury purchase) and then come back to play to win. This gap between screen and purchase is a bit of a gamble because it allows enough time to pass for readers to forget or think that it’s too much trouble to enter. At the end of the day, making a sale is the aim of the game, and Cadbury sticks to its entry method.

Actionable Takeaways: Avoid Boring Emails, Spice Things Up!

We receive hundreds of emails each day, though most email marketers won’t admit it, more than half of those emails look and feel the same way. You want to make sure that your contest email stands out against the rest. Gamifying your email is just one of the many ways you can start. It takes time, but once you have all the right code and strategy in place, the result will be worth it.

Click here to learn How Litmus Used Email Gamification to Promote Their Conference. It goes in-depth with their start to finish email marketing strategy, what they needed to gamify their emails, and the challenges they faced and solved.

5. Fat Face

Contest Email Lesson: Select A Prize Worth Winning

You read that lesson right. Pick a prize that’s worth winning. So your email design and layout could make an expert email designer cry tears of joy, great, but the prize you choose to motivate people to enter falls flat on its face.

I’ve seen too many giveaway and contest that offer a 15% discount or a free product that isn’t even listed in their bestseller list. They feel more like leftovers than a prize.

A prize should first and foremost be relevant to your target audience. Based on your buyer’s behavior, what do they gravitate towards when they shop on your store? If your prize isn’t from your eCommerce store, then what kind of reward connects well with your buyers? For example, if your buyers are mainly males, then a shaving kit would be an excellent place to start.

I advocate for finding affordable prizes for contests and giveaways, but the greater the value of your prize, the more likely your contest is to go viral. When Dominos decided to give one lucky winner the chance to win one year of free pizza (with some requirements) just by retweeting their post, the contest and the hashtag #dominos went viral on social media.

Fat face’s email layout is bright, fun, and makes use of open spaces. The header is “It’s a Win-Win!”, which is true since the mechanism of the contest asks that shoppers place an order at midnight for the chance to win their entire order free.

They use the color yellow to put contrast on the copy that needed attention, such as “Win your order” and “25 chances to win”. Further in the email, the reader sees pieces from their summer collection to start shopping.

Actionable Takeaways: Choose Your Prize Wisely

Don’t try to break the bank by offering a prize that’s going to cost you more in the end. Here are four affordable giveaway ideas:

1. Partnered Product Giveaway:

Reach out to a brand that complements your products and join forces to host a giveaway. Partnering with a brand for the giveaway can double your giveaway entries and promotion efforts. This can also help to build lasting business connections in the future.

2. Bestseller Product Set:

Choosing your best sellers, you can create a product kit or set, using the momentum of your product popularity to promote your giveaway. This gives customers the chance to win their favorite products for free and attracts new customers who might have considered buying from you.

3. Free Product Samples:

Exclusive access can make your winners feel like a part of your brand and your inner circle. Why not host a giveaway where the winner gets free access to samples of new products or tools before you launch them on your store?

4. Sponsor a Charity:

Corporate social responsibility has become a big topic, especially when it comes to public opinion. Ask your followers to nominate charities for you to donate to, either once or monthly.

For more prize ideas you can try our guide on 50 Affordable Giveaway Ideas You Can Use Today.

6. Wishpond

Contest Email Lesson: Stop Reading & Get Started

I could spend hours explaining, analyzing and telling you about the best contest emails and why they work (and trust me I can write up a storm on emails) but the best way for you to see this success for yourself is to put it in action.

With Wishpond’s email marketing templates and automation system, you can easily promote, monitor, and improve your emails for better results.

Each email newsletter comes with a dashboard to track your metrics, A/B testing and mobile responsive designs, so readers on the go get the same beautiful interface and experience as desktop readers.

Ready to create your own contest emails?

Book a free call to learn how our team of contest experts can help you create high converting contest emails today.

Related Article

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Is brand marketing becoming the forgotten hero? Many direct-to-consumer brands today have begun to develop an obsession with performance marketing while placing branding in the proverbial back burner. However, prioritizing one strategy over the other can result in significant ramifications.

Brand marketing was the foundation of my career. Identifying authentic consumer insights and using that as a basis to develop inspiring creative briefs and ultimately communicate with consumers for major brands was my specialty. The opportunity to harness both brand and performance marketing became evident to me when social media went mainstream. And after my partnership with MSN to launch the first-ever branded online game, I became hooked on how exciting it was to be able to measure engagement. I went on to found a marketing technology company that used a company’s first-party data to apply customer intelligence to marketing across performance-marketing channels in real-time.

My experience made clear to me that finding a balance between brand marketing and performance marketing is essential for organizational growth and long-term success.

Brand marketing defines a company’s reputation, its values, the quality of its offerings, its trustworthiness, and more. It seeks to enhance credibility, prompt an emotional response from the consumer, increase customer loyalty, and motivate buyers. Performance marketing, on the other hand, deals with the realm of concrete data, such as lead generation and conversions (e.g., email sign-ups and number of purchases).

Many marketers are masters of either brand or performance marketing, but very few excel at both simultaneously. It is challenging to go deep into both.

However, the best marketers must and do understand both the art and science of marketing and are able to bring forward foundational brand elements into communication with the consumer across every channel.

The Inadequacies of a Skewed Focus

Brand marketing and performance marketing are becoming increasingly interdependent in a world where personalization and building relationships with your consumers are of paramount importance.

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At INBOUND this week, over 24,000 people have come together to learn how to deliver remarkable customer experiences in today’s digital environment. How do you coordinate marketing, sales, and service teams across your company to attract, engage, and delight your audience? How do you accelerate that virtuous cycle of word-of-mouth — or, word-of-keyboard, as the case may be — to win more customers and make them happier customers?


Continue Reading…

For many marketers, LinkedIn wasn’t seen as a primary lead generation tool. However, it seems that certain influencers have been able to gain a huge amount of traction on the platform’s feeds (anyone else seen a Gary Vaynerchuk LinkedIn post recently?)

It may be leading you to wonder if LinkedIn is a worthwhile channel to explore for your company. The answer is: maybe.

LinkedIn has a different kind of engagement and a different audience than other social media platforms. Additionally, users spend less time on LinkedIn than other platforms, so you have less of a window to make an impression.

This infographic from SocialPilot breaks down the potential behind LinkedIn’s audience and traffic:

LinkedIn Statistics for 2019 (Infographic)

Embedded from: SocialPilot

Content marketers can use LinkedIn’s publishing feature to write and publish articles to your feed that your followers can like, comment on and share. LinkedIn’s engagement has increased year by year – so much so that LinkedIn launched a ‘Water Cooler’ report on its blog to show its most popular posts that month.

People see endless streams of content each day on LinkedIn, headline matters because can either bring their attention to your article or get lost as they scrolling through. Have you noticed that the posts you tend to click on in LinkedIn have a little more urgency, drama or name-dropping than on other platforms?

You’re not the only one. Posts on LinkedIn that have a little (but not too much) flair and a heightened sense of urgency tend to get more clicks.

Check out Brigette Hyacinth’s article page on LinkedIn for a perfect example of this. Consistently one of the highest-read authors on the platform, Hyacinth doesn’t shy away from attention-grabbing headlines, exclamation marks or inciting emotion in her audience. Quite the opposite!

2.Create Content That Strikes a Conversation.

Hyacinth highlights what LinkedIn’s content is about – it isn’t asking for high-brow editorial work or Pulitzer-prize winning photography. Rather, it is a hub where people are discussing the real hot-button issues in the workplace today, and the big names that are making waves in the industry.

Evergreen articles and thought pieces work less well on LinkedIn than other places. Rather, what gets clicks are work-related trending topics: discussions about building remote teams, leadership and the fad of open office plans, for example. People aren’t on LinkedIn to look for general reading or op-eds about the pros and cons of social media or anyone’s political leanings.

Rather, look at what gets you to stop mid-scroll to click, comment and share, and go from there.

This Newswhip analysis of the most popular posts from 2018 found that there were the most popular posts of the year could be grouped into three broad categories:

  • Advice about how to act in the workplace, whether that’s how to modify your behavior to be better, or stop a bad habit.
  • Advice about recruitment and job interviews (which makes sense, on a recruitment platform!)
  • Examining CEOs – what makes them good, what makes them bad, and everything in between.

3. Focus on Your Audience’s Career, Not Your Company’s Achievements.

LinkedIn may be more professional-oriented than others, but make no mistake: it is still a social media platform.

LinkedIn was built as a networking and recruitment tool. Users don’t go there to shop or browse; rather, they’re there to connect on a different level. They’re there to level up their skills, investigate companies they’re interested in working for or with, or network with organizations they see as sharing similar goals, ideas or interests.

LinkedIn content is mainly for brand awareness, thought leadership, and opening opportunities,but it’s not necessarily going to be where you close your sales.

Rather, it’s a place to demonstrate your knowledge about current work practices and offer opportunities that will help people grow in their careers, like webinars, courses or discussion groups.

4. Have Realistic Expectations

With the fast pace and massive numbers of a viral Facebook, Instagram or Twitter post, the diffusion of a LinkedIn piece can seem glacial.

However, take a look at the posts of the biggest influencers on LinkedIn. Even the most massive names are working with smaller numbers in their replies and comments, but much deeper and more thoughtful engagement.

With LinkedIn, as with networking, sometimes the quality of the relationships you’re building outweighs quantity. If your business can benefit from the in-depth engagement with the kind of professionals who are seeking content on LinkedIn, it’s worth exploring adding the channel to your marketing mix.


These tips are simple and straightforward, but applied correctly, should help skyrocket your LinkedIn engagement.

  • Use an Eye-Catching Header
  • Create Content That Strikes a Conversation.
  • Focus on Your Audience’s Career, Not Your Company’s Achievements.
  • Have Realistic Expectations

What about you? How have you been using LinkedIn? Comment below or send us an email — we’d love to hear!


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Using social media for lead generation today shouldn’t come as a surprise to anyone- almost 68% of businesses across the world are already doing it. However, many of these businesses are unable to track the results that their social media marketing efforts are bringing.

What they don’t know is that tracking these results is the most important thing because it helps one to know if their social media marketing efforts are worth the time and money. In fact, it’s the only way to ensure you’re achieving the best results from your lead generation campaigns.

Therefore, it’s crucial to identify the metrics and marketing KPIs you need to track to achieve your goals. But is easier said than done? With hundreds of social media metrics available, you can easily get overwhelmed or end up focusing on vanity metrics.

Don’t worry! In this post, we detail the important metrics you need to monitor. The right metrics should enable you to evaluate your leads, reach, engagement, and conversions.

1. Engagement

Engagement is one of the most valuable metrics in measuring social media lead generation. You need to evaluate if you’re engaging with the right audience, how they are interacting with your brand, and what they are doing to engage with your topic and spread your content. A large follower base and lots of quality posts mean nothing if users are not interested in what you’re offering.

So, what does engagement entail?

According to SmartInsights, engagement refers to the repeated interactions that strengthen the emotional, psychological or physical investment a customer has in a brand. The ideal engagement metrics include the number of likes, comments, shares, and re-tweets.

These give you a comprehensive picture of how your message was received and how the audience responded. Likes, comments, and replies are helpful to know who is replying to your content, while Facebook shares and Twitter re-tweets show you who is spreading your content.

Your engagement rate helps you to know if your content is making an impact on your audience. It shows you the posts that your users are interested in and the ones they are not, and therefore, you will know which topics will drive audience participation. Understanding engagement can help you transform normal customers to raving brand ambassadors.

Here are a few things to track:

  • Likes – When your posts generate many likes, it shows that your brand is reaching a large audience, and they find your content valuable.

  • Comments – When your content garners meaningful conversations, it shows that your audience is interested in your content. This is a good sign

  • Shares/ Retweets – There is no greater joy than having your fans share your content. It shows that your audience values the content. Besides, when your fans share your posts, that’s free marketing

Calculating engagement rate

Below is the formula for calculating your account’s engagement rate:

Engagement rate = [(Likes + Comments + Shares/Retweets)/Total Followers] x 100

For instance, if your Facebook account has 20,0000 followers and you get 500 likes, 200 shares, and 100 comments, the engagement rate for the post will be
[(500+200+100)/20,000] x 100 = 4%

Generally, the higher the engagement rate, the better.

Every marketer knows the value of social media ads in lead generation. But what’s even more important is tracking and analyzing their performance. The main metrics that you must track under this category are:


Reach tells you how far your content is spreading. It helps you understand your potential audience size and the context of your content. While it’s important to have a large audience, reach on its own does not tell you everything. It only reveals the number of people who saw your post.

However, it becomes a very powerful metric when used with other metrics, such as engagement and impressions. For instance, if your post reached 4,000, but your impressions are 4,200, it means that most people saw your content once. You can also use reach as the denominator to calculate your engagement rate.


How many times did your ad appear in someone’s timeline or feed? A lot of people confuse reach and impressions. Impressions are the total views that your content gets while reach is the number of unique views your content gets. The more impressions you receive, the better.

From Facebook to Twitter, all social platforms measure impressions and allow you to see impressions for every post. However, viewing all your posts’ reach and impressions from one platform would make your work more convenient.

Click-Through Rate

When using social media ads, it’s crucial to measure your click-through rate (CTR). The CTR shows you the ratio of people who click on your CTA to the number of users who viewed the ad. This metric can help you evaluate the success of an ad and can show you how relevant your ad is to your audience.

In any lead generation campaign, you will probably have many CTAs (Call to Action). The CTR will tell you how many users are clicking your CTA on any ad, email, or landing page. Therefore, you can track CTR for PPC ad, landing page, verification email, etc.

Calculating your CTR

The formula for calculating CTR is:

[Total number of clicks/Total number of visitors] x 100

For instance, if 2,000 people viewed your Facebook ad and you got 400 clicks; CTR = [400/2,000] x 100 = 20%

Suppose the ad sends the 400 users to a landing page with an e-book offer, and 50 users click on the download button; your CTR for landing page = [50/400] x 100 = 12.5%
If 30 out of the 50 click on verification email, your CTR for email = [30/50] x 100 = 60%
Your total leads = 30

Twitter, Facebook, and LinkedIn now offer ‘Lead Generation’ Ads, which allow you to collect direct leads right on the platform. For example, users don’t need to click those ads and move to a landing page to find the e-book. Instead, they simply click on the CTA and get the ebook.

Need help with your social media ads?

Book a free call to learn how our team of marketing experts can help you create high converting social media ads today.

Social shopping is an e-commerce method where the shopping experience is shared with the shoppers’ friends. It influences an individual’s buying process by using social media networks to share, suggest, recommend, and comment on products or services.

With millions of consumers talking about their shopping experiences on various social media channels, it’s important to track social shopping to measure purchase intent. Many consumers do research both online and offline before going to a brand’s website or store to get the product or service.

Understanding purchase intent metrics will help you to know how users are discussing and making decisions to buy products. Therefore, you will be able to identify the drivers to purchase and improve your strategies. Whether it’s product features, price, or great customer service, you’ll know why people choose your brand or your competitor. Such insights will help you craft better campaigns highlighting the aspects that drive purchases.

Tracking social shopping can also tell you whether a new product will be successful or not. You can measure buzz around an announcement and follow users’ conversations to determine the purchase intent.

Tracking social shopping also helps you to know the number of users who are mentioning and sharing your content through social channels. You can track social listening metrics such as customer conversions, feedback, and the number of suggestions your customers are sending through. This will help you to improve your product or service.

You can track all your social shopping metrics by yourself or using a third-party tool such as TweetDeck. Most of these tools work the same – all you need to do is set up the relevant keyword searches, and the tool will automatically track them.

4. Link Tracking on Social

Link tracking answers the question – “How did you find us? It involves tracking the number of clicks obtained by specific links on your social media posts. Link tracking is helpful in monitoring if your audience is clicking on links associated with your ads.

It gives you insights into how your lead generation campaigns are performing and how effective your strategy is. This way, you’re able to know if you need to identify better ways to drive more traffic and conversions.

To link track your social, you only need to add UTM tags to the links and place on each campaign. When someone clicks on the licks, the tags are sent to your Google Analytics or third-party tracking tools. Therefore, you will be able to track each of your campaigns by monitoring your traffic and conversions.

Link tracking enables you to know which source of social media traffic is bringing the most visitors to your site as well as what they are interested in. But more importantly, it enables you to track how many of these visitors are converting.

Your conversion rate is a crucial metric to track, and no strategy would be complete without determining the number of customers you have acquired. It helps you to know how many of your leads are doing a specific action. Link tracking helps you to identify the visitors who have met the said goal, and track where they have come from so you can improve your targeting.

By using link targeting, you will be able to organize and identify which of your social posts have the best lead conversion rates. Social media tools like SocialPilot helps you to get the most from your links

5. Gated Content

Gated content refers to online materials such as articles, videos, and white papers that require the user to fill out a form before accessing them. Gated content helps you to get user information for potential leads by offering readers valuable information in exchange for their personal information such as name, email address, job, etc. It is estimated that nearly 80% of B2B content marketing assets require registration to access.

If you’re using gated content for lead generation, it’s important that you track the results to know the number of people signing up to get your content and whether they are following links to become leads. You can track gated content conversions using Google Analytics as well as

While ungated content may get you more downloads, tracking gated content will reveal to you people who are genuinely interested in your content. The information will help you to understand who your most valuable users are, build a relationship with your audience, and created better-targeted promotions. You will also be able to know which content is working, so you can tweak your strategy if need be.

How to Track these Metrics?

While you can access all these metrics on specific social media platforms, social media analytics tools help you access them all together within one dashboard.You can start off with Google Analytics (a marketers best friend), click here to learn how to setup your Google Analytics in under 15 minutes.


Now that you know which metrics will help you track social media results, generating leads would be a breeze. All that’s left is for you to choose your favorite metrics and track them over time, paying attention to how they change.

Remember that the goal of tracking the metrics helps to improve your marketing strategy. The metrics will help you to better understand your audience and make informed decisions that will optimize your marketing strategy, leading to more conversions and revenue.

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If you’ve ever been sucked in by an online quiz, you understand why so many companies these days are turning to quiz funnels for their lead generation.

No, I don’t mean the BuzzFeed quizzes about what type of sandwich you are (I’m a bacon egg and cheese on sourdough, in case you were curious). I mean the quizzes that ask you about your hair type to try to sell you shampoo or ask where you buy your clothes so they can sell you a subscription box.

It seems like every Facebook and Instagram ad is based in some sort of quiz funnel now. If you are anything like me, you’ve been caught up in these engaging lead-grabs…

…They are just fun.

And they work.

Not only that, but they can be a quick way to get more information about your potential customer, and address customers uncertainties, which helps you direct them to the product that’s right for their needs.

They also helpfully allow retailers to gather data on what styles and types of products are most popular or in demand, which helps with planning inventory.

So to help you brainstorm for your own lead generation, here are 15 great quiz funnel examples you can swipe.

Warby Parker

 Warby Parker Quiz Funnel

The low-cost eyewear retailer will send 5 pairs of frames to potential customers to try on, but choosing only 5 can be tough from Warby Parker’s plethora of options. Plus it’s difficult to gauge from a photo alone whether a certain frame type will work on a particular face.

So Warby Parker’s quiz helps customers narrow down their options.

It not only filters their collection by the width of the customer’s face, but gathers the customer’s preference for frame materials, shape, and size—all with hand drawn illustrations that accurately, well, illustrate what they mean. It’s a fun, quick, and painless quiz that doesn’t wrack a person’s brain.


YogaClub quiz funnel

YogaClub is a monthly subscription service for athletic wear.

Their quiz gathers information on where users usually purchase athletic clothes. They offer a variety of clothing retailer examples from the pricy LuluLemon, all the way down to discount retail stores, like T.J. Maxx. This allows them to immediately get a sense of the price points and styles a customer prefers, without having to ask a dozen more questions.

YogaClub’s quiz also uses pictographs to gather body shape information which helps users choose which shape best represents their body, and offers a description of the different body shapes rather than naming them.

Better Help

BetterHelp quiz funnel

Better Help is a digital mental health provider offering low-cost, remote mental health services. This quiz assesses the user’s mental health needs, interest level in talk therapy, and mental health to match customers with a therapist that works for them. It also does suicide prevention screening—which can help save lives.

Better Help’s quiz also gives potential clients a chance to state preferences for a culture fit with a counselor. This directly addresses a pain point that many individuals have with talk therapy: finding a therapist that understands their background.

Care Of

Care Of quiz funnel

Care Of is a personalized vitamin company. And this quiz gets specific. It asks for basics like your experience with taking vitamins, what your goals are, and overall lifestyle questions.

But it also inquires into customers’ preferences for how they prefer to take vitamins (not everyone enjoys swallowing a bunch of huge pills, and Care Of recognizes that).

On top of it, they collect info on what the customer typically eats in a week—crucial information when you’re a vitamin company looking to fill-in consumers’ nutrition gaps.

(NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow.)

Naturally Curly (NC)

Naturally Curly quiz funnel

NC is a specialized haircare website and e-commerce company, focusing on a segment within the haircare space—those with curly hair.

Naturally Curly’s quiz doesn’t just collect information. It provides value by educating as it collects, sharing information on curl type and explaining key aspects of curly hair that customers may lack awareness of (who knew hair had different  porosity levels!?).

The quiz then also points consumers directly to the curly hair products that target their hair type, which are conveniently available right on Naturally Curly’s website.

It’s notoriously difficult to find the right products for curly hair types, so educating and recommending targeted products to their audience offers immense—and immediate—value.


Blue Bottle Coffee

Blue Bottle Coffee quiz funnel 

Blue Bottle Coffee’s quiz breaks down the user’s coffee preferences according to brewing style, brightness, quantity they drink, and flavor preferences—do you like a more floral or earthy flavor?

The quiz is quick with some unexpected, more BuzzFeed-y turns, and more off-the-wall questions—like preferences for salad dressing. This excitement keeps the users engaged throughout the quiz process. In the end, they narrow down their recommendations to 2 coffees that fit the user’s preferences, which avoids decision fatigue and encourages them to try their coffee. It’s easier to justify buying 2 different coffee options than 10, you know?


Sephora quiz funnel 

As a beauty retailer, Sephora sells products across a number of categories and brands. To help aid in product selection, they offer an entire section of quizzes (don’t mind me, I’ll just be doing “quiz funnel research” all afternoon).

All of Sephora’s quizzes are utilitarian and narrow down products by type and consumer concern—including an option to choose all clean products. Furthermore, they’re all short (2–3 questions, max) and filter customers’ options incredibly quickly.


Thinx quiz funnel

Thinx is an environmentally friendly company that makes period underwear for women looking to ditch traditional sanitary products.

Thinx’s quiz makes great use of illustrations to cut down on the ever-present wall of text. They also gather information specifying how long and how heavy users’ menstrual cycles are, which allows them to better target their recommendations.

The quiz (and their product) addresses 2 main pain points of regular menstrual products: ongoing cost and environmental impact. Their quiz calculates how much waste will be saved from landfills when customers switch to Thinx. This capitalizes on the feel-good vibes that come with saving the planet (plus, you know, actually saving the planet).


Nutrafol quiz funnel

Nutrafol is a company that sells vitamins and supplements focused on what they call “hair wellness.

This quiz gets props for inclusivity in their language by asking participants how they identify in order to better target their recommendations. Though they could be even more inclusive by adding a non-binary option.

The quiz also educates customers on factors that affect a person’s hair. They makes it clear how the health-related questions they’re asking (which might feel invasive otherwise) are relevant to the product. It can be a good idea to explain why you are asking each question, especially if it is personal, or sensitive.

Stitch Fix 

Stich Fix quiz funnel

If you’re looking for a monthly clothing subscription service that helps take the stress and time drain out of clothes shopping, you need to take this quiz. 

StitchFix asks for a user’s clothing sizes, fit challenges, and style preferences so their stylists can better target the clothing shipment to the users’ preference. This way, if someone loves striped shirts but hates all-over flower print, they’ll only find the former in their monthly box.

(NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow.)


 Chevy quiz funnel

This Chevy dealership’s quiz has a great conversational tone and takes lifestyle into account as well as personal style.

Plus, it offers questions that are easy to respond to, like: what’s generally in your car? Fast food and energy drinks? Workout clothes and equipment?

It also gathers customer concerns about fuel efficiency and the environment and offers a car recommendation that immediately takes you to that car’s specs.


Billie Razors

Billie quiz funnels

Billie is a women’s shaving company that’s built its reputation on providing a lower cost razor that’s designed better than most already on the market. Their quiz lists price points on every product, knowing their target customer is chiefly concerned about reducing the “pink tax” (the extra money women pay for products targeted specifically to them) that they pay. They also offer microcopy that compliments your quiz answers.

Billie’s quiz is quick — only 3 questions — and they tailor your subscription service according to how much you’ll actually use the product, which reinforces the pain point they’re targeting in the first place.

Maggie Sottero Bridal 

Maggie Sottero Bridal quiz funnel

Maggie Sottero Bridal wedding dress designer’s “Find Your Style” quiz makes it a fun experience by giving it a BuzzFeed feel, asking questions like, “What’s your wedding makeup style?” or “What’s your dream date?” This lets them get a sense of who the person is and recommends dresses according to that style.

Home Depot

 Home Depot quiz funnel

Straight away with their title, Home Depot’s “What Kind of Griller Are You” quiz reels in users because it offers to reveal an insight about them.

It also gets points for its humor. One option in response to “What’s your favorite grilling outfit?” is “underwear.”

It then—much like Buzzfeed quizzes—shares something about the user’s personality and offers a grill recommendation. The recommendation is a link within a larger description, so it doesn’t feel heavy handed or like they’re selling too hard.


Urbl quiz funnel

As CBD oils and edibles become increasingly legal across the United States, there are more and more outlets selling them to meet the demand of people interested in trying CBD. But with the glut of products out there, it can be difficult to understand which kind to buy for your particular interest or need.

This last quiz from Urbl (an online CBD retailer) gets right down to business, asking users what brings them to CBD and what ails them—whether it’s anxiety, sleep issues, or just a general interest in wellness. Two questions later, customers have a simple recommendation taking the mystery out of the product, and simplifying the buying process.

(NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow.)

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Today’s marketers have a very specific goal: maximize revenue by delivering rich, meaningful experiences that turn prospects into customers and customers into lifelong advocates.

Shifting from lead-based marketingonly strategies to combined lead and account-based marketing (ABM) strategies has helped many marketers achieve this. It’s enabled them to collaborate with sales and incorporate an account strategy into all their existing marketing efforts.

Additionally, it’s enabled both teams to gather accurate account insights and find their ideal customers to create the right target account list. It’s also empowered them to identify new key contacts within their target accounts—a topic we covered at length in our last ABM blog post.

One other important thing it’s helped them do? Engage prospects and customers across channels and provide them with unforgettable experiences.

Below, we highlight how you can master cross-channel marketing by putting ABM at the heart of your strategy.

Understanding the basics of cross-channel engagement

There are a couple key tenets about cross-channel marketing to keep in mind. The first is simple: Particular channels don’t matter.

Sound backward? It’s not.

That’s because all channels matter. You need to reach your prospects and customers wherever they are, regardless of channel—using direct mail, email, social, and more.

To be clear, the focus of your ABM strategy and cross-channel engagement should actually be on your customer, not the channels they engage on. That’s because you can’t predict your customer’s journey. It’s impossible with all the options they have out there now. 

The data and insights you have about your accounts is far more important than the specific engagement channel you use to contact them.

Once you have access to information about who your accounts and contacts are, how they’ve engaged in the past, and what they’re looking for now, you’re in a better position to send them timely, relevant messages that resonate, regardless of what channel they engage on next.

Which brings us to the second key tenet of cross-channel engagement: personalization.

Lead-level data includes your prospect’s job title, persona, company name, and industry. But you need to combine that information with account-level data and context to really elevate your personalization game. That means having a strong understanding of:

  • Who your prospect is in relation to the buying group (decision maker, influencer, etc.)
  • Where the account is in the buyer’s journey
  • What type of content/messaging you should send the account
  • How much the account as a whole is expressing intent on certain topics (intent data insights)
  • What channels the account has engaged with in the past (phone, direct mail, email, etc.)

Enabling cross-channel engagement with ABM

With ABM, you should use the same marketing channels you use for your existing lead-based programs. Why? Because it allows you to interact with your leads in a more thoughtful way on the same channels—acting as an account filter between lead generation and prospect follow-up.

Rather than using a lead-based program to gather limited information and engage prospects through a typical email nurture campaign, you can take a more sophisticated and strategic approach.

With ABM, you can continue to develop compelling messaging based on your prospect’s personal characteristics—as well as the account they belong to—and provide them with superior experiences throughout the lifetime of their relationship.

A crucial step in scaling cross-channel engagement for your ABM efforts involves automating channel outreach. This requires deploying an innovative cross-channel marketing platform that contains both lead and account-based marketing automation capabilities that coexist with each other.

Automation makes it easy for you to continue the customer experience at scale, increase the velocity of your marketing and sales qualification processes, send better post-engagement autoresponder communications, and more.

Taking cross-channel engagement for ABM to the next level

Adding artificial intelligence (AI) to your ABM mix can do wonders for your cross-channel marketing efforts. It’s especially effective when it comes to personalizing your communications.

With AI capabilities built into your cross-channel marketing solution, you can continually adapt to ensure the messages you deliver always hit their mark for each specific persona and account.

Say you’re targeting a healthcare account. Obviously, you know to send your prospect a healthcare-related asset that’s specifically tailored to their role and point in the buyer’s journey. But AI allows you to go deeper than that.

On top of helping you determine what kind of content to send a prospect, AI can react to your campaign performance in real time and make changes to optimize engagement based on which content is creating the most conversions. 

If a particular asset has been drawing conversions left and right from other healthcare CMOs, AI will promote that same asset to the CMO you’re currently targeting.

And while real-life marketers would normally have to wait until a campaign’s run for some time to analyze asset performance and then adjust, AI can evaluate results on the fly and institute changes immediately while the campaign is still running. 

Getting marketing and paid media on the same page

There’s one last thing you need to do to hit cross-channel engagement out of the park: make sure your marketing automation and paid media teams work in harmony.

You should view paid media channels as an additional way to extend your brand’s reach. That means the cross-channel engagement messaging in your ads should be part of the same messaging family on the marketing channels that you own and operate.

Delivering superior and consistent prospect and customer experiences across channels depends on your ability to leverage rich, accurate data from your marketing automation solution. Oftentimes, that data exists in silos—marketing’s got access to some data, paid media’s got access to other data.

But by sharing data and working together as a unified team, you can improve your interactions and provide experiences that lead to increased conversions and better brand affinity.

Hungry for more tips? Read The Definitive Guide to ABM.

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You’ve thought long and hard, and you’re ready to host your giveaway.

But wait – your budget might not be as ready as you are.

Without a giveaway, you miss out on getting priceless leads before the end of the month, so you don’t want a tight budget to hold you back. The good news is, with a little ingenuity, you can host a great giveaway without an expensive prize.

Pick, choose, and reuse: here are 50 giveaway ideas you can use that won’t break the bank.

Giveaway Category
  • E-commerce Giveaways Ideas
  • Makeup & Beauty Giveaway Ideas
  • Fitness & Gym Giveaway Ideas
  • Photography Giveaways Ideas
  • B2B Giveaway Ideas

E-commerce Giveaways

1. 50% off Any Purchase

You can offer the winner of your giveaway the chance to win 50% off their next purchase at your store. Discounts help to attract new customers, drawing them in to make a sale. This kind of giveaway encourages your existing customers to come back, building trust through experience with your customer service and reliability.

2. Black Friday or Cyber Monday Giveaway

In 2018, Cyber Monday sales topped $7.9 billion, making it the single largest shopping day in U.S. history. That also makes it one of the best types of giveaways to host for your e-commerce store, as customers are primed to be on the lookout for deals, sales and giveaways.

3. Free Shipping for a Year

Host a giveaway where the winner gets free shipping for a year. Free shipping is one of the most enticing offers for online shoppers. Offering to cover shipping costs for a year can actually make you more money: 93% of online buyers are encouraged to buy more products if free shipping is available. It’s a win-win for you and the customer.

To regulate the cost of offering free shipping to the winner, you can add some qualifications, like:

  • Free shipping if your shopping cart costs x amount to meet the minimum order threshold
  • Free shipping a certain number of times per month
  • Free shipping for a certain number of times per year

4. Accessories

An accessory giveaway is a great idea if you’re on a budget. Accessories can be as big as handbags and shoes, or as small as necklaces and rings. You can decide to give away one item or a set; like a necklace and matching ring or stack of bracelets. The key to promoting this kind of giveaway, like any other, is great product photography.

5. A Night Out in Your Clothes

If you’re an e-commerce clothing store, you can host a giveaway giving a complete date look for him or her, from clothes to accessories. This is particularly tempting because contestants will be able to win more than one item for their prize. It’s sure to attract fashionistas who want to add a new look to their closet.

6. Shopping Spree

Give people the chance to win their very own shopping spree in your store. You can regulate the shopping spree by adding a limit to how many products, or limit on cost so that the winner doesn’t go overboard on your online store. (You can also add free shipping as a bonus if you’re feeling generous.)

7. Partnered Product Giveaway

Reach out to a brand that complements your products and joins forces to host a giveaway. Partnering with a brand for the giveaway can double your giveaway entries and promotion efforts. This can also help to build lasting business connections in the future.

8. VIP Access to Products

If you want a different spin on a giveaway, you can create an exclusive group of VIP shoppers. They can benefit from massive discounts, product previews pre-launch, and shipping deals. For this giveaway to be successful, you’ll have to have a community of loyal buyers buzzing for your brand.

9. Holiday and Seasonal Giveaways

Holidays are the best times to host giveaways. Between looking for deals and the best sales, there’s ample opportunity to attract consumers clicking around for deals for friends, family, or even themselves. For example, you can host the following holiday giveaways:
* A “his and hers” package for Valentine’s Day
* Summer Product Giveaways
* Christmas Decor Giveaways

10. Bestseller Product Set

Choosing your best sellers, you can create a product kit or set, using the momentum of your product popularity to promote your giveaway. This gives customers the chance to win their favorite products for free, and attracts new customers who might have considered buying from you.

Makeup & Beauty Giveaway Ideas

1. Makeup Kit Giveaway

You can give away a small makeup kit with tools and makeup essentials like eyeshadow, lipstick or blush. Your prizes don’t have to be large, but keep in mind each item placed in your collection should complement the others. For example, you could create a kit focused on the eyes, bundling mascara, eyelash curlers, and eyeliner. You can also throw in a make up pouch to package it all nicely.

2. Makeup Influencer

You can host a giveaway where you offer entrants a chance to be an influencer for your brand. (This giveaway slots nicely into a social media strategy.)

Giveaways like these work best on Instagram or Twitter, so you can easily see each contestant’s account and choose someone who really fits your brand. After, you can send them products at discounted prices to have them promote your products on their social media platforms.

3. Free Product Samples
Exclusive access can make your winners feel like a part of your brand and your inner circle. Why not host a giveaway where the winner gets free access to samples of new products or tools before you launch them on your store?

This will work particularly well if the winner promotes it on their social media platforms – referrals are one of the most powerful ways to build brand authority.

4. Win a Makeover

In place of giving away free products, you can do the next best thing: give away a free makeover. You can give the winner the chance to claim a free makeover so they can look their best for their special day, whether that’s graduation, a wedding or a speaking engagement. If you already sell makeup and beauty products, you can partner with a makeup artist or beauty salon to sweeten the deal.

5. Win a Year’s Supply of Products

One of the not-so-secret tips to having a massive giveaway is the size of the prize. A year’s supply of products might seem an expensive undertaking, but you can add in restrictions to ensure that you’re not losing money. E.g. you can place a limit on the cost of the cart or let the winner pay for shipping.

6. Win Beauty Tools

Beauty tools as small as jade rollers or Korean sheet masks (which sell for as low as $8, depending on the brand) can be a budget saver for a beauty giveaway. You can choose beauty tools like makeup brushes, sponges, and cleaning tools.

7. Win a Gift Card

Allow your winner to purchase their prize of choice using a free gift card for your e-commerce store or from a popular brand. Holidays are the best for this type of giveaway since gift cards are one of the most requested items during that time. You can also make money back from your gift card since approximately 72% of customers spend more than the value of their gift card.

8. Win a Beauty Organizer or Case

Selling a makeup or beauty organizer or case can be your next giveaway idea. These items vary in size and price and can be a great gift for a makeup lover who wants to get their space organized.

9. Travel Kit

You can offer beauty products in small travel sizes for your giveaway. These days, almost everyone travels, and it’s always a hassle packing the essentials when everything is essential. To help boost your giveaway, you can partner with a travel influencer or brand.

10. Spa Treatment

Nothing beats a day at the spa! Partner with a local spa, and offer your contestants the chance to win a free spa treatment.

Your spa treatment can be as simple as a free facial or a full body massage; it all depends on your budget. If you want your brand front-and-center, you can use your product during the spa treatment.

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Fitness & Gym Giveaway Ideas

1. Gym Membership (3-6 months)

Gyms are popular and in vogue, and memberships are expensive, making these giveaways popular. For the best results, try hosting this giveaway in the first half of the year. January and summer are the hallmark seasons for people getting ready for summer, living up to New Year’s Resolutions, or trying to shed holiday weight.

You’ll also have to start marketing this giveaway ahead of time for it to drive some foot traffic to your store or your social media pages.

2. Giveaway Yoga Gear + Free Classes

Trying to promote a new yoga studio or online store? How about giving free gear and lessons to boost your brand awareness? Gear can range from yoga mats and balls to work out clothes. Classes can be a group class pass, multiple sessions (which sometimes work better to get potential customers into the habit), or even online video tutorials for people to do at home.

3. Workout Plans

If you don’t have any products to give, you can offer to create a customized workout plan for your winner. Sharing a workout plan shows your fitness credibility, and you can follow up with the winner to get user-generated content, like before and after images to repost on your social media.

4. Free Meal Plans

Meal plans are popular with anyone who wants to take their health and fitness seriously for weight loss or gain. You can offer free, customized meal plans as a giveaway prize. You can also tailor the meal plan to their personal lifestyles or fitness goals, and offer vegan or vegetarian meal plans.

5. Free Protein Shakes & Healthy Snacks

Water and protein shakes are the two most consumed items in the gym, so it’s only natural that a giveaway with free protein shakes, powers, or snacks would work well for a fitness giveaway.

*6. Gym Gear *

There’s always room for more gym gear, gym clothes, and accessories. If you have a fitness clothing brand, this giveaway is also a great way to find an influencer who can model your products.

*7. Sneakers Giveaway *

Everyone wears sneakers to the gym. Even if they’re outdoors, running shoes can be your next best bet. You can offer popular sneaker brands like Nike or Adidas for your sneakers giveaway. Just keep in mind that the shoes you select have to be for practicality and not just based on style.

8. Win a Class For You & Your Friends

Turn your giveaway into a fun experience and give people the chance to win a free class at your gym with a friend. I’ve found giveaways that have multiple winners get far more engagement.

9. Sessions with a Trainer for 6 Months

Taking your giveaway a step further, you can give contestants the chance to train with you or a trainer for six months. With the winner’s consent, you can video or capture moments during your free training and share the content on your social media platforms to show real people benefiting from your expertise.

10. $50 Gift Card To Use At Your Fitness Center

Not sure what to give as a prize for your fitness giveaway? Let the winner decide! Give the winner a gift card to shop at your fitness center. This can push foot traffic to your store and show off the products and services your fitness center can provide.

Photography Giveaway Ideas

1. Share Winning Entries Online

Once your brand has a decent following, you can host a giveaway where you reshare the best images on your website and social media. You can also use the images for a magazine publication or calendar to showcase your photography winners’ skills.

2. Free Photo Editing

If you’re a photographer, instead of a giveaway product, you can use your services as a prize by giving your winner free photo editing or retouching.

3. Baby/Pregnancy Shoot

Maternity and baby photoshoots are one of the most sought after when it comes to photography. To limit the effort to you (and therefore the cost in time spent), you can put a limit on the number of images and edits you’ll be providing the winner.

4. Graduation Pictures

Graduation comes once a year, which makes them even more special. You can host a giveaway capturing graduation images in your studio or right after the graduation ceremony to capture candid moments professionally.

5. Lens & Camera Accessories

Lens and camera accessories can sometimes be just as expensive as the camera professionals use. You can find an affordable lens set and a camera bag for your giveaway prize. You can also offer a camera lens for your smartphone if a professional camera lens is too much.

6. Ultimate Glam Shoot

Grab your camera, team up with a stylist and a makeup artist to give one person the ultimate glam photoshoot of their life. With the help of the stylist and makeup artist, you can get an extra push in promoting your giveaway.

7. Photography Lessons

With several passionate hobbyists wanting to level up their skills, free photography lessons will appeal to enthusiastic followers. Lessons can be done in person or online. For this to be appealing enough for viewers to enter, you will have had to establish an online presence already, and some personal brand authority.

8. Camera Cleaning Supply

Camera cleaning supplies cost $6-$30 on Amazon, making them an affordable item for your next giveaway. If you sell camera cleaning supplies, you can give a cleaning shopping spree or gift card to buy supplies from you directly.

9. Holiday Shoot

Capture loving moments with a free holiday shoot as your giveaway prize. You can have themed holiday giveaways shoots for the New Year, Valentine’s Day, summer, Thanksgiving and Christmas.

10. Photo Frames

Photo frames add something extra to a photo, making it more meaningful, and is something we generally only do with our more treasured memories. A giveaway to frame an important photo for a lucky winner will likely take you a step towards earning their loyalty, as well as their business.

B2B Giveaway Ideas

1. Software Subscription Giveaway

Give people the chance to experience your software by hosting a software subscription. You can also team up with other software brands to make your prize even bigger, and offer a bundle subscription.

2. Free Delivery for a Year

Most people spend a good amount of their budget each year delivering merchandise and files via couriers. If your business does physical deliveries, you can run a giveaway offering business owners free delivery for a year.

3. Sponsored Corporate Retreat

Employee satisfaction is at the forefront of many companies’ minds, as study after study shows that happier workforces have the competitive edge.

Use this to your advantage and host a giveaway for small businesses and start-ups to win a chance for a fully-paid staff retreat to a local hotel or restaurant. You can add some company branding or give a motivational speech at the retreat to raise your brand visibility.

4. Sponsor a Charity

Corporate social responsibility has become a big topic, especially when it comes to public opinion. Ask your followers to nominate charities for you to donate to, either once or monthly.

*5. Special Monthly Discount *

Give people the chance to win a special package or exclusive discount on your services and software. This can be great for lead generation to attract customers who are interested in purchasing from you but haven’t made a purchase.

6. Internship & Mentorship Program

This is a win-win for you and your company, as skilled recruits are an investment that can pay off tenfold in the future. For your giveaway, you can make your entry method a video interview asking contestants why they’d like to intern at your business.

7. Consultation Services

If you’re not up to using your software or products as prizes, you can offer free consultation services to customers. You can add time restrictions so that you’re not giving too much of your time or advice.

8. Co-working space

A good coworking space is high in demand in the age of the remote worker. You can offer to pay for a seat at a desk or at a coworking space for a day, a week or longer! (Remote workers weary of hunting for reliable wifi and decent coffee will thank you for it.)

9. Best Customer Award

Shine a light on your customers and offer them a “Best Customer” award. Your current and new customers can enter for a chance to be named your best customer. To make it worthwhile, you can have them come in and do a testimonial video on how your brand helped their business to promote on your website and social media platforms.

10. Logo Design

Every business needs a logo, and some that already have one would revamp theirs if they had the budget. If you have a marketing company or a media house, you can run a giveaway with a free business logo design or redesign as the prize.


There you have 50 cheap giveaway you can use again and again. Now that you have your ideas, you need to make sure that you monitor, promote, and manage your giveaway effectively if you want it to be successful.

Have some giveaway tips of your own? Share them in the comments below!

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