Mari Smith: Facebook Marketing In a Changing World: Your Road Map for The Future
"Facebook users have long associated the platform with News Feed. That's changing, and fast, says Mark Zuckerberg. Catering to short attention spans—coupled with users’ desire for more private and ephemeral sharing—messaging and Stories are growing the fastest.
Facebook also continues to place massive emphasis on video, determined to become a major player in digital streaming television. How can marketers make sense of all this and focus on the right mix today to get the right results tomorrow?"
Kathleen Booth: How to Take Your Content Marketing to the Next Level
Creating content on their website is the least that a brand can do these days. What's the next level? Enter brand publishing. IMPACT VP of Marketing Kathleen Booth shared the five stages from content marketing to brand publishing and how you can kickstart your transformation.
Brian Halligan: The New Playbook for Disruption
There's more than one way to disrupt an industry. In this thought-provoking talk, we were honored to have HubSpot's CEO Brian Halligan dive into his theory of "experience disruption" and how even smaller companies can achieve it.
Liz Murphy: The Power of Pillar Content
If you still weren't convinced that you should be writing pillar content at your organization, IMPACT's Liz Murphy most definitely changed that forever! In this rally-cry of a spotlight, Liz not only shared the impressive numbers achieved by IMPACT's own pillar strategy, but shared to secrets to doing it effectively. (And made all of us so proud and honored to know her.)
David Cancel: The Future of Marketing is Conversational
"We’re were excited to welcome our friend, David Cancel, as the closing keynote at IMPACT Live. David’s the CEO of Drift, the world’s leading conversation-driven marketing and sales platform, and is one of the most respected tech entrepreneurs in the world. He’s also the author of his new book, Conversational Marketing. We’re fond of his work while he was the head of product at HubSpot, we’re huge fans of his podcast, Seeking Wisdom, and we’re very excited to hear his views on the future of digital sales and marketing and how conversational marketing will play a major part of that in the future."
“Whoever makes it easiest to buy wins.” pic.twitter.com/Xurjg7B8CP— Justin Keller (@justinkeller) August 7, 2019
Don't wait to grab your ticket to DSMW!
As we announced yesterday, IMPACT Live will be back at the Connecticut Convention Center in Hartford on April 5-7, 2020 as Digital Sales & Marketing World (DSMW), the first and only conference where marketers, sales, and leadership teams get aligned on digital strategy and ignite true business transformation.
And our lowest launch prices are only available until TOMORROW, August 9, 2019! Make sure to get your tickets now.
Want even more IMPACT in the meantime? Join ThePACT!
ThePACT is an upcoming membership program created for members of the IMPACT audience who are life-long students — always hungry to learn the best ways to drive results — and thrive around like-minded, growth-focused individuals.
Marketing, sales, and business leaders will have access to session recordings from all of IMPACT's previous events (Brewing Marketing & Sales Success and IMPACT Live 2017, 2018, and soon 2019), role-specific peer groups, and exclusive courses.
The program will launch in a free beta on September 1st, but only 300 lucky companies can participate. Want to be one of them? You can request your beta membership now!