Sales have dropped, and traffic is slowly dwindling, it looks like you might have a problem on your hands.

It sounds like you might need help with your website marketing strategy?

Your website is one of your most important marketing tools today. The more you promote your website, the more clicks from potential customers can come your way.

With over 1.8 billion websites, including your competition, you’ll need a game plan to get the most results from your website marketing strategy.

Let’s get started, here are 30 proven website marketing strategies to help you get more customers today.

1. Improve Your Website’s SEO

Having a strong SEO presence online isn’t an option anymore; you either fight for Google’s first-page ranking, or you’re doomed to obscurity (aka the second page).

When most people hear the word SEO, they start to overthink the complexities of SEO, and might even think that it’s only for trained experts.

That’s where they’re wrong. At its core, SEO isn’t complicated. It just takes consistency, a sound strategy, and time. You can’t tighten up your website’s SEO in one day and expect results in the next.

Whether you’re an expert or beginner here are some helpful facts to get you up to speed with SEO.

You also have the option of learning from SEO experts like Neil Patel, Brian Dean from Backlinko and Rand Fishkin, or skip the learning curve and hire an SEO specialist to optimize your website.

But here are some simple tips you can use on your own to improve your website’s SEO:

Five Website SEO Tips Every Beginner Should Know

  1. Optimize Your Images for SEO: Use High-Quality Images with specific or relevant keywords words in the file name or ALT Text.
  2. Keywords Everywhere: Add specific keywords on each website page or URL
  3. Check Your Website URL: Ensure that your website URL is your (brand) name, so it’s easier for people to find you
  4. Optimize Your Website Pages: Write detailed and keyword heavy meta titles and descriptions for your website or blog articles.
  5. Add Keywords To Your Content: Whether it’s a video, blog, or your about page ensure that you add industry-specific keywords, so Google knows what your content is about helping your ranking online and make it easy for people to find.

2. Google My Business

If you haven’t done it already, you should claim your business on Google My Business.
Google’s business feature includes showing essential information people need to know about your business on Google Maps, Search, Mobile, and other Google properties.

You can also add your contact details and website so that potential customers can find everything they need to know about you on the first search.

3. Add & Use SEO In Your Blog

You’ve probably heard this a thousand times, but having a blog is a great way to promote your website and increase your brand’s online presence.

Here’s why.

Brands who blog receive 97% more links to their website. That means other brands or bloggers can referencing your products and articles to their audience, expanding your online reach. Add that to the fact that 57% of marketers say they’ve gained customers specifically through blogging.

At Wishpond we practice what we preach. Our marketing blog receives more than 200,000 views a month and traffic from our blog helps to convert readers into paying customers. This is partially due to the fact that 95% of B2B buyers see content as a primary factor in determining trustworthiness for a company when evaluating it’s products and services.

Need I say more?

You can always be or hire a content writer for your marketing team or hire a freelancer to do the writing for you. I find the first option usually works best.

Whatever option you decide to go with you’ll need to Build a More Complete Content Marketing Strategy.

4. Create YouTube Channel

Over a billion hours of YouTube content is consumed each day. So you might not be surprised when I tell you that Youtube is the second largest search engine on the internet right now.

Youtube isn’t just a platform to post videos, it’s also a great way to promote your blog, products, and earn credibility with potential customers. In fact, 73% of consumers are more likely to make a purchase after watching a Video.

Check out these cool video stats by Tubular Insight

Unlike other social media platforms, YouTube videos have a longer shelf life because their growth isn’t solely dependant on instant engagement, but over time because they’re available to people via search.

If you’re thinking about growing a YouTube channel, check out these 18 Powerful Ways to Grow Your YouTube Channel Today.

5: Use Email Marketing

In 2017 Statista reported that there were over 3.7 million email users, and that number is set to grow to 4.3 billion users by 2022 (Statista, 2019).

That’s half of the world’s population.

And emails aren’t just limited to welcoming your new customers, it can also help to push customers to your website with promotions, deals, discounts, and contests.

Email marketing is now the norm so much, so that Oberlo’s Email Marketing Stats found that some subscribers want to get an email from their favorite brands, deals, and all.

But as great as emails are, the problem is you’re not the only one who’ll be sending to your prospective customers. As someone who receives up to 50 emails a day, standing out in the inbox is important…and difficult.

If you’re already sending emails but no one’s opening them, there could be one or more reasons your email marketing strategy isn’t working.

Need help with your email marketing?

Book a free call to learn how our team of email marketing experts can help you create high converting email campaigns today.

6. Keyword Research

I can’t stress enough how important keyword research is especially if you’re doing content marketing to drive traffic to your website.

When it comes to keyword research, you have to be in it for the long game.

Keyword research isn’t just for your blog; it’s for your Google ads, promotions, social media ads, and overall website optimization. You can find keywords organically or use paid keyword searches, at times you’ll have to do both.

Powered by Search shows how you can easily do Keyword research best:

If you need to SEO & keyword ideas, you can use Google’s Keyword Planner and search for related keywords that show up in your Google Analytics Acquisition reports.

5 Keyword Research Tools To Improve Your SEO

Here are five keyword research tools experts swear by that can help you to improve your SEO:

  1. Wordtracker
    Use Wordtracker to Reveal high performing keywords in minutes with their online keyword research tool.

  2. Moz Analytics
    Moz Analytics automatically audits your site, tracks your rankings and link metrics, and shows you what your competitors are up to. A great way to highlight useful and actionable insights.

  3. Keyword Discovery
    Keyword Discovery is a keyword research tool that can help you in search engine website site optimization, managing pay per click keywords, and achieving top search engine rankings.

  4. WordStream
    A pay-per-click advertising tool to help you get more from your marketing budget.

  5. Keyword Eye
    Keyword Eye is a fast and visual keyword research tool that can help with your PPC and SEO campaigns.

7. Contribute Articles to Expert Sites

Find blogs or websites that are thought leaders in your industry, then submit articles that can put in front of their audience. This is also a great way to build backlinks and drive organic traffic to your website.

But know that contributing articles takes work, you’ll have to ensure that your current blog has quality work and the article you contribute has 10x more quality even to be considered. If you’re aiming to contribute to websites like Forbes or Huffington Post, you’ll also have to build up your credibility a writer online before you reach out to be a contributor.

If you’re ready to start contributing articles, you can start with one or more of these 54 Guest Posting Sites You Can Submit To For More Organic Traffic.

If you’ve been writing content you can also check out sites like [Business2Community] that reshares high traffic articles for experts in the industry.
To apply to get your content syndicated through Business2Community, check out their contributor page.

8. Create an Affiliate Program

Affiliate programs are an easy way to get people clicking to your website to learn more about your company. To date, 81% of brands have adopted an affiliate marketing program.

An affiliate program is a long term investment; you’ll have to build a program people will want to join, try to get and manage quality affiliates so you can get the fruits of your labor.

When Shout Me Loud started their affiliate program, they found that 80% of affiliate sales came from 20% of the affiliates because 80% of the affiliates will do very little, or nothing at all that contributes to sales. So you’ll have to engage with affiliates via email or social media to keep the program going.

But once it’s up and running, you’ll have thousands of people placing, sharing and promoting your website and products, bringing traffic and clicks to your website.

I found The Daily Egg’s article on How to Start an Affiliate Program That’s Actually Successful to be the best one so far if you’re interested in giving affiliate marketing a try.

9. Use Guest Bloggers

Around 62% of people consider blogs that have multiple authors to be more credible. So if you’re the only one who writes your articles, you might want to consider accepting guest post.

At Wishpond, a lot of marketing and e-commerce content writers reach out to use to guest post on our blog. Some of which are so popular with our readers, they bring organic traffic, conversions, and help with our blogs SEO ranking.

Keep in mind with guest posts, you’re in control. To get the full benefits of having a guest post, you can select from high-quality articles, and reject low-quality articles. I find it best not to Accept Guest Posts Unless You Follow These 7 Rules.

10. Start An Online Course

It sounds like a tall order, but having an online course pays off big time when it comes to promoting your website and brand. Hootsuite is known for their Hootsuite Academy where they help social media marketers brush up on their skills.

An online course, along with your blog is also a quick stamp of approval that you know your stuff.
You can host your online class in several ways:

  1. You can do an email campaign teaching people via email. Sending a course once a day until completion.

  2. You can host classes on video platforms like Facebook Live, YouTube and now IGTV.

  3. You can sign up for platforms like Teachable, Thinkific or SkillShare, all platforms where you can host a paid online classes.

Online classes come with their pros than cons, mainly you’ll have to work hard to maintain a community of students who’ll be looking to you for answers. You’ll also have to create a platform that has a good user interface, or students will get frustrated and leave.

If an online course is done right (paid or free), you’ll have a large community of students and fans who will advocate and promote your brand for free on or offline.

Does an online course sound like something you might try for your business? Here’s a guide on 10 Steps To Creating A Wildly Successful Online Course to help you get started.

11. Add Your Website Link To All Your Platforms

Adding your links to all your platforms allows you to optimize your website for more clicks.

When you forget to add your website to your social media platforms, you miss out on customers who might be actively or curiously seeking you out. Today and counting attention spans have shrunk by 50% over the past decade. Having your link right there and waiting helps to grab people who might get distracted while looking for your website.

What makes it worse is that the attention span shrinks even further to a whopping 18% due to stress, which means if your viewers have trouble finding your website they’re more likely to be quickly and go somewhere else. You can also ask employees to share your website link on their work profiles and social media.

12. Use Your Google Analytics Reports

Google Analytics allows you to access detailed information regarding your online store’s traffic and sales.

When it comes to measuring website traffic for e-commerce stores, Google Analytics is the undisputed champion. It gives detailed information on how many people have visited your online store, what pages they’ve been on, demographic details of users, and various traffic sources.

You can use your Google Analytic reports learning about your website traffic sources.

You can compare different website site traffic sources and periods (i,e 30 days or last seven days) to see if your website traffic is declining or increasing. This can help you to track:

  • Where on your site or landing pages might be affecting your sales
  • How well it’s performing, what links are providing the most traffic
  • If you need to focus heavily on link building
  • Notice any pages with errors that need fixing
  • Create a better sales or marketing funnel for your online store

13. Have a Backlink Strategy

You can drive more clicks to your website with a strong backlink strategy.

Google’s search engine uses links as one of the three most important search engine ranking factors for a website. It’s a known fact that the first page of Google always captures most of web search traffic. Google’s first result gets 36.4% more click-through rates than any other result page.

Believe it or not, you can improve your website’s SEO by backlinking your website in the article you contribute as a guest writer. But that’s just the tip of the iceberg when it comes to backlinking.

Once you have a strategy in place, you’ll begin to see your website’s click-through rate increase and traffic coming your way.

Feel like diving into the world of backlinking? Check out Backlinko’s The Definitive Guide for Backlinking.

14. Host a Giveaway on Your Website

Hosting a giveaway on your website is a sure way to promote your website. Giveaways pack more of a punch for your business than you think. In fact giveaways do the following:

Brand awareness:
If your goal is brand awareness, then you can ask contestants to use your products in the images or incorporate a creative concept that resonates with your brand’s message.

Increase Subscriptions:
Allow contestants to give their email address to enter or subscribe to your email subscription to generate leads.

Drive Traffic:
If you want to drive traffic and increase conversions on your website, then allowing your audience to sign-up on your website or be directed back to your site to sign up for your giveaway can help.

Need help planning your next giveaway or contest?

Book a free call to learn how our team of contest experts can help you create a high converting giveaway today.

15. Feature Industry Experts in Your Content

Incorporating experts in your industry in your content or on your website is a great way to promote your website. It also adds credibility and builds trust with your audience.

Reach out to experts in your industry have them do a guest post, video, or highlight their work in a way that compliments the content on your website.

Let’s be honest, sometimes experts busy, and attempts to reach out get unanswered. Don’t worry, there’s a simple way around it. Try to reach out via email or add some of their expert advice to your online content.

For example when I wrote this post: 15 Digital Experts Share Their Best Marketing Advice by looking at the tips and quotes, little gems that each expert had shared with others or directly from their own online content.

16. Create a Referral Program

People are four times more likely to buy when referred by a friend that’s because 71% of consumers are more likely to make a purchase based on social media referrals.

A referral program is different from an affiliate program. A Referral Promotion allows your customers or fans to earn a reward in exchange for referring their friends to sign up or complete an action for your business.

Referral programs are a powerful way to grow your business by leveraging your current fans. Instead of trying to do all the heavy-lifting on your own, it allows your fans to do it for you.

Once your promotion is complete, you can use it to promote your website further.

17. Respond to Online Reviews

92% of consumers view online ratings and reviews before buying something, and 40% of them form an opinion of your business before contacting you.

Whether it’s a positive or negative review, you can use it to improve your SEO and promote your websites and services. Online reviews are seen on places like:

Google Online Reviews

Social Media Comments

Need to know where to start with your own online reviews Marketing Land can show you How to turn negative online reviews into marketing wins.

18. Use Influencers To Market Your Website

Influencer Marketing has been in the top five marketing tools and strategies for the past four years and counting.

Adweek reported that Influencer marketing would become a $10 billion industry by 2020. That’s how invested marketers are in influence marketing. You can use influencer marketing to drive traffic to your website.

That’s what lifestyle influencer did when she posted for SmartyPants Vitamins.

You can use influencers in a wide variety of ways. One way is to partner with an influencer for a do co-promotions like a giveaway, a special discount, or prize package.

Not sure where to start? Here’s An Essential Guide to Getting Started with Influencer Marketing.

19. Partner With Brands

Co-branding is a fantastic strategic marketing and advertising that can help to promote your overall brand.

You would have to pick a brand that has a service or product that compliments your own for it to work. If done right it’s a win-win for everyone.

When they say that two heads are better than one, it’s true, you have double the audience and double the manpower to do digital promotions, social media contest, giveaways, and promotional projects.

For example Uber & Spotify, two unlikely brands came together for their “Soundtrack for Your Ride” marketing campaign allowing fans of Uber and Spotify alike enjoy better experiences thanks to the app.

90% of all marketers say social media marketing has increased their business exposure?

Back in 2013, it was estimated that 67% of consumers use Facebook and Twitter for customer service, and that was five years ago! Now over 8 billion messages are exchanged between people and businesses on Facebook Messenger each month alone.

The thing is people love positive interactions with brands on social media. It organically allows you to promote your website and products without coming off as a sell-all robot.

A perfect example is an Instagram favorite Peel; with each post, they ensure to comment and engage with their fans.

21: Fix Broken External Links & Errors

Broken external links, just as the states, are links that lead nowhere or give users an error.

Maybe your busy sharing other links from your site or there are some old content or web pages you forgot you deleted. Over time you’ll be losing potential traffic and clients if you forget to audit your site to find broken external links.

You can easily find these broken external links using tools like Ahrefs or Google Tag Manager.

Use this detailed guide to help you find & fix broken external links (the right way) so you can start promoting your website without any hiccups along the way.

22. Use Facebook tp Generate Leads

Facebook found that up to 78% of consumers using Facebook to find products and services, from business owners like you.

Facebook is still seen as an online business directory. You can create a business profile and add your business relevant contact information, most of all, a link to your website.

The first and most natural step you should take is creating a Facebook page for your brand if you haven’t already. From there you’ll have to optimize your Facebook page to get the most out of it for your business because believe it or not.

You can use Facebook to promote your website by sharing content that links directly back to your website or prospecting page. Feel free to try these 45 Best Facebook Business Page Tips, Tricks, and Optimizations to get your lead generation started.

23. Use YouTube Ad Campaigns

YouTube ads campaigns are an effective way of generating leads for your brand; earlier I stated that it was the second largest search engine online, well it’s also one of the top three social media with people worldwide watching over 150 million hours of YouTube every day.

Wouldn’t it be great to place an ad there for everyone to see?

Add that to the fact that 60% of people prefer video platforms to live television.

Get started and Setup a YouTube Ads Campaign in 10 Easy Steps. that leads viewers back to your website.

You can connect your Google Analytics account with your YouTube Ad campaign to monitor your progress.

24. Put Your Website On Your Business Card

Business cards still have a place in the business world, particularly at live events, seminars, and for local clientele.

You can also use your email signature as a virtual business card so every time you send an email, your leads know where just to find you if they need you.

Offline or online cover your basis when promoting your website. You can use Canva to easily create professional business cards in seconds.

25. With Instagram Stories

Instagram stories are images or videos that you can upload on your account that disappear after 24 hours. Just like that it’s gone.

If you have more than 10,000 followers, you can add a ‘swipe-up’ link to your story and direct viewers to your website. You use this guide to learn How to Add a Link to Your Instagram Story.

You can incorporate Instagram Stories to your social media marketing plan. Shopify’s step by step guide on How to Use Instagram Stories for Marketing (And Why You Should) can point you in the right direction to get started.

About 400 million people use Twitter every month; that’s why Tweeting about your blog can be an incredible way to reach out and connect with your consumer. With over more than half of the tweet population ready to retweet content for you it’s time to drop a link to your blog or website in your tweet and let the world see what you’re made of.

If you use Twitter well, it can drive tons of traffic back to your blog. But simply tweeting the title of your blog post with a link back to your site will not work.

You need to be pro-active on twitter at all times or you’ll lose momentum with readers. Try not to make these 9 Most Common Mistakes on Twitter along the way.

27. Use LinkedIn Profile for Your Business

If you’re a B2B business, LinkedIn is the ideal place for you to connect with your market, develop relationships, and drive traffic back to your blog. With over 500 million users worldwide LinkedIn is your go-to social site for business networking.

If you want to drive traffic to your website from LinkedIn, then you need to be active, and frequently post on the site.

  • Post status updates a few times a week. The more you’re seen by your connections, the more trust you build, and the more likely they will click through to your blog. Additionally, this trust can develop into potential clients or partners.

  • Don’t spam your network. Use your judgment (or analytics) to determine how many times a week, you should be posting.

  • Post article links to your blog. Use LinkedIn to nurture relationships further, by inviting your contacts to connect with on your business blog too.

  • Post links to other articles. If you don’t have two or three articles in a week to post, post links to other articles too — for example, post articles about news in your industry, or from well-known industry leaders.

To help you off on the right start, you can try these 6 Experts Advice to Develop an Engaging LinkedIn Content Strategy to have your profile driving sales and traffic to your website.

28. Create an Online Webinar

Online webinars are one of the most popular and effective ways to capture and nurture highly engaged buyers. You can use webinars to promote your products, teach a class, or build relationships with new leads. The choice is yours, just ensure it’s engaging and it’ll capture the attention of your target audience.

Maybe you’ve tried doing a webinar but didn’t get the results you wanted. It’s time to Turn Your Webinar One-Night Stand Into a Relationship with this easy 3 step formula.

Need help promoting your webinar?

Book a free call to learn how our team of marketing experts can help you setup a high converting webinar campaign today.

29. Automate Your Marketing

Think about it, automation is the way of the future. We’ve come a far way from 2011. According to recent studies, marketing automation on average drives up to 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.

More than 11x more companies are using marketing automation these days than back in 2011.

You can automate your email, chat, ads and social media cutting your workload in half and allowing your marketing efforts to be active while you work on other projects.

Here is Wishpond we offer marketing automation for a business like yours. From emails to ads and then some. Click here to see what our marketing experts can do for you.

30. Review Your Website Marketing Strategy

One of the most important things to do to ensure your online presence is growing is to review your digital and website marketing strategy. Take time out to see what’s working and what needs improving as you invest more time and money into your strategies.

So how do you review your website marketing strategy?

You check your analyze your website traffic and data along with your brand’s keywords and SEO placement. The best place to start is Google Analytics.

If you’re completely new to Google Analytics and need help from start to finish, here’s a step by step guide to help you set up Google Analytics in 10 easy steps.


There you have it 30 proven website marketing strategies to get more clicks. If I’m honest, choosing one method just won’t cut it, you might need to use as many as you can if you want to start making a dent online.

There is a lot of competition online. Your website isn’t the only one of it’s kind, which isn’t to say it’s impossible it just takes consistent action to keep driving clicks and traffic to your website.

You’ve got this.

Are you currently promoting your website? Comment below what’s been working and what you might need help with your website marketing strategy. I’d love to know.

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Between trying to keep up with your monthly sales and following through on your marketing plan, generating leads can feel a bit overwhelming. You’re not alone, 65% of businesses say generating traffic and leads is their biggest marketing challenge.

But there’s more than one way to skin a cat, which means they are more than one way to get the leads you need for your business.

In this article, I’ll be showing you 60 epic ways to get more leads today.

Let’s get started.

1. Generate More Leads With Your Business Website

According to the eCommerce Foundation, 88% of consumers will research product or service information on your website before they make a purchase online. This means if you don’t have a website, you’re missing out on getting a huge chunk of leads for your business.

Don’t take it for granted, there is a lot of business out there that either have no website or a poorly designed one.

If you don’t have a website, I’ve reviewed the ten best website builders you can use along with their pros and cons, so you decide which one works best for you.

Maybe you already have a website up and running, but you’re not getting any leads. The truth is a well-designed website may get leads, but a poorly designed website design will prevent it altogether.

It only takes 0.05 seconds for new visitors to form an opinion about your website that determines whether they’ll stay or leave.

First impressions do matter. The old saying of don’t judge a book by its cover doesn’t hold water when it comes to your website design.If you’re worried you’re website design might not be up to par I found Crazy Egg’s article on the Best Website Layouts for User Experience and Conversions to be helpful.

2. Generate More Leads With Live/Online Chat

Having a live or online chat service for helps to generate more leads for your business because unlike an email that can take hours if not days, a chat conversion takes seconds to turn your visitors into leads.

You can even go as far as qualifying leads directly with (automated) questions and evaluating their current needs with a chatbot service like Botsify.

You can also use chat to discover information your website might lack or bury from first-time visitors who might not know how to navigate through your site as well.

Online Chat can benefit as listening tools so you can learn about the pain points of your current customers or common questions to add to your FAQ new visitors might have. Ultimately this can not only help to bring in more leads but upgrades.

Here are the top 10 best chat software services you can use for your business today:

  1. Chatfuel
  2. Drift
  3. Nextiva
  4. Bold360
  5. Sequel
  6. LivePerson
  7. PureChat
  8. ClickDesk
  9. Botsify
  10. Comm100

3. Generate More Leads With Custom Chat Messages

In April 2019 the Wishpond Marketing team tapped into the power of chat marketing.

At Wishpond, when we started using chat, we had one message that would pop-up and ask people if they needed help with anything. We noticed that most of our chat interactions came from people reading articles on our blog; each chat inquiry was specific to the topic they were reading.

We made some notes and decided to go the extra mile to make each chat message customized to the blog article it would show up on.

So for instance, if there was a Facebook article on how to run a Facebook contest, the chat message that pop-up would ask them if they need help with planning their next Facebook contest.

This simple change of customizing our chat messages instantly brought more conversions
leads when compared to our “one size fits all” message.

Now we have a lot of articles so customizing the chats did take time, it was a team effort but as soon as we started making changes to only a fraction of our articles we started to see the results instantly.

It was a labor of love that brought in some qualified leads. Have a chat message on your website, why not give custom chat messages and try and see what happens.

4. Generate More Leads With Lead-Generating Landing Page

With the right landing page, you can get more leads for your company with just a few clicks.

But a landing page can only generate leads if it’s adequately designed to do so. Maybe you currently have a landing page that isn’t bringing as many results as you’d like. Try to see if you’re making one of these [7 Landing Page Mistakes that are Costing you Conversions.]

With Wishpond we’ve helped to generate over 75 million leads with our features and software. Namely our Wishpond landing page templates.

Create beautiful, high-converting landing pages for your business with mobile-responsive templates designed to fit any industry. Click here to get started.

5. Generate More Leads With SEO Keywords

Optimizing your content with SEO is key to bring more leads your way. The right keyword can put you directly in front of the right audience looking for your products or services.

The trick to using the right keywords so that you can get better searches and clicks is to find lower search volume keywords, so you don’t have to compete with high keywords that are being used by almost everyone. Because you’re competing with a wide range of other business locally and globally, you want to take every chance you get to stand out and grab potential customers attention.

Here are the top 5 tools to find keywords for your online platforms:

  1. Google Search Console
  2. Ahrefs Keywords Explorer
  3. SECockpit
  4. Google Keyword Planner
  6. Moz Keyword Explorer

6. Generate More Leads By Updating Your Website

You can generate more leads with an updated website. If visitors make it to your website, congrats they’re considering your services, but if your website information is out of date then, you might have just lost a potential customer reaching out to you.

That means no appointments, no sales, and no new customers. Your website is once again blocking the door to new leads.

The little things matter, take the time to update your website with the following:

  1. Store hours
  2. Name, address, and phone number
  3. Products (descriptions)
  4. Testimonials
  5. Promotions
  6. Parking availability
  7. Google Maps attached to each location page
  8. Images and videos
  9. Client Portfolio
  10. New products and services

7. Generate More Leads With A Mobile-Friendly Website

Sweor reported that about 57% of internet users say they won’t recommend a business with a poorly designed website on mobile.

If your website doesn’t have a seamless experience across all devices, especially when more than 52.7% of global Internet users access the Internet using mobile, you’ll not only miss out on getting leads from your website’s mobile designs, you’ll also lose recommendations and referrals as well.

Take the time to optimize your website for mobile. Most website builder’s allows you to see your website design on tablet and mobile so just as you like reviewing the desktop version, you can do the same for the mobile and tablet version.

Instead of clicking around to see what kind of mobile design works for you can use Quick Sprout’s guide to a Mobile Friendly Website to help you get it right the first time.

8. Generate More Leads With Local SEO keyword strategy

Generate more leads for your business with the help of local SEO keyword strategy. This means optimizing your local SEO for more website traffic, leads, and conversions aimed towards local customers in your area or location.

Having a local SEO keyword strategy can be as simple as creating content based on local news stories or events in your blog or online platform so that locals can find out who you are and the services your offer easily.

9. Generate More Leads With Update Your Google My Business Account

Have you ever search for a company or service in Google and then you see a little sidebar with all the relevant information like this:

This is one of the many things having a Google My Business Account can offer you. It allows online users to find everything they need about you with just the click of a search button.

You can sign up for free anytime. Plus you’re added to a Google My Business listing when you create a with a Google Account.

10. Generate More Leads With Google AdWords

If you’re looking for a powerful paid tool in marketing to get more leads, Google AdWords is the best way to go. With it, you can run highly-targeted, low cost, high conversion campaigns on the world’s most popular search engine, Google.

However, if you don’t know what your doing it can cost you more money than results, you might end up making one of these 10 Avoidable Google AdWords Mistakes Only Beginners Make. So be sure to know the in’s and out’s of Adword campaigns or hire an expert before you start.

If you’re ready to tap into the power of Google Adwords, you can use this guide to Create a Google AdWords Plan in 10 Easy Steps.

11. Generate More Leads With Online Directories.

A physical directory might not get you many leads, but an online one will work just as well, if not better.

Placing your business in an online directory helps to increase visibility because they’re one of the first places today’s buyers look when they need to find a supplier/partner/provider. It can also help you with your local SEO strategy.

If you’re not sure which online directories would be the right fit for your brand you can use Hubspot’s Ultimate List of 57 Online Local Business Directories.

Website pop-ups are a great way to get emails from visitors so that you can retarget and turn them into customers.

Sumo Analyzing 2 Billion Pop-up Examples found that if you get even 150 visitors per day to your site, you’d have 418 signups in a month. That’s 418 visitors you can turn into qualified leads and customers.

But as useful as pop-ups are if you don’t construct, timed properly or worded right then well you’ll end up losing conversions on your site instead. Try to avoid these 7 Website Popup Mistakes That Are Hurting Your Conversion Rate.

If you don’t have a website pop-up, you can easily create on with Wishpond’s Pop-Up Builder in minutes and start gathering leads.

Get started with Wishpond and create your popups, welcome mats, slide-in popups and opt-in bars for your website, e-commerce store, or blog.

13. Generate More Leads With an Exit Strategy

If your first attempt didn’t work, you could increase your chances with an exit strategy intent popup strategy.

You can use an exit strategy to as your last chance to grab your visitor’s attention and turn them into a possible lead before they disappear and go to a competitor’s website instead.

Online shoppers are just like offline shoppers. People are always on the lookout for the best offers, deals, and product quality. Sometimes they just want to shop around to see what works best for them.

That’s why having an exit strategy is essential. Simply put, an exit strategy is based around providing a piece of value to a user as they attempt to leave your site.

This might include adding:

*Follow up emails
*Free shipping offers
*Downloadable content

14. Generate More Leads With Discounts & Deals

Online visitors are always looking for the best deals and discounts they can use to save on their purchases. Convince and Convert found that 93% of Shoppers use a coupon or discount.
You can place discounts everywhere, on popups, website banners, and sidebars. Never wait until after a user reaches the checkout or leaves to give them a special promotion.

Offering a discount doesn’t always mean lowering your price or quality; there are a few smart ways to offer discounts, so you’re not losing money. You can use this helpful guide I found on How To Use Discount Pricing Strategies to Make More Sales.

15. Generate More Leads With Free Shipping

Admit it, when your shopping online and you see that free shipping option you’re excited.
That’s because offering free shipping (if you have an e-commerce store) can help you to generate more leads and purchases.

Four out of five consumers are more likely to purchase if you offer free shipping. Shopify listed offering free shipping as one of the top 19 ways to increase sales.

Thinking about offering free shipping? Great! Learn about The Psychology Behind Free Shipping and how to use it to make more sales.

16. Generate More Leads With Positive reviews

Reviews have so much power when it comes to swaying buyers purchasing decisions. 22% of online users won’t buy your product or service after reading even just one negative review, not to mention four or more bad reviews can take up to 70 percent of a business’s potential customers away.

So that one-star review you’re ignoring on your website or e-commerce store could be the deciding factor for potential leads.

If your customers are reaching out to you via email or social media, and excited about your products, feel free to show them off on your website. You can also use these 7 Ways to Display Business Reviews on Your Website.

17. Generate More Leads With Email Marketing

Hubspot reported 73% of millennials to prefer when businesses communicate with them via email and with 99% of consumers check their email every day it allows your brand to generate leads through email marketing.

Increase your leads by sending emails with:

  • Discount & Deals
  • Product updates
  • Blog Articles

You can use “email drip campaigns” and “marketing automation” to drive leads your way. Get started with Wishpond Email Campaigns, so you can send emails and nurture leads into sales.

If your e-commerce store is suffering from shopping cart abandonment, it’s the perfect opportunity to turn those abandoned carts into paying customers.

Studies show that almost 70% of purchases are left unfinished. And if you’re not taking this number seriously, chances are, you’re losing more money and leads than you thought.

Recover your leads with 10 Expert Ways to Reduce Shopping Cart Abandonment.

19. Generate More Leads With Webinar

Webinars have always been one of the top ten ways to generate leads for your business; maybe it’s because 72% of online users are willing to give contact information for a webinar. With that information, you’re able to turn attendees into qualified leads for your business.

You can have a pre-recorded webinar or a live webinar though I found that live webinars attendance and engagement are 46% more when compared to other webinar methods.

Marketers know lead generating webinars take work, there’s no way around it. In the end, the results you get outweigh massively outweigh the effort it takes to create them. So if you’re on the fence, give it a try.

If you’re up to the task with hosting a webinar, you can use Neil Patel’s Guide to Running Successful Lead Generation Webinars

20. Generate More Leads With Content Marketing

Bill Gates once said that “Content is king,” but expert marketer Lee Odden says it’s not “King, it’s the Kingdom.”

Content marketing can Improve brand reputation by building trust through your online content. Content marketing has proven to effectively generate leads, in fact, after reading recommendations on a blog, 61% of online consumers in the U.S. then decided to make a purchase.

For more tips on getting started with content marketing, check out 6 Types of Content We Used to Grow a 250,000 Reader Blog.

#21. Generate More Leads By Including Alt Tags In Your Images

Image search is still on the rise despite Google 2019 update to remove search by image; with the new update, users can now only view images through the “Visit” button, which takes them to the webpage that contains the image.

When you add ALT tags to your image, you’re expanding your brands SEO so that you can be easily found or considered by your lead across the board, from your website to your blog and now the images you use as well.

It may seem like a simple task, but these little SEO trick pay off over time and helps to bring in leads for your business in the long run as your business grows.

22. Generate More Leads With Guest Posting

Guest posting is inviting or allowing someone who is outside of your business to write an article that will be featured on your blog and promoted on your platform.

Guest posting isn’t just great for SEO; it helps to build credibility for your brand. When your readers see an influencer, they trust writing for your brand or about your services you have a traffic of potential leads.

Guest posting works both ways; you can also guest post on other popular blogs as well to increase brand awareness and opens the door for networking with other brands for future projects.

23. Generate More Leads By Sharing Your Content

Digital Influencer Gary Vee once said, “What you do after you create content is truly what counts.” He’s right; most businesses think that once they publish their blog articles, traffic will come rushing in to read. I’m here to tell you it doesn’t matter how good your SEO or topic is you need to get the word out.

Strategically plan how you want to promote your content ahead of time helps to amplify your brand, target audience, puts you in front of the audience you want to convert into buyers.

Looking for the right place to start sharing your blog? I found this article on 101 Effective Ways to Promote Your Content in 2019 that’s sure to get you off on the right foot.

24. Generate More Leads With CTA’s Your Blog Posts

Congrats you’re getting a steady flow of traffic to your website and blog, now what? Capture leads with in-line CTA’s in your blog post.
Here are two of the best examples of CTA’s for blogs:



You can add them at the beginning, middle or the end of your article. Just like a landing page, you’ll have to test out your CTA’s position and copy to see what works best to generate the most leads.

To quickly and easily test out different CTA’s on your blog, check out Wishpond’s CTA builder.

You can use the sidebar of your blog or website to capture leads for your business. You can use calls to action like free trials, free consultations, or a simple mailing list opt-in form.

If you really to increase your lead generation adding downloadable content, forms or reports for your opt-in bar is an excellent place to start as well.

Social Media Today uses an opt-in form for email subscriptions and downloadable content so that they can grow their list and later send sales or content emails.

26. Generate More Leads With With a Referral Program

What’s better than offering free content to capture leads for your business? Offering more free content to anyone who brings you more leads.

When word-of-mouth referrals make up 20-50% of most purchasing decisions, a referral program is sure to bring leads your way.

Ask people to enter your affiliate program or sign up a friend for a chance to get discounts and products. Just ensure that your referral program rewards are enticing enough for your customers to go the extra mile.

Here are ten referral programs you can integrate with your business:

  1. Wishpond

  2. Post Affiliate Pro

  3. AdvocateHub
  4. Refersion
  5. ReferralHero
  6. Viral Loops
  7. RevenueJump
  8. Ambassify
  9. Social Seeder
  10. PayKickstart

27. Generate More Leads With A Giveaway

Having a giveaway is a great way to boost engagement and leads for your brand. There have been a lot of brands out there that have gained a massive following and loyal customers just by hosting giveaways.

You can choose to have an online giveaway with a landing page or host your giveaway purely on social media.

Ready to start your giveaway? Wishpond offers Contests & promotions features that make it easy to get the most out of your contest and giveaways.

28. Generate More Leads With Video Content

Create video content centered around a specific keyword or popular topic. When you start thinking about what type of keyword you want your video to be about, it helps viewers to see and know what your video is about without a second thought. Optimizing your video content with SEO helps to boost its visibility.

You can use video content in a wide range of ways to generate potential leads:
* Behind the Scene
* Products Updates or Uses
* DIY’s or How-To
* Customer reviews

29. Generate More Leads With Keywords In Your Video Filename.

Yes, your video file name does make a difference. It can be the difference between your video’s ranking in Google search engine.

For example, if you upload your video with a change your video’s default name from “18877613.mp4.” to “howtolose_weight.mp4” Google will automatically focus on the keywords in your video’s title. Doing something as simple as this can bring a dramatic jump in your video’s ranking.

It’s also important that use long tail keywords in your video titles. You can still use long, detailed video descriptions and titles so Google can find your video for relevant and highly-specific long-tail phrases. Just don’t go over overboard, so your titles cut off.

The easier your video content is to find, the easier it is to outdo your competition and be front and center before your potential customers.

30. Generate More Leads With Backlinks & Links in Your Video Descriptions.

Tubular Insights found that 52% of shoppers agree that watching product videos makes them more confident about making a purchase.

Add that to the fact that 46% of shoppers said they would be more likely to seek additional information about a product after watching an online video about it putting backlinks and links in your video description increase your chances of increasing leads.

Link building isn’t just for websites. It’s another great way to let Google know what your video is about in the description, so you rank for the keyword in Youtube and Google better.

31. Generate More Leads With Seasonal Sales

Holiday sales are one of the best ways to capitalize on getting new paying customers. Host a seasonal sale for your services or products with a discount, holiday bundle, or offer seasonal products at a good price.

That’s what the Dollar Shave Club did with their Holiday Shave Set.

32. Generate More Leads With A Podcast

Podcasts help you to reach out to new leads for your business. Podcasts can help in building familiarity with a wide range of audiences. At least 51% of U.S population listen to podcast, imagine how many people listen to podcasts on a global scale.

Listeners usually subscribe to the series and regularly listen. As long as the audio series continues, your audience is quite likely to keep listening, which provides the perfect opportunity to talk about how your products and services can help customers.

For example, Buffer has a podcast called The Science of Social Media where they talk about everything social media and from time to time Buffers amazing social media management features.

33. Generate More Leads With Backlinks in Your Blog

Simply put, a backlink, also known as an external backlink, is when another site owner links to your website somewhere in their content. This could be on a blog post, a service page, or on any other page on a website.

Backlinks are important for SEO because it helps to boost your content’s keywords; it also authentic, when you use high-value backlink it backs up the quality of the content on your website.

34. Generate More Leads With Infographics

Educating your audience is the key to content marketing, and infographics can be one of the easiest ways to do it. They’re also shareable content that bring engagement your way, with engagement comes the possibility of generating quality leads.

Infographics work well because people are 30x more likely to read an article with more visuals than words. It also allows viewers to break down complex information.

If you interested in creating infographics Canva provides free templates and customizable designs you can use.

35. Generate More Leads With Instagram

Instagram has more than 500 million daily active users, with 83% of them discovering new products and services on Instagram.

With an audience ready to discover your brand and services, you can use Instagram to generate leads and sales. The key to generating leads on Instagram is consistency. To do that you’ll need a Winning Instagram Marketing Strategy.

36. Generate More Leads With Instagram Stories

Instagram stories are images or videos that you can upload on your account that disappear after 24 hours.

If you’re able to, you can add a link to your story and direct viewers to your website, offer or landing page effortlessly converting them to leads. You use this guide to learn How to Add a Link to Your Instagram Story.

You can incorporate Instagram Stories to your social media marketing plan. Shopify’s step by step guide on How to Use Instagram Stories for Marketing (And Why You Should) can point you in the right direction to get started.

Around October 2018, Instagram launched a new feature, Instagram Nametags. Essentially this allows you to create and customize a name tag that can be scanned by other people so they could find your account easily on Instagram.

Likewise, you can scan other people’s Instagram Nametags if you need to find them. Your Instagram Nametags allows people to quickly find and connect with you without having to type in your name in the explore page.

Five Creative Ways to Use Your Instagram Nametag:
*Print your Instagram Nametag on your business cards
*Place your Instagram Nametag in your store
*Add your Instagram Nametag to your videos
*Add it to your blog or website
*Share your Instagram Nametag at events

For more creative ways to here are 30 Ideas, Tips & Examples to Market on Instagram.

Never underestimate the power of hashtags, they can be your driving force for engagement and the key to being discovered by your target audience.

If you’re promoting your brand on Instagram then it’s best to use hashtags that are related to your business. For example, the Preview App uses hashtags that it’s customers use or their potential leads usually follow on Instagram.

For help getting started with Hashtags, check out 150 Best Hashtags to Get More Likes.

39. Generate More Leads With LinkedIn Connections

LinkedIn is the perfect place to find B2B leads for your business. It’s one of the most popular business social media platform, next to Behance.

You can find potential leads by taking a look at your LinkedIn contact connections you’d like to prospect. You can also find more leads when you join LinkedIn groups.

Word to the wise, avoid spamming or appearing spam-like when you reach out to people, this can sour any possible future relationships or leave people with a bad impression of your business.

Try these 9 Best Ways to Grow Your Network on LinkedIn and use LinkedIn to grow your lead list.

40. Generate More Leads With LinkedIn Articles

Writing articles on LinkedIn doesn’t just prove your credibility as a professional in your field, but it also helps with SEO and lead generation. Just like your blog, you can rank in content, use CTA’s, and drive traffic to your website and products and services.

Not a writer? Don’t worry; you can try these 5 Must-Read Tips for Writing a Killer Linkedin Article.

41. Generate More Leads With Twitter

Twitter is still alive and well, with over 326 million monthly Twitter users every month. You can use Twitter to promote your social media content, contests, giveaways, blog post, or new updates.

Twitter may not have the longest content shelf life, but it makes up for it with its ease of engagement with a global audience with just the click of a tweet.

Twitter hashtags and search is also useful for finding a person interested in niches, hashtags or topics related to your brand that way you can find influencers, leads and new customers to engage and connect with on Twitter. You can try these guides on How to Rapidly Grow Your Twitter Following.

42. Generate More Leads With Facebook

Having a Facebook account for your business isn’t just essential for leads, but it’s important for ads, customer service, and even acts as an online directory for any looking for information on your brand.

You can use Facebook to generate leads by sharing content that links directly back to your website or prospecting page. Feel free to try these 45 Best Facebook Business Page Tips, Tricks, and Optimizations to get your lead generation started.

43. Generate More Leads With Facebook Live

Since it was launched in 2016, Facebook Live has grown to be one of the most powerful marketing tools on the world’s largest social network. With viewers spending over six hours a day watching Facebook Live video since 2018, you can expect to grab an audience along the way.

Going live on video isn’t as scary as it sounds, it’s just like making a YouTube video for your brand, only’s live.

Don’t worry, try reading Hootsuite guide on The Complete Guide to Facebook Live-Streaming for Business before you start to get the hang of things.

44. Generate More Leads With Facebook Pinned Post

When you pin a post on your Facebook page, you allow viewers to see this post at the top of your page before they even start scrolling. The pinned post puts your content in the spotlight and typically results in higher engagement rates since it’s the first thing visitors see.

If you have a link, promotion, or discount going on, then it’s the best thing to do if you want to generate leads for it.

Target decided to pin a Valentine’s Day post on their Facebook business page to promote their sales for a holiday. This V-day pinned post got over 22,000 likes, 1000 comments and 1000 shares since being posted on February 1st.

45. Generate More Leads With YouTube

Not to brag, but YouTube is technically the second largest search engine in the world.

YouTube is one of the best places to place your content because it has such a long shelf life, which means you can still grow in views and subscribers even years after you publish your video content.

For example, popular YouTube Channel 5-Minute Craft, they post fun and creative DIY projects that anyone can try. They place links to sell products, get subscribers, and more in their video description.

If you’re going to use YouTube to get leads you’ll need the right content strategy to get growth instantly. You’ll have to be in it for the long haul if you want to see consistent leads coming your way.

46. Generate More Leads With YouTube Cards

YouTube cards are interactive “panels” that slide in and out when your video is almost done playing; the aim is to encourage viewers with content that might be interested in. You can add up to 5 cards, which include images, text, or clickable links.

Here’s an example of YouTube Card by Buzzfeed’s Worth It

You can push videos you want viewers to see that can lead them to your website or landing page.

Adding social media plug-in on your website, contest pages, or blog helps to share your content around.

The more people view your content, the more chances you have of getting more leads your way.

You can either of these guides to finding the right social media plug-in for your platform:

10 Best Social Media Plugins for WordPress

150 Best Shopify Apps (Paid & Free) To Increase Sales for 2019

Here are the top five social media plug-in’s you can use today:

  1. Mashshare
  2. Social Warfare
  3. Sumo
  4. Shareaholic
  5. Social Pug

48. Generate More Leads With Influencer Marketing

Influencer Marketing has been in the top five marketing tools and strategies for the past four years and counting.

Adweek reported that Influencer marketing would become a $10 billion industry by 2020. That’s how invested marketers are in influence marketing. You can use influencer marketing to generate leads for your business.

You can use influencers in a wide variety of ways. One way is to partner with an influencer for a do co-promotions like a give away a special discount or prize package.

That’s what lifestyle influencer Darina did when she posted for SmartyPants Vitamins.

49. Generate More Leads With Google Analytics

Google Analytics is your secret weapon when it comes to finding and keeping leads for your marketing strategy.

If you’re new to Google Analytics or you’d like to create an account you can use this guide to help set up Google Analytics in under 15 minutes. to follow along better in this article.

Use Google Analytics to track and capture any potential leads that might have visited your website, landing pages, or campaigns.

If you’re losing or not getting enough leads, you can monitor and track your lead’s path and see which pages or CTA’s they tend to fall off from so you can make changes.

You can create a lead path to generate more leads for your business with social media ads like Facebook and Instagram. You can create tailored ads with a custom audience to narrow down your chances for more click and more leads.

Need help running your social media ads?

Here are social media ads guide to help you to get more leads:

The Anatomy of a Perfect Instagram Ad

How to Generate Qualified Leads with Facebook Advertising

51. Generate More Leads With Online Engagement

Having content is great, but if you’re not striking up a conversation with the people, it’s tailored for then how can you convert them into leads. Companies with the strongest omni-channel customer engagement strategies retain an average of 89% of their customers.

Online engagement includes replying to comments, replies, direct messages, and even repost/retweets. The more comments and engagement a post has means the more people will be drawn to it to join in as well.

When you foster engagement, you more likely to build loyal customers and a stronger fan base for your business.

52. Generate More Leads With a YouTube Ad Campaign

YouTube ads campaigns are an effective way of generating leads for your brand; earlier I stated that it was the second largest search engine online, well it’s also one of the top three social media with people worldwide watching over 150 million hours of YouTube every day.

Wouldn’t it be great to place an ad there for everyone to see.
Add that to the fact that 60% of people prefer video platforms to live television.

Get started and Setup a YouTube Ads Campaign in 10 Easy Steps.

53. Generate More Leads With Google Ads

Google Ads can be a hugely successful tool for driving traffic, marketing your product, and getting leads.

AdWords gives you location targeting options. So if you’re a locally based business or even an e-commerce site, you can geo-target to get seen by your customers.

The downside to Google Ads, like any advertising platform, is that to get real results, you do have to pay to play. It’s best if you have a Google AdWords Plan to help you along the way.

If you have a brick and mortar store, you can do in-store promotions, deals, and discounts to get sales for your business.

If you want to make it even more enticing you can offer exclusive deals only in store customer received when they visit to make a purchase.

United By Blue is one retailer that has hosted brands that it sells for in-store pop-ups. For the Oxford Pennant pop-up that they hosted in April 2017, they drove 250 people to the event and increased month-over-month sales by 155%.

55. Generate More Leads With Network Events

Don’t just in front behind your desk online all day, go to network events or seminars, and meet new people.

You never know you just might meet. A handshake could turn into a brand collaboration or a new high paying client.

In reality, budgets won’t always allow us to go to every event. You’ll have to choose which events you’d like to budget and plan for this year.

  1. If you want to know which event(s) you should attend, ask yourself what is your most important business or the professional goal you’d like to accomplish.

  2. What do you want to walk away with from the event?

Maybe you just want to network with like-minded people or to get new insights to bring home. Or maybe you’re looking for new leads or strategic partnerships. Whatever you want, decide ahead of time to make sure you can get the most out of your conference experience.

  1. Take a look at the speakers at each event, are these people you want to learn from? Are they in your field or the expert specifically in your industry? Don’t just go to a conference because

56. Generate More Leads With Business Cards

Business cards still have a place in the business world, especially for your older demographic. You can hand out business cards at events and seminars.

You can use your email signature as a virtual business card so every time you send an email, your leads know where just to find you if they need you.

57. Generate More Leads With Brand Collaborations

Co-branding is a strategic marketing, and advertising that can help to generate leads for both brands.

You would have to pick a brand that has a service or product that compliments your own for it to work. If done right it’s a win-win for everyone.

When they say that two heads are better than one, it’s true, you have double the audience and double the manpower to do digital promotions, social media contest, giveaways, and promotional projects.

For example, GoPro & Red Bull for their Stratos marketing campaign that showed the two brands were a match made in heaven.

58. Generate More Leads With Employee Advocacy

Getting leads isn’t a one-man job, I don’t mean your sales or marketing team, why not include the entire company with employee advocacy.

Ask your employees to promote your brand on social media platforms like LinkedIn or follow your social media pages like Instagram to help with engagement or comment.

Starbucks has an employee advocacy program on various social networks enabling employees to make posts – pictures, stories, and discussions all about Starbucks.


Be proud of your brand’s awards so much so that show your potential leads why they should trust and buy from your brand and not competitors.

Talk about your success on your about page, if you’d like to take it a step further post them on social media and celebrate with your fans.

Sponsoring an event, digitally or offline, has massive benefits for your company. With each event, you’ll be getting brand visibility in front of new clients, customers, and businesses.

Based on your event speakers and the topic, you’ll not only bring credibility, but your services will receive them as well.

But new leads don’t just magically appear from sponsoring the event or by standing in your booth. You need to get out there, talk with the crowd.

If your still not convinced here are 7 benefits of sponsoring an event for you to consider.

The Summary

There you have it sixty ways to get more leads for your business you can use to increase sales today.

You can use all these to get leads, but the real work begins when you have to turn that lead into a loyal customer.

Don’t make the mistake of collecting leads and leaving to fend on their own. So here are Four Things You Need to Do After a Lead is Generated.

Have you had success with getting leads for your business? Share your trade secrets below for us all to see.

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Why do marketers routinely ignore one big thing that can make or break their marketing strategy?

Dan Gingiss
Dan Gingiss

This week on The Inbound Success Podcast, Dan Gingiss talks about why customer experience trumps marketing every time – and how you as a marketer can create viral customer experiences.

Dan is an author, podcaster, keynote speaker, and noted customer experience expert who has headed up social media and customer experience for a slew of Fortune 500 companies. He has made it his business to curate examples of the best and worst customer experiences and distill the lessons learned into actionable strategies for companies looking to take their game to the next level.

In this week’s episode, Dan shares both why customer experience is so important as well as how marketers can develop a customer experience strategy, including actionable tips on things like writing marketing copy and getting more in touch with what your customers actually want and need.

This week’s episode of The Inbound Success Podcast is brought to you by our sponsor, IMPACT Live,  the most immersive and high energy learning experience for marketers and business leaders. IMPACT Live takes place August 6-7, 2019 in Hartford Connecticut and is headlined by Marcus Sheridan along with special guests including world-renowned Facebook marketing expert Mari Smith and Drift CEO and Co-Founder David Cancel.
Inbound Success Podcast listeners can save 10% off the price of tickets with the code “SUCCESS”. 

Click here to learn more or purchase tickets for IMPACT Live

Some highlights from my conversation with Dan include:

  • If you don’t have a great product or service, then really no amount of marketing is going to work in the long run. It might get people to buy your product to service, but then they’re going to be dissatisfied with it, and they’re going to return it, or they’re going to tell their friends that it’s terrible, or what have you.
  • Today there’s no longer such a thing as an offline experience. Any experience – good or bad – throughout any stage of the customer journey, has a strong likelihood of being shared online.
  • 30% of consumers say after a negative experience, that they would post a negative review online, or on social media. But, almost 50% of consumers say the same thing about a positive experience.
  • Being responsive on social media is so critical, especially to the people that are complaining because you have an opportunity to make things right.
  • People who complain, complain because they care. The ones who don’t care have already left for your competition. They’ve already switched providers, and they don’t care whether you fix it or not.
  • The best place to start when building a great customer experience is with language. So many companies are using language that frankly, most consumers either don’t understand, or can’t connect with.
  • One way to do this is by writing marketing copy that is witty (this is not the same as being humorous, which may or may not resonate with your audience).
  • If you struggle to be witty, the easiest way to start is to eliminate jargon and technical terminology from your copy, and then to read what you write back to yourself and ask yourself, “does this sound like something I would say in conversation?”
  • The best way to identify opportunities to create shareable customer experiences is to actually be a customer of your own product.

Resources from this episode:

Continue Reading…


Since I joined the IMPACT sales team back in January of 2017, I’ve negotiated 100+ transactions between our company and new clients.

Through that process, I have dealt with a range of people on negotiating our agreements ranging from the legal counsel of global corporations to working directly with the company founders.

What I found surprising across all of these negotiations was how much of the transaction/timing/effort centered around discussing/clarifying terms in agreements like the Master Services Agreement (MSA), or the agreement we have with our clients.

What was interesting to see was that the same contract points came up over and over again for discussion.  

Continue Reading…

In recent years, the e-commerce industry grew from $1.84 billion in 2016 to the estimated $3.45 billion this year.

Such growth causes a great increase in competition between businesses and motivates e-commerce marketers to look for new and effective ways to attract new clients and retain the existing ones.

Joseph Sugarman, one of the best advertisers from the 1990ies, compiled a list of psychological selling tricks that will help any seller or marketer to efficiently communicate with the customers and encourage them to make a purchase. Though being introduced dozens of years ago, these strategies remain relevant and are widely used in the field of e-commerce.

However, you can make use of them as well if you tune them to your business. Ready to learn how to sell more? The answers are below.

1. Sense of urgency

Let’s start with the most powerful and efficient motivator, which is a sense of urgency.

You can create a sense of urgency by:

  • Limiting quantity: only X items left in the stock!
  • Limiting time: X hours left until the end of the sale!
  • Emphasizing the situation: Hurry up to shop Christmas gifts!

A sense of urgency works amazingly well, especially if applied correctly. The information about the limited sale can be placed on the homepage and the information about limited product quantity will be relevant on the product’s page.

2. A value proposition

Even if a customer knows what he wants, he still needs to be convinced to buy from you. This is why you need to place a value proposition on almost every page of your online store (product pages and catalogs are a must!).

Such value props often come in the form of banners that inform shoppers about free delivery, a discount on the first purchase, or similar offers.

3. Reviews

Shoppers trust other shoppers the same as they trust family or friends. Use it for your benefit and incorporate real customers’ reviews to your store.

Place the reviews on the product page so the shoppers can immediately estimate the item. You can also add an option of leaving a comment and/or rating right on the page – that would contribute to the level of interaction between your brand and the customers.

4. Sense of reciprocity

You know that feeling when you receive something for free and feel like you have to give something back? That’s reciprocity and it can be a powerful motivator for the shoppers to buy from you.

If you send them an email with a discount or an incentive in the form of “thank you” for being a loyal customer, they will most likely feel the urge to give you something back. Most likely, it will be a purchase or, at least, a visit to your website.

5. Evoke emotions

Identify your target audience and appeal to their emotions by adjusting the website design and content correspondingly.

Holiday seasons are the best periods for impulse buying but you can evoke emotions with your shoppers in low seasons as well. Incorporate pop-ups with relevant and appealing messages and keep the tone of your store consistent and friendly.

6. Rewarding system

People love to collect items and they love to get rewards for completed actions. This is the reason many online stores incorporated a system of reward points or bonuses that later can be exchanged for the products.

The Bright Star Kids store offers personalized supplies for children and has a system of reward points. The actions that are requested from the customers are really simple: fill in your Birthday date or log in with the social media account. But in exchange, the user receives a significant amount of points which they can use to buy products from the store.

7. A sense of curiosity

Everyone loves surprises but expect them to be relevant and high-quality. This explains the growing popularity of subscription boxes that come in all forms, sizes, and content.

A subscription box works by the following scheme:

  • You choose the content that interests you: a bundle of exotic spices or unusual chocolate flavors
  • You subscribe for the box and will be charged monthly
  • In exchange, every month you will receive a themed box but will not know what’s inside it

This is a good chance for you to cross-sell, help people learn about your products and build a long-lasting relationship with the clients.

8. Sense of consistency

Once someone completes the action, they tend to stay consistent and carry on with the expected behavior. This is caused by a sense of consistency that the majority of people have.

You can benefit from it when asking to sign-up for a newsletter. Once the person signs up, they will feel like the next logical step would be checking your store and, most probably, buying from it.

9. Involvement

The big advantage of brick-and-mortar stores is that they offer shoppers to actually try and experience the product. This creates a sense of involvement which may further lead to a completed purchase.

However, modern technologies allow online stores to incorporate the option of “try-on” and delight the users. Augmented reality gives shoppers a chance to “try on” beauty products, footwear, clothes, and even furniture – all that via a smartphone device and with a few taps. Ikea app is a good example of AR use in e-commerce.

10. Personalization

Personalization is now a big thing and a must-have for any online store that wishes to sell more and retain the customers. Customers are willing to spend more money and even wait longer for the products that are personalized – so give them a chance to do so!

One of the most popular and efficient forms of personalization is the section with personalized product recommendations. It will show recommendations based on the shopping behavior of the users and their preferences.

11. Limited choice

There was a famous “jam study” that revealed: customers buy more if presented with a limited number of options to choose from.

Keep this in mind when arranging the product catalog and product display. As well, do A/B testing to see what’s the best option for your store and what motivates the customers to engage.

12. Storytelling

Everyone loves a good story and every business has a unique story behind. Help people learn about it by incorporating a video into your homepage.

The use of a video proves to greatly increase conversions and contribute to the customer experience. Just make sure that the video is not too long and is engaging enough to make the user watch it till the end.

13. Credibility

Before the customer pays, they need to know exactly what they are paying for. So it’s your responsibility to provide them with accurate and descriptive information about the products.

Keep it short and informative and include a value that the user will get from purchasing this item. As well, you can add credibility via your blog where you can explain the aspects of creating your products and why they are worth paying attention to.

14. Anchoring

This technique is really popular among e-commerce marketers. Anchoring is putting a lower price next to the initial one, which was higher. This way, the customer learns that the product is now more available and thus, be more likely to buy it.

It is important though not to do it too often – otherwise, shoppers will doubt whether you really offer a discount or just trying to attract them by any means.

15. Proof of value

We already spoke about the importance of incorporating the value proposition and statement on the product page – and you also have to justify the price.

This is a good opportunity to upsell and raise your sales. If you incorporate a side-by-side product comparison, it will help the customers choose the most suitable product specifically for them. And it may turn out that the purchased item is more expensive than the one they intended to buy.

Customers are generally impatient and online customers expect lightning-speed service. The average site load time is 3 seconds or less, otherwise, users leave it.

In order to keep up with the customers’ expectations and deliver high-quality service, optimize your store to load faster. There are numerous factors that impact the site load speed, from UX to server load. Consult with the developers and run a test on PageSpeed Insights to identify problematic areas.

17. Honesty

Even in the 90’s honesty was considered a significant competitive advantage. A brand that was honest about its flaws stood out among the competitors that did their best to hide them.

Be honest, transparent, and straightforward. Such an approach builds credibility and right away establishes a trustful relationship with the customers.

18. Wiliness to belong

Being extremely social, the majority of people love to belong to different groups. So when displaying a group of products on your store, you can place a message like: “Are you ready to join the X team?”

When naming a group, specify why a customer should become a part of it and what benefit it brings. You can offer an incentive like a discount or regular secret sales to encourage the shopper to take action.

19. Build authority

Support your product offers with an authority: testimonials, an involved influencer, or a list of your awards.

Shoppers need to know you are credible enough to trust you. As well, incorporate the security badges to the store to show that all transactions are 100% secure.

20. Minimize the pressure

Shoppers in brick-and-mortar stores tend to wander around and “shop with their eyes”. Give your online customers the same opportunity by implementing wishlists and “save for later” buttons.

Wishlists are awesome because they help manage the purchases, eliminate the pressure of shopping “right away”, and can be shared in social networks or via an email. They also help you out if an item is out of stock: the user will be notified once the item appears in the store and will most likely buy it.


The marketing strategy that you will build also depends on the e-commerce platform that your store runs on.

Shopify is considered the best option for small or medium sized businesses that do not require extensive functionality. However, if we speak about extensive marketing options, Magento is the platform of choice.

It is well-known for its customization and flexibility and allows you to do almost anything to your store. As well, the platform has over 5000 free and paid third-party extensions (like social media integrations). You can learn more about Magento customization and hire a developer here.

Summing up, every business requires different marketing and selling strategy based on its products, target audience, and set goals. What’s essential for any marketer to remember is: keep all your marketing efforts aimed at the customer.

Everything you do should bring value to the shoppers – and happy shoppers, in return, will gladly bring value to your business in the form of sales.

Author Bio:

Irina Linnik a marketing specialist at Onilab– a Magento troubleshooting company. Being a savvy e-commerce observer she always keeps abreast of innovation and covers the latest industry trends.

Her goal is to inform the readers in a clear, understandable and enjoyable manner and help them navigate through the vast and ever-changing business environment.
Irina has over 5 years of experience in freelance writing and has helped numerous companies communicate their message across various channels.

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Having a website is an important marketing tool used to share information about your business and to generate sales online.

In fact, if your brand doesn’t have a website you could be losing out on great opportunities for your business.

According to the eCommerce Foundation, 88% of consumers will research product information on your website and social media pages before they make a purchase online.

But with no website to browse you may have just lost out on alot of potential customers. It’s time to make your own website or improve your current website for the better.

In this article, I’ll show you the 10 best website builders along with their pros and cons so you decide which one works best for you.

Best Website Builder #1: Wix

Starting at $24.50 /month

Best for Beginners

If you’re new to creating websites or if you want a website built with just a few clicks, Wix is the best site for that.

Wix is a hosted platform, so you don’t have to pay for hosting.

You’ll have the flexibility to build your website using over a hundred free and paid templates with a site builder that comes with an easy-to-use drag and drop editor.

Wix also offers a new feature that allows their AI program to create and select a website template, you can also tell the program what industry you’re a part of like fashion or business, the program will ensure to pick something that suits your need or goals.

Wix also comes with free and paid app integrations, a few created by Wix, other created by third-party apps like MailChimp or Google Analytics.

Cons of Using Wix Website Builder

Apart from templates and basic drag-and-drop options Wix has available, you won’t be able to do a lot of customization to your site unless you’re going to hire a developer or if you’re willing to add lots of code to your site.

Best Website Builder #2:SquareSpace

Starting at $16/month

Best Templates and Designs

Squarespace is another top website builder I’d recommend to both first time and veteran website builders.

Squarespace is a popular, hosted website builder, known for its great designs with sophisticated and it’s easy-to-use templates. It provides first class hosting for your website, so you don’t need to take time out to fix or make updates to your website.

You can select, customize and use a variety of website designs that easily allow you to add your information with ease with a point and click feature. You can start typing anywhere on your template so you have more control of your template. You can also use multiple templates for the same website all at once, that’s a perk most website builders don’t offer or allow for users.

Your average setup time can range from 30 minutes to 3 hours depending on what you’re using your website for and how much information needs to be added to it. The overall setup is smooth and straightforward without any hiccups.

Squarespace is e-commerce friendly site that allows you to add inventory, complete orders, accept payment, discounts and more.

You can also integrate e-commerce apps and tools to help transition your buyer’s online experience better.

Squarespace also holds it’s placed in the top five website builders with great SEO optimization and page speed.

Cons of Using Squarespace Website Builder

Squarespace offers third-party app and service integration, but it’s limited and can add more work on your side. My advice, fight through it if need be. If you intend to use payment plans, you’re only allowed to use Stripe, Apple Pay, and PayPal, with no option to add additional payment gateways like Visa or Mastercard.

There’s no free account so you’ll have to pay to play. You can preview your website, but it won’t be live until you select a paid plan to launch it.

Best Website Builder #3: Gator by HostGator

Starting at $3.84/month

Best Website Hosting & Price

HostGator is a well-known global provider as one the best hosting website since 2002, so it comes to no surprise that they went out and made their own website builder called Gator.

Gator comes fully hosted by HostGator, of course, so you don’t have to worry about managing software, updates or backups, which takes away a lot of headaches when building a website. Good hosting can make or break your site, when the chips are down you can bet on GatorHost to keep your website up and running.

Gator provides over 200 website design templates that are also mobile friendly; each is customizable with a drag and drop features for images from a stock image photo library or your own photos, text, columns and contact forms, all with the option to configure.

Gator has one of the lowest prices as a website builder; each paid account comes with a free custom website domain name which gives it an edge over other website builders that usually require you to pay.

The best thing about Gator hands down as to be that since it’s a paid product, your data won’t be sold or see any unwanted ads on your website.

Cons of Using Gator Website Builder

Gator’s blog or e-commerce templates aren’t as well designed or functional as other website builders. You may feel a bit stuck with designs and features because you can’t hire a developer to add or modify your site.

Gator doesn’t offer a free account or a free trial so you’ll have to pay to if you want to create your website, so if you decide after trying Gator that you don’t want to use it you’ll have to go through a refund process.

Best Website Builder #4: Shopify

Starting at $29/month

Best for E-Commerce & Sales

Shopify has been providing websites for customers since 2006 and has grown since with over 1 million active users and counting. Shopify is one of the most flexible and dare I say easy website builders to use, which is why it’s always listed in the top website builders year after year.

Shopify is an all in one website hosting solution with a 360 approach for managing and selling on your e-commerce website with inventory management solutions. Add unlimited products and third-party apps to optimize your store, like Wishpond.

If you need a wide range of free and paid store templates, by industry or aesthetic, what you can choose from shopify comes in neck and neck with Squarespace.

Shopify, unlike most websites allows you access customized marketing and sales analytics and storage.

You can track your orders and inventory in your Shopify dashboard and your sales reports are simplified without all the complex mumbo jumbo terms.

Your Shopify store comes with flexible payment options like Shopify Payments, which includes apple pay, stripe, VISA and MasterCard or you can add third-party payment gateways like direct bank deposits.

Shopify isn’t only good at e-commerce, they have great SEO features for blogging and online classes.

If you don’t like the website design or feel the need to add or change anything you can hire a developer.

I might want to add that Shopify has done a great job at providing customer service no matter what paid plan you decide to go choose. The turn around is usually between 2-10 minutes depending on the issue.

Cons of Using Shopify Website Builder

Shopify prices are a bit higher than other website builders, and they didn’t offer a free plan, but there is a 14-day free trial to try to see if the website works for you.

Best Website Builder #5: 1&1 IONOS Website Builder

Starting at $7/month

Best Multi-Lingual & Mobile Friendly

This website builder belongs to one of the biggest website host, 1&1. Like Gator after years of hosting websites, 1&1 created their own website builder.

Known by experts website builders, Ionos provides premium website designs that come at an affordable price, and you’ll get an amazing discount on your first payment.

Your paid account comes with a domain name and email address, so you don’t have to pay extra or go searching to find a domain or email host somewhere else. They provide industry-specific and mobile-friendly templates so you’ll find something no matter your niche.

What separates Ionos from other website builders is its ease in creating a multilingual website with a Ionos Business plan (for just $10/month).

No matter what your paid plan your website will have an SSL Certificate and access SEO tutorials so you can optimize even further for search engines like Google, Bing, and Yahoo.

Cons of Using 1&1 Ionos Website Builder

Ionos doesn’t allow third-party extensions or apps so you’ll have to move back and forth between your Ionos website and your third-party app. I don’t know about you, but that sounds like a lot of work.

The Ionos website builder and online store builder aren’t the same, and you can’t switch one from the other, so you want to start an online store, then you need to sign up for their online store builder, not a website builder.

There’s no free trial but feel free to use your money-back guarantee after, but I’ve seen a lot of reviews about Ionos poor customer service.

Best Website Builder #6: BigCommerce

Starting at $29.95/month

Best For Scalable Website

When it comes to e-commerce sites, BigCommerce comes in neck and neck Shopify for the top spot — used by brands like Kodak, Ben & Jerry’s and Skullcandy so you can trust that if you’re looking for a website that grows with you and your business, BigCommerce is the website builder for you.

Each BigCommerce website is fully hosted, with up-to-date secure servers and fast page loading speeds. Unlike Shopify, BigCommerce isn’t just for e-commerce, you create a website for events, downloading services, and blogs with drag and drop website templates.

If you want to use BigCommerce for e-commerce, you can access multiple sales channels. For instance, you can sell through Facebook, Instagram, Pinterest, eBay, Amazon, and more all from your website.

Customize your shipping, flexible tax systems, and drop shipping features to get your business up and running.

And great news if you’re a WordPress fan, you can integrate it with BigCommerce for e-commerce flexibility and twice the website speed and security no matter how much traffic you’ve got.

BigCommerce provides multiple payment gateways like Stripe, PayPal, Visa Checkout, Chase Pay, Apple Pay, Square, Amazon Pay and unlike other website builders BigCommerce doesn’t charge you a transaction fee no matter what payment method you use.

Cons of Using BigCommerce

For BigCommerce the interface from the back end, it can be more difficult to use than Shopify and other website builders. So you may have to click around a few times to get the hang of everything.

Best Website Builder #7: Strikingly

Starting at $8/month

Best Landing Pages

Compared to all the website builders listed here, Strikingly is like the new kid on the block compared to the older companies listed It launched in 2012 since then has helped brands like TribeWanted and OneHelping to host their websites. It’s easy to setup and doesn’t require coding if you’re new to website building.

Strikingly may be young but it falls in line with providing customizable and mobile-friendly templates. It has one of the easiest website editors compared to Wix and Squarespace.

Your site also comes with built-in analytics so you can track the traffic on your website and built-in HTTPS for added security for your website.

Unlike most of its website builders, it offers a free 14-day trial and a free account. Strikingly is also known for giving great customer service based on the reviews of new and old customers. Their customer support seems to have a fast turnaround for any problems or questions you throw their way.

Strikingly hosts your website for you, but offers the chance to change your hosting or add your domain name for paid accounts. You’ll also get 5 GB of monthly bandwidth so you can don’t have to worry about storage when you start your website.

Cons of Using Strikingly Website Builder

If you’re planning to create an e-commerce store, you must upgrade your account to add products, and depending on how many products you’ll be adding to your store you’ll need to keep upgrading.

You need to upgrade to get more than one page for your website or add up to 300 products to your site. However, the pro account is more affordable than other pro accounts from competitors like Squarespace and Shopify.

Some people find that Strikingly isn’t very SEO friendly because of the lack of metadata and alt-text features in some areas. Some reviews say adding an SEO plugin sometimes does more harm than good. I’d say try it and see it for yourself.

Best Website Builder #8: Weebly

Starting at $8/month

Best Easy Set-Up

One the easiest website builder around, Weebly is great for website beginners who need to have their site up and running in just a few clicks. It offers designed templates that allow you to customize without the hassle of learning code.

Weebly like most, if not all, of the website builder on this list, is a hosted platform, so they manage all your software and upgrades on the back-end, so you don’t have to think twice on your end.

You’ll also have access to an app center where you can add the apps you need to optimize your website.

Feel free to make your site multilingual, so your international visitors can browse with ease.

Unlike other website builders, Weebly offers a free plan you can try with unlimited bandwidth and sub-domain with helpful SEO guides.

Weebly is a must have for someone who isn’t as tech savvy and needs to create a DIY website.

Cons of Using Weebly Website Builder

For website speed and performances, it’s come in last against its competitors. Weebly isn’t as adjustable as Wix or Shopify, or as pleasing as Squarespace. But it’s still easier to use than all three.

There’s no restore option, so when you edit your template or website, you’re stuck with the changes unless you go through all the trouble of changing it back yourself.

Best Website Builder #9:

Starting at $4/month

Best For Website Customization

I’ve used WordPress for the past four years and can attest to its many pros and cons.
WordPress allows you to create your site with themes or templates free or paid. WordPress gives you the flexibility to add code in your theme, add over 50,000 (paid and free) plugins to optimize your site.

You have full control of your website allowing you to make it into an e-commerce store, membership course, community forums, online portfolio, simple landing page and more.

Keep in mind that and are two very different website platforms. The key difference between the two is that with you have to install the WordPress software on a web server.

Cons of Using WordPress Website Builder

To get WordPress customer support you must have a paid account if you have a free account you have to upgrade or the majority of your support will come from FAQ to guide yourself through the problems.

There is a steep learning curve but once you get the hang of everything you’ll be fine.

If you’re looking for a website to host your e-commerce store, I wouldn’t recommend WordPress because you must install and code your payment system in yourself or search for a (paid) plugin that won’t rob you with fees.

Best Website Builder #10: GoDaddy Website Builder

Starting at $$5.99/month

Best Domain & Hosting

One the most established and trusted website builders, domain and hosting site. GoDaddy has been hosting and creating websites before you even knew you needed one. It’s improved its website builder over the years with a few added features to keep up with updates and needs of their customers.

Before you even build your website, you can buy a custom domain or an email along with your GoDaddy Plan. Which cuts out the hassle of having to buy them or buy them at a far higher cost with other sites like Squarespace and Shopify.

Unlike other website builders, GoDaddy gives you step-by-step instructions as you build your website from start to finish even if you’re not a web building pro.

The website builder is great if you’re not a tech savvy and need something up and running for your business or blog.

You had over 300 template designs and added e-commerce tools like a built-in shopping cart, inventory management, online payment gateways and access to sell from third-party sites like Amazon or Etsy, so you can sell on your store right after you’ve designed it.

Website templates also come ready with a mobile, tablets, and desktop versions of each page.

You can show off your social media with simple integration right on your user dashboard.

You’ll always have access to 24/7 support via phone, chat or email so happens you can get help right away. Your site is SSL certified for security.

Your website will have an ad, but only one, in the form of a footnote it can easily be removed at an affordable cost.

Cons of Using WordPress Website Builder

Email customer support isn’t as reliable as chat or email so keep that in mind if you use GoDaddy.

The SEO settings are very basic and can affect your Google rankings if you’re not watching. My recommendation would be to install a third party SEO tool to help.

Even though GoDaddy has improved, its website builder the set up is nowhere as fast or sophisticated in design as the rest of the website builders on this list.


Here are the 10 best website builders ranked from highest to lowest:

  1. Wix
  2. SquareSpace
  3. Gator by HostGator
  4. Shopify
  5. 1&1 IONOS Website Builder
  6. BigCommerce
  7. Strikingly
  8. Weebly
  10. GoDaddy Website Builder

What about you? What’s your first pick when it comes to the best website builder?

Let me know in the comments below and show off your favorite website builder.

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In college, I took a semester-long video editing course which required me to work in Adobe Premiere Pro. If you’re unfamiliar, it’s a video editing software for TV, film, and web. By the end of the semester, I realized my classmates and I had only mastered a small portion of the software. That’s because Adobe Premiere Pro has hundreds of features and capabilities to create virtually any type of video you could imagine. 

And Premiere Pro isn’t the only software like this. In fact, Adobe sells over 20 more applications that cover a variety of skills, such as photography, design, and website development, each of which also has hundreds of features and capabilities. You can gain access to all of these applications— along with other creative tools — by becoming an Adobe Creative Cloud user.

So, what is Adobe Creative Cloud? Which apps and services are included with it? And what do each of them do?

We’ll cover the answers to these questions and more momentarily. But first, it’s important to note Adobe Creative Cloud is a detailed and complex software that is frequently updated with new features. This guide will help you get started with Adobe Creative Cloud and provide you with a broad overview of some of its features — it’s by no means an exhaustive explanation of the software.

Explore Adobe Photoshop CC basics through quick tips, video explainers, and  custom photo filters here.

Now — time to answer the most important question.

Although Adobe Creative Cloud is complex and has so many features,the software has capabilities for users of all levels, from beginner to professional. Meaning, you don’t need to be an expert in photography, videography, design, or web development to use Creative Cloud.

Now, let’s review a list ofAdobe Creative Cloud appsso you can learn more about the software’s functionality.

Here are some of the main features of each of these applications to help you get a better understand of what makes them unique.


Photoshop is an imaging and graphic design software ideal for working on, creating, and modifying photos, sketches, and illustrations. It allows you to simulate images, manipulate 3D artwork, and edit videos.


InDesign is a layout design software for creating and publishing posters, books, magazines, and PDFs. The application can help you make simple animations.


Illustrator is a vector graphics software, which makes it ideal for creating illustrations for web, video, mobile, and print. You can make one of a kind drawings, logos, color swatches, and typography with the application.


Lightroom is a cloud-based photography software — meaning you can access your photo content from anywhere via any device. The application allows you to edit, share, organize, and store your photos.

Adobe XD

Adobe XD is a comprehensive website development software ideal for user experience (UX) designers. You can create and share web page prototypes throughout the design process to ensure you achieve the UX you envision for your site.

Adobe Rush

Adobe Premiere Rush is a mobile-friendly software for creating and publishing high-quality video content while on the go. The app has a built-in camera so you can shoot, edit, and share videos and then upload them to your social media channels all from your mobile device.

Adobe Premiere Pro

Adobe Premiere Pro is a video-editing software made for working on film, web, and TV content. The application includes features which allow you to improve your video’s audio quality, change its color grading, and implement motion graphics.

After Effects

After Effects is a motion graphics and visual effects software for creating unique transitions, film titles, and introductions. You can make text, logos, and characters move in virtually any way with the app.

Adobe Audition

Adobe Audition is an editing software for creating, mixing, and restoring audio. The app includes waveform, multitrack, and spectral displays so you can choose the option that’s compatible with your audio.

Adobe Spark

Adobe Spark is a storytelling software for creating social graphics, video stories, and web pages. The app allows you to brand any content you make and design images or videos for web and mobile.

Character Animator

Character Animator allows you to transform any piece of art, or one of the software’s built-in character templates, into an animation. You can also use your webcam to add your movements and expressions to the animation in real time.


Dimension is built for graphic designers looking to create photorealistic images. The software allows you to make product mockups, package designs, and custom logos. Realistic 3D images can also be created by incorporating the right materials, backdrops, lighting, and perspective in any piece of work.

Acrobat Pro

Acrobat Pro is a cloud-based document-reading and PDF tool — meaning you and your team members can review, share, and organize important PDF files from anywhere and any device. You can have multiple reviewers on one document and easily collect everyone’s comments on the shared PDF.


Dreamweaver is a web design application. It’s ideal for building responsive websites — meaning your site is sure to look great no matter the device or screen size it’s being viewed on. The software supports HTML, Javascript, CSS, and other programming languages so you can code and design your site any way you want.


Animate allows you to create unique, interactive vector and bitmap animations for web, video games, and apps. You can sketch characters or draw animations and make them come to life with a variety of tools the app offers.

Lightroom Classic

Lightroom Classic is a cloud-based photo editing app for mobile and desktop. You can enhance colors, remove parts of an image completely, stitch photos together to create a panorama, and alter distorted images. 


Bridge is an organizational program for all of your Creative Cloud apps and work. It allows you to determine personal and team assets as well as browse, organize, preview, and make batch edits to files created within any of your Creative Cloud apps.

Media Encoder

Media Encoder is a media processing application used to manage your content across all of your Adobe applications. You can ingest, transcode, and output media in any format you need for your projects and designs.

In Copy

InCopy is a software made for working with copywriters and editors. You can track changes, make layout suggestions, style text, and share documents. You can also review a document simultaneously with other editors, without writing over each other’s comments and suggestions.


Prelude is a video logging, metadata entry, and ingesting tool used for creating a rough cut of your content. Its integration with Adobe Premiere Pro makes it easy to transition into more thorough video edits whenever you’re ready.


Fuse allows you to create 3D characters for Photoshop. The modeling app makes building human-like characters and models for your projects simple. You can then pose, animate, and continue to modify them once in your Photoshop project.

If you’re looking to access the Creative Cloud while on the go, check out this list of Adobe mobile apps which will allow you to do just that. 

15 Things You Can Do With Adobe Creative Cloud

We’ve curated this list of 15 things you can do with Adobe Creative Cloud to give you an idea of the wide range of functionality it provides. As you read through this list, remember there are thousands more features that Creative Cloud offers.

1. Access the Adobe Creative Cloud mobile app.


As an Adobe Creative Cloud user, you may find yourself thinking of new designs, modifications to a current creation, or ideas you want to add to your project while on the go. If this is the case, you can always access your work through the Adobe Creative Cloud mobile app which allows you to view, sync, and modify your work via a mobile device.

The Creative Cloud app is available for download through iTunes and Google Play. However, there’s a catch — depending on your Creative Cloud plan, you may or may not have access to the app for free. If you have one of the less expensive subscriptions, you may have to obtain the Creative Cloud mobile app independently. Another option would be to purchase a mobile app for the specific Adobe Creative Cloud application you need, such as Photoshop or Lightroom.

2. Conduct real-time content reviews.

Whether it’s reviewing written content, photos, videos, or website design, you can receive real-time reviews and feedback from your team members in just seconds with Creative Cloud. 

No matter what you’re creating or where you are in the process, the software makes it easy to collaborate and conduct content reviews in real time. This is because of the Creative Cloud’s synced, live editing feature which allows you to view changes, edits, and commentary immediately after they’re added. As previously mentioned, there are even ways to easily leave content reviews on PDFs, which is often a time-consuming, and sometimes impossible, task.

3. Use Adobe Fonts.


As a Creative Cloud user, you’ll have access to thousands of fonts you can download and use in any of your projects, in any app, with Adobe Fonts. You can browse, activate, or deactivate your fonts within your various apps whenever you choose. Once a font is activated, you can use it offline if needed — your edits will be reflected once you reconnect to WiFi.

4. Create animations for your designs and website.

There are a number of ways you can create animations with Adobe Creative Cloud depending on your needs. Start by sketching a figure or background in an app like Photoshop or Illustrator, or use a provided template. Then, you can turn it into a life-like character or a 3D object in After Effects or Animate. There are animation options within these apps suited for web, cartoons, TV, film, and mobile.

5. Create a website with Adobe Portfolio.


It’s safe to assume you’ll be working on various designs and projects once you get Adobe Creative Cloud. So wouldn’t it be nice if you had a place to display all of your efforts? Well, there is — it’s called Adobe Portfolio and you’ll have access to it once you download the Creative Cloud.

Adobe Portfolio is a digital portfolio-making website. You upload your Adobe work directly to Portfolio and display it in any way you want. With dozens of customization options, a responsive design, live editing, and custom domain options, you’ll be able to display your content in a way that makes you proud to share it with potential employers, coworkers, professors, friends, and family.

6. Access your Creative Cloud Assets.


As a Creative Cloud user, you’ll have access to Adobe Assets (which you can only view and use by signing into your account at Adobe Assets include thousands of unique, royalty-free creative aids such as vector graphics, patterns, and icons. They’re used to enhance your work, add to your creativity, and help you build or design anything you desire.

7. Apply CSS to your site to style your web pages.

When using Dreamweaver to build your website, you may want to apply Cascading Style Sheets (CSS) to help you style your web pages. Although this feature is for more advanced Creative Cloud users, it works in tandem with HTML and is a great option if you want to have more control over the visual elements on your web pages.

8. Sketch images and backgrounds by hand.

With the Adobe Creative Cloud, you have the opportunity to hand-draw images and backgrounds in specific apps like Illustrator or Photoshop. Depending on your Creative Cloud plan, you may have access to one of the mobile apps, such as Illustrator Draw, which allow you to use your finger to draw images directly on your mobile device’s screen and implement them in your project immediately.

9. Create custom color swatches.

A color swatch saves and displays a variety of chosen colors, patterns, gradients, and tints. You can create and manage custom color swatches for your projects in various Creative Cloud apps like Illustrator, Photoshop, and InDesign

While working on your projects, you may find yourself hopping between different Creative Cloud apps — meaning you might also want your custom color swatch to move between apps. Creative Cloud allows you to do this with the click of a button. For example, if you create a custom color swatch in Illustrator and you need to move over to Photoshop to continue working on an image, you can simply import your color swatch and use your custom palette there.

10. Build responsive website layouts.

These days, it’s critical for websites to have responsive layouts — meaning they automatically adjust in size to fit the screen they’re being viewed on, such as a desktop computer or mobile device. If you’re building a website with the Adobe Creative Cloud, ensuring your site has a responsive design is simple. This is because of the standard capabilities and features that come with software like Dreamweaver, which is the application you’ll most likely be building and coding your site with.

11. Turn your photos into vector images.

There are several ways you can take a photograph and transform it into a vector graphic — or a drawing — using Photoshop, Illustrator, or InDesign. This prepares the image you’re working with to be modified and scaled as much as you want, without causing it to lose any quality.

12. Use wireframing and prototyping techniques to design your site.

Wireframing and prototyping are major components of website, app, and software design. They provide designers with a simplistic view of what their site will look like and how their pages will be structured prior to it going live. Wireframing and prototyping also give you the opportunity to review some of the real content being created for the website so you can realistically envision how it’ll function. You can apply wireframing and prototyping techniques with Adobe XD, InDesign, or Photoshop.

13. Learn from the hundreds of free Adobe Creative Cloud tutorials.


When you get started with Adobe Creative Cloud, you may feel slightly overwhelmed by the vast amount of tools, features, and capabilities included with the software. This is expected — and it’s also why there are dozens of resources available to you — for free — to help you work through everything from the simplest, surface-level problem to the most specific, high-level roadblock. We’ll review a list of available resources and types of support shortly.

14. Identify and use fonts from your photos.

Have you ever seen a logo, billboard, or another piece of advertising with a font you just loved? Maybe you thought, “That font would be perfect for my project!”

Good news — with Adobe Creative Cloud, you can actually match the font from an image you import to Photoshop. This feature allows you to review the font options Adobe “matches” to the font in your imported photo. It also browses the Adobe Font library to find any other possible matches for you to choose from.

15. Adjust the color of your videos.

Screen Shot 2019-03-05 at 8.12.51 AMSource

Many people adjust the gradient, saturation, and luminance of their photos every day, whether it’s on Instagram, their smartphone, or an editing app like Photoshop. But the Creative Cloud allows you to adjust the color of your video footage just as easily. With the help of the tools available in Premiere Pro and After Effects, you can correct the color and luminance of your video footage so it fits the look of your site, meets broadcast standards, or is simply easier for viewers to watch.

Now that we’ve reviewed just some of the many things you can do with Creative Cloud, let’s discuss the various plan and subscription options you have as a user.

Adobe Creative Cloud Plans and Pricing

Here’s a look at the Adobe Creative Cloud plans and pricing options. They’re based on type and number of users you have, as well as your specific needs.

Depending on the plan you choose, you may have the option to pay monthly or annually. We’ve created the following chart to give you an overview of your options. There are more specific customization options within each plan to consider, so be sure to review the Adobe Creative Cloud plans and pricing page in depth prior to making your decision.


Note: If you’re buying Adobe Creative Cloud as an institution, you’ll have to use Creative Cloud Enterprise.

Adobe Creative Cloud Resources

As mentioned earlier, learning Adobe Creative Cloud may seem like an overwhelming task, considering the level of functionality and number of features the software offers. Don’t let this deter you from getting started — there’s no shortage of resources and tools to help you throughout your experience. 

There are resources to help you determine which apps and services are ideal for your needs, including review sites like Capterra, TechRadar, and G2Crowd. You can use these sites to read customer and professional reviews about their experiences, likes and dislikes about the Creative Cloud. You can also learn about the individual applications and what makes the software unique.

Once you have determined your Adobe Creative Cloud plan of choice, you can use one of the many resources — created by Adobe — to help you become comfortable working in the applications. Here are a few of the tutorials Adobe offers: 

Lastly, online learning platforms, such as Lynda, offer access to a number of Adobe Creative Cloud training sessions, classes, and tutorials for you to browse and purchase.

Start Creating

Adobe Creative Cloud is an ideal software option if you’re in video, photography, design, or web development. It includes a wide range of tools and resources to help you reach your creative goals. 

Determine how Adobe Creative Cloud can help you, choose a plan that meets your specific needs, and get started creating today. And when in doubt, review one of the many resources available to assist you through any challenges you may encounter along the way.

Marketer's Guide to Photoshop

Originally published Mar 6, 2019 7:30:00 AM, updated March 06 2019


Adobe Creative Cloud

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In the marketing world, color is integral to what we do.

Countless hours are spent deliberating color palettes and design layouts because choosing the wrongs ones can have detrimental effects on how consumers interact with your product and/or brand.

The colors used in packaging can draw consumers in to purchase a product off the shelf just as the colors on a website can guide users to explore the website deeper.

Continue Reading…

Computers permeate nearly every aspect of our existence. According to the 2018 National Urban League Equality Index ™, a computer is in 93.6% of white homes and 89.3% of Black homes in the United States. The prevalence of digital experiences has also created a significant increase in tech industry jobs.

The Bureau of Labor Statistics collectively defines the tech industry as any industry in which at least 14.5% of jobs are in STEM occupations. STEM workers include engineers, IT, scientists, and the managers of those employees. In the 2015-2016 academic calendar year, only 8.2% of all degrees conferred to Blacks in STEM fields compared to 12.8% of degrees and certificates conferred to whites. Not surprisingly, just 5.7% of total Black employment was in the STEM field compared to 8.5% of white workers.

The tech industry has a diversity problem.

Black Impact on Technology

During Black History Month, we want to bring the technologists who helped shape MarTech as we know it today to the forefront. Despite significant roadblocks and oppression at every turn, Black Americans have had an incredible impact.

Here are 8 notable Black Americans that have made a difference in the tech industry:

John Henry Thompson

If you’ve ever watched an animated video, played a video game, or visited a website, you have John Henry Thompson to thank. Known as the “Father of Lingo programming,” Thompson created a scripting language to render visuals in computer programs. Flash and shockwave programs found in animation, video games, and website design are all thanks to this object-oriented programming language known as Lingo.

James Edward West

Carrying over 200 foreign and 47 United States patents, James Edward West is responsible for creating a more compact and cost-effective version of the microphone. By placing polymer electret film on one side, he was able to convert sound into high fidelity electrical signals. His invention is still used in most phones and tape recorders today. At age 88, he is still an active inventor.

Janet Emerson Bashen

The first Black woman to receive a patent for a web-based software invention was Janet Emerson Bashen for LinkLine. The web-based Equal Employment Opportunity case management and tracking software was invented by Bashen and she obtained a patent in December 2007. Since 2007, she’s earned many more patents and continues to innovate in software today.

Mark Dean

One of technology’s top innovators, Dr. Mark Dean is a computer engineer who helped design the IBM personal computer. Dr. Dean led multiple teams throughout his time at IBM, creating the first color computer monitor, the world’s first gigahertz chip, and the Industry Standard Architecture systems bus, a component that allows multiple devices such as modems, keyboards, and printers to be plugged into a computer. Today, Dr. Dean still holds three of IBMs original patents, and over 20 patents overall.

Valerie Thomas

In 1970, Valerie Thomas worked on the image processing systems for the first ever images of space to be sent to earth via satellite. By 1980, Valerie Thomas invented the illusion transmitter. The device creates optical illusion images that appear to be real and in front of the two concave mirrors used to create them. As one of only two women to major in physics at Morgan State University, Thomas’ work with NASA contributed to research on the ozone layer, satellite technology, and Halley’s Comet. She retired in 1995 with numerous NASA awards under her belt.

Marian R. Croak

With over 200 patents under her belt, Dr. Marian R. Croak is a leading expert in voice over internet protocol (VoIP). Dr. Croak also pioneered the way that people donate to charity via text-based donation. In 2005, she filed the patent for text-based donations to charity, revolutionizing charity donations forever. In 2013, she was inducted to the Women in Technology hall of fame and in 2014, she became the VP of Engineering at Google. At Google, she led the team for Project Loon which used balloons to extend network coverage and led the deployment of wifi across India’s railway system.

Lisa Gelobter

You can thank Lisa Gelobter for the above gif as she was integral in the creation of Shockwave Flash, the technology that blazed a trail for web animation. Later, she was a member of the senior management team for the launch of Hulu, playing a major role in the emergence of online video. During Barack Obama’s presidency, she served as Chief Digital Service Officer.

Kimberly Bryant

Kimberly Bryant launched Black Girls Code in 2011 as an organization devoted to teaching young women of color computer coding and programming languages. The six-week program focuses on giving an underrepresented population the chance to learn about a wide range of technology concepts including robotics. Bryant is an advocate as well, stating to Fast Company, “[our organization is] unapologetically black. My goal is to make sure the girls understand there’s absolutely nothing wrong with that. This is about taking pride in our culture and advancing our culture.”

The Future of MarTech

As the importance of a diverse workforce comes in to focus, it is vital for companies to stand up and recognize the contributions of marginalized communities and to create new opportunities for these voices to be heard. With amazing contributions like the ones outlined above, MarTech—and the world—depends on the innovation and contribution of Black Americans.

Who would you add to this list and why? I’d love to hear about change-makers and innovators in the comments below.

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