Link-building is a highly effective SEO stratagem. Marketers know that, which is why they engage in tactics like guest-posting.

But there are other, lesser-known approaches that can work just as well. Done correctly, they can have an outsized impact on your SEO results.

And that’s where an infographic from Spiralytics comes in. The performance-driven digital marketing agency lays out a series of nine tactics that can generate links to your website or other content, explaining the process for each and offering pro tips.

For example, the infographic suggests creating a resource page—containing helpful links on a topic that’s important to your audience—on your website. Then, reach out to blogs and other publications that cover the same topic, suggesting that your resource page may be of interest to their audiences.

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We’ve all heard the phrase big data analytics being thrown around. Technology has made it possible to get clear on how our campaigns and content is doing – giving us valuable information about our audience, even down to the exact search terms they’re using on Google and other search engines.

Are you already using data analytics on your business? If you are, are you leveraging it so that you can improve your SEO strategies to get better rankings?

Whether or not you’ve already jumped on the big data train, read on below to see why you should be using big data analytics, as well as the exact ways you can use them to help boost your site’s SEO.

The value of using big data analytics

Ever since we entered the current era of SEO – where quality of content counts much more than questionable SEO techniques in the past – it’s critical to really understand how your audiences think and even interact with search engines.

This is where big data analytics comes in. The data you get from analytics tools can tell you exactly who your audience is and what they’re searching for. You can see how they found your business or website or if they’re staying on your site long enough to get what they need.

There are a number of different web analytics tools you can use. What’s more important than the right tool, however, is how you use that data. Whether it’s to create better products or services or even improving your overall marketing strategy, analyzing and creating next steps with said data becomes key.

Below we’ll tackle 7 different ways you can use your data to improve your SEO rankings.

1. Spruce up your website’s navigation structure

How you structure your website’s navigation can play a big role in improving your SEO ranking – the longer people stay on your website, visiting different pages and posts, the more search engines learn that your site is full of valuable resources for viewers.

Having an effective, easy-to-use navigation structure can help direct visitors through a customer journey, helping you reach different goals such as getting them to sign up for an email list or to make a purchase on your site.

If you want to see how well your different pages are doing in getting audiences to stay on your site longer, you can find this under the Behavior tab on your Google Analytics reports.

Simply navigate to Behavior > Behavior Flow to find out what visitors do when they land on a page.

Source: Single Grain

You can track how many visitors drop-off (or bounce) after landing on a particular page, as well as seeing which pages others might immediately check out.

So your start page might be your homepage. The links that appear under the 1st Interaction column signify the most-visited pages immediately after the start page, so you can keep tracing the path your visitors took.

Knowing where people drop off your site or which pages they frequent most afterward can help you improve your pages. Add more CTAs or internal links wherever necessary. Sprinkle in lead generation forms for most-visited pages if possible.

2. Build content around organic search queries

Does your website have a search bar? If so, you’re in a perfect position to find out what visitors are looking for on your site, giving you a tremendous opportunity to create content to answer their queries.

Data analytics can tell you what exactly people are searching for on your website. Sometimes their queries can tell you if you should be featuring a particular product or page more; other times, the data can give you hints about what kind of content to create.

Take a look at what people are searching on your site with the Site Search tab on Google Analytics.

Alternatively, you can also use data analytics to see just exactly what your audience is searching for even before they land on your website.

On Google Analytics, look for the search terms your visitors used by navigating to Acquisition > Search Console > Queries.

Look for queries most relevant to your company and create content – be it pillar blog posts or a funnel – around these.

Source: Cognitive SEO

Don’t have a Google Analytic Account? Click here to learn How to Setup Google Analytics In Under 15 Minutes

3. Improve your page loading speed on mobile devices

What almost everyone is talking about these days is Google’s shift to mobile-first indexing.

In case this is the first you’ve heard of it, that means Google and other search engines prioritize how mobile-friendly your site is to determine your SEO ranking.

One factor to keep in mind when you’re optimizing for mobile is the loading speed. Use tools like GTMetrix and Page Speed Insights to find out your own site’s loading time.

There are a number of ways you can optimize your site for mobile to make them load faster. Here’s a good checklist to follow if you’re doing this for the first time.

If you visit Google Analytics, you can check the loading speeds of individual pages across your site. They also have a feature called Site Speed Suggestions that can give you recommendations on how to optimize each page.

Source: Search Engine Roundtable

4. Convert high performing posts into lead magnets

If you have a blog post that’s already doing well organically, you may benefit by turning them into lead magnets across your website.

With the data analytics tool of your choice, you can determine exactly which posts are getting the most organic traffic per month. This should tell you the kind of content that people are searching for – and if your page is ranking well on search engines, then there are other factors also contributing to its ranking, be it readability or depth.

Don’t let your website visitors leave without turning them into leads. Turn these high performing posts into lead magnets to easily boost your ROI.

Pro Tip: Here are 5 Expert Ways to Increase Your Social Media ROI

There are a number of ways you can do this. Perhaps a high-performing listicle can offer a handful of exclusive other list items in a free PDF. You might also opt to use content gates, where you give complete access to your content in exchange for their email address.

5. Utilize channel groups to better target your campaigns

Some web analytics tools including Google Analytics can neatly organize your website traffic in what we call channel groups.

These channels are the path that your website visitors take in order to land on your site. Some people enter your domain name, some might search for your brand, while others still might have searched a keyword in other and found your content.

While the default channel groups might be helpful as is, you can still go further by creating custom channel groups, helping you create a better, more accurate insights and making sense of your traffic in more concrete ways.

An example of custom channel groups. Source: Jeffalytics

After you’ve created specific channel groups, you can then set specific goals for each group, helping you tweak and create better targeted campaigns without all the guesswork.

6. Maximize your top referrers

Chances are you already get a significant amount of traffic from third-party sites and pages, where these sites and pages refer visitors who might otherwise never have found you on a search engine.

Plenty of data analytics tools can tell you which sites are driving you traffic. Tracking these referrers, be it paid or organic referrers, can help you measure your ROI to keep improving on your marketing efforts.
Once you know who your top referrers are, you can either try to improve their performance even more – perhaps these referrers, if third-party site owners, can change the link text to something that encourages more clicks.

Or you can approach different publications that have already used your links to link back to a different blog post to improve on theirs. Either of these techniques can help improve your CTR and traffic.

7. Geo-targeting for local SEO

Many businesses, especially brick and mortar businesses, target local neighborhoods in which they’re based. If your business would benefit most from visitors around your city or state, then you’d do best to first create and optimize your own local SEO strategy.

Where does geo-targeting come into the picture? If geo-targeting can be defined as all the methods that determine where your audience is from as well as delivering content based on their location, then using this for local SEO can be a powerful mix.

Using your data analytics tool, you can find out where most of your audience is from. Depending on the scope of your business, this could be as general as countries down to the very specific cities.

With this data, you can optimize your website for better local SEO rankings. You can edit pages with more local keywords, use a language that connects better with your target audience, and even tweak the design to better cater to and reflect the local area you want to talk to.


With data analytics, we no longer have to feel around in the dark wondering how on earth we’re getting traffic, where our traffic is coming from, or whether we’re getting traffic at all.

The tools, however, are only the beginning – if you can properly read all your data and glean all relevant insights about these, you should be on the road to creating a better content marketing and SEO strategy.

About the Author

Kevin Payne is a content marketing consultant who helps software companies build marketing funnels and implement content marketing campaigns to increase their inbound leads

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You’ve finally found

The “treasure map” to
building an unstoppable business.

We call it the Customer
Value Optimization

(RELATED: The Ultimate Guide to Digital Marketing)

If you’re not
familiar with how we do things here at DigitalMarketer, this is the first
article you should read. It teaches you the foundational
principles of digital marketing.

And even if you’re a
salty DM veteran, you might still want to reread this from time to time as a
refresher. It’s that important.

What you’re about to
get in this post is a 10,000-foot view of how the marketing
process works when it’s done right.

This is vital to
understand because all marketers and entrepreneurs are
at various levels of STUCK
. There’s so much to
learn—and the marketing space is changing so rapidly—that no one can keep up
with every little shift in the market.

But when you
understand the big-picture view…

When you can see how
all the different pieces are meant to work together…

You’ll know how to
create a SYSTEM that works to efficiently and
repeatedly attract new prospects, convert them into customers, and
the maximum profit out of them.

Sound like something
you’d like to have? Then let’s get right to it.

The System

This is the system
Starbucks and McDonald’s used to corner the coffee and hamburger markets. It’s
the same system Amazon uses to dominate ecommerce. It’s how Best Buy, Beachbody
(selling workouts like P90X), and Sports Illustrated
have become household names.

It works for small,
medium, and enterprise-level businesses. It works for mom-and-pop shops and
billion-dollar retailers. It works whether you sell traditional products,
digital products, or services.

This system works
because it exploits each and every aspect of the irrefutable law of business
growth put forth by legendary marketer Jay Abraham. He teaches that there are
only 3 ways to grow a business:

  1. Increase the number of customers
  2. Increase the average transaction
    value per customer
  3. Increase
    the number of transactions per customer

If you think about
it, this makes perfect sense.

And the system you’re
about to learn—we call it Customer Value
or CVO—leverages
all 3 business growth methods. That’s what makes it so powerful.

So read this page
carefully. Read it multiple times,
and commit it to memory.

This is the stuff
the world’s best marketers and entrepreneurs know and use daily—but
it isn’t taught in any business school.

(NOTE: Before you can start optimizing your customers, you need to know who your ideal customer is, where they are, and what they will buy. Download our proven Customer Avatar Worksheet now and get clear on who you’re selling to.)

Learn the Steps to Customer Value

This handy flowchart
outlines the CVO system:

Download a PDF version of the chart here

Print this PDF and
tack it to the wall next to your work station. If you intend to execute this
plan, you’ll need to reference it often.

This is your big-picture treasure map to building an unstoppable business. Anytime you’re learning a new tactic—whether it’s Facebook marketing, Google Analytics, search engine optimization (SEO), and so on—you’ll want to check in to see which part of the Customer Value Optimization process that tactic fits into.

Otherwise, you’re
liable to end up wasting your time and money.

Take this as a WARNING:
There is little profit in understanding, for example, Pinterest advertising or
email marketing in and of itself. Because individual tactics like that
represent just one piece of the whole.

But there is an ENORMOUS
profit in understanding how to apply these traffic strategies within the
context of the CVO process.

Here is a flowchart
of the entire Customer Value Optimization system:

Customer Value Optimization

When you break it
down, there are 7 steps to Customer Value Optimization:

  1. Determine Product/Market Fit
  2. Choose a Traffic Source
  3. Offer a Lead Magnet
  4. Offer a Tripwire
  5. Offer a Core Product
  6. Offer a Profit Maximizer
  7. Create the Return Path

Lean into this
article and pay close attention—we’re about to reveal the
EXACT process we use to sell products and services
multiple niche markets and mainstream verticals including…

  • Finance and Investing
  • Men’s
  • Home Improvement
  • Survival and Preparedness
  • Beauty

… just to name a

Let’s begin with…

Step 1: Determine Product/Market Fit

We begin the Customer
Value Optimization process by getting clear on the most important person in
your business: your customer.

Customer Value Optimization step 1

At its
core, business is pretty simple.

We get
paid to move these customers from an undesirable “Before” state to a desirable “After”

In the
“Before” state, the customer is discontent in some way. They might be in pain,
bored, frightened, or unhappy for any number of reasons.

In the
“After” state, life is better. They are free of pain, entertained, or unafraid
of what previously plagued them.

The Before and After State

People don’t buy products or services…

They buy transformations.

AKA outcomes.

AKA a more desirable “After” state.

This means that a good OFFER will
deliver the “After” state the person wants…

And good MARKETING will articulate
that transformation from “Before” to “After.”

The flip side is also true: when a
new business fails, it’s often because it FAILED to either…

  • Offer a desired “After” state (the offer was
    no good)
  • Articulate the movement from “Before” to “After”
    (the marketing was no good)

Needless to say, getting
clear on the desired outcome your offer delivers is fundamental to the success
of your business

Here’s how to get
that clarity…

The 10-Question “Before & After”

Before you create or
market another offer, ask yourself these 10 questions:

  • What does your prospect HAVE in the “Before” state? What does your prospect HAVE in the “After” state?
  • How does your prospect FEEL in the “Before” state? How does your prospect FEEL in the “After” state?
  • What is an AVERAGE DAY like for your prospect in the “Before” state? What is an AVERAGE DAY like for your prospect in the “After” state?
  • What is your prospect’s STATUS in the “Before” state? What is your prospect’s STATUS in the “After” state?
  • What is an EVIL that is plaguing the prospect in the “Before” state? How does your prospect conquer it and bring more GOOD to the world in the “After” state?

Just put your
answers in a simple table like this:

Before and After Grid

(RELATED: Perpetual Traffic Episode 116: Ryan Deiss Breaks Down the “Before & After” Strategy of Chatbooks’ Viral Video)

an example, using our own company DigitalMarketer. How do we help our customers
achieve a positive transformation in their lives?

this example, we’re going to use our “Marketing Executives” avatar. So these
people are in charge of a marketing department—usually the CMO, the VP of
Marketing, or the Director of Marketing.

know from experience that people in these positions run into a lot of problems.
A lot of undesirable “Before” states. So, we’ve created training programs that
can help solve those problems and deliver the “After” states these people
really want.

How do
we do it? By transforming the marketing executive…

  • From HAVING a disorganized team… to having a team that’s a well-oiled machine
  • From FEELING frustrated, overwhelmed, and scared of losing their job… to feeling confident and in control
  • From having an AVERAGE DAY in which they have to “coach up” under-performing team members… to an average day in which they’re free to focus on big-picture strategy because they can trust their other team members to take care of the details correctly
  • From a STATUS of being disrespected and behind the times… to a status of being respected, up-to-date, and even up for a promotion
  • From the EVIL of being a victim of an old-school university model that doesn’t prepare graduates for the realities of marketing today… to the GOOD of helping to train the marketing leaders of the future
Before and After Grid filled out for a Marketing Executive

marketers only articulate what a customer will HAVE if they purchase their
product or service.

marketers speak to the transformations around how the customer will FEEL, how
their AVERAGE DAY will change, how their STATUS will elevate, and how they will
solve an EVIL in the world (making them a real-life hero).

this simple 10-question “Before & After” Grid, any half-decent copywriter
will be able to create a marketing message that will have an impact.

marketing copy writes itself now that you are clear on the “Before” and “After”…

  • “Turn your disorganized team
    into a well-oiled machine that’s ready to kick some serious marketing butt.”
  • “Tired of having to ‘coach up’
    your team day after day? With DigitalMarketer HQ, you’ll be free to step back
    and focus on big-picture strategy.”
  • “Just imagine feeling confident and respected in meetings,
    knowing that your next promotion is coming soon.”

Do you
see how this copy clearly articulates how the product will move a marketing
executive from a “Before” state of stress and frustration to an “After” state
of confidence and success?

powerful stuff.

sure to complete the Before & After Grid for ALL of your customer avatars,
because each customer segment will go through a different transformation.

Understanding how you will transform your prospect from a “Before” state to a desired “After” state also impacts…

(NOTE: Before you can start optimizing your customers, you need to know who your ideal customer is, where they are, and what they will buy. Download our proven Customer Avatar Worksheet now and get clear on who you’re selling to.)

How much you can charge

is the distance between the “Before” and desired “After” state?

distance is called VALUE.

Value is created by the distance between the Before and After state.

stick of gum is inexpensive, in part, because it covers a very short
distance—from “bad taste in your mouth” to “good taste in your mouth.”

comparison, a car covers a much greater distance: from “stuck at home” or
possibly “forced to take a crowded bus to work” to being “free to travel
wherever you want in privacy and comfort.” The car provides much more value,
and accordingly, it’s also a lot more expensive.

Do you
want to charge more for your products and services?

If so,
the solution is simple: create
more distance between the “Before” and desired “After” state
by either:

  • Creating a better product or
    service (better offer)
  • Articulating the movement from
    “Before” to “After” differently or more clearly (better marketing)

When rolling out a new offer, starting a new company, or moving into a new market—make sure to get clear on your “Before” and “After” states. And as I said, make sure to do it for EACH of your customer avatars.

(RELATED: Learn more about what a customer avatar is—and how to create your own—HERE!)

If you’re not able to clearly articulate how you can take your prospect from the “Before” state to a desired “After” state… you may have an issue with Product/Market Fit.

Product/Market Fit may be the single most important part of the entire Customer Value Optimization system. Simply, because every other part of the process is dependent upon having a group of willing and able buyers.

Once you have that group of buyers, the next step is to find a way to bring those people to your website. Which brings us to Step 2: Choose a traffic source.

Step 2: Choose a Traffic Source

that you’ve achieved Product/Market fit, your next step is to figure out how to
reach that
market and get them to your website.

is where paid traffic comes into play.

Customer Value Optimization step 2

often said that in this day & age, NOBODY has a traffic

You might have a business
model problem, an offer problem, or a measurement problem.

But traffic is NOT
your problem.

Want to know why?

You can always buy more traffic.

Google, Facebook, Pinterest, Twitter, and LinkedIn… these platforms are all essentially traffic stores. And they would love to send you more clicks (for the right CPC or CPM, of course).

When you look at it
that way, the question of traffic comes down to cost.
And to generate traffic profitably, you simply need to understand 2 things:

  1. How to measure what traffic is worth
  2. How
    to extract maximum immediate value
    from that traffic

For example, pretend
that you got $10 in profit every time a visitor came to your website. Would you
be able to get traffic to the site?

Heck yes, you would!

You could pay up to
$10 per visitor and still break even.

In fact, you’ll be
able to pay MORE than $10 to get a visitor to that page when you truly
understand the whole Customer Value Optimization system—because you’ll be able
to extract even more profit from those visitors later on.

This is why CVO is
so powerful. Because it allows you to earn more profit per
visitor…which means you can spend more money per visitor.

I’ve often said:

“He who can spend the most money to acquire a new customer… wins.”

And Jeff Bezos,
Founder and CEO of, once said something similar (in a tongue-in-cheek
warning to his competitors):

“Your margin is my
opportunity.” sells on
the thinnest of margins, knowing that acquiring new customers, selling them more
products, and selling to them more frequently is how you become unstoppable (there’s
Jay Abraham’s law of business growth again).

Now THAT is a killer
traffic strategy—one that sets you up for long-term profits and steady growth.

And this is also why tactics and “marketing hacks” are worthless if you don’t understand the CVO process.

You can learn about blogging, Facebook ads, or email marketing until you’re blue in the face…but unless you know how to set up a system that wrings maximum profit from that traffic, you’ll continue to be frustrated.

That’s because the goal of traffic generation—no matter which traffic source you choose—isn’t to generate an immediate profit—it’s to drive prospects into the CVO Funnel.

So whatever you do,
don’t hop around from one traffic source to the next, looking for some kind of “magic
pill” that will instantly make your business profitable.

become a master of a single, steady traffic source.

Stay focused on that traffic source and, once mastered, add a second and third
traffic source.

These traffic
sources include…

  • Email marketing
  • Social advertising (Facebook/Twitter/YouTube
    ads, etc.)
  • Display advertising
  • Content marketing
  • Organic social media
  • SEO

And so on.

(NOTE: Before you can start optimizing your customers, you need to know who your ideal customer is, where they are, and what they will buy. Download our proven Customer Avatar Worksheet now and get clear on who you’re selling to.)

You won’t make a
huge profit right away, but that’s not the point. The profits will come later
IF you use the CVO system.

And the next step of
that system is to…

Step 3: Offer a Lead Magnet

The next 2 sections
(Offer a Lead Magnet and Offer a Tripwire) show you how to grow your business
through the first of Jay Abraham’s methods: increase the number
of customers.

First, let’s talk
about Lead Magnets.

Customer Value Optimization step 3

A Lead
Magnet is an irresistible bribe that gives
a specific chunk of value to a
in exchange for their contact information.

no mistake, although no money changes hands, this is a transaction. It is
often the very first transaction you will have with a prospect.

order for your Lead Magnet to be effective, you need to provide tremendous
value with it.

Lead Magnet is usually offered on a web page called a landing page or squeeze page that
is optimized to convert even cold traffic into leads.

Your landing page doesn’t need to be fancy to be effective. Here’s a high-performing Lead Magnet landing page from Digital Marketer…

purpose of your Lead Magnet is to generate leads so you can continue to follow
up with them. Because your Lead Magnet
is the very top of the CVO Funnel, increasing your opt-ins here will pay
dividends throughout the rest of the system.

not all Lead Magnets are created equal. The best Lead Magnet squeeze pages will
convert north of 50% of visitors into leads.

How do
you achieve such a high conversion rate?

key is to make sure your Lead Magnet is specific.

Specificity: The Key to Getting
More Leads

irresistible bribe could you offer in exchange for a prospect’s contact

good news is that you DO NOT need to create something lengthy or complex. In
fact, we’ve found that the more laser-focused your Lead Magnet is…the better it
will convert.

for example, is NOT a good Lead Magnet:

bad lead magnet

There is no offer in this Lead Magnet, much less a specific one.

But this Lead Magnet isn’t much better. There is an offer, but it isn’t specific…

Vague lead magnet offering a "freebie"

offer of a nondescript “freebie” is not going to move people to
action. They want to solve a problem. They want an outcome.

Any opt-in form or squeeze page that begins with “Subscribe to our newsletter” is
probably NOT a good Lead Magnet. Just sayin’.)

the prior two Lead Magnets with the specific problem that is addressed in this
Lead Magnet…

Lead magnet offering a free blog post audit

This ad gives a very specific promise to “take your blog posts from ‘Meh’ to Magnificent—FAST.”

It’s a
specific promise that appeals to exactly what our customer avatar is looking

because of the nature of our company, we tend to offer a lot of online
resources—PDFs, videos, that sort of thing.

your Lead Magnet could be all sorts of things. If you’re a SaaS company like
Sprout Social, your Lead Magnet might be a free trial:

Lead magnet from Sprout Social

companies can offer free shipping or even a discount
on your first purchase like Williams Sonoma does here:

15% off from Williams Sonoma

matter what industry you’re in, the take-home message is the same:

sure your Lead Magnet solves a specific problem for a specific segment of the

Do that, and you’ll generate more high-quality leads… some of whom will then go on to take the next step in the Customer Value Optimization system.

(NOTE: Before you can start optimizing your customers, you need to know who your ideal customer is, where they are, and what they will buy. Download our proven Customer Avatar Worksheet now and get clear on who you’re selling to.)

Step 4: Offer a Tripwire

you have a Lead Magnet that is generating opt-ins and helping to build your
email list. But your Lead Magnet isn’t generating customers, only prospects.

next step in the CVO process is to turn those leads into customers. To do that,
you need a Tripwire.

Customer Value Optimization step 4

Tripwire offer is an irresistible offer that exists for one reason and one reason only:

convert prospects into buyers.

a tripwire is a super low-ticket offer (usually between $1 and $20), although
this can depend on your market. In markets selling high-ticket products and
services, a tripwire offer of $500 might be considered a low-ticket purchase.

goal of the Tripwire is to fundamentally
change the relationship from prospect to customer.
The conversion of a prospect to a customer, even for $1, is

key is to make a Tripwire Offer that your leads are unable to resist.

most common way to make the Tripwire irresistible is by selling it at cost and,
in some cases, at a loss to you.

correct—you are not trying to make a
living from selling Tripwire Offers. You are trying to acquire buyers because
there is nothing more valuable than a list of buyers.

When you understand the rest of the Customer Value Optimization process, you will understand that the Tripwire Offer is the single most powerful addition you can make to your business—even though you make no direct profit from it.

classic example of a Tripwire Offer comes from Columbia Records…

Columbia House Tripwire Offer

Columbia House took over the music market by making an absolutely irresistible offer (13 records or tapes for $1) because they understood that acquiring a list of buyers is the name of the game.

Types of Tripwire Offers

Physical products can make fantastic Tripwire offers…

Free lighter tripwire

and so do physical books…

Poop to Gold tripwire

Service-based businesses will often give a steep discount on services to get new customers in the door—like dentists who offer low-cost exams or teeth whitening sessions:

Dentist offering a cheap exam and whitening service

gyms offering a low introductory price on
fitness classes…

Intro offer at extreme discount from a Jazzercise gym

Groupon is FULL of Tripwire offers. It’s a great
place for local businesses (like salons) to attract new customers with deeply
discounted offers:

Groupon for discounted massage service

GoDaddy, the domain registration and website hosting service, offers a
low-priced domain to acquire new customers…

GoDaddy domain offer for $5

are all around us.

the ridiculous flat-screen TV deal at Best Buy. It’s the rock-bottom price of a
Kindle Fire. It’s every service offered for a measly $5 on Fiverr.

strategy behind the Tripwire is simple:

the maximum number of Lead Magnet leads into paying customers,
even at the expense of your profit margin, with the
understanding that acquiring a paying customer will deliver profit through the
next 3 steps:

  • Core Offer
  • Profit Maximizer
  • Return Path

now that you understand how to increase the number of customers, let’s talk
about increasing the average transaction value per customer by selling your
Core Product.

Step 5: Offer a Core Product

Now that you have a bunch of customers who have purchased a low-dollar item with you, the next step in the Customer Value Optimization process is to sell these people a higher-priced product.

We call that your Core

Customer Value Optimization step 5

You most likely already
have a Core Offer. It’s your flagship product
or products.

The mistake that many
businesses make is trying to sell their Core Offer to cold prospects
. This
almost never works, because your Core Offer is too expensive. It’s too big of a
commitment for someone who’s making their first purchase with you.

That’s why we follow
the CVO process to turn cold prospects into warm prospects and warm prospects
into customers. Because those customers will be much more receptive to your
Core Offer.

Often, simply adding a
Lead Magnet and a Tripwire is enough to explode your Core Offer sales.

As long as you
over-deliver and provide immense value with your Lead Magnet and Tripwire, your
customers will be highly interested in purchasing your Core Offer.

And here’s something to
keep in mind:

In some cases, sales from the Core Offer will make you profitable. But it doesn’t have to. If you follow through on the CVO process, you could take everything you make from the Core Offer and reinvest it to acquire more customers.

(NOTE: Before you can start optimizing your customers, you need to know who your ideal customer is, where they are, and what they will buy. Download our proven Customer Avatar Worksheet now and get clear on who you’re selling to.)

Again, this is how you
become unstoppable. You build a system in which you can spend more to acquire a
customer than your competitors. That means you’ll be able to acquire more
customers and generate more profit in the long run through future transactions.

Compare that strategy
to what most companies do—which is try to make a living from selling their Core

But you? You don’t need
to make a dime from your Core Offer.

Remember, as Jeff Bezos says, your competitor’s margin is an opportunity. It is your opportunity to, for example, spend more on traffic acquisition, conversion rate optimization, or increase the value of your offers.

It might stun you to
find out that many of the most successful businesses in the world make no profit
until they reach the next 2 stages, Profit Maximizers and Return Path.

Here’s where things get
very interesting…

Step 6: Offer a Profit Maximizer

The second of Jay
Abraham’s business growth methods is to increase the average
transaction value per customer

That’s what the Profit
Maximizer is for.

Customer Value Optimization step 6

Most businesses don’t
have Tripwire Offers and they don’t have Profit
Maximizers. They live and die selling cold prospects on their Core Offer.

This is why they struggle… but you won’t.

Would it shock you to
find out that McDonald’s makes almost no money on the hamburger? The hamburger
is the Core Offer, but it’s the French fry and soda Profit Maximizers that
built the Golden Arches.

This type of Profit Maximizer
is called an immediate upsell…

McDonald's Profit Maximizer

Best Buy sells laptops
and plasma TVs (Core Offers) on wafer-thin margins you can’t
resist. They make up
for it on warranties, installation, and Geek Squad support (Profit Maximizers).

Amazon makes a Cross-Sell Profit Maximizer offer when they show you, “People who bought this product, also bought that product” to increase the Average Basket Value (also known as maximizing profit).

But Amazon also makes a Bundle Profit Maximizer offer with their “Frequently Bought Together” offer…

Profit Maximizer: Bundle

And Premium Subscriptions (recurring billing) like membership websites and other continuity offers make fantastic Profit Maximizer offers…

Hint: Any
offer made after the initial sale is a Profit Maximizer.

They’re called Profit
because the revenue you get from these sales
will be much more profitable than your Tripwire or Core Offer sales.

Remember: the single
biggest expense most companies will incur is the cost of acquiring a new
(which is the job of the Tripwire Offer).

Everything that happens
after that increases the customer’s immediate and lifetime value.

So take some time to
think about what you could be offering as an upsell or cross-sell. What could
you bundle with your Core Offer? How can you incorporate a subscription or
membership site into your business model?

Find your Profit
Maximizer, and you begin to become unstoppable.

But there is one more
way to grow…

Step 7: Create the Return Path

The last way to grow a
business is to increase the number of transactions per

Enter the Return Path.

Customer Value Optimization step 7

The goal of the Return
Path is to have frequent, strategic communication with your buyers and
prospects that cause them to buy again and again.

Because you have
received their contact information through the Lead Magnet, you can continue
marketing to them.

You can offer new Lead
Magnets, Tripwires, Core Offers, and Profit Maximizers because you have
permission to market to them or bring them back to the Tripwire, Core Offer, or
Profit Maximizer that they didn’t buy the first time around.

The Return Path is
anything that brings the customer or prospect back more frequently, including…

  • Email marketing
  • Exit offers
  • Organic social media (like Twitter, Facebook, and LinkedIn)
  • Loyalty programs
  • Content marketing
  • Outbound sales calling
  • Ad retargeting (More on ad retargeting here)

And that, my friends,
is the system we have used (and continue to use) to grow DigitalMarketer and
multiple other businesses in multiple industries.

It’s worked for
single-member businesses and giant corporations like McDonald’s and Starbucks.

It works because it takes all the jigsaw pieces of digital marketing and fits them together in a way that fits.

And if you begin
applying it the way I’ve just explained, it will help you (too!) to grow and
scale your business.

(NOTE: Before you can start optimizing your customers, you need to know who your ideal customer is, where they are, and what they will buy. Download our proven Customer Avatar Worksheet now and get clear on who you’re selling to.)

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It’s Valentine’s Day, but what does that have to do with your online business? When you have a website you can use this seasonal consumer spending to your benefit.

Here’s how you can use Valentines Day to improve your website’s positioning on Google, and how to keep your seasonal content fresh year after year.

Valentine’s Day Sales

Valentine’s day generated over $18 billion in sales in 2018, and in 2019 consumers are expected to spend $19.6 billion. So who is making purchases for this date? Men are the biggest spenders, spending double what women spend, with about 66% of them between the ages of 25 and 34.

While the most popular gifts range from candy, flowers, jewelry, and evenings out—there is also a trend of people buying ‘anti’ Valentine’s Day gifts. Clearly, on this special day your online store can offer something for everyone.

If you make sales through your website, then one of your main concerns is appearing in search results when people search for products or services you offer. Holidays and special dates like Valentine’s Day can help you improve your positioning in these results.

How Can Valentine’s Day help your SEO?

When you create quality content on your website specifically around a special date, such as Christmas, Black Friday, Cyber Monday, St. Patrick’s Day, etc. you’re improving your chances of searchers finding you.


In the image above, you can see how there is a spike in searches for ‘valentine’s day gifts’ in January and February every year.

Before starting, ask yourself whether your products are given as gifts, and to whom? This is usually a no brainer for most eCommerce stores and many websites selling services, but there are also some great online businesses such as specialty tools, enterprise software, supplies, and machinery that will likely not have to invest their time into creating content for Valentine’s Day.

Curating a gift guide is a great option to help your SEO because it showcases a large selection of your products to potential shoppers in a single space, and it can be easily shared on social media.

In order to take full advantage of the gift guide, follow these steps:

  • Create a new page on your website, or a blog post. Ideally, you should start over a month before the special date.
  • Name it with a keyword that is relevant to the type of products you offer, and your target audience, for instance:
    • ‘Best Valentine’s Day Gifts for Bike Lovers/Outdoorsy people’ (if you sell bikes)
    • ‘Best Valentine’s Day for Friends’
    • ‘Valentine’s Day Gifts on a Budget’
    • ‘Top 10 Valentine’s Day Gifts for Staff’
    • ‘The Ultimate 2019 Valentine’s Day Gift Guide’
  • Fill in the page or post meta description to fit the upcoming holiday season—remember to include your chosen keywords—Valentine’s Day, Gifts and a keyword that makes your page more specific and relevant to your desired audience.
    • It’s also helpful to include the year in parentheses, so visitors understand it’s fresh content. For instance, ‘Best Valentine’s Day for Friends (2019).’
  • Populate the page or post it with your products – either the actual items to be added directly to a cart, or a list of your products with a description and link to the item. Link to other pages on your site that are relevant to the seasonal shopper.
  • Make an image for your page using a tool like Canva or Pablo, and upload it to Pinterest. Special dates usually have people creating wishlists on this social platform, and with a good cover image, you can get on those wishlists.
  • Optimize the page for speed and mobile – don’t fill it with animated images, auto-playing videos, gifs, or large images.
  • Link to your new content from other pages on your site, and share on social media.
  • Place a banner on your homepage promoting your dedicated page. POWr and Hello Bar are good options.
  • If you’ve created your content with over a month to go before the date, then you can do outreach to other sites in order to build external links for your page.
  • Run your page through a quick SEO audit to make sure nothing is stopping your site from being well positioned in search engines.

Well Optimized Gift Guides

Get inspired with the following gift guides that rank well on Google and do a great job of showcasing the website’s products:

  • Personalized Valentine’s Gifts for Her – this dedicated page has links to their best-selling products. A visitor doesn’t have to search and filter throughout all their products—this guide has already made the selection for them. There is a medium amount of text on the page that contains their keywords.
  • Valentine’s Day Gift Ideas for Her – this gift guide has more of a blog post feel, where items are listed with a brief description and what makes it a great gift. The ‘buy’ button is clearly places for each item.
  • Unique Valentine’s Day Gifts – this is a category page that directly links out to their products and more category pages. It has very little text, but note how well optimized the titles are, and the amount of relevant links this page is pointing to. It’s a ‘hub’ for everything about unique Valentine’s Day gift ideas.

What Happens After V-Day?

So now that you’ve created your dedicated page, promoted it, and Valentine’s Day has passed, what should you do until next year?

Most of your content should stay ‘timeless’, but make sure to update the page in advance each year: adding your new products, linking to new blog posts, and looking for others to link to your gift guide.

Grow your online brand and reach new heights. Explore subscription plans to see how Weebly can help take your business to the next level.

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Ubersuggest started out as a tool that provided suggestions through Google Suggest.

And although that’s great, everyone these days is using
Google Suggest to come up with keyword ideas.

There have to be more keyword ideas out there that get more search volume and aren’t competitive, right?

Well, there are, and now with the new Ubersuggest, you’ll get access to them.

Here are the 2 big changes I am making with this release…

Introducing a new keyword database

Because we have results in our database for more than a billion different keywords, I thought it would be fun to tap into it and provide you with even more keyword suggestions.

Now when you perform a search on Ubersuggest for any keyword, you’ll see a “related” tab with even more suggestions.

And each tab shows you how many keywords are in that group.

As you can see for the term “digital marketing”, just in the United States there are over 30,000 keyword recommendations.

And for terms like “dog”, there are over 1 million keyword recommendations.


Don’t worry though, results from Google Suggest are still there under the “suggestions” tab but you can now see even more search terms if you click on “related”.

What’s cool is that you can even export all of the keywords via CSV.

And if you want to leverage the filters to fine-tune the results, you can easily do so.


For example, I used the filters setting to find keywords with a minimum search volume of 400 searches a month and a maximum SEO difficulty of 50. Ubersuggest then fine-tuned the results to 489 keywords related to “digital marketing” that I should consider target instead of me having to manually go through 30,000 plus recommendations.

And with the CSV report, it adjusts as the settings with the filters change. So you can export the keywords that you want and ignore the keywords you aren’t planning to target.

Ubersuggest now has local search

Another big change that we made to Ubersuggest is that we
introduced local keyword research.

You can now pull up keyword stats and ideas on any city, county, region, or country.

For example, if I want to know the search volume and keyword
recommendations for West Hollywood, California, I can now do so.

From there, Ubersuggest shows keyword search volume, keyword recommendations, and even content ideas for a blog post.

On top of that, when you head over to the “keyword ideas” report, you’ll also notice that the SERPs results, which shows all of the sites that rank for that term, are now adjusted to also show the ranking sites within that region.

So, what’s next for Ubersuggest?

Well, speaking of keyword research, you’ll start seeing keyword recommendations based on questions, comparisons, and prepositions like Answers the Public within a month.

And, of course, as I promised earlier, next Tuesday I am releasing the rank tracking and dashboard features on Ubersuggest.

If you haven’t already, head on over to Ubersuggest to give the new keyword database a try.

And if you are trying to use the local SEO features, you may find that they only work once you are in the app.

I haven’t been able to make the changes to the main
Ubersuggest landing page yet, but once you type in a keyword and test it out,
you can then switch your location to any city.

So, what do you think of the changes?

PS: Make sure you test Ubersuggest out.

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While we at DM consider ourselves the true experts in digital marketing, we humbly accept the fact you probably read other marketing blogs, in addition to our own.

It’s okay; we get it (even if we aren’t happy about it). There’s no harm in exploring another perspective—especially if you’re hoping to get more granular in one particular area of digital marketing. That being said, if you are interested in seeing other people *cough* I mean reading other marketing blogs, we’d like to at least help direct you toward some of the better publications out there.

These are a few of the internet’s best marketing blogs that we’ve carefully vetted just for you.

1. ConversionXL

Content strategy

ConversionXL Marketing Blog

In the world of digital marketing, content strategy is everything. Creating profitable content while maintaining the brand voice and quality your audience loves is no easy task. Fortunately, ConversionXL’s comprehensive blog provides digital marketers, like you, with the most in-depth and data-driven approaches to improving content strategy and SEO. If content is where you’re struggling, we highly recommend bookmarking this page.

2. Copyblogger

Blogging & Copywriting

Copyblogger Marketing Blog

Copywriting is a delicate art, one that should never be underestimated (seriously). Regardless of the type of product you’re promoting, having a compelling structure to your written content is extremely important. Thoughtfully constructed headlines play a huge role in your content marketing strategy. And no one understands this better than Copyblogger. They’ll help guide you through the latest and most effective copywriting techniques for captivating and maintaining your target audience.

3. HubSpot

Inbound Marketing Organization

HubSpot Marketing Blog

HubSpot is a key example of good blog design. Even if your content is supreme and your SEO skills are top-notch, retaining an engaged audience can be difficult without an organized site. Let’s say you have a company blog that specializes in several different areas. Wouldn’t it make sense to separate these specializations into distinct categories so users can easily navigate through your content? HubSpot offers a great example of how to do this. Visit their blog homepage and look at the difference a clean and straightforward layout can make.

4. Buffer

Social Media 

Buffer Marketing Blog

Whether you need to brush up on your social media knowledge, or you just enjoy staying up to date with the latest trends, Buffer has you covered. In addition to a social post scheduling platform, Buffer is also a great resource for social media marketers. Their official blog is full of valuable content vetted by some of the top social media gurus. Do you have questions about hiring influencers? Are you curious about Pinterest marketing strategies? Buffer has answers.

5. BigCommerce


BigCommerce Marketing Blog

Though it lives under the umbrella of digital marketing, eCommerce is an entirely unique beast. We know how easy it is to feel overwhelmed by the sheer amount of information about it. That’s why it’s important to do your research. Everyone has their opinions on how to become a successful ecommerce business, but we’ve found that BigCommerce’s blog has some of the most insightful resources to help you market your product in the right direction. You’ll find content on ecomm design, payment processors, fulfillment, and just general marketing tactics.

6. BrandCulture


BrandCulture Marketing Blog

As digital marketers, we always have to recognize the importance of brand identity. The most successful businesses have built their own unique culture that turns customers into ambassadors. When it comes to blogs focused primarily on branding, we’ve found that BrandCulture is one of the best. Both wildly entertaining and informative, BrandCulture provides readers with their opinions on the most effective branding techniques as well as the latest industry perspectives.

7. Search Engine Watch


Search Engine Watch Marketing Blog

SEO is one of the most daunting sectors of digital marketing. We hear people toss the phrase around all of the time like some techy abstract thing, when it’s actually not that complex. The best way to learn about improving your search engine ranking is by studying businesses that are doing it best and keeping up with the latest industry practices. Search Engine Watch is a multi-authored blog that focuses primarily on SEO strategy. They offer readers valuable insight into how some of the big players are maintaining those highly-coveted top search results. As far as marketing blogs go, Search Engine Watch is one of our favorites.

(NOTE: Before you get started, you need to know who your ideal customer is, where they are, and what they will buy. Download our FREE proven Customer Avatar Worksheet now and get clear on who you’re selling to.)

Customer Avatar

8. Duct Tape Marketing

Small Businesses 

Duct Tape Marketing Marketing Blog

We know getting your small business off the ground is no easy venture. Once you’re up and running, the work doesn’t stop. If anything, you’ll have more questions, bigger concerns, and a higher risk of loss. It’s important to soak up all of the information you can get so your business can keep growing. Duct Tape Marketing is an excellent source for small business owners looking to learn more about the digital marketing world and how to improve their content strategy.

9. Backlinko

Audience Engagement/SEO 

Backlinko Marketing Blog

Every marketer’s goal is to catch a customer’s eye and keep their attention for as long as possible. In digital marketing, this is heavily dependent upon content strategy and SEO. Backlinko, a marketing blog known for its high-quality and in-depth content, emphasizes the importance of immediately grabbing your target audience’s attention through the use of SEO.

10. Econsultancy 


Econsultancy Marketing Blog

Like DigitalMarketer, the Econsultancy blog is a one-stop shop for the low-down on digital marketing. From the latest in global trends to ecommerce insights, social media analysis, and more, Econsultancy is a digital marketer’s best friend and deserves a permanent place among your bookmarks.

11. Business 2 Community

The Modern Digital Marketer 

Business 2 Community Marketing Blog

There’s so much more to digital marketing than creating successful campaigns. In addition to useful industry information, Business 2 Community explores the day-to-day life of a marketer in today’s workforce. Recent blog posts such as “The Power of Employees on Social Media For B2B Organizations” and “How To Make Workplace Humor an Asset, Not a Liability” offer unique perspectives from and for employees in the digital space.

12. Moz

Case Studies

Moz Marketing Blog

Another great resource for today’s digital marketing professional is the Moz blog. Moz focuses its efforts on providing readers with some of the most in-depth and thoroughly detailed case studies. Honestly—they’re works of digital marketing art, and maybe we swoon over them (but that stays between us…). When it comes to creating strategic, unique content that stands out, case studies should always be a tool in your digital belt.

13. Quick Sprout

All of the Above

Quick Sprout Marketing Blog

Last, but certainly not least is Quick Sprout, a blog founded by well-known marketing guru Neil Patel. Quick Sprout wastes no time getting to the point. They give you the information you need without the extra fluff—a practice Patel says all digital marketers need to implement. If you want to captivate an audience, an enticing headline is your first opportunity. Patel explores the most effective headline usage and many other important topics within a variety of insightful posts. 

These are all great resources for digital marketers like you! Now, go forth and bookmark your favorites… just don’t forget to put us at the top 😉.

(NOTE: Before you get started, you need to know who your ideal customer is, where they are, and what they will buy. Download our FREE proven Customer Avatar Worksheet now and get clear on who you’re selling to.)

Customer Avatar

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Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. And, maybe that was the case a few years ago when content was still king.

With Google making 3200 algorithm changes in just one year, their goal isn’t to make a website wait a year or two before they are able to achieve a top spot.

Instead, they want to show the user the right site as quick as possible. It doesn’t matter if the site has been around for 10 years, or 10 days.

How SEO has changed

It used to be that if you want to rank well, you would have to create tons of long-form content and build links.

Or have a really aged domain with history. But as Google has clearly stated, having an older domain or even a new domain won’t affect your rankings.

And sure, those things still matter today. But there are over 200 factors in Google’s algorithm.

In other words, there are other tactics that produce quick results.

For example, a few weeks I wrote a blog post about FAQ schema and how you can see the difference with your Google listing in 30 minutes.

Literally, 30 minutes.

That kind of stuff wasn’t possible before.

And SEO is no longer just a game of ranking on Google. There are tons of popular search engines like YouTube, in which you can get results in 24 hours.

Their algorithm is a bit different than Google’s in which if a video does really well in the first 24 hours of it being released, it will get shown more and rank higher.

In essence, you can take a top spot on YouTube in just days, no matter how competitive the term maybe.

You are full of it Neil?

Look, I’m not trying to say you can rank for “auto insurance” on Google within 24 hours or achieve unrealistic results, but you can drastically grow your search traffic in a reasonable time if you follow the right tactics.

It doesn’t matter if you have a new website or an old one.

So how do you get results faster? What’s the secret?

Well, I have a Master Class that will teach you how to double your traffic, but you’ll have to wait till Thursday.

I’m going to be introducing something new in which you can get more search traffic in 30 days.

All you have to do is take one simple action each day. And the action is so simple that it shouldn’t take you more than 30 minutes.

Stay tuned!

PS: Don’t forget to add the Master Class to your calendar. That way you’ll get notified on Thursday when it comes out.

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This ultimate guide will cover a basic step-by-step process of creating your own WordPress website as well as a list of tips and tricks to remember while working with WordPress.

But first, let’s answer the question most people have when they begin thinking about their new WordPress website: What is the difference between and vs.

The difference between and has to do with who is actually hosting your website.

You host your own website or blog on, through a third-party hosting provider. You also have to download your WordPress software, buy a domain name on a third-party site, and manage your server. It’s a much more hands-on experience than with Also, your URL with a site will look like this: offers to host your website for you. You also don’t need to download any software or manage a server. If you choose, your website’s URL will look like this: However, you have the option to also upgrade your account and buy a custom domain from a third-party provider (meaning your URL will look like this:

How to Choose Between or

You may be wondering whether or would be a better fit for you. Let’s review a few more of the pros and cons that come with both options, so you can make an informed decision. is ideal if you want full power over customizing and controlling your website. However, there is a lot more responsibility that comes with managing a website. You have to purchase and set up your own domain name, upload and install all of your custom plugins and themes, edit your website’s code, and manage your website’s security. is free to use, but you have to pay for everything else that goes into having a website. is preferable if you’re looking for an option that has most of the hard work done for you. You’ll never need to manage your server, pay for your hosting, or buy a domain. There are also a number of customization options that come with a plan to help you make your website look the way you want it to. has a free and paid version. If you stick with the free version, you can’t upload any custom themes or plugins, and you will have a WordPress subdomain. However, there is always the option to pay for premium upgrades and other plans that provide you with even more features and control, as well as the option to buy a custom domain through a third-party site.

WordPress for Beginners: How to Use WordPress

There are a number of ways for you to create your dream website with WordPress. Users generally find the software easy to use, but getting started can be understandably intimidating if you’re completely new to the process.

That’s why we have built this “WordPress for Beginners” guide. Below, we will cover how to start creating your website.

WordPress is one of the most popular CMS options available today according to TechRadar. Its ease of use and versatility enable the majority of users and business owners to create a website that works for their needs with the software. Here’s how you can do the same.

1. Select a WordPress plan

To begin creating your website, select a WordPress plan. As stated earlier, with, you only have one (free) plan option — but it requires you to buy your domain, hosting provider, plugins, themes, and everything else related to your WordPress site.

When it comes to, you’ll have to choose between the five plans they offer.

pricing plans for WordPress website

The main differences between the plans include the monthly fee, types of site customization, and access to marketing tools.

2. Set up your domain name and hosting provider

Setting up your domain name and choosing your hosting provider for WordPress typically happen around the same time in the website creation process.

Before we talk about how to complete those tasks, let’s cover the difference between your domain name and hosting provider.

Think about your domain name as your home address — it’s how your visitors are able to locate your website on the Internet. Your hosting provider is where your website is actually stored. Without a hosting provider, your site wouldn’t have space on a server to “live”.

Imagine your domain name is your home address and your hosting provider is your house. Your data files, which make up your website, are the furniture in your house.

Your domain name will look something like this: Examples of some of the best WordPressing hosting providers are WP Engine and Kinsta, which you can learn more about here.

WP Engine platform for WordPress website

Source: WP Engine

How to pick domain and hosting providers

Again, requires you to create your own domain and find a third-party hosting provider for your website. allows you to decide whether or not you want a custom domain depending on the plan you choose, but you will still have to find a third-party hosting provider.

There are hundreds of third-party hosting services, such as GoDaddy or Bluehost, that provide you with the ability to create custom domain names. Your hosting provider is important because it impacts your website’s speed, security, and reliability.

There are hundreds of hosting providers to choose from, but the good news for you is we put together a list of 19 of the best WordPress hosting providers to help you decide what will work best for your own website. All 19 of these providers meet WordPress’ three hosting requirements (listed below). If you still have an interest in looking at other hosting providers for your site, make sure they meet the following criteria:

  • PHP version 7.3 or greater
  • MySQL version 5.6 or greater OR MariaDB version 10.1 or greater
  • HTTPS support

Side note: If you are new to but have already purchased and created a domain name elsewhere, no problem — you’ll have the option to transfer or map it to your WordPress website.

For the sake of this guide, let’s assume you do not have a domain or hosting provider at this point. Here’s how to start creating your website on a third-party hosting site like Bluehost.

First, head to Bluehost’s website and click “Get Started”.

Bluehost for WordPress website

From here, you’ll be taken to Bluehost’s pricing page to choose from four different plans.

Bluehost pricing plans for WordPress website

Once you choose your plan and click “Select”, you’ll be taken to another page to sign up with a domain name.

Bluehost signup page for WordPress website

Source: Bluehost

Once you select your domain name, you’ll be brought to a page to complete your account and billing information for your purchase.

Bluehost account page for WordPress website

After confirming your account and purchasing your domain, you will gain access to your hosting dashboard where you’ll be able to install WordPress.

3. Install WordPress

If you are using a hosting provider outside of WordPress, you’ll need to install the CMS to connect your new domain to your website.

This time, let’s use GoDaddy as an example. (Don’t worry, no matter the hosting provider you choose, this process looks similar.)

To start, log into your GoDaddy account, click “Web Hosting”, and then “Manage”. You will be brought to a screen with your account details.

GoDaddy account for WordPress website

Source: GoDaddy

Scroll down and under “Options & Settings”, you will see an area titled “Popular Apps”. Click on the WordPress app to begin the installation.

GoDaddy settings for WordPress website

Source: GoDaddy

After installing WordPress, there will be a few questions to answer related to the domain you want to use, the directory where you want to install WordPress, and your admin information.

After about 24 hours, your website will be installed to your hosting account, and GoDaddy will send you an email confirmation.

Now that you have your domain set up and WordPress installed, we need to set up your “Primary Domain” within WordPress, so your visitors are see your website when they search your URL.

In WordPress, go to “My Site” and click “Domains”. Select the custom domain you want to make primary.

Setup custom domain for WordPress website

Source: WordPress

Then, click “Make Primary”.

domain settings for WordPress website

Source: WordPress

Confirm you meant to make this change by clicking “Update Primary Domain”.

primary domain for WordPress website

Source: WordPress

Verify the update was successful by looking for a green box with a checkmark that says “Primary Domain”.

verify domain for WordPress website


Onto step four — making your website look nice.

Side note: If you choose to use a managed WordPress hosting service like WP Engine or Kinsta, you won’t need to go through this process as those services were built specifically for WordPress and will have WordPress installed for you.

4. Choose your theme

You can customize your website using WordPress’ themes and templates, which contain a multitude of layouts, formatting styles, colors, fonts, and other visual options.

WordPress automatically provides you with a default theme that looks rather plain. Sure, you can keep it, but your website visitors may not be so impressed. A custom WordPress theme, whether it’s paid or free, will make your website appealing to your buyer personas as well as ensure it looks professional.

Similar to the wide range of hosting providers available, there are also hundreds of themes and templates to choose from. That’s why we’ve put together a guide to 20 of our favorite themes and templates and categorized them by purpose. Whether you’re looking for a theme versatile enough for multiple different business types, or one suitable for your ecommerce site, portfolio, blog, or niche business, there’s a theme that will work for your specific needs. If you can’t find one that’s right for you, you can build a custom website using a tool like Elementor.

To find a theme that works best for you in, head to your admin dashboard. Click “Appearance” and then “Themes”.

You will then be brought to another screen to browse all available themes or search for a specific one you have in mind.

select theme for WordPress website

Once you discover the perfect theme, simply “Install” it to begin customizing it and adding your own content, posts, and pages. Each theme has different steps required of you during the customization process, so be sure to follow them closely. Each theme’s website (which are often accessible through the WordPress theme and template library) has helpful information as you work through the customization process.

5. Add posts and pages to your website

When you add content to your WordPress website, it’s displayed in the form of posts and pages.

Posts (or “dynamic pages”) are typically used for blogs and portfolios because they automatically place your newest website content at the top. Pages are static which is why they often appeal to business owners — the added content always remains in the same place.

Start by deciding whether you want a post or page to serve as the homepage (or any page) of your website. To add a post to your website, go to the admin dashboard, click “Posts” and then “Add New”. You can add a title for your post, insert photos, or change the format.

add post to WordPress website

Source: First Site Guide

Click “Save Draft” to save your changes as a draft or click “Publish” so the post immediately goes live.

If you’re looking to add a page to your website, you’ll work through a very similar process. In your admin area, click “Pages” and then “Add New”.

create page in WordPress websiteSource: The Hard Refresh 

First, add a title to your page. Next, you can insert photos, embed videos, and add content. Follow the same steps to create multiple pages for your website.


Source: The Hard Refresh

Don’t forget to click “Save Draft” or “Publish”.

6. Customize your website

There are a number of ways to further customize your website. Let’s review a few of the options.

First, create static or dynamic pages under the “Settings” tab in your WordPress admin page.

Consider using a static page if you’re a business owner who prefers having content remain in one place on your website. For example, it wouldn’t make sense for your “About Us” page to contain content that moves around — you’d want that content to remain in one location for consistency. Consider using a dynamic page if you’re a blogger who prefers having your newest content appear at the top of your pages. This way your visitors can easily find your latest posts.

On the left side, click “Settings,” then “Reading.” Choose between your latest posts or a static page.

reading settings for WordPress website

Source: WooCommerce

Your site title also can be customized — to do this, head to your admin dashboard. Under the “General”tab in “Settings”, add your website title and tagline.

general settings in WordPress website

Source: Softaculous

The navigation bar is customizable, too. This enables your visitors to easily find information on your website.

You can add a navigation bar by going to your admin dashboard, clicking “Appearance” and then “Menus”.

edit menus on WordPress website

Source: WordPress

From here, you can determine how you want your bar to look, how many pages you want to include, what you want to title those pages, and what order you want them to be listed in.

customizing navigation bar on WordPress website

Click here for more information on your WordPress site settings and customization options.

7. Install your plugins

Plugins are pieces of software that add functionality to your website. They also enhance the user experience. With over 55,000 available plugins, there are options for most every type of website and user. Some of the most popular plugins available include WordPress Contact Form, Yoast SEO, TablePress, The SEO Framework, HubSpot Conversion Tools, and Pixel Caffeine.

To begin installation, head to the “Plugins” section in your admin dashboard.

plugins for WordPress website

Source: SiteGround 

Click “Add New”.

add new plugin on WordPress website

Source: SiteGround 

Browse or search for your desired plugin and then click “Install Now”.

install plugins for WordPress website

Source: SiteGround 

Get the WordPress CRM plugin that helps you organize, track, and nurture your leads.

8. Optimize your website to increase page speed

Website performance is a critical part of the user experience. If a page takes too long to load, your visitors will move quickly to another site. So, you don’t want to frustrate visitors with slow speed times. 

You can improve your website’s performance by enabling browser caching. Browser caching is storing your website’s data to your visitors’ browsers. That way, your content doesn’t need to be processed for it to appear, which increases the website speed. 

To enable caching for your website, install and activate a caching plugin. There are more than 1,900 available under Plugins > Add New.

caching plugins for WordPress website

Let’s install and activate WP Fastest Cache. On the plugin’s page, click the box next to “Enable”. Then, click “Submit” at the bottom of the screen.

WP Fastest Cache plugin for WordPress website

That’s it! This caching plugins will help increase your website’s performance. 

9. Get inspiration from WordPress website examples

As you begin to customize your website, you may feel overwhelmed by all the possible options. No worries, you can grab some inspiration from other highly engaging WordPress websites. 

In the the example below, 99% Invisible is a popular podcast that focuses on design and architecture. Their website is a sleek, modern design. It offers easy navigation for visitors to quickly access each podcast episode. 

99% Invisible WordPress website example

Source: 99% Invisible

The Houston Zoo’s website displays its main attraction on the homepage. The magnifying glass icon on the top menu bar makes searching the site effortless.

Houston Zoo WordPress website exampleSource: Houston Zoo

Awesome Motive, the creators behind several WordPress projects, engages their visitors with a polished, yet simple website. It features subtle animation to grab people’s attention.

Awesome Motive WordPress website example

Source: Awesome Motive

WordPress Website Tips and Tricks

There are a number of WordPress tips and tricks to make your website as impactful and user-friendly as possible — we’ve listed 20 of them below to help you do just that.

1. Focus on the basics and create a great user experience with a WordPress theme that complements your business and website content.

2. Use dashes and not underscores when naming your files in WordPress. Google looks as underscores as joiners, meaning your file will look like one big word. That won’t help you with your SEO. Use dashes to make it obvious there are separate words. (For example, use, not

3. Use WordPress’ online support for any questions or concerns you may have while creating or using your website. There are a number of forums and ways to reach out to WordPress experts listed on their website.

4. Use Image Alt Text to your advantage. Image Alt Text can be used to improve your SEO and Google rankings.

5. Keep your sidebar as organized as possible. Stick to the essentials and think about what your website visitors and buyer personas really need quick and easy access to.

6. Back up your website regularly, so if you ever lose access or have technological difficulties, you have everything you need to completely restore your content. There are a number of plugins, such as Snapshot Pro, made specifically for backing up your WordPress content.

7. Learn and understand SEO basics to ensure your website is completely optimized so you can boost your conversions.

8. Create a custom homepage. As mentioned earlier, WordPress will provide you with a default homepage. Take the time to create your own with a theme that works for your business — remember, this is your visitor’s first impression of your business, blog, or portfolio.

9. Keep an eye on your website’s performance and know what is and isn’t working for your visitors. There are a number of useful WordPress plugins, as well as Google Analytics software, to help with this performance.

10. Include an “About Us” page on your website to show your visitors you’re a trustworthy person and/or business. “About Us” pages are known to be the second most-visited pages on websites (after homepages) — so introducing yourself is important.

11. Make sure your site is secure to ensure there are no hackers gaining entry. Again, there are plenty of plugins such as WP Defender to help you with security.

12. Create custom permalinks. Permalinks are the permanent URLs that you plan to keep static for the foreseeable future. They’re important because they improve user experience and enhance your WordPress website SEO.

13. Create a custom navigation bar (as we reviewed earlier) to make your site easy to use for your visitors.

14. Include excerpts on your blog posts so people don’t land on your blog page and see your entire piece at once. By only including excerpts on your blog page, you make room to list all of your blogs in one location. Visitors can then read the excerpts and click-through to read the posts they are most interested in.

15. Structure your website in a way that makes sense for your business, visitors, and buyer personas. For example, use posts if you’re a blogger and use pages if you’re a business owner.

16. Remove “Comment” and “Share” buttons from specific pages of your website. You don’t need (or want) a “Comment” or “Share” button on your “About Us” page, or any of your service pages for that matter.

17. Consider what your website looks like on mobile. It’s no secret people are searching the Internet while on their phones, tablets, and other mobile devices these days. Consider using a plugin to help you achieve a responsive, mobile WordPress design.

18. Use visuals and video content when possible to break up the text on your website pages.

19. Update your WordPress site and plugins regularly. WordPress will tell you when updates are released. This will keep your website looking fresh and working efficiently.

20. Use social proof to show your new website visitors how many other people have already subscribed to your site and content. There are plugins to help you do this in a matter of minutes.


Having a great website matters. It’s how you connect with your visitors and leads, create a positive first impression with new users, and boost conversions. The good news is creating your own website doesn’t have to be a daunting process … at least not with WordPress.

The easy-to-use CMS offers completely customizable plans suitable for all needs. With no prior knowledge necessary, you can start building your own site for your business, blog, portfolio, or online store immediately.

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In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes.

Now, what most people don’t know is Google doesn’t just push out a handful of algorithm changes per year.

They publish substantially more.

Just to give you an idea of how often Google changes, they had 3,200 algorithm changes in just 1 year.

You heard me right, 3,200 changes.

That’s a lot!

So instead of focusing on one algorithm update that you may read about, you need to focus on making your site compatible with Google’s core goal.

First I’ll go over the advice they are telling us all to follow… and then I’ll break down what it really means.

Google’s advice to SEOs

Just like most of their announcements, Google tends to be vague. But of course, they did mention that you should focus on content.

What’s interesting, though, is they did give a list of questions that you should ask yourself with your existing and new content.

But as I mentioned they are vague… so I decided to do something a bit unique. Next to each question that Google provides (in the color black), you’ll find my thoughts on what I think Google is trying to tell you (in the color orange).

Here goes:

Content and quality questions

  • Does the content provide original information, reporting, research, or analysis? – Although Google doesn’t penalize for duplicate content, they are looking for new, fresh content. With over a billion blogs on the Internet, there is a lot of regurgitated content out there these days.
  • Does the content provide a substantial, complete, or comprehensive description of the topic? – When a user performs a search, Google wants to give them what they are looking for with the least amount of work. They don’t want to have the user go to multiple sites to get their answer. Pages that are thorough and answer all parts of the user’s search query are more likely to rank. In other words, if you write thin content, it probably isn’t satisfactory for the searcher, which means you may not rank as high as you want.
  • Does the content provide insightful analysis or interesting information that is beyond obvious? – Does your content have more to offer than what your competition is producing? Go above and beyond by providing additional analysis or drawing your own conclusions using additional data that may be helpful to the reader.
  • If the content draws on other sources, does it avoid simply copying or rewriting those sources and instead provide substantial additional value and originality? – Don’t just copy and paste someone else’s content then link to them and provide a few lines of commentary. If you are going to reference someone else’s content, make sure you draw your own conclusions and the majority of the text on that page is unique and useful.
  • Does the headline and/or page title provide a descriptive, helpful summary of the content? – 8 out of 10 people read a headline and only 2 out of 10 people click through to read the rest. Your headlines not only need to be appealing, but they need to summarize the content. Don’t just focus on keywords or clickbait, focus on user experience with your headlines.
  • Does the headline and/or page title avoid being exaggerating or shocking in nature? – Google can tell if you are using clickbait as that typically causes a high bounce rate. If they see that people are going back to the SERP listing, it means that your content wasn’t up to par and you just used clickbait to trick searchers.
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend? – As Eric Schmidt, the ex-CEO of Google, once said, brands are the solution. Google prefers ranking brands, so don’t prioritize SEO. Focus first on your user. Make them love your content, your product, and your service.
  • Would you expect to see this content in or referenced by a printed magazine, encyclopedia, or book? – If you think your content is so great you are willing to print it out and hang it up on your wall, you have done a great job. If you are just creating content for the sake of it, people will be able to tell.

Expertise questions

  • Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site’s About page? – The best way to position yourself as an expert is to use data and cite your sources. In addition, if you are going to be an expert, make sure you have your name on the page and even link to your bio.
  • If you researched the site producing the content, would you come away with an impression that it is well-trusted or widely-recognized as an authority on its topic? – Compared to your competition how are you seen? If you are more respected and more popular, it shows that you are potentially an expert. You should work on your brand queries as it will help get you more visibility.
  • Is this content written by an expert or enthusiast who demonstrably knows the topic well? – Are you faking it or are you clearly an expert on this topic? Sure, I can research the law and write content about the law, but I am not a lawyer and it would be obvious. Write about what you know, and if you don’t know it, go learn it really well first before writing about it.
  • Is the content free from easily-verified factual errors? – Creating fake news will hurt you. Don’t contribute false information to the web. If you write a few pieces with false information and Google catches on, it could potentially damage your whole site.
  • Would you feel comfortable trusting this content for issues relating to your money or your life? – If someone does a search on Google and lands on your site, what will happen if they read your content? If they continue on to another site and continually researches, it means that they don’t trust you enough yet. Not only is it important for you to create amazing content, but you need to show the reader why you are a credible source and why they should pay attention to you instead of someone else in the space.

Presentation and production questions

  • Is the content free from spelling or stylistic issues? – Check your content for grammar and spelling errors. Once you do that, make sure your content is easy to read. For example, having a neon font color on a white background is hard to read.
  • Was the content produced well, or does it appear sloppy or hastily produced? – Spend time making sure the content you put out on the web is polished. From custom graphics and videos to images and podcasts, make sure the overall experience is great. Writing good content isn’t enough as everyone is doing that these days.
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care? – Google wants individual pages to fully answer searchers questions. If someone is looking for an answer and you link out to a lot of other sites to explain your answer, then you aren’t creating the best experience. Focus on creating an amazing experience not only from a site level but from an individual page level too.
  • Does the content have an excessive amount of ads that distract from or interfere with the main content? – Your website needs to load fast. Ads slow down a site and can ruin the user experience. Monetizing shouldn’t be the core focus of your site, instead, it should be to educate and help visitors.
  • Does content display well for mobile devices when viewed on them? – Roughly 60% of searches on Google happen on mobile devices. Your content needs to be mobile and tablet friendly.

Comparative questions

  • Does the content provide substantial value when compared to other pages in search results? – If you are trying to rank for a keyword, look at the top 10 pages that currently take up page 1 and make sure your content is better and more thorough than what is already ranking. If you don’t create something that is superior in quality, there is no reason for Google to place your site above the competition.
  • Does the content seem to be serving the genuine interests of visitors to the site or does it seem to exist solely by someone attempting to guess what might rank well in search engines? – Don’t write content for search engines. Write for humans first as Google’s goal is to satisfy humans. Even in the short run if this means you won’t rank as high, that’s fine. Eventually, Google will figure it out and your content will rank higher over time as long as you are focusing on the end-user.


There were a few other things Google mentioned, such as their quality guidelines, but there was one really important thing that they mentioned.

It’s also important to understand that search engines like Google do not understand content the way human beings do. Instead, we look for signals we can gather about content and understand how those correlate with how humans assess relevance.

Google’s wants to please you, not the version of you that is a marketer or an entrepreneur, but the version of you that uses Google on a daily basis.

When you perform a Google search, are you happy with the results?

If you aren’t, you aren’t going to tell Google with your words as there isn’t an easy way to do that. That’s why they look at signals, such as click-through-rates or how many people hit the back button so they can go back to Google and click on the next listing.

Instead of focusing on SEO, the real trick to winning is to focus on the user.

Go above and beyond and do what is best for them even if you feel it will hurt your rankings in the short run. Because in the long run, Google will figure it out and you should rank better if you are genuinely putting the user first and doing a better job than your competition.

So, what do you think of Google’s advice to SEOs?

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digital marketing

I’ve been testing a new SEO hack and it works no matter how old or how new your site is.

Heck, you can have barely any links, and I’ve found it to work as well.

Best of all, unlike most SEO changes, it doesn’t take months or years to see results from this… you can literally see results in less than 30 minutes.

And here’s what’s crazy: I had my team crawl 10,000 sites to see how many people are leveraging this SEO technique and it was only 17.

In other words, your competition doesn’t know about this yet!

So what is this hack that I speak of?

Google’s ever-changing search results

Not only is Google changing its algorithm on a regular basis, but they also test out new design elements.

For example, if you search for “food near me”, you’ll not only see a list of restaurants but you also see their ratings.

food near me

And if you look up a person, Google may show you a picture of that person and a quick overview.

elon musk

Over the years, Google has adapted its search results to give you the best experience. For example, if you search “2+2” Google will show you the answer of “4” so you don’t have to click through and head over to a webpage.

2 plus 2

But you already know this.

Now, what’s new that no one is really using are FAQ-rich results and Answer Cards.

Here’s what I mean… if you search “digital marketing” you’ll see that I rank on Google. But my listing doesn’t look like most people’s…

digital marketing

As you can see from the image above, Google has pulled FAQ rich results from my site.

And best of all, I was able to pull it off in less than 30 minutes. That’s how quickly Google picked it up and adjusted their SERP listing.

Literally all within 30 minutes.

And you can do the same thing through Answer Cards anytime you have pages related to question and answers.

qa example

So how can you do this?

Picking the right markup

Before we get this going with your site, you have to pick the right schema markup.

FAQpage schema is used when you offer a Frequently Asked Question page or have a product page that contains frequently asked questions about the product itself. This will let you be eligible for a collapsible menu under your SERP with the question, that when clicked on, reveals the answer.

faq rich result

It can also let you be eligible for FAQ Action that is shown on Google Assistant. This can potentially help get you noticed by people using voice search to find out an answer!

faq action

Q&A schema is used when people are contributing different types of answers and can vote for which answer they think is the best. This will provide the rich result cards under your SERP and shows all the answers, with the top answer highlighted.

qa rich result

After making sure you understand what these are used for, Google also has additional guidelines on when you can and can’t use these schema’s for:

Google’s guidelines

Google has a list of FAQpage schema guidelines.

Only use FAQPage if your page has a list of questions with answers. If your page has a single question and users can submit alternative answers, use QAPage instead. Here are some examples:

Valid use cases:

  • An FAQ page was written by the site itself with no way for users to submit alternative answers
  • A product support page that lists FAQs with no way for users to submit alternative answers 

Invalid use cases:

  • A forum page where users can submit answers to a single question
  • A product support page where users can submit answers to a single question
  • A product page where users can submit multiple questions and answers on a single page
  • Don’t use FAQPagefor advertising purposes
  • Make sure each Question includes the entire text of the question and make sure each answer includes the entire text of the answer. The entire question text and answer text may be displayed.
  • Question and answer content may not be displayed as a rich result if it contains any of the following types of content: obscene, profane, sexually explicit, graphically violent, promotion of dangerous or illegal activities, or hateful or harassing language.
  • All FAQcontent must be visible to the user on the source page.

And here are the guidelines for Q&A schema:

Only use the QAPage markup if your page has information in a question and answer format, which is one question followed by its answers.

Users must be able to submit answers to the question. Don’t use QAPage markup for content that has only one answer for a given question with no way for users to add alternative answers; instead, use FAQPage. Here are some examples:

Valid use cases:

  • A forum page where users can submit answers to a single question
  • A product support page where users can submit answers to a single question 

Invalid use cases:

  • An FAQ page was written by the site itself with no way for users to submit alternative answers
  • A product page where users can submit multiple questions and answers on a single page
  • A how-to guide that answers a question
  • A blog post that answers a question
  • An essay that answers a question
  • Don’t apply QAPagemarkup to all pages on a site or forum if not all the content is eligible. For example, a forum may have lots of questions posted, which are individually eligible for the markup. However, if the forum also has pages that are not questions, those pages are not eligible.
  • Don’t use QAPagemarkup for FAQ pages or pages where there are multiple questions per page. QAPagemarkup is for pages where the focus of the page is a single question and its answers.
  • Don’t use QAPagemarkup for advertising purposes.
  • Make sure each Questionincludes the entire text of the question and make sure each Answer includes the entire text of the answer.
  • Answermarkup is for answers to the question, not for comments on the question or comments on other answers. Don’t mark up non-answer comments as an answer.
  • Question and answer content may not be displayed as a rich result if it contains any of the following types of content: obscene, profane, sexually explicit, graphically violent, promotion of dangerous or illegal activities, or hateful or harassing language.

If your content meets these guidelines, the next step is to figure out how to implement the schema onto your website and which type to use.

How do I implement Schema and which to use? 

There are two ways to implement it… either through JSON-LD or Microdata.

I recommend choosing one style and sticking to it throughout your webpage, and I also recommend not using both types on the same page.

JSON-LD is what Google recommends wherever possible and Google has been in the process of adding support for markup-powered features. JSON-LD can be implemented into the header of your content and can take very little time to implement.

The other option is Microdata, which involves coding elements into your website. This can be a challenging process for some odd reason, I prefer it. Below are examples of how each work.

FAQpage Schema JSON-LD:



<title>Digital Marketing Frequently Asked Questions (FAQ) – Neil Patel</title>



<script type=”application/ld+json”>


“@context”: “”,

“@type”: “FAQPage”,

“mainEntity”: [


“@type”: “Question”,

“name”: “What is digital marketing?”,

“acceptedAnswer”: {

“@type”: “Answer”,

“text”:”Digital marketing is any form of marketing products or services that involves electronic device”}






FAQpage Schema Microdata:

<html itemscope itemtype=””>


<title>Digital Marketing Frequently Asked Questions (FAQ) – Neil Patel</title>



<div itemscope itemprop=”mainEntity” itemtype=””>

<h3 itemprop=”name”>What is digital marketing?</h3>

<div itemscope itemprop=”acceptedAnswer” itemtype=””>

<div itemprop=”text”>

<p>Digital marketing is any form of marketing products or services that involves electronic device.</p>






Q&A Schema JSON-LD:


“@context”: “”,

“@type”: “QAPage”,

“mainEntity”: {

“@type”: “Question”,

“name”: “Can I tie my shoe with one hand?”,

“text”: “I currently have taken a hobby to do many actions with one hand and I’m currently stuck on how to tie a shoe with one hand. Is it possible to tie my shoe with one hand?”,

“answerCount”: 2,

“upvoteCount”: 20,

“dateCreated”: “2019-07-23T21:11Z”,

“author”: {

“@type”: “Person”,

“name”: “Expert at Shoes”


“acceptedAnswer”: {

“@type”: “Answer”,

“text”: “It is possible to tie your shoe with one hand by using your teeth to hold the other lace”,

“dateCreated”: “2019-11-02T21:11Z”,

“upvoteCount”: 9000,

“url”: “”,

“author”: {

“@type”: “Person”,

“name”: “AnotherShoeMan”



“suggestedAnswer”: [


“@type”: “Answer”,

“text”: “It is not possible to tie your shoe with one hand”,

“dateCreated”: “2019-11-02T21:11Z”,

“upvoteCount”: 2,

“url”: “”,

“author”: {

“@type”: “Person”,

“name”: “Best Shoe Man”






Q&A Schema Microdata:

<div itemprop=”mainEntity” itemscope itemtype=””>

<h2 itemprop=”name”>Can I tie my shoe with one hand?</h2>

<div itemprop=”upvoteCount”>20</div>

<div itemprop=”text”>I currently have taken a hobby to do many actions with one hand and I’m currently stuck on how to tie a shoe with one hand. Is it possible to tie my shoe with one hand?</div>

<div>asked <time itemprop=”dateCreated” datetime=”2019-07-23T21:11Z”>July 23’19 at 21:11</time></div>

<div itemprop=”author” itemscope itemtype=””><span

itemprop=”name”>Expert at Shoes</span></div>


<div><span itemprop=”answerCount”>2</span> answers</div>

<div><span itemprop=”upvoteCount”>20</span> votes</div>

<div itemprop=”acceptedAnswer” itemscope itemtype=””>

<div itemprop=”upvoteCount”>9000</div>

<div itemprop=”text”>

It is possible to tie your shoe with one hand by using your teeth to hold the other lace.


<a itemprop=”url” href=””>Answer Link</a>

<div>answered <time itemprop=”dateCreated” datetime=”2019-11-02T22:01Z”>Nov 2 ’19 at 22:01</time></div>

<div itemprop=”author” itemscope itemtype=””><span itemprop=”name”>AnotherShoeMan</span></div>


<div itemprop=”suggestedAnswer” itemscope itemtype=””>

<div itemprop=”upvoteCount”>2</div>

<div itemprop=”text”>

It is not possible to tie your shoe with one hand


<a itemprop=”url” href=”″>Answer Link</a>

<div>answered <time itemprop=”dateCreated”datetime=”2019-11-02T21:11Z”>Nov 2 ’19 at 21:11</time></div>

<div itemprop=”author” itemscope itemtype=””><span

itemprop=”name”>Best Shoe Man</span></div>




When you are implementing it on your website, feel free and just use the templates above and modify them with your content.

If you are unsure if your code is correctly implemented or not, use Google’s Structured Data Testing Tool and you can add your code snippet or the page that you implemented the schema on and it will tell you if you did it right or wrong.

Plus it will give you feedback on if there are any errors or issues with your code.

google structure data testing

You can also try Google’s Rich Result Tester. This will give you a brief look at how your structured data will look like in the results!

google rich snippet

Getting results in under 30 minutes

Once you make the changes to any page that you think is a good fit, you’ll want to log into Google Search Console and enter the URL of the page you modified in the top search bar.

add url

You’ll then want to have Google crawl that page so they can index the results. All you have to do is click “request indexing”.

request indexing

And typically within 10 minutes, you’ll notice it kick in and when you perform a Google search you’ll see your updated listing.

Now the key to making this work is to do this with pages and terms that already rank on page 1. That’s where I’ve seen the biggest improvement.

Will Schema get me to rank for People Also Ask and Featured Snippets?

Will this help with People Also Ask and Featured Snippets? So far, there has been no correlation between schema markup and People Also Ask or Featured Snippets and you do not need them to be featured in them.

Optimizing your content for this will not hurt you though and can potentially improve your chances to be on here.

Google has been testing out how they can show these types of Q&A, FAQ, and How-To results and looking at structured data to help understand them.

It’s better to be early to the game and help Google understand your pages, as well as possibly participating in any of Google’s experiments.


Will this get me on voice search?

With more and more people using mobile devices to find answers to questions, this is a very relevant question!

Especially considering that over half of the searches on Google will be from voice search in the near future.

Answers from voice search get most of their answers from featured snippets.

And adding structured data on your website increases the chances of getting you into featured snippets, which increases the chance of you getting featured on voice search.


This simple hack can potentially increase the visibility of your brand and help improve the authority of your website. It’s a simple solution that can take a single day to implement across your main question, product, or FAQ page.

I’ve been using it heavily for the last week or so and as long as I pick keywords that I already rank on page 1 for, I am seeing great results.

And as I mentioned above, when my team analyzed 10,000 sites we only found 17 to be using FAQ and QA schema. In other words, less than 1% of the sites are using this, which means you if you take advantage now, you’ll have the leg up on your competition.

So what do you think about this tactic? Are you going to use it?

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