Need A Video For Your Website?
Video is becoming a must-have for your website and your marketing efforts. Today over 45% of the people on the internet watch at least one hour of video each day. This number is going by leaps and bounds each year. Are you missing out on this large segment of customers who are looking for a video to explain your business?
Why Video Marketing?
Well, for starters, video is highly engaging. There is no form of advertising that will cause your prospects to listen more intently to your message. While video can be quite costly when compared to other forms of marketing it attracts more prospects to your web pages and is much more effective.
What’s more, video marketing is effective and the audience you’re reaching is going to be very engaged and much more likely to buy from you. Video marketing allows you to reach your audience which a more effective message and is much more engaging than other forms of advertising. It’s highly personal and direct and as a result it tends to facilitate the sale of those ‘big ticket’ items much more effectively.
Still not convinced? Then consider the following statistics:
More than 500 million hours of videos are watched on YouTube each day.
87% of online marketers use video content.
One-third of online activity is spent watching video.
85% of the US internet audience watches videos online.
Over 500 million (half a BILLION) people are watching video on Facebook every day (via Forbes).
Over half of video content is viewed on mobile.
51% of marketing professionals worldwide name video as the type of content with the best ROI.
Marketers who use video grow revenue 49% faster than non-video users.
59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
What Makes Great Video Marketing
Convert Your Audience
All of that should demonstrate the potential power and effectiveness of video marketing. But to reap these benefits, you need to ensure you are approaching your marketing from the right angle and that means understanding the process.
The most important part of a video marketing campaign is the quality of the video and the message. It’s not enough to simply post videos on youtube – instead, you need to focus on presenting an effective message to your prospects. Videos are especially effective on your website or when driving prospects to a landing page. These are people who are interested in what you have to sell and are seeking someone to supply the product or service.
Also crucial is the quality of the videos themselves. You need to ensure that your messages are being communicated properly and engage the potential customer. Most of all, you need effective calls to action when it matters so that you can convert your audience into paying customers.